BT8010: Marketing Research
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This document discusses marketing research and its importance for businesses. It defines marketing research as the systematic process of identifying, collecting, analyzing, and disseminating information to understand customer needs and the marketplace. Marketing research is necessary for businesses to effectively undertake marketing activities, adapt to changes in technology, consumer tastes, market demand, and more. The document outlines different types of marketing research like problem identification, problem-solving, market share, sales analysis, business trends, segmentation, product, pricing, promotion and distribution research. It also discusses primary and secondary research, market segments, customer profiling, knowing competitors, and provides examples of career roles in marketing research.
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Marketing research
This document discusses international marketing research. It defines international marketing research and describes the steps involved in the research process. Some key challenges in international marketing research include differences in concepts and product uses across cultures, and issues with data availability, reliability and validity. The document also covers topics like secondary and primary data collection, decision support systems, and sales forecasting for international markets.
Market Research
Market research is the systematic process of gathering and analyzing data about customers, competitors, and the market. It is used to help create business plans, launch new products, refine existing offerings, and expand into new markets. Market research can determine which demographic groups are likely to purchase a product or service based on attributes such as age, gender, location, and income level. It generally involves either secondary research of existing information or primary research like surveys, interviews, and product testing tailored specifically to the research questions.
Market research
This document discusses market research and different types of market research firms. It defines market research as researching the immediate competitive environment, including customers, competitors, suppliers, and retailers. Marketing research includes all of this plus companies' strategies and the wider operating environment. External market research firms are categorized as syndicated service research firms, custom market research firms, or specialty line research firms. Conducting market research in new product development can help shape products to customer needs/wants, point out successes/failures before launch, and save time and money. Market research can also be categorized by source, methodology, and objectives.
Marketing Research- Myth
Misconception about Market research decision.
Cost-Conscious Market Research. Market research decision.
This PPT has two cases which eliminate the misconception by the manager while taking decision of market research
Introduction to marketing research
Here are some potential research questions and hypotheses:
Research Questions:
1. What factors contribute to job satisfaction/dissatisfaction among employees?
2. How satisfied are employees with their jobs overall?
3. Which job aspects (pay, supervision, workload etc.) are employees most/least satisfied with?
Hypotheses:
H1: Employees with higher pay will report higher job satisfaction.
H2: Employees who feel their workload is reasonable will report higher job satisfaction.
H3: Employees who rate their supervisor highly will report higher job satisfaction.
H4: Employees in departments with higher productivity will report higher job satisfaction.
H5: Longer tenure employees will report higher job satisfaction
Melaksanakan Riset Pemasaran dan Meramalkan Permintaan
1. Apa syarat-syarat riset pemasaran yang baik ?
2. Apa syarat-syarat ukuran yang baik untuk mengukur produktivitas pemasaran?
3. Bagaimana pemasar dapat menilai tingkat pengembalian dari investasi yang mereka tanamkan pada pengeluaran pemasaran?
4. Bagaimana perusahaan dapat mengukur dan meramalkan permintaan secara lebih akurat?
Marketing research
This document provides an overview of marketing research, including definitions, processes, methods and applications. It defines marketing research as the systematic process of identifying and solving marketing problems through data collection, analysis and reporting. The key stages are defined as problem identification, research design, data collection, data analysis, and reporting. Common problem-solving research includes segmentation, product, pricing, promotion and distribution research. Other topics covered include careers, selecting research suppliers, and the roles of marketing information systems and decision support systems. Ethics and stakeholders are also discussed.
How To Conduct Market(Ing) Research
Slide presentation for day 2: Small Business Week (Aruba 2011). How Small Can Create a Big Presence in the Market. Presentation 2: How To Conduct Market(ing) Research.
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Marketing research
This document discusses international marketing research. It defines international marketing research and describes the steps involved in the research process. Some key challenges in international marketing research include differences in concepts and product uses across cultures, and issues with data availability, reliability and validity. The document also covers topics like secondary and primary data collection, decision support systems, and sales forecasting for international markets.
Market Research
Market research is the systematic process of gathering and analyzing data about customers, competitors, and the market. It is used to help create business plans, launch new products, refine existing offerings, and expand into new markets. Market research can determine which demographic groups are likely to purchase a product or service based on attributes such as age, gender, location, and income level. It generally involves either secondary research of existing information or primary research like surveys, interviews, and product testing tailored specifically to the research questions.
