Presentation as part of a social media ROI / measurement panel at the annual BEA Conference in Las Vegas. This talk focused primarily on Hootsuite and the Hootsuite Higher Education Program.
Keynote presentation for the second annual NJ Social Media Summit held at William Paterson University. Topic focuses on social media in higher education among students, professionals, and professors.
Keynote presentation for the second annual NJ Social Media Summit held at William Paterson University. Topic focuses on social media in higher education among students, professionals, and professors.
Students had access to the Sysomos Education program for Spring 2017. This tool was used to evaluate client and competitors on social media. Assignment created by @kfreberg.
Crisis Communication Simulation Exercise [Freberg]Karen Freberg
This was the crisis simulation exercise I provided instead of a midterm for my graduate crisis communications class [#FrebergGrads] at the University of Louisville.
Using Social Media Insights to Drive Offline OutcomesCampus Sonar
Learn why your social media work should not be solely focused on followers, like, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...Matthew J. Kushin, Ph.D.
An informal group Zoom presentation activity for online students in a Public Relations Principles course. The activity asks students to explore and conduct a compare and contrast how brands are responding during the COVID-19 (coronavirus) crisis.
Students had access to the Sysomos Education program for Spring 2017. This tool was used to evaluate client and competitors on social media. Assignment created by @kfreberg.
Crisis Communication Simulation Exercise [Freberg]Karen Freberg
This was the crisis simulation exercise I provided instead of a midterm for my graduate crisis communications class [#FrebergGrads] at the University of Louisville.
Using Social Media Insights to Drive Offline OutcomesCampus Sonar
Learn why your social media work should not be solely focused on followers, like, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns
COVID-19 (Coronavirus) Brand Crisis Response Activity: Brands Doing Good in a...Matthew J. Kushin, Ph.D.
An informal group Zoom presentation activity for online students in a Public Relations Principles course. The activity asks students to explore and conduct a compare and contrast how brands are responding during the COVID-19 (coronavirus) crisis.
Snapchat Strategy, Tips, and Suggestions for StratCommKaren Freberg
Introduction to Snapchat along with tips on how to set up an account, create a storyboard, and current trends and campaigns being used by brands and users on Snapchat.
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
Master's Degree in Social Media - Information PacketAndrew Selepak
Information packet on the University of Florida's Master's in Mass Communication Degree with a specialization in Social Media from the College of Journalism and Communication
Evolution Not Revolution: The Social Intelligence Maturity ModelTodd Todd
http://synthesio.com/corporate/en/resources/#guides | Intelligence on social media interaction is constantly evolving. In the increasingly interconnected world we live in today, the need for a model to encompass this topic has become very relevant for businesses and organizations. Synthesio answers this with the social intelligence maturity model.
Improving the User Journey with UX Research & PersonalizationAcquia
Personalization is gaining traction with marketers today because it allows companies to better communicate and engage with their target audiences.
However, implementing a content strategy for different audiences, without multiplying your content creation efforts is a huge challenge. So how do you personalize your messaging efficiently?
Join our webinar as we address these challenges. We’ll also highlight a case study that demonstrates how personalized content helped a university communicate with both students & the broader public.
You’ll learn how to:
- Begin defining and prioritizing your audiences
- Create a content strategy that speaks to your audiences
- Identify what content to personalize & strategies needed to create, test, and improve your content over time
Ohio University Scripps College of Communication Media Entrepreneurship Strat...Michelle Ferrier
Scripps College of Communication at Ohio University has been building its media entrepreneurship ecosystem with several key programs that engage students and faculty.
This is a model for developing promotion and tenure in universities with an emphasis on new media and an emphasis on outreach and engagement activities. Specific suggestions are offered to developing narratives and collecting metrics for making the case for the quaity and innovativeness of the work.
