This document provides instructions for creating different types of ads on Facebook to promote a business or organization. It describes ads to boost posts, build audiences, encourage website visits, promote events, install applications, and offer promotions. It outlines setting up ads for page post engagement, page likes, website conversions, and promoting events. The ads can be targeted based on interests and connections to reach the desired audience.

2. Click on create
Add
Open your facebook page and follow below instructions.

3. Create add that boost your
post and increase like,
comment, share, video plays
and photo view.
Create add to build your
audience on facebook.
Create ads to encourage
people to visit on your
website.
Create ads to promote
specific actions for people
to take on your website.
You ll need to used a
conversion-tracking pixel
to measure your result.
Click on below option as per your brand, product, or business requirement.

4. Continued with last slide.
Create ads to promote
your event.
Create ads to encourage
people to install your
application.
Create ads that get more
activity on your
application.
Create ads to promote
offers you created. You ll
need to use an offers you
have created on facebook
or create new one right
here.

5. Page Post Engagement:-
In this option you can promote your facebook page, which you are create from “Create
Page” option.
You ll get more no of like, comment, share from the viewers and you can post more no of
Video plays and photos of ur brand, product, or business.
Type your page
name or type it’s
URL here.
Ur typed page will reflect
over here, you have to
click on this option and
then click on “continued”

6. This page will open once u click on “continued” option

7. Tag ur business in word, for ex.
Event planner in mumbai
Select ur Ad Placement option.
News Feed:- With this option ur ad will
reflect in middle page of facebook.
Right Column:- With this option ur ad will
reflect in right side of facebook page.

8. Fill all below options, this options help you to catch your target audience.
For Ex. Mutual fund advisor- with below option MF Advisor can target their customers, like
all Corporate Employee.

9. click on Browse
option and select ur
interest category. As
per ur business.
For ex:- Event
management firm
can select
entertainment option
in browse
When you choose to
target your ad or
Sponsored Story using
a broad category, it will
be shown to people
who've included
information in their
timelines relevant to
that category.
Select ur
connection
as per ur
business
requirement
Continued with same Page

10. Fill all payment
details here
Continued with same Page
Type ur business
name
Select budget as per
business range and
requirement, select ad start
and end date and time

11. Select ur Bidding
Bid for page post
engagement:-
(Charge only for ad post
on facebook.)
Bid for click:-
(Charge only for click on
ur ad.)
Bid for impressions:-
Type ur
charge
amount in
column
Click on
Review Order
Continued with same Page

12. Place order and
start ur ad
campaign on
facebook. All the
best.
Continued with same Page

13. Page Like:-
Create add to build your audience on facebook.
You can ad ur business Photo, Retail Outlets, Business image, Product Image, Logo to get more no of
like from facebook users.
Select ur
page, photo.
And click on
“continued”

14. Upload image of ur
business to post on
facebook site to get
more no of likes

15. Type ur
business
name
Add ur
business
descriptio
n
Select ur Ad Placement option.
News Feed:- With this option ur ad will
reflect in middle page of facebook.
Right Column:- With this option ur ad will
reflect in right side of facebook page.

16. Type ur business
website link in this
column, Ex.
www.silvervibe.in
Click to website:-
In this option you can promote ur business link or website on facebook.
This option is used to invite people on ur website

17. Upload ur business
image here

18. 1.Business Name:-Select ur business facebook
page.
2.Hheadline:-Type ur business headline.
3.Text :-about ur business in short.
4.Used call to action button :-as per ur
business requirement.
5.News feed link description:- Type in more
details about ur business in this column.

19. Website Conversion:-
Create ads to promote specific actions for people to take on your website. You ll need
to used a conversion-tracking pixel to measure your result.
Copy and Paste
ur web site link
or URL where
exactly u want
to people visit
and then click
on “continue”

20. Click on choose pixel
and select from left site
options.
Registration
Leads
Checkout
Key web page view
Other web conversion
Add to cart

21. Give a name
over here to ur
choose pixel

22. Tick on these option as per
ur requirement.
And Click on “Continue”

23. Event Responses:-
Create a ad to promote ur event
Event ad helps u to invite more no of friends from facebook
Create ur event
page on ur facebook
page, and copy &
paste it’s URL in this
column, then click
on “continue”