Market research
This document discusses market research and different types of market research firms. It defines market research as researching the immediate competitive environment, including customers, competitors, suppliers, and retailers. Marketing research includes all of this plus companies' strategies and the wider operating environment. External market research firms are categorized as syndicated service research firms, custom market research firms, or specialty line research firms. Conducting market research in new product development can help shape products to customer needs/wants, point out successes/failures before launch, and save time and money. Market research can also be categorized by source, methodology, and objectives.
Marketing Research- Myth
Misconception about Market research decision.
Cost-Conscious Market Research. Market research decision.
This PPT has two cases which eliminate the misconception by the manager while taking decision of market research
Introduction to marketing research
Here are some potential research questions and hypotheses:
Research Questions:
1. What factors contribute to job satisfaction/dissatisfaction among employees?
2. How satisfied are employees with their jobs overall?
3. Which job aspects (pay, supervision, workload etc.) are employees most/least satisfied with?
Hypotheses:
H1: Employees with higher pay will report higher job satisfaction.
H2: Employees who feel their workload is reasonable will report higher job satisfaction.
H3: Employees who rate their supervisor highly will report higher job satisfaction.
H4: Employees in departments with higher productivity will report higher job satisfaction.
H5: Longer tenure employees will report higher job satisfaction
Melaksanakan Riset Pemasaran dan Meramalkan Permintaan
1. Apa syarat-syarat riset pemasaran yang baik ?
2. Apa syarat-syarat ukuran yang baik untuk mengukur produktivitas pemasaran?
3. Bagaimana pemasar dapat menilai tingkat pengembalian dari investasi yang mereka tanamkan pada pengeluaran pemasaran?
4. Bagaimana perusahaan dapat mengukur dan meramalkan permintaan secara lebih akurat?
Marketing research
This document provides an overview of marketing research, including definitions, processes, methods and applications. It defines marketing research as the systematic process of identifying and solving marketing problems through data collection, analysis and reporting. The key stages are defined as problem identification, research design, data collection, data analysis, and reporting. Common problem-solving research includes segmentation, product, pricing, promotion and distribution research. Other topics covered include careers, selecting research suppliers, and the roles of marketing information systems and decision support systems. Ethics and stakeholders are also discussed.
How To Conduct Market(Ing) Research
Slide presentation for day 2: Small Business Week (Aruba 2011). How Small Can Create a Big Presence in the Market. Presentation 2: How To Conduct Market(ing) Research.
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This document discusses the process of selecting the right international market for a company. It involves conducting global market research on the foreign market's micro-environment including factors like market potential, size, growth, competition, and access. The research also examines the buyer or decision-making units in that market. Key economic, political, and legal forces affecting different regions and countries are also screened. The process then narrows down to screening specific markets before selecting one international market based on this research and analysis.
Chapter 1 Marketing Research Malhotra
The document discusses marketing research, including its definition as the systematic identification, collection, analysis, and dissemination of information to improve marketing decision-making. It outlines the marketing research process and different types of marketing research problems. Problem identification research helps identify unknown issues, while problem-solving research addresses specific problems. The role of marketing research in the process of marketing decision making is also described.
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This document presents the results of a market research study on Colgate toothpaste users. It finds that 85% of respondents currently use Colgate toothpaste. The most popular variant is Colgate Sensitive Whitening, chosen by 48% of recent purchasers. Over a third of respondents buy Colgate 9-10 times in 6 months. Most consider in-store advertising, staff recommendations, and friends/family to be important information sources when purchasing Colgate. 70% were satisfied with Colgate's effectiveness. The majority, 86%, plan to purchase Colgate again in the future.
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This document discusses the importance of conducting market research before launching a new product or service. It outlines several key objectives of market research, including understanding the target market and customers' needs and perspectives. The document then provides guidance on assessing the relevant market, identifying competitors and their offerings, determining the target audience, and understanding what customers want and how they will perceive the new offering. A variety of qualitative and quantitative primary and secondary research methods are described to help gather customer insights and competitive intelligence needed to ensure market feasibility and success.
marketing research
Marketing research involves the systematic collection and analysis of data related to problems in marketing goods and services. It is used as a decision-making tool to understand customer needs and reduce risks from factors like technological changes, shifts in customer tastes, market demand fluctuations, and competitive variations. The marketing research process involves defining the problem, developing a research plan, collecting information, analyzing the data, presenting findings, and making decisions. Key concepts in demand measurement include defining market demand, market and company sales forecasts, company demand, and sales potential.
