MIS IN MATERIAL MANAGEMENT AND MARKETING

2. INTRODUCTION
 Material management is a scientific technique, concerned with
Planning, Organizing &Control of flow of materials, from their initial
purchase to destination.
MATERIAL MANAHEMENT AND INFORMATION SYSTEM (TECH BASICS)
 Materials management information systems (MMISs) automate the
continuous cycle of supplies procurement and usage throughout the
care delivery organization (CDO).

3. MMISS MODULES
 Requisitioning--including online requisition generation and approval.
 Ordering--purchase order (PO) generation and EDI or Web-based transmission to vendor.
 Receiving--receipt generation and tracking.
 Distribution--tracking where and when supplies are dispersed throughout the organization.
 Usage--including usage tracking and charging of supplies to patient accounts.
 Invoice and payment processing--invoice tracking, EDI or Web transmission of payments,
and forwarding of financial data to the general ledger system.
 Inventory management--support for just-in-time or par-level inventory and automatic
requisitioning when supplies drop to user-defined levels.
 Vendor database--bidding, contract management, and online vendor supply catalogs.
 Management reporting.

4. ELECTRONIC DATA INTERCHANGE (EDI)
 Before Web-enabled applications entered the market, CDOs
supplemented or replaced manual ordering and payments to outside
sources with electronic data interchange (EDI).
 EDI is the exchange of electronic documents between
suppliers/manufacturers and users such as CDOs.
 EDI consists of standardized electronic message formats, called
transaction sets, for common business documents, such as Request
for Quotation, Purchase Order, Purchase Order Change, Bill of
Lading, Receiving Advice, and Invoice.

5. MOBILE DATA ENTRY AND RETRIEVAL
 Portable computing devices, including handheld, pen tablet computers and
voice activated PCs, as well as wireless local-area networks (LANs), have
made MMISs easier to use.
 Pen- and voice-based systems help increase productivity for clinicians and
others who may lack typing skills or the time required to enter information
into the system via keyboard.
 Financial System Interfaces
 The MMIS must efficiently communicate with the CDO's general
ledger, accounts payable, and other financial systems. ERP software
vendors market materials management or procurement applications
as part of a product suite that includes general ledger, accounts
payable, and budgeting modules

6. MIS IN MARKETING
• Marketing information consists of people, equipment and procedures to gather, sort,
analyze, evaluate and distribute needed, timely and accurate information to
marketing decision makers.
• Marketing decision makers use the data to identify and solve marketing related
problems.
• Marketing Information system supplies three types of information.
A) Recurrent Information
B) Monitoring Information
C) Requested Information

7. MARKETING INFORMATION SYSTEM
External data
Internal data
Requested
information
Marketing
Research
division
Marketing
Information
system
Marketing
Managers
Division

8. SOURCES OF MARKETING INFORMATION .
 The MIS information inputs come from different sources, viz., both within and
outside firms . Some of the commonly used internal sources of information are:
 Sales Analysis- The marketing information system retrieves sales information and
put them in usable and disaggregated form. It detects various marketing strengths and
weaknesses. Computer assisted sales analysis uncovers significant details for
management needs.
 Cost Analysis-The cost analysis is possible with the effective accounting system. The
classification and analysis of the cost of production, cost of distribution and selling
may provide adequate information for the management purposes .
 Financial Records- The financial records & publications may provide adequate
opportunities for management of sales & marketing activities .Many companies
prepare periodical final statement to observe the balance of each item of financial
records.

9. Why
Information
Is
Needed
Marketing
Environment
Strategic
Planning
Customer
Needs
Competition
Strategic
Planning
Strategic
Planning
Strategi
c
Planning
Strategic
Planning
Why
Information
Is
Needed
Marketing
Environment
Strategic
Planning
Customer
Needs
Competition
Strategic
Planning
Strategic
Planning
Strategi
c
Planning
Strategic
Planning

10. IMPORTANCE OF MARKETING INFORMATION SYSTEM
 Anticipation Of Customer Demand- Every marketer needs
up-to-date knowledge about consumer needs and wants.
 Systematic Approach- Expanding markets and competitive
marketing environment require adequate market intelligence
system.
• Economic indicator- Marketers must have latest information
on the changing trends of supply, demand and prices

11. IMP CONTN…..
• Significance of Analysing Competition-Marketer cannot survive
without having information regarding nature , character and size
of competition to be met.
• Development of Technology-Marketers must have latest
information regarding technological development.
 Understanding the Consumer-Information system can establish
proper two way flow of information and understanding between
marketers and consumer.
• Marketing Planning-Marketing plans and programmes are
based upon information supplied by economic forecasts and
market research.

12. CONCLUSION
HENCE FROM THE ABOVE DISCUSSION IT CAN BECONCLUDED THAT
 Marketing information system is an important factor in a growing
business today with increased competition and environmental changes
affecting the consumer world . It is the marketing information system
that makes or unmakes any organization in the perspective of
marketing strategy .Marketing information system very aptly called as
life blood of marketing.
 AND mis application in material management also help in smooth run
of a business enterprise.