Karen Freberg is a professor at the University of Louisville who specializes in social media, crisis communications, and public relations. She received her Ph.D. in Communications from the University of Tennessee. Freberg maintains active presences on Facebook, LinkedIn, Twitter, Pinterest, and has a blog. She believes that an individual's online reputation is important to manage, as the internet provides a permanent record and others may judge you based on what they find online through search engines. It is important to monitor your online presence across various platforms and engage professionally in order to control the narrative surrounding your personal brand.
How Social Media Can Help Biking in Columbia County WI Wendy Soucie
This is the presentation given at the Wisconsin Counties Association on social media. I was part of a panel with Jeff Jelinek of Sauk County can Cathy Williquette Lindsay from Brown County. We each showcased how social media helped their county.
This is a presentation by Joe Sabado (@joesabado) on digital reputation and branding as part of Building a Digital Reputation and Finding a Job Workshop with Torrey Trust (@torreytrust) on May 10, 2012 at UC Santa Barbara.
A presentation on building digital reputation by Joe Sabado to students in UCSB Summer Workshop Program (July 2014). This program consists of students from across the United States preparing them for research opportunities and preparation for graduate school.
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
How Social Media Can Help Biking in Columbia County WI Wendy Soucie
This is the presentation given at the Wisconsin Counties Association on social media. I was part of a panel with Jeff Jelinek of Sauk County can Cathy Williquette Lindsay from Brown County. We each showcased how social media helped their county.
This is a presentation by Joe Sabado (@joesabado) on digital reputation and branding as part of Building a Digital Reputation and Finding a Job Workshop with Torrey Trust (@torreytrust) on May 10, 2012 at UC Santa Barbara.
A presentation on building digital reputation by Joe Sabado to students in UCSB Summer Workshop Program (July 2014). This program consists of students from across the United States preparing them for research opportunities and preparation for graduate school.
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
Social Media and Financial Aid - Where are the millenials?Drew Keller
Drew Keller's Keynote presentation to the 2011 WFAA annual conference. Discussion centered around an examination of "Millennials", the generation who have come of age after the turn of the century. Social Media policies and organizational management approaches are explored. Reference materials include Pew’s “Millennials: A Portrait of Generation Next” and Cisco’s “2011 Connected World Technology Report”.
Online PR Presentation. Discusses Social Media and SEO as elements of Online PR. Delivered by Jasmine Sandler, President, Agent-cy Online Marketing. Delivered at the 2009 NYXPO in NYC.
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Wendy Soucie
www.iceagetrail.org is a nonprofit devoted to the maintenance and support of Wisconsin's Ice Age National Scenic Trail. This is a 1000 mile trail following the glaciers in WI. I am a member and support with volunteer hours to create and present this program.
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
Building your academic reputation onlineFrances Ryan
These slides are from a half-day workshop on building academic reputation. The workshop was delivered at the Scottish Graduate School of Social Science's Summer School on 8 June 2017.
Academics online: Alternative reputationsFrances Ryan
These slides are from a talk I presented at Edinburgh Napier University's "Academics online: Building your research profile in the digital age” workshop on 2 May 2017.
My talk was about how academic reputation can be built and maintained using common social networking platforms (i.e. Twitter and LinkedIn) as well as other social media tools such as blogs and university researcher profiles. The talk discussed traditional "reputation measurement tools" such as bibliometric impact and h-indexes, as well as the role that “altmetrics” play in the building and evaluation of academic reputation.
This session was not about how to use social media in your academic life—it was about why you should use it!
This slide deck is for a workshop at the Washington Prevention Summit, Yakima, WA on Oct 31, 2009. Additional handouts available at http://technologyinprevention.wikispaces.com
Social Media and Financial Aid - Where are the millenials?Drew Keller
Drew Keller's Keynote presentation to the 2011 WFAA annual conference. Discussion centered around an examination of "Millennials", the generation who have come of age after the turn of the century. Social Media policies and organizational management approaches are explored. Reference materials include Pew’s “Millennials: A Portrait of Generation Next” and Cisco’s “2011 Connected World Technology Report”.
