The document outlines the management of Facebook business accounts, emphasizing the importance of centralization and separation from personal accounts. It provides detailed instructions on creating a business profile, managing people and assets, adding pages and ad accounts, and organizing projects within the Facebook Ads Manager. Additionally, it covers billing methods and advanced features for optimizing business operations on Facebook.

1. Charlie Kalech
Director, J-Town Internet Services Ltd.
February 2, 2017

2. Why?
How Do You Manage Multiple Pages and
Accounts?

3. ✔ Separate Business and Personal
✔ Centralize All Facebook Properties
✔ Share Facebook Assets With Colleagues
(Not “Friends”)
✔Define and Assign Roles
✔Manage and Organize Accounts, Projects,
Ad Campaigns, People
Why?

4. What?

5. What?
Centralization & Separation FromYourPersonal Account/Time

6. What?
Centralized Control – Pages, Ads, Audiences, Reports, Insights,

7. ✔ Go to
business.facebook.com
✔ Click
“Create Account” Button
✔ Create
Your BUSINESS PROFILE
How? Create Account
Activating Business ManagerThrough YourPersonal Login
Business Manager Is How You Work
On Facebook As A Business

8. Business Settings > People and Assets >
Pages
How? Adding Pages
Claiming vs. Requesting Access to an Asset

9. Business Settings > People and Assets >
Pages > Add A New Page
✔ Claim A Page
Only One Biz Acct Per Page
(Ownership)
✔ Request Access
Multiple Admins
(Manage Client Pages)
✔ Create New Page
How? Adding Pages
Claiming vs. Requesting Access to an Asset

10. If Requesting Access,
Access Must Be Approved By A Page Admin
On Page Go To Settings > Page Roles
How? Adding Pages
Claiming vs. Requesting Access to an Asset

12. How? Adding People
Manage People, Access & Roles
Business Settings > People and Assets >
People>

13. Manage People, Access & Roles
Business Settings > People and Assets >
People > Add New People
✔ Adding to Your Business Manager
(not to an asset - yet)
✔ Role Within Business Manager
✔ Add By E-Mail Address
Does Not Have To Be E-Mail Used With Facebook
Does Not Have To Have Any Connection To You On Facebook
How? Adding People

14. Business Settings > People and Assets > Add New
People
Manage People, Access & Roles
How? Adding People

15. Business Setting > People and Assets > John
Smith
Manage People, Access & Roles
How? Adding People

16. Business Settings > People and Assets > Add New
People
Manage People, Access & Roles
How? Adding People

17. Business Settings > People and Assets > John
Smith
Beyond The Basics
How? Adding People

18. Manage People, Access
& Roles
How? Adding People
https://www.facebook.com/business/help/4423457458
85606

19. E-Mail Notification
and Verification
Manage People, Access & Roles
How? Adding People

20. E-Mail Notification
and Verification
Manage People, Access & Roles
How? Adding People

21. Manage People, Access & Roles - People vs. Partners
What? Adding People
People are individuals to whomyou give
access to assets.
Forexample, an employee of yours.
People are assigned a specific role to
specific assets - pages, ad accounts and
otherassets and are added via email
addresses.
Partners are businesses to whom you give
access to assets.
Forexample, an agency, design studio, etc.
The partneris assigned a specific role to
access yourpages, ad accounts and other
assets. Partners are added via theirBusiness
ManagerID.
Partners then assign theirown people
(employees) specific roles to assets.

22. Adding Ad Accounts
Business Settings > People and Assets >
Ad Account
How? Adding Ads

23. Adding Ad Accounts
Business Settings > People and Assets >
Ad Account > Add New Add Account
How? Adding Ads

24. Ad Manager– Organization & Structure
What? Managing Ads
I. Ad Account (Client)
A. Campaign
1. Ad Sets
a. Ads
Each has multiple reports, editing tools, statistics

25. Ad Manager
How? Managing Ads

26. Ad Manager
What? Managing Ads

27. Ad Manager
What? Managing Ads

28. Projects
What? Organization
“Ad Accounts” can be organized in “Projects”
togetherwith otherassets such as “Pages”

29. Billing and Payment Methods
Business Manager > Billing and Payment
Methods
How? Billing Methods

30. Billing and Payment Overview
Business Manager > Billing and Payment
Methods
How? Billing Methods
✔ Multiple Accounts
✔ Multiple Methods
✔ Manage Billing Schedule
✔ Transaction History
✔ Current Balance
✔ Manage Spending Limits

31. Beyond The Basics – Offline Events
What? Advanced

32. Beyond The Basics
Business Settings
✔ Pixels
✔ Catalogs
✔ Shared Audiences
✔ Event Source Groups
✔ Apps
✔ Instagram Accounts
What? Advanced

33. Business Manager > Help
HELP!

34. ThankYou
Charlie Kalech
Director, J-Town Internet Services Ltd.
www.j-town.co.il
charlie@j-town.co.il
@CharlieKalech
For More Resources Fan Us on Facebook
Facebook.com/JTownInternetServices