Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
Forward Progress Facebook - How To Build The Optimal Fan Page Class 1Social Jack
LIVE Classes begin - Nov 19th at 1PM CST
- Get the team ready to make the shift!
- Stop Watching and Start DOING!
- Over 600,000 People will Join Facebook today!
- Millions are Searching Facebook TODAY!
- The Over 45 Crowd are the Fastest Growing Group
- Where's your Customer?
Facebook for Business l - Setting up your Business Page
- LIVE ONLINE - Nov 19th - 1PM CST
- Fundamentals in setting up your Business Site
-Jump start to setting up for success
-What do you need before you post content
-Content posting for results
-Getting Found
Facebook for Business ll - How to Generate Leads with Facebook, & Twitter.
-LIVE ONLINE - Nov 24th - 1PM CST
-Create a Social Media Plan for your Page
-Leveraging your social connections others to help you
-Generating Leads
-Retaining Customers
-How to Covert Leads to Offline Sales
ALL CLASSES TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
Forward Progress Facebook - How To Build The Optimal Fan Page Class 1Social Jack
LIVE Classes begin - Nov 19th at 1PM CST
- Get the team ready to make the shift!
- Stop Watching and Start DOING!
- Over 600,000 People will Join Facebook today!
- Millions are Searching Facebook TODAY!
- The Over 45 Crowd are the Fastest Growing Group
- Where's your Customer?
Facebook for Business l - Setting up your Business Page
- LIVE ONLINE - Nov 19th - 1PM CST
- Fundamentals in setting up your Business Site
-Jump start to setting up for success
-What do you need before you post content
-Content posting for results
-Getting Found
Facebook for Business ll - How to Generate Leads with Facebook, & Twitter.
-LIVE ONLINE - Nov 24th - 1PM CST
-Create a Social Media Plan for your Page
-Leveraging your social connections others to help you
-Generating Leads
-Retaining Customers
-How to Covert Leads to Offline Sales
ALL CLASSES TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
How to market your brand on Facebook, Case Studies and Considerations for making sure your brand stands out in the Social Space.
A definitive and comprehensive guide on using Facebook to achieve business goals
Powerpoint discussion for Next Level Business Boot Camp class in Batesville Arkansas for nights 3 and 4 discussing online marketing options for small businesses by the ASU Small Business and Technology Development Center
Social Media for Creatives - 2 Key PlatformsBND|mand
The internet is littered with hundreds of social media platforms. For people who don't work in the business/tech space (aka creatives, researchers) it can be very confusing, overwhelming and just plain scary to jump in with both feet. Each platform has it's own technical requirements, community rules of engagement, social and cultural guidelines and ways in which users can benefit from engagement with others.
But how do you start?
I help creative entrepreneurs start and grow profitable online enterprises through social media. Free Profitable Social Media Roadmap >> http://bit.ly/2toQm0u
This is a presentation made by Ginger Zumaeta across California on behalf of Union Bank to real estate agents and brokers about how to incorporate social networking and social media into their marketing mix to grow their business and generate leads
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
I created this presentation specifically for the people enrolled in Social Media School at the Pathway Women's Business Center. The presentation gives basic information about how to leverage Facebook for business.
Powerpoint presentation on facebook marketing techniques for small businesses presented by the Arkansas State University Small Business and Technology Development Center at the Baxter County Library in Mountain Home, AR.
FACEBOOK NEWS FEED CHANGES & HOW THEY MIGHT AFFECT YOU AS A BUSINESS?Branding by Pixels
Facebook’s CEO & Founder – Mark Zuckerberg announced in January that they are making changes to the news feed algorithm to now enable more peer to peer conversations rather than showcase ads.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
Far from being a glorified job fair, LinkedIn is where the social Web does business. Find out why it's here to stay as a vital business tool ... and how smart marketers are using it effectively.
How to market your brand on Facebook, Case Studies and Considerations for making sure your brand stands out in the Social Space.
A definitive and comprehensive guide on using Facebook to achieve business goals
Powerpoint discussion for Next Level Business Boot Camp class in Batesville Arkansas for nights 3 and 4 discussing online marketing options for small businesses by the ASU Small Business and Technology Development Center
Social Media for Creatives - 2 Key PlatformsBND|mand
The internet is littered with hundreds of social media platforms. For people who don't work in the business/tech space (aka creatives, researchers) it can be very confusing, overwhelming and just plain scary to jump in with both feet. Each platform has it's own technical requirements, community rules of engagement, social and cultural guidelines and ways in which users can benefit from engagement with others.
