The document discusses using social media for counties and bike tourism in Columbia County, Wisconsin. It provides guidance on developing social media policies and procedures, including having a business need, policy, procedures, and definitions. It also discusses using specific social media tools like Facebook, Twitter, YouTube and MapMyRide to promote bike tourism in Columbia County and help route US Bicycle Route 30 through the county. Speakers provided examples of using social media for emergency response and engaging partners to maximize efforts.

1. Wisconsin Counties
Association (WCA)
Counties and New Social
Media
Annual Meeting | September 26, 2011 |Wisconsin Dells
Speakers: Cathy Williquette, Jeff Jelinek and Wendy
Soucie

2. Social Media
Strategy and
Policy
Cathy Williquette Lindsay CPM
Brown County Register of Deeds
williquette_ca@co.brown.wi.us
(920) 448-4469

3. Be Prepared
POLICY AND PROCEDURES
! Do this first!
DISCLAIMER
! Post on County’s main website
TOOL KIT
! Provides “how to” set up approved social media sites
! Helps maintain uniformity

4. Polices & Procedures
! Business need
! Policy
! Procedures
! Definitions

5. Policies & Procedures
Business Need
! Why is County using social media?
! Detail benefits to public
! Intended use of social media

6. Policies & Procedures
Policy
! Make provisions for departments already using social media
! How is social media accessed and by whom?
! Security controls
! Who determines authorization and appropriate access levels?
! Sites must be maintained with respect to Records Retention
Schedule

7. Policies & Procedures
Policy
! Determine which social media networks are allowed or are
all?
! Maintain the appearance and characteristics of an official
County site
! Content may be considered a record subject to Open
Records Law
! Site will be monitored regularly
! Prompt action will be taken if County at risk due to content,
etc.

8. Policies & Procedures
Procedures
! Comply with all applicable laws/regulations
! Establish social media strategy
! Security measures and controls
! Designate social media coordinator
! Official county email account used for social media site

9. Policies & Procedures
Procedures
! Site to resemble official county site
! Provide link to social media disclaimer & policies
! Post what content is unacceptable
! Keep log file of account id’s, passwords, date established, etc.

10. Policies & Procedures
Definitions
! Official County Email Account
! Approved County Social Networking Site
! Terminology
! Blog
! Article
! Commenter
! Comment
! Official Moderator

11. Disclaimer
! Purpose
! County’s rights & responsibilities
! Prohibited information or content

12. Sample Disclaimer
We welcome you and your comments to [ ] County Government
Facebook pages.
The purpose of this site is to present matters of public interest to
[ ] County residents, businesses, visitors and other interested
parties. You may submit your comments, but please note this is a
moderated online discussion site and not a pubic forum.
Once posted, the County reserves the right to delete submissions
that contain vulgar language, personal attacks of any kind, or
offensive comments that target or disparage any ethnic, racial, or
religious group.

13. Sample Disclaimer (cont.)
Further, this County also reserves the right to delete the following
comments:
1. Contain spam, advertising or include links to other sites
2. Clearly off topic, and/or disruptive
3. Advocate illegal activity
4. Promote particular services, products, or political
organizations
5. Infringe on copyrights or trademarks
6. Violate an [ ] County policies
Please note the comments expressed on this site do not reflect the
opinions and position of [ ] County or its officers and
employees. Activity on [ ] County Government Facebook pages
is subject to public disclosure (Wis. Stat. 19.31-19.39).

14. Tool Kit
! Simple Account Setup Instructions
! Glossary of Terms
! Posting Tips

15. Social Media In
Emergency Response
Jeff Jelinek, Emergency Management Director –
Sauk County jjelinek@co.sauk,wi.us
608-355-4410

16. Benefits of Having
Social Media Presence
! Chance
to
tell
your
own
story
! Message
goes
where
the
people
are
! Timeliness
! Different
toolsets
allow
for
varied
messaging
! Creates
a
sense
of
community

18. Communicating Through
Online Toolsets
! Conversa;on
–
(Blogs,
Message
Boards)
! Social
Networking
–
(Facebook,
TwiFer,
Nixle)
! Content
sharing
–
(You
tube,
Flickr/
Picasa)
! Search
(Google,
Bing,
Yahoo).

