The document provides instructions for creating and promoting a Facebook page for a business or organization, including how to create the page, add content and apps, link to Twitter, and promote the page through ads, inviting contacts, and adding a like button to a website. It outlines the key steps and considerations for setting up and enhancing a Facebook page.

1. Samantha TerBeest
Adult Services Librarian
Willmar Public Library

2. Before we Begin…
 If you have a Facebook Page or
Account, please sign-in.
 If you have a Facebook Page, please
switch to using Facebook as that Page.

3. Overview
 Creating a Facebook Page
 What to Put on a Page
 Enhancing with Apps
 Promoting Your Page

4. Creating a Facebook Page
 You can create a Facebook Page without
having an Account
 Facebook Recommends that you create a Page
from an existing Account

5. Creating From an Account
 Creating a Page from an Existing
Account:
 Log into Facebook
 Scroll Down to the Bottom & Click “Create a
Page”
 Choose the type of business

6. Creating a Page…

7. Creating a Page, Cont.
 Choose a Category for you Page
 Type in the Following: Name of Your
Page, Address, Phone #
 Agree to the Terms
 Click “Get Started”

8. Creating a Page, Cont.

9. What to Put on a Page…
 Add a Little Information About Your
Company/Business/Organization
 Your Address & Phone # have been Added
○ Facebook will pin point your location on a map
 If you have a website, add it
 If people want to know more it will direct
them to your website
 If you have hours, add them
 ALWAYS add a disclaimer

10. What to Put on Page, Cont
The Library’s
Disclaimer

11. More Things to Put on a
Page
 Pictures, Pictures, Pictures
 Show different events hosted by your
company
 Your Employees hard at work
 Or things important to your business
○ Remodel
○ New Store

12. More Things to Put on a
Page

13. Other Things to Add
 Press Releases
 Videos
 Company New and Status’
 Customer Interaction

14. Enhancing with Apps
 Blog RSS Feeds
 RSS – “Really Simple Syndication”
○ Some websites have this if they are constantly
updating news on the company
 Twitter Updates
 Connect Your Twitter Account with Facebook
○ Only have to update once
 Create Your Own App
 $$$

15. Apps
 In Your Admin Panel, click Manage.
 Then click “Edit Page.”
○ On the left-hand navigation bar, click “Apps.”
 These are Apps you have on your Facebook Page.
 You can edit and manage them from here.

16. Have a Twitter Account?
 Link Your Page to Twitter in a Few Easy
Steps.
 In your Admin Panel, Click on “Manage”
and selected “Edit Page.”
 Select “Resources,” under “Connect with
People” choose “Link Your Page to Twitter.”
 If you choose to use Facebook as your
Page, you will need to switch over to your
account.
 Then choose to link your Page to Twitter.
 All your updates on Facebook will now
appear on Twitter.

17. Getting Apps
 If you have an App in mind, it is best to look
for it in the Search Bar.
 Pages do not have an App Market just your
profile does.
 Try Searching “Fan Page Applications”
 Then click the First Result
 On the Fan Page Applications Page, Click
“Page Apps.”
 These are just a few apps you can install on
your page.
 To install an App, click the “Install” button.

18. Promoting Your Page
 Several Ways to Promote:
 Invite Your Facebook Friends
 Invite Your Email Contacts
 Create an Ad
 Put a Facebook “Like” Button on your
Website
 Put the Facebook icon on business card or
other PR

19. Inviting People
 Inviting Email Contacts
 Click “Build Audience”
 Select “Invite email contacts…”
 Choose Your Email Provide & Select “Find
Friends”
○ All email contacts with corresponding
Facebook Accounts will be suggested to like
your Page

20. Creating an Ad
 Creating an ad costs $$
 You will have to switch the Page over to
your personal account
 You can choose creating a sponsored
story or Facebook Ad
 Sponsored Stories Focus on your Page and
a Persons Newsfeed
 Facebook Ads allow you to create a custom
ad or an ad from a previous post
○ Events & Announcements

21. Creating an Ad, Cont.
 Choose to create a new ad message or
create one from a previous post
 Create from a previous post = great for
advertising events
 If you create from previous post, choose the
post you want for the ad.

22. Creating an Ad, Cont

23. Creating an Ad:
Demographics
 Select Demographics you require

24. Creating an Ad:
Scheduling & Pricing
 Select how much you are willing to spend
per day
 Facebook will not exceed this amount per day
 Facebook will tell how much you will pay
per click
 Example:
 Budget: $10.00/day
 Charge/Click: $0.72
 Day One: 5 people clicked the ad
○ Facebook will charge: $3.60

25. Creating an Ad:
Scheduling & Pricing

26. Creating Ad: Place Order
 Review Ad
 Place Order Using Credit Card or
Paypal

27. The “Like” Button
 Want People Like Your Page Right From
Your Website?
 All You Have to Do is:
 Click “Edit Page” under “Manage”
 Click “Resources” & choose “Use Social
Plugins” under Connect with People
 Click the Social Plugin that says “Like
Button”
 Keep Everything as is and click “Get Code”

28. The “Like” Button, Cont.

29. The “Like” Button, Cont.
 Give the Code Info to your Webmaster