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Building a Digital Reputation and Finding a Job Workshop

                                  By Joe Sabado & Torrey Trust
                                              on May 10, 2012
Hello!Branding– Joe Sabado
Digital




 Let’s connect!
 http://www.joesabado.com
 Twitter: @joesabado
For This Quick Intro Session ….


  What is Social Media?

  What are Digital Reputation & Personal Branding?

  Why/How to Use Social Media for Personal Branding?

  Managing Your Digital Reputation
Takeaways


 Define/Create/Communicate/Manage Your Brand

 Use Social Media to Tell Your Story
   Two types of online info: what you write and what
  others write about you.

 Takes Time & Work – Start Now!

    Your reputation is based on what you’ve done, not
   what you’ll do.
    Create your network before you need them.
What Is Social Media?
What is Social Media?




It’s about conversations, community, connecting with personalities
and building relationships. It is not just a broadcast channel or a
sales and marketing tool. [Social Media Revolution Video]
What Is Digital Reputation?
What is Digital Reputation?

  Your online reputation is the perception, estimation and
  opinion that is formed when you are encountered online.

  This could be when someone visits your social networking
  profile, anyone reads a comment you posted on another
  profile. - WHAT YOU WRITE/SAY ABOUT YOU

  It could also be when someone sees your online photo
  albums or an image with you in it, indeed any instance or
  reference of you that either you posted or someone else did –
  WHAT OTHERS WRITE/SAY ABOUT YOU

  … what your digital footprint says about you.
What Is Personal Branding?
What is Personal Branding?

  “Personal branding describes the process by which individuals
  and entrepreneurs differentiate themselves and stand out
  from crowd by identifying and articulating their unique value
  proposition, whether professional or personal, and then
  leverage it across platforms with consistent message and
  image to achieve a specific goal. In this way, individuals can
  enhance their recognition as experts in their field, establish
  reputation and credibility, advance their careers, and build
  self-confidence.”

  “How we market ourselves to others.”

  Dan Schawbel, Author of Me 2.0
Why Do I Need/Want to Establish My Brand on Social Media?
Your Online Presence Can Impact Your Education
Digital Reputation/Branding– Joe Sabado

                                 Admissions Offices are
                                 using social media for
                                 background checks
Your Online Presence Can Impact Your Education
Digital Reputation/Branding– Joe Sabado

                                 Admissions Offices are
                                 using social media for
                                 background checks
Your Online Presence Can Impact Your Education
Digital Reputation/Branding– Joe Sabado

                                 Admissions Offices are
                                 using social media for
                                 background checks
DigitalOnline Presence Can Impact Your Career
Your Reputation/Branding– Joe Sabado




Trends in how employers are recruiting is
shifting – social profiles considered by
some.
DigitalOnline Presence Can Impact Your Career
Your Reputation/Branding– Joe Sabado




Trends in how employers are recruiting is
shifting – social profiles considered by
some.
Your Online Presence Can Lead to Connections
   Amazing what 140 characters can do …. Leads to real life connections.




  Joel Quintong – Sacred Heart           Kevin Kruger - Associate Executive Director of NASPA
  Ed Cabellon – Bridgewater State        Jenna Magnuski - RD at Northeastern Uni (she can
                                         tweet - fast!)
                                         Eric Stoller - higher ed blogger
Your Online Presence Can Lead to Opportunities
                              I applied to be an assessor for
                              Spring 2012 and was chosen in
                              part due to my email below.
How do I Use Social Media for Personal Branding?
Integrated Social Presence
                              Discover your brand /
                             objectives

                                “Be A Purple Cow!”

                              Create Your Brand
                                Consistent message,
                                name, image (use
                                namechk.com, gravatar)
                                 Integrated

                             Communicate

                             Maintain
                                Update content
                                 Check reputation
Danielle Quinones Quinones
Digital Branding– Danielle




                         Consistent digital branding &
                         online reputation is becoming
                         more important in career
                         development
My Social Presence
Digital Branding– Joe Sabado




 Consistent Message!
My Social Presence
Blog – Your home base

                         Use as home base for
                        your online presence

                         Claim unique domain
                        name (personal name)

                         Use available systems
                        like Wordpress, Joomla,
                        Drupal (self-hosted or
                        shared)

                         Be Authentic, Personal

                         Be a resource
LinkedIn
           Create Your Profile

            Get Recommendations

            Position for Google
           Search (use your name,
           keywords)

            Start/Expand Network
           in your academic fields

            Participate or start a
           group

            Use applications to
           showcase work
Twitter
          Claim your handle
          (“@joesabado”)

           Complete Your Profile

           Upload Image

          Modify Your
          Background

           Use lists to manage
          followers

           Use hashtags related to
          your field
Facebook
            Use brand name
           (“joesabado”)

           Complete Your Profile

            Review Privacy Settings

            Use Friends Lists to
           Manage Content/Views

            Use Page, separate
           from Profile

            Join Groups/Pages

            Feed info from other
           sites
Managing Digital Reputation
Reputation Management
                        Google your name from
                        time to time.

                         Use Google alert to
                        send you notification via
                        email/rss reader when
                        your name is mentioned.

                         Use tools like
                        socialmention,
                        Backtweets, technorati,
                        twitter search to find
                        mentions of your name.
Reputation Management
                         Reputation mgmt
                        services promote positive
                        mentions over negative.
Takeaways


 Define/Create/Communicate/Manage Your Brand

 Use Social Media to Tell Your Story
   Two types of online info: what you write and what
  others write about you.

 Takes Time & Work – Start Now!

    Your reputation is based on what you’ve done, not
   what you’ll do.
    Create your network before you need them.
Questions?
Credits
http://www.saferinternet.org.uk/advice-and-resources/online-reputation

http://www.forbes.com/sites/knowledgewharton/2012/04/19/42012-3/

http://thedp.com/index.php/article/2011/11/admissions_offices_check_facebook

http://www.dailycal.org/2011/10/26/law-schools-check-digital-trail-of-applicants-more-
than-other-colleges/

http://exclusive-executive-resumes.com/career-workplace/5-reasons-why-you-should-
have-a-personal-brand/

http://buildingabrandonline.com/

http://www.slideshare.net/brian.hollowaty/personal-branding-using-social-media

http://www.blackenterprise.com/2011/01/18/patient-empowerment-
checklist/question-2/

Me 2.0: Build a Powerful Brand to Achieve Career Success - Dan Schawbel

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