SEO Important Steps outlines 8 steps to improve search engine optimization for businesses: 1) Create a simple website including keywords about your business; 2) List your business on free directories; 3) Use email to stay in touch with best clients and offer promotions; 4) Create social media pages on Facebook, Twitter, and other sites; 5) Get creative with promotions like coupons and referrals; 6) Search for competitors online to learn from their strategies; 7) Provide expert answers on question sites; 8) Create marketing videos for websites, social media, and emails.