The document provides an overview of social media, its importance and advantages. It discusses how social media allows for interactive communication between organizations, communities, and individuals through web and mobile technologies. Some key points made include that social media has become fundamental to global business, time spent on social networks is growing faster than overall internet usage, and social media can help organizations meet potential future partners and employees. The document also provides tips for getting started with social media and lists popular social media tools like Twitter, LinkedIn, Facebook, and private networks. Resources from the AICPA and VSCPA on social media strategy and usage are also mentioned.
This document provides guidance on how to start and nurture an online alumni community using social media platforms. It discusses engaging different generations of alumni and their preferences across platforms like Facebook, LinkedIn, blogs and podcasts. The summary recommends defining goals, engaging active alumni with exclusive content, and launching a social media presence to connect alumni and measure engagement over time.
This document provides an overview of social media and social networking. It defines key terms like social media and social networking. It discusses major social media platforms like Facebook, LinkedIn, Twitter, blogs and niche communities. For each platform it provides details on features and how they can be used. It emphasizes that social media is about communication, collaboration and sharing multimedia. The document encourages users to find the tools that work for them and participate in two-way conversations.
The document discusses how individuals can develop an online personal brand using social media. It covers various social media platforms like Facebook, LinkedIn, and Twitter and how having an online presence on these sites can help people make valuable connections. It emphasizes that individuals are their own brand and provides tips on how to develop and maintain an online personal brand identity through blogging, networking, and participating in social media.
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
This document provides an overview of implementing social networks for non-profits. It discusses various social media tools including websites, Facebook, YouTube, blogs and more. It emphasizes the importance of defining goals for social media use and measuring outcomes. Key aspects covered include listening to constituents, participating in discussions, creating owned media spaces, and enabling supporters to promote your cause through their own networks. The document also provides examples and tips for using specific social networks effectively.
Counties and new social media | Wisconsin Counties Association (WCA) Annual C...Wendy Soucie
The document discusses using social media for counties and bike tourism in Columbia County, Wisconsin. It provides guidance on developing social media policies and procedures, including having a business need, policy, procedures, and definitions. It also discusses using specific social media tools like Facebook, Twitter, YouTube and MapMyRide to promote bike tourism in Columbia County and help route US Bicycle Route 30 through the county. Speakers provided examples of using social media for emergency response and engaging partners to maximize efforts.
How Social Media Can Help Biking in Columbia County WI Wendy Soucie
This is the presentation given at the Wisconsin Counties Association on social media. I was part of a panel with Jeff Jelinek of Sauk County can Cathy Williquette Lindsay from Brown County. We each showcased how social media helped their county.
This document provides guidance on how to start and nurture an online alumni community using social media platforms. It discusses engaging different generations of alumni and their preferences across platforms like Facebook, LinkedIn, blogs and podcasts. The summary recommends defining goals, engaging active alumni with exclusive content, and launching a social media presence to connect alumni and measure engagement over time.
This document provides an overview of social media and social networking. It defines key terms like social media and social networking. It discusses major social media platforms like Facebook, LinkedIn, Twitter, blogs and niche communities. For each platform it provides details on features and how they can be used. It emphasizes that social media is about communication, collaboration and sharing multimedia. The document encourages users to find the tools that work for them and participate in two-way conversations.
The document discusses how individuals can develop an online personal brand using social media. It covers various social media platforms like Facebook, LinkedIn, and Twitter and how having an online presence on these sites can help people make valuable connections. It emphasizes that individuals are their own brand and provides tips on how to develop and maintain an online personal brand identity through blogging, networking, and participating in social media.
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
This document provides an overview of implementing social networks for non-profits. It discusses various social media tools including websites, Facebook, YouTube, blogs and more. It emphasizes the importance of defining goals for social media use and measuring outcomes. Key aspects covered include listening to constituents, participating in discussions, creating owned media spaces, and enabling supporters to promote your cause through their own networks. The document also provides examples and tips for using specific social networks effectively.
Counties and new social media | Wisconsin Counties Association (WCA) Annual C...Wendy Soucie
The document discusses using social media for counties and bike tourism in Columbia County, Wisconsin. It provides guidance on developing social media policies and procedures, including having a business need, policy, procedures, and definitions. It also discusses using specific social media tools like Facebook, Twitter, YouTube and MapMyRide to promote bike tourism in Columbia County and help route US Bicycle Route 30 through the county. Speakers provided examples of using social media for emergency response and engaging partners to maximize efforts.
How Social Media Can Help Biking in Columbia County WI Wendy Soucie
This is the presentation given at the Wisconsin Counties Association on social media. I was part of a panel with Jeff Jelinek of Sauk County can Cathy Williquette Lindsay from Brown County. We each showcased how social media helped their county.
The document discusses how civic organizations can use social media and web 2.0 technologies to engage with communities. It provides examples of how organizations are using tools like Facebook, Twitter, YouTube and blogs to share information, recruit volunteers, and strengthen engagement. It also covers challenges of using social media and provides resources for non-profits looking to improve their online strategies.