I've worked with and among many people who talk about digital transformation as if it were just a case of plugging in a router and attaching some wires. I've heard people get excited about coding, developing new apps and recruiting new skills into the business. I have never once heard about how communication and public relations plays such an important part. It's something I'm hugely passionate about. If you don't have a communication strategy to bring everyone along with you (internally and externally) and buy into the transformation plan, how on earth will you achieve transformation? Communication is key. Effective communication can be the difference between speed and quality. It's an area I want to help more businesses with. Please visit my website www.aura-pr.com to find out more about me, my services and how we can work together. We need to be planning NOW to make the changes and progress for the future.
Increasing Social Media Proficiency & Graduate Employability Through Work Int...Dr Karen Sutherland
Learn how the University of the Sunshine Coast, Australia provided students with the opportunity to develop a social media strategy and content for a real client as part of their course work.
From bland to bold: redefining an entire marketing strategy. Overnight.Primacy
Enrollment marketing campaigns targeted at working adults seem to hammer home the same messages. Some combination of affordability, convenience, online, and accelerated.
If it sounds familiar, it's because it is. We've all come to rely on a similar set of messages. But, what happens when we're all telling the exact same story? What ever happened to differentiation?
As marketers, it's our responsibility to tell stories that resonate and are unique – stories that impact people on a deeper level.
When Regis University, a Jesuit school in Denver, was faced with declining enrollment in their professional studies program – hampered by outdated messaging that wasn’t resonating with their target audience – they decided to shift directions. Rather than falling back on the same messaging consistently used by others, Regis decided to lead with a bold platform that is empathy-based and customer-centric
Launched in the spring of 2014, in just the first 8 weeks its outperformed aspects of what the previous campaign had achieved in a year.
This presentation was first given at the UPCEA Marketing and Enrollment Management Seminar in November, 2014.
This work is for a confidential client to help them design an app that helps ‘Graduating Students’ in India take more informed decisions and succeed in their careers through gamification. Such a product can be a breakthrough for the 500 M strong Indian workforce, which 12.2 M graduates joining the workforce every year.
This post walk through the following:
Ideation, Problem Statement, and Solution
Competitive Analysis and Differentiation Canvas
Wireframes of the Solution
Beta-Launch
Go-to-market Strategy
Harness digital platforms to accelerate R&D and drive proper adoptionSharpBrains
Pioneers in education, medicine and pharma discussed new data-rich approaches to help assess what works and what doesn’t, and for whom, accelerating R&D initiatives and proper adoption.
--Chair: Alvaro Fernandez, CEO & Editor-in-Chief of SharpBrains
--Richard Varn, Director of the Center for Advanced Technology and Neuroscience at Educational Testing Service (ETS)
--Dr. Brian Iacoviello, Director of Scientific Affairs at Click Therapeutics
--Dr. Gahan Pandina, Senior Director, Venture Leader at Janssen Research & Development
--Dr. Sarah Banks, Head of Neuropsychology at the Cleveland Clinic Lou Ruvo Center for Brain Health
Learn more at sharpbrains.com
UMSL Announces Digital Media Marketing CoursesErin Moloney
Program, beginning in June, offers undergraduate, graduate and certificate level courses in social media, web analytics, mobile marketing, media buying and more.
Why, and how to translate your research for a non-academic audience. Aimed at post doc researchers at La Trobe University thinking about a public profile. References tools only available to La Trobe staff.
Final proposal assignment using Adobe Premiere RushKaren Freberg
This is the final project for my PR class at the University of Louisville, where we created a final PR plan in addition to utilizing a visual element (Adobe Premiere Rush) as part of the final project. Our class client was The Breeders' Cup.
Presentation on research conducted by Karen Freberg (@kfreberg) and Ai Zhang (@aiaddysonzhang) on social media professors and teaching social media. Presented at AEJMC 2017 in Chicago, IL.