Online PR Presentation. Discusses Social Media and SEO as elements of Online PR. Delivered by Jasmine Sandler, President, Agent-cy Online Marketing. Delivered at the 2009 NYXPO in NYC.
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Wendy Soucie
www.iceagetrail.org is a nonprofit devoted to the maintenance and support of Wisconsin's Ice Age National Scenic Trail. This is a 1000 mile trail following the glaciers in WI. I am a member and support with volunteer hours to create and present this program.
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
Building your academic reputation onlineFrances Ryan
These slides are from a half-day workshop on building academic reputation. The workshop was delivered at the Scottish Graduate School of Social Science's Summer School on 8 June 2017.
Academics online: Alternative reputationsFrances Ryan
These slides are from a talk I presented at Edinburgh Napier University's "Academics online: Building your research profile in the digital age” workshop on 2 May 2017.
My talk was about how academic reputation can be built and maintained using common social networking platforms (i.e. Twitter and LinkedIn) as well as other social media tools such as blogs and university researcher profiles. The talk discussed traditional "reputation measurement tools" such as bibliometric impact and h-indexes, as well as the role that “altmetrics” play in the building and evaluation of academic reputation.
This session was not about how to use social media in your academic life—it was about why you should use it!
This slide deck is for a workshop at the Washington Prevention Summit, Yakima, WA on Oct 31, 2009. Additional handouts available at http://technologyinprevention.wikispaces.com
Snapchat Strategy, Tips, and Suggestions for StratCommKaren Freberg
Introduction to Snapchat along with tips on how to set up an account, create a storyboard, and current trends and campaigns being used by brands and users on Snapchat.
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
"All organisations, whether local or international, big or small, benefit from public relations"
This class is an introductory appreciation of key concepts in PR.
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Personal Branding, Social Media, and YouReema Ibdah
What is a personal brand and why do you need it? How do you brand yourself as a professional using social media? Which networks will benefit you and where do you start? This presentation will begin to answer these questions and more.
Similar to Managing Online Guest Lecture (Stephanie Kelly) - 2012 (20)
Final proposal assignment using Adobe Premiere RushKaren Freberg
This is the final project for my PR class at the University of Louisville, where we created a final PR plan in addition to utilizing a visual element (Adobe Premiere Rush) as part of the final project. Our class client was The Breeders' Cup.
Presentation on research conducted by Karen Freberg (@kfreberg) and Ai Zhang (@aiaddysonzhang) on social media professors and teaching social media. Presented at AEJMC 2017 in Chicago, IL.
Students had access to the Sysomos Education program for Spring 2017. This tool was used to evaluate client and competitors on social media. Assignment created by @kfreberg.
Using Hootsuite in the Classroom to Teach Social Media MeasurementKaren Freberg
Presentation as part of a social media ROI / measurement panel at the annual BEA Conference in Las Vegas. This talk focused primarily on Hootsuite and the Hootsuite Higher Education Program.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. Introduction
Karen Freberg, Ph.D. – University of
Louisville
¨ Education:
¤ Ph.D., Communications (University of Tennessee)
¤ MA, Strategic Public Relations (University of
Southern California)
¤ BS, Public Relations (University of Florida)
¨ Interests:
¤ Social media, Crisis Communications, and PR
¨ Social Media:
¤ FB, LinkedIn, Twitter (@kfreberg), and
Pinterest
¨ Blog: www.karenfreberg.com/blog
4. Something
to
think
about…
¨ “It
takes
many
good
deeds
to
build
a
good
reputation,
and
only
one
bad
one
to
lose
it.”
-‐-‐
Benjamin
Franklin
5. De1inition
of
a
reputation
“Reputation
is
a
collective
term
referring
to
all
stakeholders’
views
of
corporation
or
individual,
including
identity
and
image
based
on
experiences
and
expectations.”
-‐Professor
Gary
Davies
Manchester
Business
School
6. Online reputation management
¨ People will have a voice – filtered or unfiltered – online and
with social media
¨ Social media is the personalized digital version of traditional
media – people sharing information, discussing important
issues, etc
¨ Communities will engage in conversation online – with you,
against you, and even about you
¨ Privacy online is really not there – people will judge you
based on the information presented online on Google, Bing,
Twitter, Facebook, or other sites – First impressions key!