But how do you start?
I help creative entrepreneurs start and grow profitable online enterprises through social media. Free Profitable Social Media Roadmap >> http://bit.ly/2toQm0u
This is a presentation made by Ginger Zumaeta across California on behalf of Union Bank to real estate agents and brokers about how to incorporate social networking and social media into their marketing mix to grow their business and generate leads
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
I created this presentation specifically for the people enrolled in Social Media School at the Pathway Women's Business Center. The presentation gives basic information about how to leverage Facebook for business.
Powerpoint presentation on facebook marketing techniques for small businesses presented by the Arkansas State University Small Business and Technology Development Center at the Baxter County Library in Mountain Home, AR.
FACEBOOK NEWS FEED CHANGES & HOW THEY MIGHT AFFECT YOU AS A BUSINESS?Branding by Pixels
Facebook’s CEO & Founder – Mark Zuckerberg announced in January that they are making changes to the news feed algorithm to now enable more peer to peer conversations rather than showcase ads.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
Far from being a glorified job fair, LinkedIn is where the social Web does business. Find out why it's here to stay as a vital business tool ... and how smart marketers are using it effectively.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
How the underutilization of your professional social network and your LinkedIn profile are hurting your business. A 15 minute a day plan to get your profile looking sharp and how to use your company page as a public relations powerhouse. You’ll learn how to maintain powerful connections, get your profile in tip top shape, and get the best use out of the most underrated network.
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
How to use Twitter to optimize your business and learn how to #HugYourHaters in the process.
Learn how to leverage this powerful social media tool for customer service.
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
This workshop will give you an opportunity to create and build your own Facebook page with hands-on help from the instructor. We’ll also talk about best practices for design, apps, promotions, and effective status updates.
Forward Progress - How to Build the Optimal Fan Page - PMA DeskSocial Jack
Complimentary Webinar - How to Promote your Business using Facebook – 2010 Edition
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
Forward Progress How To Build The Optimal Fan Page CompSocial Jack
How to Promote your Business using Facebook – 2010 Edition
Free Live Webinar - Feb 23rd at 2:30PM PST\4:30PM CST\5:30PM EST *
NEXT CLASS REGISTRATION:
http://facebook4biz0399.eventbrite.com
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
Forward Progress - How to Promote your Business using Facebook - Next G...Social Jack
Complimentary Webinar - How to Promote your Business using Facebook.
This is the next generation of Facebook and the Internet - find out where you need to be and if your business is ready for the future of lead generation using Social Networks.
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to generate new business in Facebook. Dean will show you how companies are using the newest features of Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Use a Facebook Page to get New Leads
-Leverage Facebook for Customer Service
-Drive Prospects from Outside Facebook to Your Business
-Setup New Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
Learn helpful tips from Marcie Wolf of Abuzz Creative on how to manage your Facebook Business page. Developed for HarborActive "Facebook for Business" class.
How to start business through Facebook Marketing?AK DigiHub
A Facebook page is a public presence similar to a personal profile, allows the fan to like, share the business, brand, cause or organization. Fans receive content updates from a page on their Newsfeed, a business can raise brand awareness, track progress, accumulate audience insights.
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
LinkedIn reinvented itself, and the changes will impact how you communicate on the platform moving forward. Here's guidance from #ASC's #socialmedia experts to help you map strategies ahead.
Learn how to leverage social media to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different social media platforms and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2020-2021, how to find the right channels, and how to use them for marketing.
Presenter: Rachel A. Adler, Senior Account Manager, and Digital Lead, Arch Street Communications
A forward-thinking and certified digital marketing specialist, branding professional, and unique storyteller, bringing more than ten years of experience to ASC clients, including managing ASC's work on the New York Power Authority's ReCharge NY marketing initiative. Rachel directs digital and earned media strategies for Metropolitan Washington Council of Governments' Commuter Connections and is the social media strategist on ASC community engagement projects, including Clean Energy Communities with the New York State Energy and Research Development Authority, and the Westchester County Airport Master Plan. In her previous position as Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax County Economic Development Authority in Virginia, she established the first Social Media Week Fairfax event and programs to attract and retain businesses to Fairfax County. Rachel also worked in public affairs at the New York State Empire State Development, supporting economic development events and campaigns with the Regional Economic Development Councils and StartUp NY.
