Presentation on the benefits of tools like Hootsuite for students and professors. Presented at the AEJMC 2016 Conference [Minneapolis, MN].

1. BENEFITS OF TOOLS LIKE HOOTSUITE:
FOR LEARNING AND STUDENT/ PROFESSOR
PERSONAL BRANDING
@kfreberg

2. SOCIETAL CHANGE… IS NOW UPON HIGHER EDUCATION. NEW
EXPECTATIONS OF TRANSPARENCY, DIALOG AND “RETURN ON
INVESTMENT” ARE CHALLENGING UNIVERSITY LEADERS TO
FIND NEW WAYS OF DEMONSTRATING THEIR INSTITUTIONAL
VALUE TO THOSE OUTSIDE OF ACADEMIA, EVEN TO THOSE WHO
QUESTION THE VALUE OF A COLLEGE DEGREE.
Edelman Education Report
1.14.16
@kfreberg

3. @kfreberg
UNDERSTANDING SOCIAL MEDIA EDUCATION
BENEFITS CHALLENGES
Preparing students for the workplace HUGE 9me commitment
Engaging in new trends and technologies Informa9on overload
In-depth insight about brand strategies,
influencers, and best prac9ces
Lack of Educa9on and Training in Programs
Provides a wealth of informa9on related to
social media for students, professors, and
the community.
Higher expecta9ons and demands from
industry and educa9onal ins9tu9ons

5. @kfreberg
‣ Leading social media monitoring dashboard
‣ Launched in over 500+ universi2es world wide.
‣ Programs include: Video lessons, cer2fica2ons, videos, worksheets, and
applica2ons of monitoring, listening, and repor2ng exercises.
‣ Range of products
‣ Hootsuite Higher Educa2on Program
‣ Podium
‣ Hootsuite Pro / Enterprise
‣ Hootsuite Campaigns
‣ Analy9cs
‣ Lessons
‣ Interviews with Professionals
‣ Prac2ce Exercises
‣ Opportuni2es for Personal Branding & Client Work for students

8. @kfreberg
USING HOOTSUITE FOR PROFESSORS
Engaging Opportunities
Twitter Blog Posts
Webinars Student Testimonials
Conference Calls Research Studies
Correspondance Webinars
Face-to-Face Guest Host of #Hootchat

10. WEBINARS
▸ Opportunity to share
ideas with fellow
colleagues.
▸ Showcase your work in
the class.
▸ Establishes personal
brand globally and
nationally.
▸ Engage in future
conversations with other
professors.
@kfreberg

11. POPULAR PRESS
▸ Becoming the expectation for
professors to get along with
publications and awards.
▸ Growing emphasis and interest
in innovative higher education
practices.
▸ Practice “pitching” ideas for
stories.
▸ Opportunity to tie in teaching
with research practices
▸ Creates brand awareness of
program, how you are using it
in your classes, and in research.
▸ Collaborations between
Hootsuite and universities
@kfreberg

12. *Kinsky, E.S., Freberg, K., Kim, C., Kushin, M., & Ward. W. (2016). Hootsuite University: Equipping
Academics and Future PR professionals for Social Media Success. Journal of Public Relations
Education, 2(1), 1-19.

13. STUDENT TESTIMONIALS
@kfreberg

14. @kfreberg
USING HOOTSUITE FOR CLASSES
▸ CLASS ASSIGNMENTS
▸ Personal Branding Audit
▸ Client Proposal
▸ Digital Analytics and Reporting
▸ Content creation and measurement
▸ Live tweeting events + report analysis
▸ Case Study for Brand and/or small business
▸ PROFESSIONAL ASSIGNMENTS
▸ Internship
▸ Practicum
▸ Campaigns Class / Capstone
▸ Freelance + Consulting Opportunity

15. S TO SUCCESS WITH HOOTSUITE
▸ Activate program at the beginning of class to set the tone.
▸ Embrace experiential learning with class & students.
▸ Dedicated time & resources for Hootsuite (especially on benefits,
student examples, and opportunities)
▸ Promote content creation, listening & promotion of Hootsuite.
▸ Encourage call-to-actions w/ professional goals in and out of class.
▸ Aggregate content, curate resources, and inspire PoV through
content creation.
@kfreberg

17. @kfreberg
OTHER RESOURCES
▸ Hootsuite
▸ Lessons, blog posts, & guides
▸ Hoot suite Higher Education Program
▸ Community
▸ Hootsuite Podium
▸ FREE certification tool for social media marketing
▸ Hootsuite Social Marketing Program
▸ Fee w/ certification [advanced for marketing principles]
▸ Webinars
▸ Best practices and resources
▸ #Hootchat
▸ Every Thursday from 3-4 pm EST

18. karen.freberg@louisville.edu
@kfreberg
karenfreberg
Karen Freberg, PH.D