Lecture one
Marketing research is the systematic and objective identification, collection, analysis, and reporting of data to improve marketing decision-making. It involves defining problems and opportunities, collecting relevant information, analyzing results, and communicating findings. The goal is to understand and solve marketing problems and capitalize on opportunities to help managers make effective decisions around segmentation, products, pricing, promotion, and distribution.
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This chapter discusses the marketing research process and provides an overview of key concepts. It defines marketing research and explains its role in business decision making. The chapter outlines the types of marketing research suppliers and classifications of research. It also describes the components of the marketing research process and highlights the importance of ethics. Finally, it discusses marketing management information systems and decision support systems.
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OBJECTIVE OF THE STUDY
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DATA SOURCES
TECHNIQUE OF DATA COLLECTION
SOCIAL CULTURE CONTEXT
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company UDS
Our consulting firm provides marketing research and consulting services to help companies make strategic decisions regarding design, industry, retail, and services. The services include analyzing political, economic, social, and technological factors; conducting SWOT and environmental analyses; identifying consumer needs, trends, and public opinions; and estimating how design can be applied to take advantage of insights from research. The goal is to help clients adapt products and marketing to the current economic transition from manufacturing to a consumer and service-based economy.
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This document provides information about establishing the timing for a new startup product or company. It discusses three categories for answering the question "Why now?": demand, qualification, and supply. Demand reasons relate to changes in customer needs or the external environment. Qualification reasons relate to changes internal to the customer. Supply reasons relate to new technologies or costs that enable the product. The document also discusses challenges like analyzing past startup failures and competitive landscapes to understand timing factors. Overall it aims to help founders understand why the current timing is right to launch their new product or company.
Market Segmentation and Targeting
Market Segmentation and Targeting Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai
The ppt explains the market segmentation process and bases. It also discusses the importance of segmentation. Global marketing - Developing a global vision through marketing research
This is the lecture of course "Global Marketing"
This slideshare network of RECONNECT will provide all the presentation related to case studies, project presentations, educational, motivational slides & much more.
Follow Reconnect on slide share.
Official fb page: facebook.com/reconnectt
Official fb group: facebook.com/groups/reconnecting.tech/
Rights are reserved for this presentation. Please inbox 1st to get permission to use this
New Product Research PowerPoint Presentation Slides
Decide target market for your product using content-ready New Product Research PowerPoint Presentation Slides. Personalize marketing campaigns, decide your audience and attract their attention. Add professionally designed ready-to-use new product research PowerPoint presentation templates to design a marketing mix that matches the expectations of customers. Incorporate market segmentation PPT presentation slides, divide broader consumer market into potential customers sharing common characteristics. This product market segmentation PowerPoint deck comprises of templates like market segmentation, product market mapping, market research for new product, fundamental analysis of market, market landscape, detailed market analysis for new product, fundamental analysis, competitive strategies, market attractiveness, etc. Use market STP framework to reach to the widest range of the customers. Conduct market analysis and evaluate the favourable market trends with the help of new product research PowerPoint presentation slides. Not just this, create an apt marketing program and positioning strategy using easy-to-understand market segmentation PowerPoint templates. Feel that drive build up inside you due to our New Product Research Powerpoint Presentation Slides. You will acquire inspiration.
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The document discusses the major challenges facing modern customers and markets, including higher expectations of quality and service, increased price sensitivity, and global competition. It then outlines marketing strategies such as customer relationship marketing, target marketing, and integrated communication that can help address these challenges. Finally, it notes changes organizations need to make to implement a marketing orientation, like altering goals and structure and planning the marketing mix.
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Market research is a widely used terminology, having importance in each and every sector. From advertising to product launch, from research to vendor development, from recruitment to expansion in different geographical territory.
This presentation highlights about market research the concept and also about its drawbacks like limitations and requirement of time.
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This document discusses the process of selecting the right international market for a company. It involves conducting global market research on the foreign market's micro-environment including factors like market potential, size, growth, competition, and access. The research also examines the buyer or decision-making units in that market. Key economic, political, and legal forces affecting different regions and countries are also screened. The process then narrows down to screening specific markets before selecting one international market based on this research and analysis.
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The document discusses marketing research, including its definition as the systematic identification, collection, analysis, and dissemination of information to improve marketing decision-making. It outlines the marketing research process and different types of marketing research problems. Problem identification research helps identify unknown issues, while problem-solving research addresses specific problems. The role of marketing research in the process of marketing decision making is also described.