This event is brought to you by CCNY Engineering School Alumni, sponsored by Arch Communications featuring Guest Speaker: Rachel Adler
Join us for this insightful, informative, practical workshop to help you maximize digital marketing on various social networks.
In this workshop, you'll learn practical skills, techniques, and strategies you can put to use in your digital communications.
- Understand the importance of communicating about engineering projects to various audiences
- Empowers students with tools/resources to improve communication skills, and expand their professional network
Sponsor:
Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy, and the environment. A New York State women-owned and disadvantaged (W/DBE) strategic communications and public engagement company with a federal GSA Advertising and Integrated Marketing Schedule (AIMS 541). ASC has worked at the intersection of energy, transportation, and economic development for all of its 27 years in operation, delivering shoulder-to-shoulder support to the public and private sectors, including New York State authorities as well as federal and state agencies. ASC's smart solution is not to think big, but think right—no matter how complicated a problem may appear, we search for the "simple truth" solution—and we find it. We seek out meaningful work: that changes, saves, and improves lives.
Speaker:
Rachel A. Adler, Senior Project Manager, and Digital Strategy Lead at Arch Street Communications will share expert analysis and guidelines on the significant changes and trends on LinkedIn and more and offer insight on how the public and private sector can take advantage of the most significant online opportunities in 2020.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
We all know how to open social media accounts and most of us have figured out how to post. But now what?
Are you leveraging social media for professional development? Do colleagues and potential business partners know where to find you? Does your profile accurately reflect your personal brand? Spend an hour with us to learn to maximize social media (LinkedIn) to generate the best impressions, get positive attention, and attract the right audience.
Facilitators: Nora Madonick, Founder and CEO, Arch Street Communications
Arch Street Communications
Experienced in a changing world.
Contact us
31 Mamaroneck Avenue, Suite 400
White Plains, New York 10601
Tel: 914-821-5100
www.asc-pr.com
Event: http://events.r20.constantcontact.com/register/event?oeidk=a07efzdeuay4184024b&llr=r8ii9feab
Rachel A. Adler Resume. Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 10+ years of experience in events, planning, developing and executing.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
SMWi Fairfax is an independent Social Media Week taking place September 14, 2017, Capital One Headquarters, McLean, Virginia. Proudly Presented by the Fairfax County Economic Development Authority | #SMWiFX #SMWiFairfax
Presenting at the #SBW2017 - Build It With #FairfaxEDA.
Will go in depth over Linkedin, Facebook, Twitter and freelance sites such as Thumbtack. How to minimize or eliminate marketing cost by leveraging social media, which in turn will increase your bottom line. Briefly, go over other Social Media Platforms. How to maintain a good social media presence as a small business owner.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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How to Market Your Business on Both Facebook & LinkedIn
1. HOW TO MARKET YOUR
BUSINESS ON BOTH
FACEBOOK & LINKEDIN
By: Rachel A. Adler
Business Development
Manager, Fairfax County
Economic Development
Authority
2. THURSDAY NOVEMBER 3, 2016
EVENT LOCATION: WILLIAM
MEMORIAL HALL (NEAR GMU
FAIRFAX)
4081 UNIVERSITY DRIVE, FAIRFAX
VA 22030
8:00 AM - 2:00 PM | (703) 359-5642
HTTP://ULTIMATEBIZEXPO.COM/
2016 Event Agenda
An exciting and informative day of events is
being planned for this year's event. Check
back here soon for the latest details!
EXPO SCHEDULE
7:45 am - Exhibitors set-up complete. Doors
open. (The Exhibit Hall is open non-stop until the
end – Seminars will take place in the Seminar Room)
8 am - “How to use Facebook and LinkedIn to
grow your business” Seminar by Rachel Adler
9:30 am – 10:00 am - Opening Ceremony -
National Anthem, Sponsors recognition and Keynote
Address by Berny Dorhmann, Founder of CEO
SPACE.
10:30 am-11:30 am - "How to market your
business and flood it with customers" Seminar by
Glenn Garnes
12:15am - 1:15pm - "How to dramatically Increase
your Closing rate" Seminar by Che Brown
1:45 pm - 2:00 pm - Door Prizes & Farewell
Remarks (We have some serious door prizes for
you. One has to be present to win.)