This document discusses social networks and whether people should market themselves on social media. It defines social networks and explains their rise in popularity is due to people's desire to connect with others and be known. Both pros and cons of using social networks are provided, such as creating relationships but also risks to privacy and overuse of time online. Tips are given for how to market oneself on LinkedIn and other sites by focusing on skills, recommendations, and helping other users.
The document discusses social networking sites and their effects on people. It describes how social networking sites can negatively impact users' mental and social well-being by potentially causing attention-deficit hyperactivity disorder, depression, loneliness, and narcissism due to overuse and reliance on superficial online interactions rather than real-world social connections. However, social networking sites also provide benefits like facilitating communication, sharing information, and building communities.
Internet Strategic Communications - Presentation for AACN by Chris Wolz, Foru...Forum One
The document discusses best practices for strategic internet communications. It emphasizes taking an audience-centric approach by understanding audience interests and needs in order to engage them through relevant online services and channels. It provides examples of how organizations have successfully engaged audiences through social media, blogs, and networking platforms. It also outlines current online trends like user-generated content, social media, and the growing importance of an integrated online ecosystem for organizations to engage within.
The document discusses the rise of social media and its impact on communication and business. Some key points discussed include:
- Social media has surpassed email in global reach and allows millions of interactions every hour as people connect and discuss brands online.
- Platforms like Facebook, LinkedIn, and Twitter allow people to connect with friends, family, and colleagues from all over the world and engage in online conversations in new ways.
- Businesses are leveraging social media for marketing, advertising, customer service, and building their brand through pages, posts, events and interacting with customers online. Social media provides new opportunities for businesses to engage with customers.
From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...Greg Cangialosi
A presentation I have at this years edu Web Conference on July 24, 2007. The talk is given to an academic crowd but is highly relevant to marketing in general.
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Wendy Soucie
www.iceagetrail.org is a nonprofit devoted to the maintenance and support of Wisconsin's Ice Age National Scenic Trail. This is a 1000 mile trail following the glaciers in WI. I am a member and support with volunteer hours to create and present this program.
Social media are online platforms that allow users to connect, communicate, and share content. Examples include YouTube, which was purchased by Google for $1.42 billion, and Flickr, purchased by Yahoo for over $50 million. These sites have in common that they facilitate communication, allow self-expression, and enable connection between users and shared content, which spreads virally. Businesses can leverage social media to listen to customers, engage with them, and share their own stories and knowledge on platforms like blogs, podcasts, and social networks.
This document discusses harnessing social media for association work. It explains that social media like blogging, Twitter, Facebook, and online groups are becoming dominant forms of online interaction. It states that collective action in the 21st century involves harnessing relationships and engaging one's entire network as organizers. The document then provides an in-person session to teach how to use Web 2.0 tools like these to increase the reach, impact, and effectiveness of association programs, along with tips for creating an effective professional social media presence.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
Social media provides many exciting, accessible and affordable communication tools for school PR veterans and newbies alike. Learn about these tools and some applicable strategies for your school district.
Designing the Social Web, Web 2.0 expo Nyc versionChristina Wodtke
3 hour workshop on how to select, design and optimize social web functionality. Covers everything from what goes on a profile, to optimizing invitation flows to viral distribution.
This document discusses social networking and outlines several key points. It begins by defining social networking services and sites, noting they facilitate building social networks and relationships online. It then categorizes different types of social networking including educational, online community, and business networks. The document also lists advantages like open communication, marketing opportunities, and business reputation building. Disadvantages include the time-consuming nature, potential addiction issues, privacy concerns, and technical problems. It concludes by comparing advantages and disadvantages of specific networks like Facebook and Twitter.
As health educators, the document discusses the importance of connecting people with information and resources both face-to-face and online. It explores how online tools can contribute to health initiatives and encourages nurturing practices that support networking and boundary spanning to access diverse sources of knowledge.
This document discusses the use of social media, particularly Facebook, for connecting international students and student services. It provides examples of how universities have created Facebook pages and groups for incoming exchange students, advising outgoing exchange students, providing student support, and facilitating socio-cultural programming and campus networking. The document also covers best practices for defining a social network's purpose, building and monitoring a network, integrating with student organizations, using targeted Facebook groups, and addressing limitations and challenges.
Online collaboration and Building Online CommunityMark Kithcart
The document discusses online collaboration and social networks. It describes how social networks have evolved from simple connections to deeper engagement. It also discusses how online collaboration tools can provide benefits like idea sharing, knowledge creation, and customer feedback. However, adoption of these tools requires overcoming resistance through cultural shifts, identifying influencers, and making the tools frictionless and rewarding to use. The key is to focus on what drives outcomes and value for members of the community.
Se hace una descripción de los cambios que la Red y la cultura digital ha provocado en nuestras vidas y de cómo estamos inmersos en un proceso de transformación digital que está afectando a organizaciones y profesionales.
Esta transformación se traduce en un nuevo conjunto de competencias que tanto profesionales como organizaciones deben incorporar.
A nivel de los profesionales las competencias profesionales digitales se adquieren y gestionan desde la toma de conciencia de su propia identidad digital.