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The research paper examines the impact of marketing mix (the 4Ps of product, price, place, and promotion) on customer satisfaction. The objectives are to analyze the connection between marketing mix and customer satisfaction, and to create perceived value and a positive customer response. A survey was conducted in major hypermarkets in Malaysia to collect data on customer satisfaction with various marketing mix factors. The findings from the research were analyzed to test the hypothesis that marketing mix is a sufficient strategy for attracting customers.
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This document discusses the importance of conducting market research before launching a new product or service. It outlines several key objectives of market research, including understanding the target market and customers' needs and perspectives. The document then provides guidance on assessing the relevant market, identifying competitors and their offerings, determining the target audience, and understanding what customers want and how they will perceive the new offering. A variety of qualitative and quantitative primary and secondary research methods are described to help gather customer insights and competitive intelligence needed to ensure market feasibility and success.
marketing research
Marketing research involves the systematic collection and analysis of data related to problems in marketing goods and services. It is used as a decision-making tool to understand customer needs and reduce risks from factors like technological changes, shifts in customer tastes, market demand fluctuations, and competitive variations. The marketing research process involves defining the problem, developing a research plan, collecting information, analyzing the data, presenting findings, and making decisions. Key concepts in demand measurement include defining market demand, market and company sales forecasts, company demand, and sales potential.
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Marketing research is the systematic and objective identification, collection, analysis, and reporting of data to improve marketing decision-making. It involves defining problems and opportunities, collecting relevant information, analyzing results, and communicating findings. The goal is to understand and solve marketing problems and capitalize on opportunities to help managers make effective decisions around segmentation, products, pricing, promotion, and distribution.
Imm unit-02 (global marketing research)
This document discusses global marketing research and international marketing. It provides an overview of key topics like the objectives and challenges of global marketing research, cross-cultural considerations, and common marketing mistakes due to poor research like New Coke. Examples are given of research failures for products introduced in India. The process of international marketing research is outlined in 6 steps.
Chapter 01 mr process
This chapter discusses the marketing research process and provides an overview of key concepts. It defines marketing research and explains its role in business decision making. The chapter outlines the types of marketing research suppliers and classifications of research. It also describes the components of the marketing research process and highlights the importance of ethics. Finally, it discusses marketing management information systems and decision support systems.
International marketing research presentation
how international marketing research affects global marketing and the method one can go about conducting it
Market research of packaged food industry
This file includes the process of research done in Karjat for the packaged food industry. The Process includes
DEFINING THE PROBLEM
OBJECTIVE OF THE STUDY
HYPOTHESIS OF THE STUDY
DATA SOURCES
TECHNIQUE OF DATA COLLECTION
SOCIAL CULTURE CONTEXT
GEOGRAPHICAL LIMIT
BASIS OF SELECTION
company UDS
Our consulting firm provides marketing research and consulting services to help companies make strategic decisions regarding design, industry, retail, and services. The services include analyzing political, economic, social, and technological factors; conducting SWOT and environmental analyses; identifying consumer needs, trends, and public opinions; and estimating how design can be applied to take advantage of insights from research. The goal is to help clients adapt products and marketing to the current economic transition from manufacturing to a consumer and service-based economy.
1.2 science and scientific research
This document provides an overview of business research methodology and ethics. It discusses why business research is important, how it helps guide business decisions and reduce risk. It also covers the research process, characteristics of good research, who conducts research like business firms, trade associations and communication agencies. Finally, it outlines important ethics considerations around informed consent, privacy, deception and codes of conduct. The goal is to ensure research is designed to do no harm and obtain voluntary participation through full disclosure of the research process.
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CHAPTER 3
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MARKETING RESEARCH SYSTEM
Mtgt2017 preaccelerator day3
This document provides information about establishing the timing for a new startup product or company. It discusses three categories for answering the question "Why now?": demand, qualification, and supply. Demand reasons relate to changes in customer needs or the external environment. Qualification reasons relate to changes internal to the customer. Supply reasons relate to new technologies or costs that enable the product. The document also discusses challenges like analyzing past startup failures and competitive landscapes to understand timing factors. Overall it aims to help founders understand why the current timing is right to launch their new product or company.
Market Segmentation and Targeting
Market Segmentation and Targeting Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai
The ppt explains the market segmentation process and bases. It also discusses the importance of segmentation. Global marketing - Developing a global vision through marketing research
This is the lecture of course "Global Marketing"
This slideshare network of RECONNECT will provide all the presentation related to case studies, project presentations, educational, motivational slides & much more.