Access Details:
3rd Floor Fairfax City Firehouse - Access
behind the building- Parking across the
street at the SUNTRUST Bank Parking
3. ARE YOU INTERESTED IN ENGAGING WITH YOUR
ONLINE NETWORKS TO SUPPORT THE LONG-TERM
GROWTH OF YOUR BUSINESS? FACEBOOK IS ONE OF
THE MOST RECOGNIZABLE SOCIAL MEDIA
PLATFORMS. IT CAN BE USED TO BUILD A PROFILE,
CONNECT WITH CONSUMERS AND PROMOTE
BUSINESSES.
THESE FACEBOOK CONNECTIONS CAN ACT AS A
GATEWAY TO FURTHER POTENTIAL CONSUMERS AND
AUDIENCES FOR YOUR OWN BUSINESS. LINKEDIN
GIVES ENTREPRENEURS AN EXCELLENT
OPPORTUNITY TO DEMONSTRATE THEIR EXPERTISE
AND THOUGHT LEADERSHIP. TO GROW YOUR
BUSINESS FURTHER, ENSURE THAT YOU HAVE A
COMPLETED PROFILE, PERSONALIZE YOUR
CONNECTION INVITATION AND KEEP BUILDING YOUR
6. WHICH IS BEST FOR YOU?
Facebook Profile
(Personal Page)
For a single induvial
Connect with others by
friending them
People can also follow
you
Non-commercial use
Limited to 5000
friends
Can’t run contests
Cant do Facebook Ads
(paid, promoted,
targeted post)
Can be converted from
a personal to business
page.
#TWEETNLEARN
Facebook Page
For a business,
celebrity, politician or
brand
Like vs. Friends
Schedule Post in
advance
Moderate
Comments/block
people
Facebook Advertising
(targets by
demographic)
Insights
Analytics
Multiple Administrators
Facebook Tabs
Customize
Highlight aspects
Make offer
Facebook
Groups
For specific
organization or
interest
A place for people to
openly communicate
Can be public,
private & secret
Can
regulate/approve
members
7. THE FACTS ABOUT FACEBOOK
Facebook is constantly making
changes to the design of the
profiles -- for businesses and
individuals alike. They've made a
few cool changes in the past few
years, including adding call-to-
action buttons to business
Pages and letting you record
company milestones, like
product launches and events.
• 75% of Brands promote their
Facebook Posts
• 1.5 Million business spend
money on Facebook Ads
• In 2014, business paid 122%
more per ad unit on Facebook
than they did in 2013.
8. THE MOST COMMON
REASONS FOR FACEBOOK
USER TO UNLIKE A BRAND
Listen to your audience
through your analytics.
#TWEETNLEARN
9. WHAT CAN YOUR FACEBOOK
COMPANY PAGE DO?
Build your follower base
Increase visibility
Improve your brand
Help you communicate & engage
with customers
Listen to you what your
customers want
#TWEETNLEARN
10. IMPROVE YOUR BRAND PAGE WITH THE
FOLLOWING TIPSAdd a recognizable Profile picture
Upload a profile image that easy for potential fans to recognize such as a
company logo
Facebook requires a 180 by 180 pixel profile image
Choose an attractive Cover Photo
Select a large, high quality photo that wont appear grainy or stretched out.
If you need help creating a cover photo check out CANVA.com
851 pixels wide. Must be at least 399 pixels wide and 150 pixels tall. Loads
fastest as an RGB JPG file that's 851 pixels wide, 315 pixels tall and less
than 100 kilobytes.
Optimize photo descriptions
In the description for your Cover & profile pictures, add links to your
website or a specific blog post.
Link offer a great opportunity for people to get to know your brand better.
Fill out your About section
Click on the About tab to edit it
Include brief yet descriptive copy about your company & what your
Facebook page offers.
Add a Call-to-Action button
Page admins can link one button to a destination on or off Facebook that
aligns with a business’s goals.
The button appears on the top of a business page, to the left of the LIKE
button
For data on performance click the CREATE CALL-TO-ACTION button located
on the cover photo | Click the drop-down arrow on your button & select
VIEW INSIGHTS
Facebook offers seven pre-made button options:
Sign Up | Shop Now | Contact Us | Book Now | Use App | Watch Video | Play
11. Populate Milestones
Add noteworthy company milestones to the Milestones section of you About Tab
The day you company was founded
Product launches
Events
Add relevant apps
Customize your page with buttons that lead to brand specific apps
Visit the FACEBOOK APP Center & search for apps
Select Add App to Page
Rearrange apps in whichever order you’d like. Facebook automatically shows the Timeline
& About tabs first.