También se presenta el concepto de Entorno Personal (profesional) de Aprendizaje (PLE), desde donde resulta más fácil el desarrollo y gestión de parte de estas "nuevas" competencias digitales profesionales.
Esta presentación es parte del material de una clase impartida en el Instituto Europeo de Diseño de Madrid (IED) en febrero y julio de 2014.
The document provides tips for communicating effectively both verbally and in writing. It discusses speaking with enthusiasm and clarity, avoiding jargon, writing concisely with bullet points, using proper grammar and spelling, and proofreading. Nonverbal communication skills emphasized include smiling, making eye contact, and using gestures to engage with listeners.
The document discusses how civic organizations can use social media and web 2.0 technologies to engage with communities. It provides examples of how organizations are using tools like Facebook, Twitter, YouTube and blogs to share information, recruit volunteers, and strengthen engagement. It also covers challenges of using social media and provides resources for non-profits looking to improve their online strategies.
This document discusses social networks and whether people should market themselves on social media. It defines social networks and explains their rise in popularity is due to people's desire to connect with others and be known. Both pros and cons of using social networks are provided, such as creating relationships but also risks to privacy and overuse of time online. Tips are given for how to market oneself on LinkedIn and other sites by focusing on skills, recommendations, and helping other users.
The document discusses social networking sites and their effects on people. It describes how social networking sites can negatively impact users' mental and social well-being by potentially causing attention-deficit hyperactivity disorder, depression, loneliness, and narcissism due to overuse and reliance on superficial online interactions rather than real-world social connections. However, social networking sites also provide benefits like facilitating communication, sharing information, and building communities.
Internet Strategic Communications - Presentation for AACN by Chris Wolz, Foru...Forum One
The document discusses best practices for strategic internet communications. It emphasizes taking an audience-centric approach by understanding audience interests and needs in order to engage them through relevant online services and channels. It provides examples of how organizations have successfully engaged audiences through social media, blogs, and networking platforms. It also outlines current online trends like user-generated content, social media, and the growing importance of an integrated online ecosystem for organizations to engage within.
The document discusses the rise of social media and its impact on communication and business. Some key points discussed include:
- Social media has surpassed email in global reach and allows millions of interactions every hour as people connect and discuss brands online.
- Platforms like Facebook, LinkedIn, and Twitter allow people to connect with friends, family, and colleagues from all over the world and engage in online conversations in new ways.
- Businesses are leveraging social media for marketing, advertising, customer service, and building their brand through pages, posts, events and interacting with customers online. Social media provides new opportunities for businesses to engage with customers.
From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...Greg Cangialosi
A presentation I have at this years edu Web Conference on July 24, 2007. The talk is given to an academic crowd but is highly relevant to marketing in general.
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Wendy Soucie
www.iceagetrail.org is a nonprofit devoted to the maintenance and support of Wisconsin's Ice Age National Scenic Trail. This is a 1000 mile trail following the glaciers in WI. I am a member and support with volunteer hours to create and present this program.
Social media are online platforms that allow users to connect, communicate, and share content. Examples include YouTube, which was purchased by Google for $1.42 billion, and Flickr, purchased by Yahoo for over $50 million. These sites have in common that they facilitate communication, allow self-expression, and enable connection between users and shared content, which spreads virally. Businesses can leverage social media to listen to customers, engage with them, and share their own stories and knowledge on platforms like blogs, podcasts, and social networks.
This document discusses harnessing social media for association work. It explains that social media like blogging, Twitter, Facebook, and online groups are becoming dominant forms of online interaction. It states that collective action in the 21st century involves harnessing relationships and engaging one's entire network as organizers. The document then provides an in-person session to teach how to use Web 2.0 tools like these to increase the reach, impact, and effectiveness of association programs, along with tips for creating an effective professional social media presence.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
Social media provides many exciting, accessible and affordable communication tools for school PR veterans and newbies alike. Learn about these tools and some applicable strategies for your school district.
Designing the Social Web, Web 2.0 expo Nyc versionChristina Wodtke
3 hour workshop on how to select, design and optimize social web functionality. Covers everything from what goes on a profile, to optimizing invitation flows to viral distribution.
This document discusses social networking and outlines several key points. It begins by defining social networking services and sites, noting they facilitate building social networks and relationships online. It then categorizes different types of social networking including educational, online community, and business networks. The document also lists advantages like open communication, marketing opportunities, and business reputation building. Disadvantages include the time-consuming nature, potential addiction issues, privacy concerns, and technical problems. It concludes by comparing advantages and disadvantages of specific networks like Facebook and Twitter.
As health educators, the document discusses the importance of connecting people with information and resources both face-to-face and online. It explores how online tools can contribute to health initiatives and encourages nurturing practices that support networking and boundary spanning to access diverse sources of knowledge.
This document discusses the use of social media, particularly Facebook, for connecting international students and student services. It provides examples of how universities have created Facebook pages and groups for incoming exchange students, advising outgoing exchange students, providing student support, and facilitating socio-cultural programming and campus networking. The document also covers best practices for defining a social network's purpose, building and monitoring a network, integrating with student organizations, using targeted Facebook groups, and addressing limitations and challenges.
