Instagram for interiors
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Learn here how to use Instagram to engage with Interiors designers and Architects. This presentation highlights how Instagram is the most important platform for experiential marketing (Visual marketing). This presentation has been developed keeping in mind how to use for home decor industry.
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Instagram for interiors
- 3. MosesGomes,DigitalMarketingExpert • Instagram is a free smartphone app used to capture and share the world’s moments • Instagram is a fast, beautiful & fun way to share for experiential marketing through images and videos for brands
- 4. MosesGomes,DigitalMarketingExpert Highly Engage Community • Instagrammers globally like and comment frequently than they upload content • This community is generally positive and friendly with comments MosesGomes,DigitalMarketingExpert
- 5. MosesGomes,DigitalMarketingExpert Mobile is at the core of Instagram as we can only create an Instagram post using smartphone It’s made to be mobile, so that you take people with YOU everyday
- 6. MosesGomes,DigitalMarketingExpert Instagram is all about taking people with you. • Great Instagram accounts take their followers with them • on the road • behind the scenes • sneak preview into new products or events • share experiences through visual medium
- 8. MosesGomes,DigitalMarketingExpert 60 million photos are uploaded 84.4 million comments are posted 1.6 billion likes on photos
- 9. MosesGomes,DigitalMarketingExpert Why should you work with Instagram? • CONSUMER CHANGE • Consumer behaviour and shift towards visual content • 80% of the brain is dedicated to visual procession • CONTENT IS KING! • Instagram allows you to create and publish content • Place to source content, get influencers and photographers to help build your content bank by introducing your own #hashtag and republishing content (by giving credit) to content creators (when they use your # or give approval)
- 12. MosesGomes,DigitalMarketingExpert Some Architect & Interior Firms on Instagram
- 25. MosesGomes,DigitalMarketingExpert Hashtag = content distribution • Add your own unique hashtag to source content and build a community • Also add popular hashtags to relevant images to grow audience & engagement
- 26. MosesGomes,DigitalMarketingExpert Top hashtags Sr. No Hashtag Volume 1 #indianhomedecor 306 2 #homeinteriors 51,161 3 #indianinteriors 625 4 #woodfloors 33,619 5 #engineeredwoodfloors 24
- 27. MosesGomes,DigitalMarketingExpert What kind of content works well in Instagram? • Landscapes & scenery view from windows of home decor • View from rooms, decks, roof • Pets, cute animals in the pic has better traction • Behind the scenes, something on the lines of contractors at work • Groups enjoying themselves in the interiors, gives human element to the pic
- 28. MosesGomes,DigitalMarketingExpert Instagram Serving Suggestions • Frequency of posting should be 1 – 4 images per day • Be consistent in frequency and the style of content • Image description, better consider 140 character limits and the number of hashtags • Use location centric & generic Instagram hashtags • 1 or 2 hashtags in the image description
- 29. MosesGomes,DigitalMarketingExpert How to repost photos Reposting other people’s pics • Can use apps like InstaRepost to repost other relvant images • We need to take permission to use someone’s images if they’ve used our hashtag, they have tagged us in the post or we have asked and received permission. • Have to also credit the instagrammer by using i.e. @ handle in the first comment or across the image
- 32. MosesGomes,DigitalMarketingExpert Instagram ads • The key to advertising on Instagram is to show brand’s personality and what it represents if we want to create a lasting impression on users
- 33. MosesGomes,DigitalMarketingExpert Types of Instagram ads • Direct response ads • Direct response formats include 3rd party links with calls-to-action “Shop Now,” “Install Now,” “Sign Up,” or “Learn More. • Carousal ads • Carousel ads allow brands to include multiple images in an ad without relying on a collage-style graphic. Can include up to four photos that users can swipe through, as well as provide a third-party link to get more information. • Video ads • Video ads on Instagram give brands the opportunity to engage with consumers on a deeper level and provide a way to showcase their creativity.
- 34. MosesGomes,DigitalMarketingExpert Direct Response ads • Direct response ads help to drive customers to purchase, install apps and learn more about their products.
- 35. MosesGomes,DigitalMarketingExpert Carousal Ads • Carousel ads can feature tutorial on how to use particular features or can feature a story
- 36. MosesGomes,DigitalMarketingExpert Video ads • Video ads gives opportunity to engage with consumers on a deeper level.