Post visual content
Photo & videos are a great opportunity to promote an upcoming events, a product
release, or company news. (USE CANVA if you do not have Photoshop)
Keep videos short: 2 minutes or less
Offer variety
Avoid using every update to promote products & services.
One Common Guideline is the 70-20-10 rule
70% of posts come your brand & add value to your community.
Examples: Relevant business tips, recent event, local news, survey questions or
behind the scenes.
20% of posts consist of content from others
Examples: promoting other businesses’ events or sales, tagging other business, click
“share” on a post from another company.
10% of posts are promotional
Examples: Discount codes, sales, introductions to new product or lines
Pin important post to the top of your page
If you want to keep a particular post at the top of your page for an extended period of
time, even after you publish new post. Use the PIN feature.
Click the drop down arrow in the top right corner of the post you want to pin, then click
PIN TO TOP.
Only one post can be pinned at a time.
12. Tap into Facebook’s publishing &
targeting tools
Schedule post with tools like Hootesuite,
Sprout Social, Buffer or HubSpot’s Social
Inbox or directly from Facebook
Scheduling allows companies & brands to
keep content varied & space out when
post publish
Click on the publishing tools tab to
schedule post & to set expiration date for
time senstive post such as limited-time
offer or upcoming events.
Gauge Engagement
Click people REACHED on the bottom left
of a status update
Then you will see additional metrics
beyond likes & shares
Stay on Top of Comments
/#HugYourHaters
Interact with your Facebook fans on a
regular basis
Not only should you monitor comment
directed toward you brand, but also
conversations between other Facebook
users on your page.
If you have a negative comment do not
delete- disarm the hate. #HugYourHaters
13. FACEBOOK
Facebook What’s the difference
between a Facebook profile,
Facebook page and Facebook group?
What are some of the benefits or
limitations of each?
How do you decide which is best for
you?
#TWEETNLEARN
14. FACEBOOK BUSINESS TIPS
Like Pages as Your Page
This is a way to build your brand/business’s
Facebook presence. It’s a great way to support
partners other businesses in your industry. It’s
also a way to build community
Click “Select a Page” for a drop down menu and
select which of your pages you’d like to like as.
Use Pages to Watch
If your Facebook page has more than 100 likes,
you will have access to Pages to Watch. You can
use this tool to see what your competitors,
partners or influencers are doing. It’s a good way
to see what others are doing that works. It might
just give you some ideas for your social media
strategy
How to Access Pages to Watch 1
1) Go to your Page, click on Insights
2) You will be automatically in the Overview tab.
3) Scroll down to the bottom of the page and underneath
the “5 Most Recent Posts” section, is Pages to Watch.
4) Click on the Add Pages button.
5) In the search bar, type in the name of a Page you want
and click the + Watch Page button.
6) Once you’ve finished building your list click Done.
People & Other Pages
This feature lists every person and Page that has
Liked your Page publicly. This list provides a lot of
details such as the date on which each person or
Page Liked yours. This could be useful for tracking
follower growth especially during campaigns or
contests. It’s good to know who and which Pages
are fans. This could help you to build relationships
and partnerships, and even give you ideas for your
social media strategy.
Response Assistant
This is a great customer service tool offered by
Facebook for your Page. If you’re not able to
immediately respond to messages that your fans
sent to your Page, Response Assistant allows you
to create up 3 types of automatic responses.
#NOVABIZEXPO
16. FACEBOOK LIVE
Why do a Facebook Live video?
How have you already seen Facebook Live used?
What are some ways you could use Facebook Live? What types of
videos could you create?
How could you use Facebook Live for your business?
17. WHAT CAN YOU USE FACEBOOK
LIVE FOR?
A behind the scenes look
Concert or event
To make an important
announcement
To demonstrate something
visually/live in action
As a vlog
Interview Q&A
Podcast
Focus on a cause and create
awareness
#NOVABIZEXPO
18. FACEBOOK LIVE:
BEFORE
BROADCAST
Advertise and tell people in advance that
you will be live, and where you will be live
(i.e. on a personal or business page, an
event page, or group) especially if it is for
an event
During the live stream put your phone on
airplane mode (or the equivalent on an
Android phone)
Check the lighting and sound at the
location before recording
Use a tripod or selfie stick
#NOVABIZEXPO
19. FACEBOOK LIVE
During the Broadcast:
Make sure that you introduce yourself!
Tell people who you are, what you do. Think elevator pitch.