Online collaboration and Building Online CommunityMark Kithcart
The document discusses online collaboration and social networks. It describes how social networks have evolved from simple connections to deeper engagement. It also discusses how online collaboration tools can provide benefits like idea sharing, knowledge creation, and customer feedback. However, adoption of these tools requires overcoming resistance through cultural shifts, identifying influencers, and making the tools frictionless and rewarding to use. The key is to focus on what drives outcomes and value for members of the community.
Se hace una descripción de los cambios que la Red y la cultura digital ha provocado en nuestras vidas y de cómo estamos inmersos en un proceso de transformación digital que está afectando a organizaciones y profesionales.
Esta transformación se traduce en un nuevo conjunto de competencias que tanto profesionales como organizaciones deben incorporar.
A nivel de los profesionales las competencias profesionales digitales se adquieren y gestionan desde la toma de conciencia de su propia identidad digital.
También se presenta el concepto de Entorno Personal (profesional) de Aprendizaje (PLE), desde donde resulta más fácil el desarrollo y gestión de parte de estas "nuevas" competencias digitales profesionales.
Esta presentación es parte del material de una clase impartida en el Instituto Europeo de Diseño de Madrid (IED) en febrero y julio de 2014.
The document provides tips for communicating effectively both verbally and in writing. It discusses speaking with enthusiasm and clarity, avoiding jargon, writing concisely with bullet points, using proper grammar and spelling, and proofreading. Nonverbal communication skills emphasized include smiling, making eye contact, and using gestures to engage with listeners.
This document provides an overview of marketing strategies and tactics for CPAs to grow their business. It discusses traditional marketing approaches like the four basics of marketing - product, audience, awareness, and delivery. It also covers more modern online marketing techniques using social media and websites. Specific tactics covered include networking, direct mail, email marketing, search engine optimization, blogging, speaking engagements, and webinars. Resources from professional organizations like the VSCPA and AICPA are also summarized, including marketing toolkits, media relations support, and pro bono assistance programs. The document emphasizes using a variety of traditional and online approaches in a consistent, well-planned marketing strategy to build awareness and attract new clients.
The document provides tips and techniques for effective presentations. It discusses the importance of preparation, organization, openings and closings, handling questions, and delivery. Some key points include using persuasive elements like stories and examples, being prepared with a clear message and supporting data, learning presentation secrets from top business leaders, and closing strongly by summarizing key points and making yourself available for follow up. The goal is to serve as an effective ambassador for the organization by delivering high quality presentations that engage audiences and help raise the profile of the profession.
The Power of Social Media: Taking Your Networking OnlineTina Lambert
The document provides an overview of social media and its importance. It discusses how social media has changed communication from a monologue to a dialogue. Some key points made include:
- Social networking sites are now the most popular sites after Google and Yahoo.
- Time spent on social networks is growing 3x faster than the overall internet rate.
- Social media has become fundamental to global business and will continue altering the consumer experience.
- The document then provides tips on getting started with social media, including listening, participating, setting up profiles, and learning etiquette. It also discusses how the VSCPA is involved with social media through new multimedia offerings and resources for members.
Social Media Webinar Handouts June 2010Tina Lambert
The document provides an overview of social media and its advantages for organizations. It discusses how social media has become fundamental to global business and alters the consumer experience. Examples of popular social media sites are given. The document then summarizes the advantages of using social media, such as being cheaper, more interactive, and globally connected. Lastly, it provides guidance on how to get started with social media and lists social media resources.
The document provides an overview of marketing strategies and tactics for CPAs to maximize their return on investment. It discusses branding, developing marketing plans with the four essentials of product, audience, delivery, and awareness. Specific tactics covered include networking, direct mail, email marketing, websites, search engine optimization, blogging, social media, speaking, and webinars. The document also provides tips for personal branding, social media strategies, effective presentations, and resources available from the Virginia Society of CPAs and American Institute of CPAs.
The document discusses Intuit's Partner Platform (IPP) which allows developers to build and deploy software as a service (SaaS) applications that are integrated with QuickBooks data and billing. The IPP provides services like authentication, authorization, billing, hosting and integrates apps with QuickBooks Online and Desktop. Developers use the IPP to build native or federated apps that can be marketed and subscribed to by Intuit's 4 million QuickBooks customers. Intuit handles billing and revenue sharing with developers. The vision is for the IPP to enrich the SMB app ecosystem by connecting developers, users and Intuit.
This presentation provides an overview of key legal considerations for startups, including choosing an entity structure, protecting intellectual property, attracting funding from venture capitalists, negotiating deal terms, and managing legal relationships with employees, vendors, customers and independent contractors. The presentation was prepared by Gunster law firm to provide general information on legal issues relevant to starting and running a business.
