More Related Content Similar to Market research Similar to Market research (20) More from Guerillateacher More from Guerillateacher (20) Market research2. What is Market Research
• Gather
• Record
• Analyse
• (Data)
• Regularly
3. What is Market Research
• Facts &opinions
• Objective
• What do people need and want?
• Outsource
• Get to know your market
4. Getting to know your
market
• target market (understand)
• Who?
• Where?
• What?
• Afford?
10. A research instrument
• Questionnaire/ Interview
• Complete & accurate
• Decide
• Draw up a table
• Simple, clear, unambiguous questions
11. A research instrument
• Test it!
• How clear is it?
• Short, simple & easy to read.
• Clear instructions
• True reflection
12. Ethics
• Code of conduct
• Willing participants.
• Approved by the organisation.
• Do not influence opinions!
• Freedom to refuse.
17. Ethics
• Do not break the law!
• Or harm the ENVIRONMENT
• Safe
• Health
20. • Edit (grammatical errors, spelling mistakes,
inaccuracies)
• Second opinion
• Visual summaries (effective)
22. Class Activity
• Choose a possible business opportunity.
• Develop a research instrument in order to conduct
market research on your target market.
• Follow the steps given to you in these notes to draw up a
questionnaire.
• Include 7 or eight questions requiring a yes or no
response.
• Two open ended questions.