Suggest that people follow you on Facebook to get
notifications that you are on Facebook
Tell people what value you will be giving them e.g.
informational/educational or entertaining
Interact with the people on the stream: address them, ask
them a question, mention people you know by name, greet
everyone
If people ask questions in the comments section, restate the
questions before answering them
End your session with a call to action e.g. offer a resource, a
give away, ask people to do something
NOTE: You get free reach during the live broadcast and can
broadcast for up to 4 hours.
After the Broadcast
Save the video to your phone’s
camera roll or download it (Watch
my “How to Download a
Facebook Live Video”:
https://youtu.be/c4-eYZYFuLU)
Repurpose the video (YouTube,
Vimeo, turn it into a blog post)
Share the video elsewhere on
Facebook (a business page,
group, event page)
#NOVABIZEXPO
22. ABOUT LINKEDIN
2016 LinkedIn had 450,000,000
users across the world
Includes all executives from the
Fortune 500 companies
Includes all major industries and
industry leading companies
Founded in 2002 and launched in
spring of 2003 by Reid Hoffman
Graduated from Stanford and Oxford
Universities
Worked with Apple and Fujitsu
Was a member of the founding for
Paypal
#NOVABIZEXPO
23. LINKEDIN
Introduction
The thing to remember about
LinkedIn and any other social
media site is that you’re
interacting with a LIVE human
being on the other side of the
computer screen. Not a robot,
interaction is key. Successful
marketing is about providing
value FIRST.
Personalize
How many times have you
received a message in your
LinkedIn inbox that you KNOW
was automated? A hundred other
people got the same message,
and frankly, it lacked any sort of
personalization.
Based on our experience there
are far more elegant ways you
can use to get your product and
service across without pushing
your agenda or coming across
pitchy. #NOVABIZEXPO
24. LINKEDIN COMMUNICATIONS
EMAIL MESSAGE
Instead of sending generic
messages, take a moment to
study the profile of the person
you plan on starting a dialogue
with. Try to get a feeling of who
they are and what they value.
Then write an email message
with a couple of sentences
relevant to them and their
interests.
#NOVABIZEXPO
25. LINKEDIN COMMUNICATION
SHARE YOUR EXPERTISE
Sharing your expertise with
others on LinkedIn is an easy way
to add value whilst helping you
to increase your engagement
with your contacts, your
followers, and even people
outside of your network.
Sharing news, insights, job tips,
and other useful information via
a status update will put you in
front of your network. Studies
show that status updates lead to
high engagement rates.
EXAMPLES
Share Links
Share links to interesting articles, websites or
videos. Use words that grab your reader’s attention
and encourage them to click on those links. The links
you provide don’t necessarily have to be to articles
you’ve written, as long as they add value to your
network.
Mentions
Mention a person or situation that might be helpful to
some of your connections. For instance, “I just met
with @johnsmith from @ABC Accounting and found
out they’ve just won the award for coolest company in
Australia.” The “@” before an individual or company
name allows the reader to click through to that
person’s LinkedIn profile or company page.
Shares
Share upcoming events, trade shows or
conferences you’re attending and encourage your
contacts to join you or simply ask the question on
who else will be attending. I’ve done this on many
occasions and in the lead up to the event secured a
few meetings with key partners and journalist.#NOVABIZEXPO
26. PUBLISH ARTICLES
The LinkedIn publishing platform
gives you the opportunity to
expand your reach in a major
way. Since all LinkedIn members
have access to the platform, it’s
critical for you to create high-
quality content that differentiates
you from the crowd.
Every time you write an article,
your connections and followers
will receive a notification on their
profile that you’ve written a blog.
If your headline is catchy and
relevant enough they will click
through and read your article.
#NOVABIZEXPO
27. BUILD SOCIAL PROOFAnd last but not least, you have the
recommendation feature within your
LinkedIn profile, something that it is
commonly overlooked by many LinkedIn
members we speak with. This is by far
the most powerful feature to use on
LinkedIn when you’re looking to build
credibility, trust and authority on your
subject matter within your profile.
As your contact list grows and your
contacts turn into clients, you will get to
know them little by little.
In the meantime, start contacting your
existing clients and ask them for
recommendations.
28. RECOMMENDATIONS
TARGETED RECOMMENDATIONS
Never ask for a recommendation for
the sake of adding more to your
LinkedIn profile.
When you’re asking for
recommendations it’s important to
think about the most common
objections you normally face, the
number challenge your product or
service solves for your target market
and what makes you unique in the
market place.