The document discusses different types of concepts and strategies for teaching concepts. It outlines concrete and abstract concepts, how learners generalize concepts, and strategies like inquiry and expository instruction. It also discusses attribute isolation, feedback, and strategies like analogies, mnemonics, and imagery. The last part provides an example of how to teach the causes and effects of the Revolutionary War using concepts of cause and effect, analogies, debates, and presentations.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
This document provides an overview of social media and online networking tools. It introduces social media concepts and defines social networking sites like Facebook, Twitter, and LinkedIn. Statistics on user numbers for these major sites are presented. The document then explores features of these sites and other tools like digg in more detail. Examples of how these tools can be used for research, collaboration and professional networking are provided. The document concludes with recommendations for getting started with online networking.
This document provides an overview of social media and online networking tools. It introduces social media concepts and defines social networking sites like Facebook, Twitter, and LinkedIn. Statistics on user numbers for these major sites are provided. The document then gives more detailed descriptions of how each tool works and examples of their business uses. It concludes with recommendations for hands-on practice and a quote on successful networking.
Deb Levine, Executive Director of ISIS, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
This document discusses the social media landscape and provides strategies for businesses to utilize social media. It covers major social media platforms like Facebook, Twitter, LinkedIn, YouTube and provides statistics on their user bases and growth. The business case for social media is presented, showing how companies of all sizes are using platforms like Facebook pages and Twitter to engage with customers. Keys to success with social media include listening to customers, engaging with them, learning from their feedback, having a targeted reach and being transparent.
This document discusses the social media landscape and provides strategies for businesses to utilize social media. It covers major social media platforms like Facebook, Twitter, LinkedIn, YouTube and provides statistics on their user bases and growth. The business case for social media is presented, showing how companies of all sizes are using platforms like Facebook pages and Twitter to engage with customers. Keys to success with social media include listening to customers, engaging with them, learning from their feedback, having a targeted reach and being transparent.
This document discusses the social media landscape and provides strategies for businesses to utilize social media. It covers major social media platforms like Facebook, Twitter, LinkedIn, YouTube and provides statistics on their user bases and growth. The business case for social media is presented, showing how companies of all sizes are using platforms like Facebook pages and Twitter to engage with customers. Keys to success with social media include listening to customers, engaging with them, learning from their feedback, having a targeted reach and being transparent.
Update on social media marketing for CPAs and CPA firms - requested by Maryland Managing Partners on October 23, 2009. This presentation features how CPA firms are using social media for niche marketing, thought leadership, and boosting Search Engine results (SEO).
The document discusses key topics for businesses regarding social media in 2013, including:
- The growing importance of mobile access to social media sites.
- Statistics on the large user bases of Facebook, YouTube, LinkedIn, and Twitter in Australia.
- How the National Broadband Network will impact internet usage in Australia.
- Tips for developing an effective social media strategy, including making goals specific, measurable, attainable, relevant and timely.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
The document discusses the effective use of social media for non-profits. It emphasizes that social media is primarily about building relationships and engaging supporters over the long term, not immediate fundraising goals. Key recommendations include listening to your audience first before publishing content, engaging in conversations to build a community, and using metrics to define and measure success in a way that aligns with your overall goals such as awareness, engagement or fundraising. Patience is required as it can take 18 months to truly engage supporters through social media.
This document provides an overview of how non-profits can use social media to communicate more effectively. It discusses what social media is, why non-profits should engage with it, and how to get started. Key points include that social media allows for conversations rather than one-way messaging, non-profits should listen to online conversations and select tools based on goals and audience, and that success can be measured in various ways beyond traditional metrics like donations. The document provides resources for non-profits to learn more about using social media.
This document discusses the do's and don'ts of social media for non-profits. It notes that simply creating social media profiles is not enough - one needs to actively engage communities and listen to conversations. It emphasizes that social media is about interaction and building shared experiences, not one-way interruptions. Effective social media use involves becoming part of online conversations, listening to feedback, and managing communities and reactions over time.
This document discusses social media in business. It defines social media as tools that allow sharing of information and creation of online communities. It outlines the history and evolution of social media from the 1970s to today. It discusses internal and external social media platforms and how businesses can use social media for communication, marketing and collaboration. The document also covers infrastructure requirements, pros and cons, facts and statistics about social media usage. It concludes with an offer to demonstrate social media platforms.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
This document provides an overview of social media for councils presented by Lara Solomon. It begins with an introduction of Lara Solomon and her background and experience in social media and small business. It then defines what social media is and provides data on Australian internet and social media usage. It discusses popular social media platforms like Facebook, Twitter, YouTube, LinkedIn, blogging, Foursquare, and Pinterest. It provides tips and strategies for using each platform and examples of how businesses and organizations can create social media strategies and measure results. It emphasizes that social media requires ongoing effort and is part of an overall marketing strategy.
Realist's Guide to Social Media for NonprofitsSue Spaight
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
The document is a presentation from LaDonna Coy at the 2012 CADCA Mid-Year Training Institute in July in Nashville, TN. The presentation focuses on developing a coalition's social media presence. It provides guidance on clarifying the coalition's purpose, identifying key stakeholders, establishing an online listening post, developing a social media plan and process, and tracking metrics. The goal is to strengthen the coalition's online and offline presence through thoughtful social media engagement.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
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Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
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6. Viewing Kafka Messages in the Data Lake
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7. What is Prometheus?
