This document discusses how social media can benefit businesses. It outlines the main benefits as being an important component of business strategy, a sales tool, and providing multimedia opportunities to reach more potential customers through less advertising. Additionally, it explains that social media allows businesses to drive traffic to other online sites, increase search engine optimization, gather customer feedback, and build true relationships with key audiences.

1. How Social Media can benefit
your business
Moses Gomes, Digital marketing Consultant

3. •It’s an important component of your business
strategy
•Sales tool
•Multimedia opportunities: reach more through less
•Drive traffic to your other online sites
•Increase Search Engine Optimization
•Gather feedback
•To build true relationships with key audiences
•Target key audience
Want more reasons….

4. The average person is exposed to 3000 advertising messages/ day!!

5. Did you know only 14% of people trust advertisements?

6. 78% trust the recommendations of other consumers.

7. Social Media conversations are powered by
•Blogs
•Microblogs
•Messenger platforms
•Social networks
•Social bookmarks
•Discussion boards
•Podcasts
•Video sharing sites
•Photo sharing sites
•Virtual worlds
•Wikis

8. • Facebook: the premier social networking site where users upload
photos, make fan groups, have discussions, and “add friends
• Twitter: a “microblogging” service where users frequently
“follow” friends as a means for aggregating news, links and
information
• YouTube: the foremost online service for uploading and sharing
videos. Users can subscribe to “channels,” and “add friends”
• LinkedIn: a networking site aimed primarily at business
interaction and professional relationships
• Blogs: an informal means for generating unique content
Primary tools for Social Media conversations

9. • The most widely circulated newspaper in America is USA Today, with a daily
circulation of just over 2.1 million (Audit Bureau of Circulation)
• Even if this daily circulation equated to the paper reaching a new set of 2.1 million
people each day of every month (which is not the case at all), the resulting monthly
circulation of 63.4 million would still be 3x smaller than Facebook’s unique monthly
visitors (TechCrunch)
• The most widely circulated magazine in America, AARP Bulletin, has a circulation of
24.5 million, which is just slightly larger than the monthly unique visitors attracted
by Digg (Audit Bureau of Circulation)
• The FOX News Channel, which has been the highest-rated cable news network for
90 months, has a total-day average viewing audience of 1.3 million viewers per
hour and 15.6 million daily; which is less than the 16 million unique visitors
LinkedIn sees monthly (Huffington Post)
• Rush Limbaugh has the largest audience in all of talk radio with 14.75 million
listeners, which is less than half the number of unique monthly visitors Twitter
attracts (Talkers Magazine).
Traditional Media By Comparison

10. Social Media Marketing
Industry Report
Marketers Using Social Media

11. Social Media Marketing
Industry Report
The ROI of Social Media

12. Be Consistent
Be Committed
Know your level of participation – take it slow
Don’t be scared – if you don’t try, nothing happens
Be a sponge: Keep listening / learning and participating
Be Transparent
Continue to revisit your goals / plan because social media moves fast
Remember it’s a DIALOGUE
Remember to take conversation offline