Follow Reconnect on slide share.
Official fb page: facebook.com/reconnectt
Official fb group: facebook.com/groups/reconnecting.tech/
Rights are reserved for this presentation. Please inbox 1st to get permission to use this
New Product Research PowerPoint Presentation Slides
Decide target market for your product using content-ready New Product Research PowerPoint Presentation Slides. Personalize marketing campaigns, decide your audience and attract their attention. Add professionally designed ready-to-use new product research PowerPoint presentation templates to design a marketing mix that matches the expectations of customers. Incorporate market segmentation PPT presentation slides, divide broader consumer market into potential customers sharing common characteristics. This product market segmentation PowerPoint deck comprises of templates like market segmentation, product market mapping, market research for new product, fundamental analysis of market, market landscape, detailed market analysis for new product, fundamental analysis, competitive strategies, market attractiveness, etc. Use market STP framework to reach to the widest range of the customers. Conduct market analysis and evaluate the favourable market trends with the help of new product research PowerPoint presentation slides. Not just this, create an apt marketing program and positioning strategy using easy-to-understand market segmentation PowerPoint templates. Feel that drive build up inside you due to our New Product Research Powerpoint Presentation Slides. You will acquire inspiration.
Implementation of marketing orientation
The document discusses the major challenges facing modern customers and markets, including higher expectations of quality and service, increased price sensitivity, and global competition. It then outlines marketing strategies such as customer relationship marketing, target marketing, and integrated communication that can help address these challenges. Finally, it notes changes organizations need to make to implement a marketing orientation, like altering goals and structure and planning the marketing mix.
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This presentation highlights about market research the concept and also about its drawbacks like limitations and requirement of time.
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Here are the key questions you need to answer and sources of secondary data that could help:
1. Where is your target market located? (census data on demographics, income levels by neighborhood)
2. What competitors are in the area and where are they located? (business directories, competitor websites)
3. What is traffic and commuting patterns in the area? (traffic studies, municipal planning reports)
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5. What properties/locations are available? (commercial real estate listings)
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- Census data
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This document provides an overview of marketing research, including its role in strategic and tactical marketing decisions, sources of marketing information, and the typical marketing research process. It discusses how marketing research can help with segmentation, targeting, positioning, and the 4 Ps. The marketing research process involves identifying an information need, defining objectives, designing methodology, conducting secondary and primary research, analyzing results, and reporting findings to inform marketing actions. The document also covers types of research, ethical considerations, emerging issues like online research and data warehousing/mining.
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Marketing research involves collecting, organizing, analyzing, and communicating information to make informed marketing decisions. It helps complement marketing strategies by enabling educated decisions on target markets, branding, and products/services. Key steps include defining problems, collecting primary and secondary data, analyzing and interpreting data, reaching conclusions, and implementing findings. Online research assists with various phases using computer networks and the Internet. Market research agencies in India provide specialized services across industries.
Unit-4_of_Marketing_Management_BBA_3rd_Semester[1].pptx
Market segmentation involves dividing a large market into smaller sub-groups of consumers based on characteristics like demographics, geography, behavior, and benefits sought. There are several ways to segment a market, such as by geographic location, age, income, lifestyle, or product benefits sought. Effective segmentation requires segments to be measurable, substantial, accessible, differentiable, and actionable. Marketing research and information systems provide data to identify and analyze market segments.
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Principles of Marketing Philippine Managing Information and Marketing Research
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More from Department of Biotechnology, Kamaraj college of engineering and technology
Phage Gene Regulation.pptx
Phage Gene Regulation.pptxDepartment of Biotechnology, Kamaraj college of engineering and technology
A bacteriophage is a virus that infects bacteria. Lambda phage is a temperate bacteriophage that has two life cycle choices: lytic and lysogenic. During lysogeny, the lambda repressor binds to the operator region (OR) on the phage DNA and represses transcription of lytic genes, allowing the phage genome to remain dormant as a prophage integrated into the bacterial chromosome.Trp Operon.pptx
The trp operon controls the biosynthesis of tryptophan in E. coli. It contains 5 genes that encode enzymes for tryptophan production. The operon uses attenuation to regulate expression based on tryptophan levels. When tryptophan is low, transcription proceeds through the leader sequence. When tryptophan is high, translation is rapid and a stem loop structure forms, terminating transcription. The trp operon is a repressible system, where the effector molecule allows the repressor to bind the operator and shut down expression.