"Google is not a search engine. It's a reputation management
system. Online your rep is quantifiable, findable and totally
unavoidable."
-- Wired magazine, April 2007
7. Reputations are….
¨ Evolving
¨ Fragile
¨ Needs to be constantly maintained
¨ Integrated perceptions of our various roles in life
¨ Not only in the local sphere – but are now global
¨ Influenced by word-of-mouth communications – not only what you
say to others, but what your “friends” say and present about you as
well.
¨ Are constructed through personal interactions online, ongoing
dialogue, and the personalized presentation of information in
multiple formats to showcase personality traits
¨ Formed over time
¨ Most valuable possession – part of individual, business, and
society
8. Risky Business White Paper (
Weber Shandwick PR)
¨ Some realities we all need to be aware for 2011
and beyond:
¤ Reputation threat is high
¤ Reputations online are revealed – but not completely
¤ Naiveté can lead to surprise
¤ Leaks gush dangerously online
¤ Emergence of “reputation assassins”
9. Why
do
you
need
to
manage
your
presence
/
reputation
online?
— More people are going online for news, information about
companies and jobs, and networking – and Google never
forgets!
— The internet is an important medium for PR professionals
to not only know, but also understand how it works.
— Employers today search online when they are interviewing
job candidates.
— You need to be aware of what is posted and shared on you
online
— By managing your brand with a personal web site, online
portfolio, social media resume, and blog, you will have a
little more control over what is posted online.
— Your reputation is your most priceless possession, once it is
lost, it is very hard to get it back!
10. Personality
Professional
Multimedia Content &
SNS
Discussions
Online Technology
Reputation
Social
Online
Network
Portfolio
Sites (SNS)
Consistent
Interactivity
15. Social Networking Professionally:
¨ LinkedIn
¤ Professional social networking site launched in 2003
¤ Operates world’s largest professional network on the Internet with
more than 90 million members in over 200 countries and
territories
¤ As of January 2011, LinkedIn counts executives from all 2010
Fortune 500 companies as members; its hiring solutions were used
by 69 of the Fortune 100 companies as of December 31, 2010
¨ How to optimize LinkedIn
¤ Ask for meaningful recommendations
¤ Incorporate value-added applications to LinkedIn profile
(Slideshare, Prezi, WordPress, Twitter)
¤ Create and upload Resume / CV to LinkedIn
16. Best practices for online reputation
management
¨ Conduct environmental scan of professional and
personal reputation online and through social media
– track your online presence (web shadow)
¤ Understand your networks and environment, community,
audiences and followers
¤ Me & My Web Shadow – How to Manage your Online
Reputation
n http://meandmywebshadow.com/
¨ Monitor and listen to online discussion and
comments – monitor personal SEO
¨ Be actively present on various social media sites -
consistently
¨ Engage in dialogue with online community –
showcase personality traits professionally and through
consistent interactions
¨ Know when to respond / when not to respond / and
when to take action towards online reputation
threats
¨ Control the information you can – importance of
having online presence
18. ¨ Identify your own SWOT analysis for online
reputation
¨ Set up own personal social media policy
guidelines in managing own personal online
reputation
¨ Opportunity to share your story - connect
with others and create content
¨ Understand that whatever you post, share, comment,
discuss online – it is public and on record
19. ¨ Think before posting “Sticks and stones may break my
bones, but words will never hurt me”
¨ Having personal web site / blog / social networking site
¤ Social Networking Professional – LinkedIn
¤ Social Bookmarking Site (visuals / electronic portfolio) –
Pinterest
¤ Maintain a consistent presence across social media platforms
(FB, Twitter, Instagram, YouTube, etc)
¨ Take control over your own story and image. Don’t let
others control it for you.
¨ Be your own best PR spokesperson
20.
21. Final
Thoughts
¨ “Be
more
concerned
with
your
character
than
your
reputation,
because
your
character
is
what
you
really
are,
while
your
reputation
is
merely
what
others
think
you
are.”
-‐-‐
John
Wooden