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8. Monitoring Application Metrics with Prometheus
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9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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* Live demos with code snippets
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5. D
D
d
Some GOALS for this session…
• Overview of social media
• Importance and advantages of
social media
• Tips for getting started
• Resources and tools for success
7. D
D
d
SOCIAL MEDIA
IS AN UMBRELLA TERM…
THAT INCLUDES WEB-BASED AND
MOBILE TECHNOLOGIES USED TO TURN
COMMUNICATION INTO INTERACTIVE
DIALOGUE BETWEEN ORGANIZATIONS,
COMMUNITIES AND INDIVIDUALS.
D
D
d
8. D also a fancy way to
It’s
D
describe
d
PEOPLE having
CONVERSATIONS
online.
9. D
The CONVERSATIONS are powered by…
D
d
• Blogs • Podcasts & Videocasts
• RSS • Photo & Video Sharing
• Online Chat & Sites
Listserves • Virtual Worlds
• Wikis
• Social Networks
10. D
A shift in COMMUNICATION &
D
d
CONVERSATION
D
Traditional Model Social Media Model
D
d
11. D
D People are consuming
d
information differently…
• 92 % use multiple platforms
each day to get news
• Facebook is reaching one
BILLION users
• Recent study shows students
using Twitter for educational
purposes outperformed, with
higher GPAs and 2x more
engaged in the classroom
D
D
d Source: Pew Research Center
13. D
D
d
Reason #1
SOCIAL NETWORKING SITES ARE THE MOST
POPULAR SITES NEXT TO GOOGLE AND YAHOO —
AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places
14. D
D
d
Reason #2
SOCIAL MEDIA HAS BECOME A FUNDAMENTAL
PART OF GLOBAL BUSINESS AND WILL CONTINUE
TO ALTER THE CONSUMER EXPERIENCE.
John Burbank, CEO of Nielson Online
15. D
D
d
Reason #3
TIME SPENT ON SOCIAL NETWORKS IS EXPLODING
— 3X FASTER THAN OVERALL INTERNET RATE.
Nielson, Global Faces & Network Places, 2009
25. D
D
d
How do I get on the
SOCIAL MEDIA highway?
26. D
D
d
Before you dive in with both feet…
• What is your goal?
• Who will represent you/your company?
• When will you find time to participate?
• How will you measure success?
27. D
D
d
A. Listen
B. Participate
C. Drive
D. Use Caution
29. D
NLRB Social Media Guidance
D
d
• Prohibit social media while at work?
Or on company equipment?
• Prohibit “friending” other
employees?
• Prohibit posting about the
company?
• Prohibit talking about coworkers?
• Prohibit use of intellectual property?
(trademarks, video)
• Prohibit talking to the media?
D • Prohibit talking in an indecent
D manner or about inflammatory
d topics?
30. D
D E. Test Drive: Leading Social Media Tools
d
• Twitter
• LinkedIn
• Facebook
• Private networks
D
D
d
31. D
D
d
• Communicate short
(140-character) bursts
of information to the
people that subscribe to
your updates (tweets)
• Monitor trends, thought
leadership, industry
news, links to generate
viral marketing
• Examples
D > @VSCPANews
D > @TinaLambert
d > @WendroffCPA
32. D
D
d
• Professional, job lists,
referrals, groups,
networking, discussion
boards,
• Links social networks
• Elevates firm in search
lists
• Moderate interaction
• Examples
> VSCPA
D > AICPA
D > CPA
d
33. D
D
d
• More personal
interactions
• Groups, pages, updates
(customizable),
• Links social networks
• Large audience, activity
• Robust privacy settings
for mixing professional
• Examples
> VSCPA (and other state
D societies)
D > AICPA
d > Becker CPA Review
36. D
D
d
• Post things of
interest
• Others can view,
“pin” if they like
• Great place for
engagement
D
D
d
37. D
D Private Networks
d
• Engage groups in a
secure forum
• Enhance engagement
• Targeted audience
• Robust settings for
communicating/sharing
• Examples
> VSCPA
> ASAE
39. Connect by…
• Creating a personalized profile
• Connecting with colleagues
• Joining or creating special interest communities
• Sharing resources, including Word documents,
PowerPoints, webinars, URLs and more
• Interacting with volunteer groups on a more personal level
• Opening select profile information, blogs and other info to
the public
41. D
RESOURCES on social media
D
d Blogs
www.TypePad.com
www.WordPress.com
www.BlogLines.com
Microblogging/ Tracking
Twitter: www.Twitter.com
TweetDeck: www.TweetDeck.com
TwitterBerry: www.orangatame.com/products/twitterberry
HootSuite: www.HootSuite.com
D Tweetie: www.atebits.com/tweetie-iphone
D Hashtag: http://hashtag.org
d
Google Alerts: www.google.com/alerts
42. D
RESOURCES on social media
D
d
Social networks
Facebook: www.Facebook.com
LinkedIn: www.LinkedIn.com
Plaxo: www.Plaxo.com
HubStreet: www.HubStreet.com (for CPAs and lawyers)
Multimedia sharing sites
YouTube: www.YouTube.com (videos)
Flickr: www.Flickr.com (photos)
D Picasa: Picasa.Google.com (photos)
D SlideShare: www.Slideshare.com (slidedecks)
d
43. D RESOURCES on social media
D
d Podcasting
iTunes: www.apple.com/itunes
(for finding and listening to podcasts)
Audacity: audacity.sourceforge.net
(for recording / editing podcasts)
Wikis
PB Wiki: www.PBWiki.com
WikiSpaces: www.WikiSpaces.com
D Policies & Articles
D Mashable: www.mashable.com
d
Governance: www.socialmediagovernance.com/policies.php
44. D
D RESOURCES from the AICPA
d
AICPA Marketing Toolkit
•Marketing and communications
resources
•Print ads, client brochures, posters,
marketing articles and guides, customer
service and selling tips, client
satisfaction surveys and tips for working
with the media.