Lac operon.pptx
The document summarizes the lac operon in E. coli, which controls the breakdown of lactose. The lac operon contains 3 genes - lacZ, lacY, and lacA - that code for enzymes involved in lactose catabolism. In the absence of lactose, a repressor protein binds to the operator region and prevents transcription. In the presence of lactose, it binds to the repressor and induces transcription of the structural genes. The lac operon demonstrates both negative control by the repressor and positive control through induction by lactose binding. Glucose also regulates the operon through catabolite repression involving cAMP levels.
post translational modification.pptx
post translational modification.pptxDepartment of Biotechnology, Kamaraj college of engineering and technology
Post-translational modifications (PTMs) are chemical changes that occur to proteins after translation. PTMs regulate protein activity, localization, and interactions. The main types of PTMs are phosphorylation, glycosylation, ubiquitination, and methylation. Phosphorylation involves the addition of phosphate groups and is important for cell signaling. Glycosylation adds carbohydrate groups and affects protein structure. Ubiquitination tags proteins for destruction, and methylation adds methyl groups, regulating processes like gene expression. PTMs are identified through techniques like mass spectrometry and chromatographic analysis.Inhibitors of protein synthesis.pptx
Inhibitors of protein synthesis.pptxDepartment of Biotechnology, Kamaraj college of engineering and technology
Aminoglycosides like streptomycin bind to the 30S ribosomal subunit and interfere with initiation complex formation, inducing misreading of mRNA and breaking polysomes into monosomes. Chloramphenicol inhibits protein synthesis by binding reversibly to the 50S ribosomal subunit and preventing the binding of aminoacyl tRNA to the acceptor site. Tetracyclines also bind to the 30S ribosomal subunit but prevent the binding of aminoacyl tRNA to the mRNA ribosome complex. Macrolides inhibit protein synthesis by reversibly binding to the 50S ribosomal subunit and suppressing translocation of mRNA.Protein Synthesis.pptx
Protein synthesis involves three main steps - initiation, elongation, and termination. In initiation, the small and large ribosomal subunits assemble along with mRNA and tRNA to form the initiation complex. In elongation, amino acids are added one by one to the growing polypeptide chain. Termination occurs when a stop codon is reached, causing the release of the completed protein. While the overall process is similar between prokaryotes and eukaryotes, there are some key differences like the number of initiation factors and whether mRNA is polycistronic or monocistronic.
Ribosomes.pptx
Ribosomes are organelles found in all cells that synthesize proteins. They consist of RNA and proteins and exist as two subunits - a smaller 30S subunit in prokaryotes and 40S in eukaryotes, and a larger 50S subunit in prokaryotes and 60S in eukaryotes. Ribosomes translate mRNA into proteins through initiation, elongation, and termination steps. Errors in ribosome functioning can lead to improper protein folding and diseases.
Translation Basics.ppt
This document discusses genetic code, tRNA, and translation. It provides definitions of key terms like codon, anticodon, wobble hypothesis. It describes the structure and function of tRNA, including how it is charged with specific amino acids by aminoacyl tRNA synthetases. The document also discusses characteristics of the genetic code, including that it is degenerate, uses triplet codons, and has start and stop signals. It provides information on ribosomes, including their composition in prokaryotes and eukaryotes. In summary, the document provides an overview of the mechanisms and key components involved in translating genetic code into proteins.
Mutation and DNA repair.pdf
Mutation and DNA repair.pdfDepartment of Biotechnology, Kamaraj college of engineering and technology
Mutation is a change in genetic material that can be caused by errors during DNA replication or DNA repair. There are several types of mutations including point mutations, insertions, deletions, and chromosomal mutations. Point mutations include transitions, transversions, missense mutations, and nonsense mutations. Insertions and deletions can disrupt the genetic code. Spontaneous mutations arise naturally while induced mutations are caused by mutagens like radiation, chemicals, or viruses. Mutations can be germline or somatic and can have different effects on protein function and the phenotype. The document provides examples of specific mutations and their effects.TELOMERE AND TELOMERASE.pdf
TELOMERE AND TELOMERASE.pdfDepartment of Biotechnology, Kamaraj college of engineering and technology
Telomeres are repetitive DNA sequences at the ends of chromosomes that protect them from degradation. Telomeres naturally shorten each time a cell divides until they reach a critical shortness that causes cell senescence. Telomerase is an enzyme that adds telomere repeats to chromosome ends and counteracts shortening. It is active in 90% of cancer cells, allowing unlimited cell division by maintaining telomere length, but is not generally active in most adult somatic cells.DNA Replication.pdf
This document discusses DNA replication and the central dogma. It covers the basic requirements for DNA replication including substrates, templates, enzymes, and primers. The stages of replication - initiation, elongation, and termination - are described. Key aspects of the replication process are explained, such as semi-conservative mechanism, unwinding of DNA, formation of replication forks, and bidirectional replication. Differences between prokaryotic and eukaryotic DNA replication are highlighted. Finally, various inhibitors of DNA replication are listed.