19. Important
Considera;ons
! Official
communica;ons
outlet
! Who
will
manage
it?
! Will
there
be
mul;ple
administrators?
! Time
! Communica;ons
policy

20. ! Web
! Non-­‐secure
/
free
! Feedback
possible
! High
usage

21. ! Web
/
Text
! Non
Secure
/
free
! 140
character
messages
! Images
and
videos

22. ! Secure
! Free
! Text
/
Email
/
Webpage
! Mul;ple
Loca;ons
/
Geo-­‐Distancing
! Pictures
/
Video
! www.nixle.com

23. /
! Post
to
mul;ple
social
media
sites
! Schedule
Tweets
and
Facebook
posts
• Monitor
account
ac;vity
and
receive
usage
reports

24.
• Allows
you
to
track
media
about
your
organiza;on
• Results
received
via
email
or
RSS
• Results
received
daily,
weekly,
as-­‐it-­‐happens
• Free,
requires
only
Google
account

25. Case
Studies
! Flood Evacuation
! Lost Child
! School Bus Rollover
! Sexual Predator
! General Messages

26. How Social Media Can
Help Bike Tourism
In Columbia County
Wendy Soucie, Principal
Wendy Soucie Consulting, LLC
wsoucie@wendysoucie.com
http://xeeme.com/wendysoucie
608-225-1985

28. US
Bicycle Route
System
State Route
30

29. Goal: Get USBR State Route 30
through Columbia County

30. Objectives
! Map the best bike routes into and through Columbia Cty that
connect to USBR State 30
! Showcase Columbia County as bike destination in Wisconsin
! To make the Scenic Lodi Valley the central hub in a 50 mile radius
for ecotourism

31. Columbia County

32. Demographic - Transportation

34. Social Media
Strategy
∼ Share stories of people who
live and visit here
∼ Extend the experience to
multiple senses
∼ Make the experience shareable
in multiple ways
∼ Associate biking as
synonymous with Columbia
County WI

35. Social Media Action Plan
! Create Social Media Map for entity that manages social
profiles
! Develop tagging system for search engines
! Assess digital inventory
! Map minimum 10 Public Routes for each town
! Map Route from each town to reach State Route 30
! Document each route with pictures and video

36. Bench Mark Image Search

37. Social Media
Tool Kit
ü MapMyRide.com
ü YouTube
ü FaceBook Pages
ü Facebook Personal
Network
ü LodiValleyNews.com
ü Twitter
ü Blogs

38. Mapmyride.com

40. FaceBook.com

41. Flickr.com

42. Flickr Photostream

43. Youtube.com Channel

44. Google SERP - Videos

45. Google Search Story

46. Video Insights

47. Online Newspaper

48. Results

49. Google SERP - Images

50. Google SERP Everything

51. Additional Actions
! Plan routes to proposed State 30 and begin mapping
from Lodi to route
! Get top 1 or 2 rides in each of the other areas and visit,
ride and map
! Post and Geo Tag everything
! Work with group on Google Places profiles.
! Start bicycle blog for Columbia County

53. Your
Ques;ons?
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54. Wendy Soucie
• Certified Social Media
Strategist – Social Media
Academy
• Working on American
Bicyclist Certification

55. Partnerships
|
Strategic
Alliances
|
Joint
Venture
! Principal, Wendy Soucie Consulting
! Founding Partner, Social Business Consulting
Group (Sobizco)
! Joint Venture Partner, End Result Marketing
! Nurture marketing and research
! Social Media Academy
! Certified Social Media Consultant
! Founding Member, Alumni, Faculty
! Black Diamond Consultant
! Xeesm – Social CRM
! Business Partner – Wisconsin
! IA Certified LinkedIn and Social Media Trainer
! Images from IstockPhoto.com & WSC
! Find me at http://XeeMe.com/wendysoucie
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