LinkedIn Workshop Readings for #Freberg16Karen Freberg
2.26.16. Will be live streaming #Freberg16's LinkedIn Workshop. These are the readings for the class this day in preparation for our talk. Course taught by @kfreberg.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
2. @kfreberg
AGENDA
▸ Introduction
▸ Overview of social media measurement
▸ Importance of social media measurement (challenges and
benefits for educators)
▸ Overview of Hootsuite
▸ Exercises and Assignments using Hootsuite
▸ Q&As + Resources
3. SOCIETAL CHANGE… IS NOW UPON HIGHER EDUCATION. NEW
EXPECTATIONS OF TRANSPARENCY, DIALOG AND “RETURN ON
INVESTMENT” ARE CHALLENGING UNIVERSITY LEADERS TO
FIND NEW WAYS OF DEMONSTRATING THEIR INSTITUTIONAL
VALUE TO THOSE OUTSIDE OF ACADEMIA, EVEN TO THOSE WHO
QUESTION THE VALUE OF A COLLEGE DEGREE.
Edelman Education Report
1.14.16
@kfreberg
4. @kfreberg
WHAT IS SOCIAL MEDIA MEASUREMENT?
The discipline that helps companies measure, assess and
explain the performance of social media initiatives in the context
of specific business and communication objectives.
5. @kfreberg
WHY IS SOCIAL MEDIA MEASUREMENT IMPORTANT?
There is a growing need in PR, Marketing, and Communication for students
to have the understanding of listening, measuring, and applying data into
strategies to facilitate conversations and formulate relationships with key
audiences.
Insights could drive
‣ Better informed strategies
‣ Promote ethical and proactive social care with customers
‣ Creative ideas for content marketing strategies
‣ Prevent issues that could translate into crises
‣ Improve relationships with key audiences
‣ Engage with customers to sustain long-term relationships
6. CHANNEL CAPTURE
LISTENING AND MONITORING CAPABILITIES
PRODUCT $$$ + DEPENDABILITY WITH SUPPORT
CATEGORIZATION
RELIABLE CAPTURE THROUGH API
CLEAR NAVIGATION + CONSISTENT USER INTERFACE
DOWNLOADABLE CAPABILITIES
METRICS / HISTORICAL DATA / SPAM PREVENTION
TUTORIALS / CUSTOMER SUPPORT
OPPORTUNITIES FOR COLLABORATION
EVALUATING TOOLS FOR MEASUREMENT FOR CLASSES
7. @kfreberg
UNDERSTANDING SOCIAL MEDIA MEASUREMENT
BENEFITS CHALLENGES
Insights into audiences Lots of data + Ethical/Privacy Issues
Real-;me feedback and engagement Informa;on overload
In-depth insight about brand conversa;ons,
influencers, and network analysis
Lack of Educa;on and Training in Programs
Provides data to provide to senior
management about power of social media
and word-of-mouth conversa;on via social
media.
New services & trends in analy;cs
9. @kfreberg
HOOTSUITE
‣ Leading social media monitoring dashboard
‣ Launched in over 500+ universi2es world wide
‣ Programs include: Video lessons, cer2fica2ons, videos, worksheets, and
applica2ons of monitoring, listening, and repor2ng exercises
‣ Range of products
‣ Hootsuite Higher Educa2on Program
‣ Podium
‣ Hootsuite Pro / Enterprise
‣ Hootsuite Campaigns [Beta]
‣ Analy;cs
‣ Lessons
‣ Interviews with Professionals
‣ Prac2ce Exercises
‣ Opportuni2es for Personal Branding & Client Work for students
10.
11. @kfreberg
USING HOOTSUITE FOR CLASSES
▸ CLASS ASSIGNMENTS
▸ Personal Branding Audit
▸ Client Proposal
▸ Live tweeting events + report analysis
▸ Case Study for Brand and/or small business
▸ PROFESSIONAL ASSIGNMENTS
▸ Internship
▸ Practicum
▸ Campaigns Class / Capstone
▸ Freelance + Consulting Opportunity
14. @kfreberg
OTHER RESOURCES
▸Hoot suite
▸Lessons, blog posts, & guides
▸Buffer
▸Best practices and resources
▸SproutSocial
▸Webinars + guides [analytics - http://ow.ly/Zzo3K]
▸RazorSocial
▸Best blog for latest tools for analytics + other social media
▸Spredfast Social Media Measurement White Paper [http://ow.ly/Zzof]
▸RazorTools [White Paper]
▸Delmondo White Paper for Snapchat Analytics