9. Porter’s Five Competitive Forces Rivalry among Competitors Threat of Substitute Products Potential New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Internet tends to increase bargaining power of suppliers Internet reduces barriers to entry Internet blurs differences among competitors Internet creates new substitution threats Internet shifts greater power to end consumers
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11. Porter’s Generic Value Chain Support Activities Primary Activities Profit Margin Profit Margin Infrastructure Human Resource Management Technology Development Procurement Elapsed Time - Value added time cost Inbound Logistics Operations Outbound Logistics Marketing & Sales Service
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