The document discusses the challenges of being an innovative professor and balancing theory with practice. It suggests that professors transform into hybrid roles as experts in both their content area and technology. The document promotes using Google Glass in the classroom to spark creativity, capture student attention, and allow for experimentation and storytelling. It provides examples of how Glass could be used for applied activities and capturing different points of view.

1. !

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6. • HUGE pressure to be
innovative, strategic, and relevant
for students and profession.
• Balancing theory and practice a
challenge.
• Transforming into a hybrid
professor – expert in content +
technology to adopt practices for
in and outside of the classroom

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8. • Sparks innovation
• Creative
Opportunity
• Captures attention
• Storytelling
• Course narrative
• Adaptability
• New tool & medium
• Experimentation
• Storytelling from your
POV
• Reputation
For
Students!
For
Professors!

10. • Applied!
• Creative Brainstorming Sessions [Preliminary - all courses]
• Strategic Briefs for PR initiatives [Social Media Course]
• Capturing soundbites, statements, and interviews for press releases
and media kits [StratComm Writing Course]
• POV Glass Stories [Personal Story, Day-in-the-life of an Intern/PR
pro & professor, Emotional Experience targeted in Advertisement]

11. • Undergraduates
and Graduate
Students
• Graduate
Students – extra
research involved
[primary + IRB]

12. • Google Glass Etiquette!
• Dos and Don’ts for brands and individuals
• Case Studies involving Google Glass!
• Fashion Week
• Sports
• Brands
• Brainstorming stories to capture with Glass!
• POV [Point of View Exercises]!
• Record Lectures from Professor’s Point of View [POV]
• POV Record Speeches, Presentations, and Guest Lectures [*Permission]
• POV Press Conferences [Media Training, Crisis Communications, Event
Planning]

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16. • Role as a mentor / ambassador.
• Brand ambassadorship and community with Google.
• Shared applied experiences with others key for innovation.
• More than just an emerging tool – it’s an evolving strategic mindset.
• Experimentation is paying off with Google Glass.