AICPA Social Media Toolkit
•Sample strategic plans, policies and
guidelines
•Types of metrics
•“How to” guides
•Articles
45. D
D RESOURCES from the VSCPA
d
> RSS
> Podcasts
> Blog (CPACafe.com)
> Microblog (Twitter.com/VSCPANews)
> Photo sharing (Flickr.com)
> Video, Videocasts (YouTube)
> Social networking (LinkedIn, Facebook)
> Private network (VSCPA Connect)
> Visit www.vscpa.com/SocialMedia
46. D
D CONNECT with me
d
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612-9416
• E-mail: tlambert@vscpa.com
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambert
www.linkedin.com / search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1
www.facebook.com / search for “Virginia Society of CPAs”
D
• Twitter: www.twitter.com/TinaLambert
D
www.twitter.com/VSCPANews
d
One of the strongest ways to build your PERSONAL and BUSINESS brand, is through social media. Let’s take a poll of who is involved in social media right now. Show of hands: How many people have heard of social media? How many people read blogs? How many people have commented on a blog? How many people belong to LinkedIn? How many people belong to Facebook? How many people belong to Twitter? How many people have made a business contact, or done something to further their business or career, in any of these media? You’re going to get an overview of social media and why it’s important, and then four ways social media can help you in your career and business.
Attention is the new currency · We live in a state of information overload. · Statistics show we are interrupted every 3 minutes during the course of the work day. · Average American is exposed to over 3,000 messages in a day. · In the last 30 years mankind has produced more information than in the previous 5,000 years. · We’ve become information rich and time poor. · Breaking through the clutter is both more challenging and more important than ever before.
Is this out of control? Today's social media environment is crowded and noisy! New tools are appearing every day and social media hype and jargon is confusing to most of us. Too many people are focused on the technology of social networks, or which platform should they be using. The real value of a social network is within the value of the content , the level of engagement of the community and how the network is cultivated. A successful network leverages existing technologies but technology alone does not deliver real value … it is a tool.
So going back to the original question: What is all this? According to Wikipedia: SOCIAL MEDIA INCLUDES WEB-BASED AND MOBILE TECHNOLOGIES USED TO TURN COMMUNICATION INTO INTERACTIVE DIALOGUE BETWEEN ORGANIZATIONS, COMMUNITIES AND INDIVIDUALS . Community : Having conversations Collaboration : Sharing ideas Creativity : Using conversations and idea sharing to facilitate innovative thinking Using all three things to ignite passion about topics, new ideas, etc.
Social media is NOT about technology, it’s about PEOPLE and RELATIONSHIPS.
So, what are these tools? Blog: web log, online diary RSS: really simple syndication. RSS feeds push news and information from websites into an RSS reader; you sign up for these. Online chat/listservers: Questions/answers/conversations via e-mail or web interface Wiki: Wikis are simply web pages that anyone who logs on to a site can edit. Social Networks: peer-to-peers sites, e.g. Myspace, Facebook, LinkedIn Podcasts and videocasts: streaming audio and video Video and photosharing sites: YouTube, Flickr Virtual worlds: graphic peer-to-peer network, SecondLife
A new landscape where everyone has a voice, everything is immediate, discussions are global.
Some of you may have seen this already … because it’s been viewed, oh, I don’t know, about 3 million times on YouTube already. But I love this video and I’m gonna show it to you anyway. It was created by Erik Qualm, wrote a book called Socialnomics, and I think it kind of captures the reason we’re here today. So indulge me for a few minutes and check this out. http://www.youtube.com/watch?v=sIFYPQjYhv8 You’ve gotten the overview of what this all means. Now, why should you care? We’ll discuss why this is importance in a cultural and global sense, and then we’ll talk about some real, practical ways social media can help you in your career.
If THAT didn’t convince you, here are a few more reasons! Myspace and Facebook are listed directly under Google and Yahoo as most visited sites on the web.