MAKE IT EASY
Make it as easy as possible for your
connection to give you a
recommendation. If you know a
particular contact well and they are a
good client of yours, write up the
recommendation for them and send
it through for their approval.
Let them know that it is only a draft
and if they don’t like it they can
replace the entire copy with their
own version. Obviously, only write
based on the results you’ve achieved
for them.
29. AUTHENTICITY
And finally stay away from tacky
and unethical recommendation
tactics where someone you don’t
know promises to write you a
recommendation if you write one
back.
We can’t tell you how many times
we’ve received an email from
someone in our network
suggesting that we should give
each other a recommendation
even though we have never done
business.
These are not people we want to
do business with let alone
30. SETTING UP YOUR ACCOUNT
How do you want your business
to be portrayed?
What is goal of Linked in Profile?
What Key words for your profile?
Who are your friends on
LinkedIn?
Are they good choices?
31. NO MORE COLD CALLING!
INTRODUCTION
For decades, sales professionals
and business owners have been
playing the numbers game when
making cold calls.
Now enter the age of social
media and the Internet.
Customers are doing more
research and are not as
responsive to cold calls as they
were in the past.
LEAD GENERATION
It seems like a costly and time-
consuming way to acquire new
business. Businesses who are
successful in their lead
generation efforts are adopting
Internet marketing strategies and
leveraging the social media.
So could LinkedIn be the
platform to replace cold calling?
We think so.
32. LINKEDIN & LEAD GENERATION
THE TOOLS IN THE TOOLBOX
What if you could use LinkedIn
for your inbound lead
generation? And forget cold
calling altogether? Below are the
top LinkedIn tools that can help
you do exactly that:
Advanced Search
Direct Messages/InMail
LinkedIn Publishing
Who’s Viewed your Profile
Adapting New Practices
33. TYPES OF PREMIUM PLANS
Basic - FREE
Basic (free) account
A Basic account is for anyone who wants to
create and maintain a professional profile
online.
Build your professional identity on the web.
Build and maintain a large trusted professional
network.
Find and reconnect with colleagues and
classmates.
Request and provide recommendations.
Request up to five introductions at a time.
Search for and view profiles of other LinkedIn
members.
Receive unlimited InMail messages.
Save up to three searches and get weekly alerts
on those searches.
Premium Accounts
Premium Types
Business Plus $59.99
Premium Sales $79.99
Recruiter Lite $119.99
We have Premium account options for job
seekers, sales and talent professionals, as well
as the general professional who wants to get
more out of LinkedIn. If you have a free
account and want to upgrade, you can
compare account types described below.
Land your dream job with Job Seeker.
Unlock sales opportunities with Sales
Navigator.
Find and hire talent with Recruiter Lite.
Power your professional life with Business Plus.
Improve your skills with LinkedIn Learning.
34. COMPANY PAGES
Set up a company page for your
business and share posts from it to your
personal LinkedIn updates status
Target your company updates.
LinkedIn's targeting options is a great
feature for company pages with a
sizeable following. Company Page
administrators can target their status
updates to specific users using criteria
like company size, industry, job
function, seniority, geography,
language, or by including/excluding
company employees.
NOTE: A company must have at least 100
followers within the selected target group
in order to post a targeted company
update.
35. LINKEDIN TIPS
LINKEDIN COMPANY PAGES
Set up a company page for your
business and share posts from it to
your personal LinkedIn updates status
Target your company updates.
LinkedIn's targeting options is a great
feature for company pages with a
sizeable following. Company Page
administrators can target their status
updates to specific users using criteria
like company size, industry, job
function, seniority, geography,
language, or by including/excluding
company employees.
NOTE: A company must have at least
100 followers within the selected
target group in order to post a
targeted company update.
LINKEDIN PR
Publish a post to LinkedIn about your
area of expertise, industry trends,
lessons learned, or tips/advice. This
will give you exposure on LinkedIn and
establish you as an expert on a
particular topic.
Start a LinkedIn discussion group or
chime in on a group that is in your
industry
Post educational, informative,
informational content that is relevant
to your industry or area of expertise
(e.g. news, articles, blog posts,
infographics)
NOTE: People can see what you like on
LinkedIn. Don’t post things that are
36. TOP 10 TIPS TO GET BIZ LEADS ON
LINKEDIN
1. “People Also Viewed”
2. Job change
3. Competitor Networks
4. Pulse
5. Skill Endorsements
6. LinkedIn Congrats messages
7. Alumni search
8. University Pages
9. Groups & discussions
10. Boolean Google search
37. PLANNING YOUR SOCIAL MEDIA
STRATEGY
Variety of content
e.g. a photo/visual image, link to an
article/blog post, video, gif
Content posting schedule
Decide how often to post and
schedule posts in advance.
