This document discusses how social media can help with career development. It recommends maintaining active profiles on LinkedIn, Facebook, Twitter, and starting a blog to [1] demonstrate skills and expertise to employers, [2] expand professional networks, and [3] increase social media influence which can help with recognition and opportunities. Regular posting of quality content and engagement with others is key to building an online presence that enhances one's career.

1. Social Media Literacy
Career development unit

2. Welcome!
Let's network!
Hi, I'm Geoff.
I am a social media expert and I am
here to show you how social media
can help you developing your career.

3. Introduction!
What are Social Media?
Social media, you know? Really?!
What profiles do you have?
Do you keep them updated?
!

4. A social learning platform!
Explore, learn and share
• Trends are now set online
• Solutions are found among networks
• Opinions are exposed
• Expertise is shared
... So are opportunities!

5. Forget your CV!
Demonstrate your skills
Employers are now using online resources to
scan applicants:!
• Communication skills
• Socializing skills / Team working
• Expertise
• Network / capacity to Influence

6. Build your Network!
Expand your connections
The network you create and the activities on it
are your new resume.!
• Get recommended!
• Blog about your expertise
• Tweet with pairs
• Build your social influence

7. Increase your influence!
Influence scores and what they mean
Everything you do on social media is measured
and contributes to your social media influence.!
• Discover the tools
• Understand your score
• Gain influence
• Get recognized

8. Get organized!
Social media can be easily professional
Set your style and objective. Get organized. See the
results.!
Set up a daily routine that helps you develop and
maintain your social media presence. Connect with
influencers, share your expertise and get noticed.
There are plenty of niche social platforms, ok....
Focus on the main channels!

9. Let them find you!
Maintain your LinkedIn profile
LinkedIn is the most recognized professional
networking site worldwide.!
It is now seen as the main source for posting your online
resume and even offers job offers that match your skills and
experience.
• Keep your profile up to date!
• Ask for recommendations!
• Join groups and discussions

10. Build your Network!
Facebook is the #1 networking platform
Facebook is your main window on the social media world.!
Having an active Facebook profile is very important as this is
your main access to social media networking.
• Be active on your profile
• Comment on post that inspire you
• Like and share content on other profile
• Get involved with businesses on their page

11. Engage with influencers!
Use Twitter to reach the right people
Twitter is about building conversations with the people you wish
to influence, as much as to engage with those who influence
your industry.!
Build a strong network of followers and engage with people that are
thought leaders in your area of expertise.
• Follow trends
• Find influencers
• Create conversations (#tags)
• Reply, mention and retweet

12. Share your expertise!
Blog about your experience
A personal blog is an online view on your expertise and
achievements.!
Blogging about your area of expertise shows a strong involvement
in your industry and a commitment to keeping yourself on top.
• Choose your platform
• Find a meaningful title
• Post and mention your sources
• Check comments and reply