2/3 of global Internet population use a social networking site Boomers, and specifically women 54+ are the fastest growing adopters
79% of business communicators report using social tools frequently to engage employees and foster productivity 75% of employees have used social networking sites (Facebook, Twitter and LinkedIn) for business purposes 70% of companies allow / encourage employees to use social media 50% of employers allow employees to speak freely (without moderation) on social networking sites
In 2010, Millenials/Gen Y’ers outnumbered baby boomers!! Millenials have grown up on the Internet. The already wield $350 billion/year in direct spending power.
Edelman's Digital Public Affairs team in DC has authored an awesome white paper that takes you inside the Obama campaign. He had 3 million online donors during the election and 2 million people were passionate enough to create profiles on my.barackobama.com. Well at his Web site he lists no fewer than 16 social media sites where he has a presence, including MySpace, Facebook and Twitter.
Listen Immerse yourself in conversations Monitor trends & competition Google alerts, Twitter searches Determine process Participate Set up a profile Friend 25 people Comment on blogs Answer questions The rule of thirds: personal, professional, profitable Drive conversations Share your expertise Create content/ideas Write a blog Think MULTIMEDIA Use Caution Privacy : Customize what others can see about you (professional v. personal) Create ‘Friend’ groups Edit privacy settings Etiquette : Once you’re riding the social media highway, remember to obey common Internet traffic rules of thumb. Policy : Obey or set company guidelines for participation.
Right to Privacy You may have heard recently about employers asking job candidates for Facebook login information, including passwords. Legislators in two states, New Jersey and Illinois, as well as Sen. Richard Blumenthal (D) of Connecticut are drafting laws outlawing employers from asking for social media passwords. In a May 30, 2012, report whose guidance is likely to be challenged in the courts, the National Labor Relations Board (NLRB) cautioned that it believes that numerous common clauses in social media policies violate the National Labor Relations Act (NLRA). While Acting General Counsel Lafe Solomon’s report outlined six cases where it found clauses in employers’ social media policies to violate Section 7 of the NLRA, it provided in full one social media policy that was deemed lawful in its entirety. Facebook: “That’s why we’ve made it a violation of Facebook’s Statement of Rights and Responsibilities to share or solicit a Facebook password.” Stay tuned on this issue. But this truly illustrates how desirable this information is to potential employers, clients, business partners, etc. The bottom line is: Protect your privacy. Portray yourself how you want to be portrayed.
In a May 30, 2012, report whose guidance is likely to be challenged in the courts, the National Labor Relations Board (NLRB) cautioned that it believes that numerous common clauses in social media policies violate the National Labor Relations Act (NLRA). While Acting General Counsel Lafe Solomon’s report outlined six cases where it found clauses in employers’ social media policies to violate Section 7 of the NLRA, it provided in full one social media policy that was deemed lawful in its entirety.
Wendroff & Associates, LLC, a leading full service CPA firm offering Tax Consulting, CFO Services and Bookkeeping, was recently chosen as number 52 of the Top 100 Most Insightful People to Follow on Twitter by OnlineCollegeDegree.org, a website that helps people choose the best online degree program. The list, which was announced July 30th, included President Barack Obama and CNBC Financial Commentator Suze Orman. Going by the name WendroffCPA on Twitter, the firm answers any tax questions posted by its Twitter fans and tweets about tax legislation, business advice and firm news. At more than 7000 followers, Wendroff CPA is one of the most followed CPA’s on Twitter. Darren, director of communications, almost three closed clients. 3 were in DC Metro area. Darren is a journalist. Very good at delivering good content. Most important is that your giving good content and information. “The E-Myth” … working on the business vs. in the business. To grow the business, they have to leave their duty of being the technician and become the business owner. Awesome company called CommonCraft.com that has developed tons of videos that break social media tools into layman’s terms. Very simple, but very effective.
Facebook rolled out the timeline feature for all brand/business pages on March 30. And it’s all about storytelling and sharing. And individual accounts will eventually be transitioned to timeline as well. Be sure to think strategically about your cover photo to ensure it shows the personality of your brand. Visit www.mashable.com for articles and to view some excellent examples like Coke, Toyota, Starbucks.
VSCPA timeline has member focus
Pinterest is exploding – Lately, there has been a lot of buzz about www.Pinterest.com , the social media platform where you post images and things of interest you find that others can view and “pin” if they like. With more than 11 million unique visitors in the U.S. alone, it’s competing with Facebook and Tumblr for engagement. Many businesses and professionals are finding a place there for brand promotion.
As you heard, Connect, the VSCPA’s new private social network just for members, launched in March 2012.
So why did we feel this was a strategic and worthwhile endeavor? Associations are all about connections — to the profession, to resources, to each other. … which is why private social networks are a current association trend, one which we’re truly at the forefront of. The American Society of Association Executives, for example, launched its social network not long before we launched ours. Plus, ASAE uses the same powering technology provided by Higher Logic. We were the second state CPA society to launch, just behind New Jersey. Two others have followed suit since.
A private social network allows members to create a personal profile, connect with one another on a more personal level despite geographic hurdles, meet virtually and share resources and information…all in a safe, private environment. The beauty of our social network is that members can choose to make certain information public, too, if they’d like to, which can be a strategic marketing decision.