When deciding what and when to
post, look at:
Facebook Page’s insights (when and
what to post)
For LinkedIn share articles
relevant to your industry, your
events/speaking engagements,
publish posts to LinkedIn. Show
your expertise and knowledge.
Establish yourself as an authority
on a subject or industry. Keep it
professional.
NOTE: NSFW content, being too
personal on LinkedIn
38. IF YOU’D LIKE TO CONNECT YOU
CAN FIND ME HERE:
Rachel A. Adler is a certified social media
strategist and public affairs with vast
experience in managing external public
relations, new media, and media agencies.
She currently is the Digital Media Business
Development Manager for Fairfax County
Economic Development Authority & executive
Director for SMWiFairfax, June 2017.
Formally she worked under Governor Cuomo at
Empire State Development, NYS economic
development agency and American Public
University System doing all things digital from
social media, mobile application development
and new media marketing.
Social Media:
@RachelA_Adler (Twitter, Instagram, Facebook)
LinkedIn
SlideShare
39. SOCIAL MEDIA RESOURCES
Top Social Media Blogs 2016
Buffer Social
Jenn’s Trends
Peg Fitzpatrick
RazorSocial
Rebekah Radice
Simply Measured
Socially Sorted
Sprout Social
The Social Media Hat
Unmetric
Canva
Top Social Media People to
Follow
Jeff Bullas
Kim Garst
Patrice Truong
Peg Fitzpatrick
Hootsuite
Seth Godin
Jay Baer
Brain Franzo
Guy Kawaski
Email: Not only is this very relevant but it shows them you’ve taken the time to share something very personal and targeted to their current role. In turn this will start the relationship and trust building process.
If done correctly, this can result in more business conversations, meetings and presentations.
If majority of your network are accountants it would make sense to share links to articles, reports or info-graphics that highlight key insights in the accounting industry rather than general articles on business.
BENEFITS OF PUBLISHING
The publishing platform matches your blog topic with users who share an interest in that particular vertical. Every post you write and publish is distributed to the news feed of your current connections. Sharing quality content is crucial whether it’s a matter of increasing influence or SEO purposes.
If your contacts like the article and decide to share that on LinkedIn or Twitter, those who aren’t connected with you may like your work that much that they end up “FOLLOWING” you to receive more posts.
Additionally, published articles are searchable when people use the post search box. So, if you use the right keywords, your article could be easily found in a Google or LinkedIn advanced
The advanced search tool is the best way to find names of potential prospects in companies that you are targeting.
The Advanced Search tool is very simple to use. You can find prospects by using Keywords, Company names, Job titles, Location, Industry, and other factors depending upon your subscription. Simply type in the information you are seeking, press submit and LinkedIn will generate a comprehensive list of profiles you can start connecting too.
Instead of email, direct messaging your contacts gives you a greater chance of your message being read and responded to. Clients and customers receive tons of email per day, but only a few LinkedIn messages.
And finally, if you have a premium subscription, you can view every single person who has viewed your profile! What better way to identify potential prospects than seeing who has checked out your profile?
Once you have looked at their profile, if they seem like a good contact, write a simple message to strike up a business conversation on the phone or a coffee in person. You never know, it may book you some solid business!
It is very easy to stand out from the crowd using this feature. Next time you are tempted to send a prospecting email, try direct messaging through LinkedIn instead.
Please note, this feature is only available if you are a connection of theirs.
Another great way to attract potential clients and customers is to provide engaging and educational content. LinkedIn has designed their entire platform to support the sharing of value-added resources that can benefit the end-user.
With newly integrated analytic features, you can now view every person who has shared or commented on your article. What better way to capture a warm lead than reach to out to someone who has just received value from information you posted?
The way we do business has changed. Customers are more educated on the services they need, there are more influencing and making decisions than ever before, and cold calling is becoming less and less effective.
To survive in today’s marketplace it’s essential for you to adopt new practices and embrace the new world of social media.
Using the LinkedIn tools mentioned above, you could turn your approach from a “push” sales method to an inbound selling approach.
Why do they join LinkedIn
What do they use LinkedIn For?
Why would they/would they not finish their LinkedIn Profile