This is the final project for my PR class at the University of Louisville, where we created a final PR plan in addition to utilizing a visual element (Adobe Premiere Rush) as part of the final project. Our class client was The Breeders' Cup.

1. Final Proposal Assignment Using Adobe Premiere Rush
Final Campaign Proposal: You will beaskedto create an original PR campaign proposalbasedon the frameworkpresentedin the
textbook andreadings.This willbe forour classclient(each groupwillhavea different event tofocuson).The total length ofthePR
plan shouldbe between 30-45 pages long (not includingappendix, references, andimages).
There will be two groups for this project.Wewill assign groupsduringthefirst twoweeks ofthe course.Each teamwill choosea
different angle to address in their PR campaign for the client. Presentations will be scheduled on the last day ofclass.
As far as the final PR plan, alongwith therevisions madefromthe midtermreport,you willneed toincludethe following:
 Executive Summary
 Team Members
 The ExternalEnvironment
 The Industry
 The Client
o History
o Key Players
o Overview of Events
o Brand Audit
 The Product,Serviceor Issue
 Promotions
 Market Share
 Competition
 Research
 SWOTAnalysis
 Key audiences + messages
 Goals andobjectives
 Strategies andTactics
 ProposedCrisisCommunication Plan
 Measurement and Evaluation
 Budget
 Calendar
 Summary and final recommendations
 References
 *VisualElement(Completed)
o ProposedStoryboard
o Final Video
o SuggestionsandRecommendations for theFuture
Visual Element: In addition to your proposal,yourteamwillbe askedto create a visualelementbasedon your experienceworking
with The Breeders’ Cup. It’s not only important to be able to tell yourclient what you have done, but show them. Thiscouldbe
a way to bringyourproposal tolife.
It will be importantto be able todocumentthese visualson handwhen you are atthe Breeders’CupEvents.In addition, thiswould
be a great visual to share to showcase your work for futurejobs,internships, portfolio,etc.
 Video (Createdin Adobe Premiere Rush or anothervideoeditingsoftware program).Highly recommendthis one.
 Micrositeof assets createdforThe Breeder’s Cup (ex. Adobe SparkPage, etc).
 Share on social media (utilizingclasshashtag#FrebergPRand#BC18)
 Add to digital portfolio+ personal accounts (ex. LinkedIn).
Visual Element Requirements forAdobe Premiere Rush
 Needs to be at least1:30 minuteslength
 Video assetsonly
 Title Cover
 Utilize transitions for each scene
 Music track required(note credit for music!)
 Have brandedclosing (usingtemplates)
 Have color scheme forvideo(ex. suggestions – utilizing either BC’scolorsor UofL’s).
Adobe PremiereRush Resources

2. o Good resource(fromAEL) for creating social videosusing Rush
o Student GroupExample of Final Project (with Adobe Rush Video)
o Student Exampleof Video