Structure and function of RNA.pptx
Structure and function of RNA.pptxDepartment of Biotechnology, Kamaraj college of engineering and technology
RNA differs from DNA in several key ways. RNA is typically single-stranded, contains ribose sugar instead of deoxyribose, and contains uracil instead of thymine. There are multiple types of RNA that serve different cellular functions, including messenger RNA (mRNA), transfer RNA (tRNA), and ribosomal RNA (rRNA). mRNA carries coding information from DNA to the ribosome for protein synthesis. tRNA transfers amino acids to the ribosome during protein assembly according to the mRNA codon sequence. rRNA is a core component of ribosomes and facilitates protein translation.Regulatory elements of transcription.pptx
Regulatory elements of transcription.pptxDepartment of Biotechnology, Kamaraj college of engineering and technology
Transcriptional regulatory elements such as promoters, enhancers, silencers, and insulators help control gene expression. Promoters initiate transcription and contain core and proximal elements. Enhancers can activate transcription from farther distances by binding activator proteins. Silencers negatively regulate genes by binding repressor proteins. Insulators block interactions between genes to prevent neighboring transcriptional effects. These cis-acting elements help precisely regulate protein levels through transcriptional mechanisms.ribozyme.pptx
Ribozymes are RNA molecules that act as enzymes and catalyze biochemical reactions. They were first discovered in 1982 by Thomas Czech and Sidney Altman, who later won the Nobel Prize in Chemistry for their discovery. Ribozymes increase the rate and specificity of reactions like phosphodiester bond cleavage and peptide bond synthesis. Common types of ribozymes include self-splicing introns, RNase P, hammerhead ribozymes, and hairpin ribozymes. Artificial ribozymes can also be synthesized in the laboratory by mutating natural ribozymes.
Inhibitors of transcription.pptx
Inhibitors of transcription.pptxDepartment of Biotechnology, Kamaraj college of engineering and technology
Rifampicin binds to the beta subunit of prokaryotic RNA polymerase, inhibiting prokaryotic transcription initiation. It selectively binds bacterial RNA polymerase without affecting eukaryotic polymerases. This allows rifampicin to be an effective treatment for bacterial infections like tuberculosis and leprosy. Alpha amanitin from death cap mushrooms potently inhibits RNA polymerase II during both transcription initiation and elongation, potentially causing death in 10 days from just one mushroom due to failure of gene expression.RNA processing and Splicing.pptx
RNA processing and Splicing.pptxDepartment of Biotechnology, Kamaraj college of engineering and technology
Eukaryotic pre-mRNA undergoes processing in the nucleus before being exported to the cytoplasm for protein synthesis. This involves adding a 5' cap and poly-A tail to increase stability and facilitate export. Introns are also spliced out by the spliceosome, a complex of small nuclear RNAs and proteins that cuts out introns and joins exons to form mature mRNA. Capping occurs at the 5' end shortly after transcription, while polyadenylation adds around 200 adenine nucleotides to the 3' end. Splicing removes intervening intron sequences by cutting and religating exons. These processing steps produce translation-competent mRNA from initial pre-mRNA transcripts.Transcription in Eukaryotes.pptx
Transcription in Eukaryotes.pptxDepartment of Biotechnology, Kamaraj college of engineering and technology
Transcription is the first step in gene expression for eukaryotic organisms where DNA is copied into RNA. This process involves RNA polymerase binding to promoter regions on DNA and synthesizing a complementary RNA strand. Transcription results in RNA transcripts that can then undergo further processing and modification before being translated into proteins.Transcription in Prokaryotes.pptx
Transcription in Prokaryotes.pptxDepartment of Biotechnology, Kamaraj college of engineering and technology
The document summarizes transcription in prokaryotes. It discusses the key components including the template strand, coding strand, and RNA polymerase. RNA polymerase is made up of multiple subunits and recognizes promoter sequences to initiate transcription. The process of transcription involves three phases - initiation when RNA polymerase binds to the promoter, elongation as the RNA strand continuously grows, and termination when RNA polymerase stops synthesis.denaturation and renaturation of dna.pptx
denaturation and renaturation of dna.pptxDepartment of Biotechnology, Kamaraj college of engineering and technology
