Social media helps people develop and maintain friendships by allowing them to communicate, socialize, and share stories outside of in-person interactions. However, it can also lead to issues like attention-seeking, false representations of self, drama, rumors, and even addiction. While social media enables strengthening connections, it may also create a false sense of friendship. Making friends online involves learning about others and displaying connections, but it can also form hierarchies and lead to inappropriate sharing of personal information.