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Cornell Social Media Series: Week 3
This document provides a guide for businesses on how to set up their presence on Facebook and LinkedIn, emphasizing the importance of engaging with customers on these platforms. It outlines the steps for creating business pages, including personal profiles, adding contact information, and elements like cover photos and calls to action. The document also encourages sharing content and interacting with customers, while hinting at upcoming topics related to privacy settings and managing online brand reputation.
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Cornell Social Media Series: Week 3
- 1. How Do IGet Started On Facebook And LinkedIn? WEEK THREE:
- 2. At this pointin our social media series, you’ve learned that…
- 3. Facebook and LinkedIn aretwo important social platforms for businesses to use to engage with their customers.
- 4. And both websiteshave made it easier than ever to sign up and get started within minutes.
- 5. Since we knowit still might seem overwhelming to a “social media rookie…”
- 6. We’ve put togethera few slides on how to get your business set up on these platforms…
- 7. AND a fewtips on how to get started sharing content and engaging with your customers.
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- 9. - In orderto create a business page, you first have to have a personal profile - If you already have a personal profile, you can now log in and click on “Create Page” First, log in to Facebook and create a “business page.”
- 10. - Select “LocalBusiness or Place” - Select Your Business Category from the drop down menu - Enter your business contact info: address, hours, phone number. This will be displayed on your page. Next, select your “Category.”
- 11. - For thebest quality, your cover photo should be 851 pixels wide and 315 pixels high - Your profile photo should be 160 pixels wide and 160 pixels high Not sure what this means? Send us your photos and we will resize them for you! Now you can upload your cover photo and profile image.
- 12. - Fill your“about” section with details about your company such as your mission statement and lists of products and services. - Always include a “call to action” such as “visit our website” or “give us a call to learn more.” Here you can complete your “About” section.
- 13. - Determine whatyou would like the outcome to be. Do you want to reach 100 likes by the end of the year? - Decide how often you want to post content on your page. Will you set aside time to post every day, or once a week? Once you’re all set up, you’ll want to develop a “content strategy.”
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- 17. Broadcast your Products andPromotions
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- 19. Or Entertain withTrivia Did you know that the first forklift was invented in 1928 and was called the “lifttruc?”
- 20. Don’t forget tofollow your vendors, suppliers, colleagues, affiliates and organizations. They will likely return the favor and follow you back!
- 21.
- 22. Tell your customers you’reon Facebook!
- 23. Your customers maynot know that you have a Facebook page where they can get information from you.
- 24. Your customers maynot know that you have a Facebook page where they can get information from you. So, tell them!
- 25. Add theFacebook like button to your webpage Add links to your Facebook page in your email signature
- 26. Add theFacebook like button to your webpage Add links to your Facebook page in your email signature Put your Facebook url on your invoices Put a sign in your lobby or showroom that says “Like Us on Facebook!”
- 27. Add theFacebook like button to your webpage Add links to your Facebook page in your email signature Put your Facebook url on your invoices Put a sign in your lobby or showroom that says “Like Us on Facebook!” Tell your customers to like you on Facebook when you’re speaking with them
- 28. Remember, it’s notabout the number of “likes” you get.
- 29. Remember, it’s notabout the number of “likes” you get. It’s about the level of engagement and conversation about your brand that comes from the content you post!
- 30.
- 31. To get startedon LinkedIn, you will have to have a personal profile. www.linkedin.com
- 32. Next, select “Companies”from the “Interests” drop down menu. Click “Create” in the “Create a Company Page” box on the right.
- 33. Add your companyname and email address.
- 34. Then you caninput your company’s information. **Remember to include a call to action such as “visit our website to learn more.” Or “speak to a sales rep today.”**
- 35. Finally, add yourlogo, profile and cover photo. Remember, we are happy to help you size your photos to meet the correct dimensions!
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- 41. You should nowhave an idea of how to start your business on the Facebook and LinkedIn platforms.
- 42. Ready to getyour business on social media?
- 43. We are hereto help. Next week we’ll talk you through some of the privacy settings you can enable to enforce the security of your business profile page and those who engage with you on your page.
- 44. Give us acall 800-233-8366 ext 4024 Or email us at marketing@cornelliron.com
- 45. Stay tuned formore of our social media series: WEEK 4 Is there a security risk? What if someone starts posting bad things about my company? WEEK 5 How can Cornell’s social media efforts benefit me?