DNA is a double-helix molecule that carries genetic instructions. It is composed of two strands called polynucleotides made up of nucleotides, each containing a nucleobase (A, T, C, or G), sugar, and phosphate. The strands are stabilized by hydrogen bonds between nucleotides and base stacking. DNA can be denatured by heat, pH extremes, or chemicals, breaking the hydrogen bonds and separating the strands. Denaturation temperature depends on factors like composition, length, and environment. Renaturation occurs when strands reconnect under appropriate conditions.Forces That Stabilize the DNA structure.pptx
Forces That Stabilize the DNA structure.pptxDepartment of Biotechnology, Kamaraj college of engineering and technology
DNA's double helical structure is stabilized by several weak forces that collectively provide strong stabilization. Hydrogen bonding between complementary base pairs provides some stability, while base stacking interactions between the hydrophobic bases, including hydrophobic and van der Waals forces, provide additional stability by burying the bases in the interior. Ionic interactions between the negatively charged phosphate backbone and positive ions like magnesium also contribute to stability. Though each individual interaction is weak, the collective effects of all of these forces interacting along the entire DNA molecule strongly stabilize its double helical structure.More from Department of Biotechnology, Kamaraj college of engineering and technology (20)
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BT8010: Marketing Research
- 2. • Focus on Product / Service may fail to address customers • Sometime Good Idea for a business not enough to guarantee success • Market research is the Key tool in Business
- 3. Definition of Marketing Research Marketing research is the systematic and objective identification collection analysis dissemination and use of information
- 4. Need For Marketing Research • Why do businesses need accurate and up-to-date information? – To undertake marketing effectively – Changes in technology – Changes in consumer tastes – Market demand – Changes in the product ranges of competitors – Changes in economic conditions – Distribution channels
- 5. A Classification of Marketing Research Marketing Research Problem Identification Research Problem-Solving Research Market Share Research Sales Analysis Research Business Trends Research Segmentation Research Product Research Pricing Research Promotion Research Distribution Research
- 7. Primary market research The process of gathering new data that hasn’t already been collected. Examples of primary market research include a market research survey, an interview, or a questionnaire. Secondary market research Gathering data that’s already been produced. An example of secondary market research is using pre-existing data to support your content. Market Segments • Group of customers with in large market who share common characteristics are known as Market segments Example: • In restaurant at cosmopolitan city, people like different food - south Indian, north Indian, Spicy, Fast Food, etc
- 8. Customer Profile – in Market Segment • More you learn about your customer – make better strategy to reach them for success in Business • - description of a person / company that likely to purchase product or service
- 10. • 1. Define the Question – What you want to know? • 2. Determine the Data Needed – Should be relevant • 3. Collect Data – Survey OR Observation – (time, what Qns, howmany people, etc) • 4. Analyze the Data – Analyze and predict approximate sale/uses per month, year, etc • 5. Take Action – Develop a plan of action • 6. Evaluate the results
- 12. Know your competitors • Types of competition – Direct competition • Selling the same or similar products or service to the same market • May be from same geographic area – Indirect competition • Comes from a business who make small amount of money selling same product; ex. Departmental store is a indirect competition for specialty shop (ex. Rice shop)
- 15. Sample Questionnaire for Organic Products
- 17. Prepare a questionnaire and do market research using Google forms 1. Herbal Candy 2. Herbal Idly 3. Herbal Water 4. Millet Ice cream 5. Mint Mamosa 6. Fulljar Tulasi Soda 7. Organic Sunscreen 8. Home made herbal bath soap
- 18. Analyst • Handles details in execution of project • Designs & pretests questionnaires • Conducts preliminary analysis of data Junior Analyst • Secondary data analysis • Edits and codes questionnaires • Conducts preliminary analysis of data Fieldwork Director •Handles selection, training, supervision, and evaluation of interviewers and field workers Senior Analyst • Participates in the development of projects • Carries out execution of assigned projects • Coordinates the efforts of analyst, junior analyst, & other personnel in the development of research design and data collection • Prepares final report Statistician/Data Processing • Serves as expert on theory and application on statistical techniques • Oversees experimental design, data processing, and analysis Selected Marketing Research Career Descriptions
- 20. THANK YOU