The document outlines a social media strategy plan by Moses Gomes, emphasizing the importance of listening, preparing, engaging, converting, and measuring in the social media landscape. It advises on identifying target platforms, creating content, and interacting authentically with followers, while also monitoring engagement metrics. The ultimate goal is to use social media as a tool to facilitate meaningful conversations and enhance the brand's relationship with its audience.

1. Social Media Strategy Plan
Moses Gomes, Digital Marketing Consultant

2. Listen
List the
social
media you
are
targeting
Prepare
Prepare a
strategy to
connect with
those
Interaction
Start
interacting
with honest
comments
and reviews
Conversion
Social media is
simply a tool to
connect online
and facilitate
conservations,
but the best
dialogue takes
place only face-
to-face. In case
of ecommerce
this transforms
into conversion or
check-out

3. 1. Listen
◆ List the social media you are targeting like blogs, facebook,
myspace, twitter, orkut, youtube, etc
◆ Choose key words which will help you to monitor
conversations (the difficult part is choosing the keywords!)
Tools to use Google and Yahoo alerts, etc
◆ Use google blog search and other social media search
engines.
◆ Read what people are talking about the sector and the
brand
◆ List the important social media tools for your brand

4. 2. Prepare
◆ List down the three most important social media tools for
your brand.
◆ Prepare a strategy to connect with those in first phase like
creating brand/product/company page on Facebook, twitter
handle, linkedin, youtube page, etc
◆ List the spokespersons who will be involved, as bloggers
often like to talk to the sector experts. If the brand just want
to leverage a particular product so the product head will
engage with social communicators.
◆ List down social media engagement policy and monitor

5. 3. Engage / Interaction
◆ Start leaving honest comments on blogs, facebook, etc
◆ Upload pics on flickr, picasa and videos on youtube, etc
◆ Create blogs and update on weekly basis.
◆ Be transparent and provide information
◆ Start conservations
◆ Share quality content
◆ Attend tweet meet-ups, blog meet-ups, etc and listen

6. 4. Conversion
◆ Social media is simply a tool to connect online and facilitate
conservations, but the best dialogue takes place only face-
to-face. In case of ecommerce this transforms into
conversion or check-out
◆ To invite meet-ups for the group members at a coffee shop
or plan a day outing or trekking.
◆ Share vouchers or trial package of the product.
◆ Optimize social media channels
◆ Create and maintain value of content

7. 5. Measure
◆ To measure the success we need to answer the following
questions?
• Did we learn something about our customers that we
didn’t know before?
• Did our customers learn something about us?
• Were we able to engage with our customers?
• Do our employees have an effective new tool for external
feedback and reputation management?
◆ Also monitor the following
• Number of quality blog posts
• Number of meanful comments about your brand
• Quality of content shared

8. Potential payoff for corporate social media
is enormous as the companies will have
better sense of how they are perceived by
their stakeholders

11. Connect / Follow me on
I Tweet @ https://twitter.com/inspectordhola
I Blog @ http://www.mosesgomesblogs.blogspot.in/
My ppt @ http://www.slideshare.net/gomesrelations
My profile @ https://in.linkedin.com/in/mosesgomes
My Friends @ www.facebook.com/moses.gomes
I answer queries @ http://www.quora.com/Moses-Gomes
My photos @ http://instagram.com/mosesvgomez