This document provides tips for realtors on using Facebook to generate business. It recommends creating referral groups on Facebook to connect with other realtors instead of paying for referral book advertising. It also suggests setting up a local real estate investment group and home buyers group on Facebook to provide listings, market tips, and events. The document advises using Facebook profiles to connect personally but focusing business efforts on creating an informative Facebook page and targeted Facebook ads.

1. For Realtors
By Tom Lyons
Makingyoufindable.com

2. Why Facebook?
Large Reach
7 Million Users in Canada
1.3 Million in Toronto
360,000 in Ottawa
87,000 in Kingston and Region
Matched demographic for home buyers: Over 53% of
Facebook users are over the age of 28 as of 2007, this is the
fastest growing segment in Facebook. (Forrester Research)

3. What can you do?
Facebook Profile
Personal Front to the World
Make Friends, build Connections
This is not where you conduct business
Facebook Page
Business Front to the World
Add listings
Add content from your blog
Facebook Groups
Special Interest Front to the World

4. How to generate business
Facebook Groups
Create a referral group of Realtors
Referral Book advertising can cost $300 to $500 per year,
Facebook Groups allows you to create a referral group with
hundreds of agents.
Finding Agents to join is easy. Use your current contacts and
the referral book you spent money on last year.
By being the leader you get the most exposure.
You can have more than one referral group.

5. Facebook Groups Continued
Create a local Facebook Real Estate Investment Group
Create a Local Community Home Buyers Group
Invite those on your friends list and customer list.
Provide Commercial listing information, tips and advice.
Do not Brand the Group in your name, you are part of the
group.

6. Facebook Profile
This is where you connect with other on a personal level.
One on One
Your profile should be professional but still reflect you and
your personality.
Avoid the temptation to focus on business here. It’s not the
place. Pass on the odd piece a of relevant information about
the market, but don’t sell.
Choose your profile name carefully, relate it to what you do.
IE. RealtorTom

7. Facebook Page
This is all about business
Ad your Blogs RSS Feed to your Page
Place your listings
Add information about the market
Add information about new constructions and developments
Announce events. Example. Customer appreciate events or seminars.
Announce philanthropic endeavours.
You need a Facebook Page to advertise on Facebook
Include your page on your Marketing Material, promote it as you would
your webpage.
This is the place where your business can contribute and add to the
community.

8. Facebook Ads
Facebook ads are either Pay Per Click or Pay Per View
The ads a have very low Click Through Rate so always choose
Pay Per Click.
Ads are also amazingly cheap, often under .10 per click.
Send the visitor directly to the Listing not your home page.
You can choose to Geo Target your Ads and set the
Demographic you want to target as well. Example: Age,
Gender, Etc.
You can set Keywords for your ads to appear on.

9. Visit our Facebook Page
Become a Fan of my Facebook Page
http://www.youhavetom.com
Follow me on Twitter
http://www.twitter.com/tlyons
Check out my Blog at:
http://www.makingyoufindable.com