The document discusses a 3E philosophy of personal growth and development for social media success. The 3Es are: 1. Enlarge as a human being by developing communication skills, avoiding self-promotion, helping others, and cultivating wisdom. 2. Excel as a social media user by understanding each platform's characteristics, maintaining transparency, and using social media for relationship building rather than self-promotion. 3. Evolve as a personal brand by learning branding principles, building credibility through knowledge sharing, and converting social media efforts into financial or career opportunities. Regular feedback helps personal brands to continuously improve.

1. ENLARGE, EXCEL AND
EVOLVE
3E PHILOSOPHY TO
GROW AS A PERSON,
BECOME SUCCESSFUL &
BUILD YOUR PERSONAL BRAND
Dr Amit Nagpal,
Personal Branding Consultant,
New Delhi
www.dramitnagpal.co.in

2. MAIN TOPICS
Background
Characteristics of Social Media &
Why it Requires Personal Growth
3E Philosophy-Enlarge, Excel and
Evolve
www.dramitnagpal.co.in

3. BACKGROUND-
CHARACTERISTICS OF
SOCIAL MEDIA AND
WHY IT REQUIRES
PERSONAL GROWTH
www.dramitnagpal.co.in

4. MEDIA &
WHY THEY REQUIRE PERSONAL
GROWTH
Sl. Characteristics Examples Why personal
No of Social Media growth is a must?
1 Living in the Eg Twitter followers, High standards of
glasshouse/ Grammar mistakes on FB ethics and Good
Transparency to updates written
friends See friendship on communication,
Facebook Anger/emotional
Unfriend/report/block on instability can be
FB and remove connection visible to people
on LI
2 Open to general Eg Tweets (searchable), Preserve our
public Linkedin profile reputation and
Optional for Facebook handle negative
public updates, Linkedin content with wisdom
public status
3 Network visibility Common connections on Scope for
Linkedin badmouthing

5. Enlarge, Excel and Evolve
A Simple Explanation
Enlarge Excel Evolve
Enlarge as a Human Excel as a Social Evolve as a Personal
Being (Focus area – Media Being (Focus Brand (Focus Area-
HR) Area-IT) Mktg)
Internal (Personal Social Media Tips Brand Management
Development) •Understanding the •Brand management
uniqueness of each tool principles and tips
• Communication skills •Understanding transparent •Association & Credibility
•Avoid self promotion
nature of social media •Brand Integration
• Helping the right people
•Social Media is media too •AIDA model (VCP)
•Wisdom/Maturity
•Widgets and applications •Building Trust
•Creativity
-------------------------------------- ----------------------------------------
-------------------------------------
Other Digital Tools Marketing of
External (People •Understanding blogs and People
Skills) websites •Role of passion
•Leadership skills •Understanding SEO basics •People marketing vs
•Good manners for social •Mobile/email marketing Product marketing
media •Advanced tools eg e-books, •Knowledge, Skills and
•Interpersonal skills newsletters, web analytics attitudes
•Collaboration etc •Mass media vs Social media
•Emotional Intelligence •Technology integration •Relationship marketing
•Other soft skills
•Thought Leadership

6. 3 E PHILOSOPHY/
ENLARGE, EXCEL AND EVOLVE
 Enlarge as a Human Being
 Excel as a Social Media being
 Evolve as a Personal Brand(ed) being
www.dramitnagpal.co.in

7. ENLARGE AS A HUMAN BEING
www.dramitnagpal.co.in

10. ENLARGE AS A HUMAN BEING
• Life is a journey of personal growth All the more
critical on social media, which is a platform for
collaboration and relationship building.
•
• More unselfish you become, more you are rewarded
for the large-heartedness.
• More you promote yourself, more you are seen as a
navel gazer and a person trying to prove
himself/herself.
www.dramitnagpal.co.in

11. ENLARGE AS A HUMAN BEING
 Keep looking for areas of improvement, keep
looking inside for things gone wrong and keep
looking at the positive side of people.
 Instead of filling your emotional and ego tanks,
fill the tanks of others.
 Enlarge and nurture your network too and you
will end up getting enlarged yourself.
www.dramitnagpal.co.in

13. EXCEL AS A SOCIAL MEDIA
BEING
www.dramitnagpal.co.in

15. 4 SIMPLE STEPS TO
SOCIAL MEDIA SUCCESS
1. Connect with Like-minded people
2. Converse and Engage with them
3. Collaborate and Co-create content
4. Convert collaborations into
Professional relationships
www.dramitnagpal.co.in

16. EXCEL AS A SOCIAL MEDIA BEING
• Social media is a glasshouse in terms of transparency.
Very difficult to hide your true personality for long.
• Social media is primarily for sharing and not selling.
Do not look for short term benefits.
• Some youngsters deprived of emotional support
systems often use platforms like Facebook as an
emotional gutter.
• Let us not forget that Social Media is media too and
we need not cause permanent damage to our
reputation because we are temporarily upset.

17. EXCEL AS A SOCIAL MEDIA BEING
• As you start growing as a person, the results are
visible sooner or a little later.
• Your network starts respecting you for your
traits -be it wisdom, knowledge, caring attitude
or generosity.
• Now the journey begins. Also need to look at the
ethical dimension and long term perspective
involved, to fully utilize the benefits of social
media.
www.dramitnagpal.co.in

19. EVOLVE AS A PERSONAL BRAND(ED)
BEING
www.dramitnagpal.co.in

20. WHY SHOULD I DO PERSONAL BRANDING?

22. 3 STEPS TO PERSONAL BRANDING
WITH SOCIAL & DIGITAL MEDIA
Visibility, Credibility and Profitability (VCP)
1 Be Visible- Be Visible on the
 Right Online Platforms eg Blogs and forums
 Social networks
2 Become Credible- Build credibility by
 Sharing Knowledge
 Displaying Skills
 Wearing Right Attitude
3 Get Results / Profitability- Convert your online efforts into
 Financial profits
 Non-Financial profits like customer feedback & making new friends

23. EVOLVE AS A PERSONAL BRAND(ED)
BEING
 Becomewhat you aspire and communicate
what you are.
 Once you have enlarged yourself and become
successful on social media, you have already
created a personal brand to a certain degree.
 Now the brand needs to evolve and grow.
www.dramitnagpal.co.in

24. EVOLVE AS A PERSONAL BRAND(ED)
BEING
• Ask your connections and friends to give
feedback for your ideas /business concepts.
• Once I posted on Facebook, “I began with
learning to teach, then I was teaching to learn
and now I am learning to learn. I remain a
lifelong seeker.”
And the Journey Continues
www.dramitnagpal.co.in

26. THANK YOU