Lighting for Video Production
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This document discusses lighting for video production. It covers the basics of how light can reflect, refract, absorb and filter. It then discusses three-point lighting including the key light, fill light and backlight. It describes attributes of light such as intensity, direction, texture/quality and color temperature. Finally, it outlines common lighting equipment including lighting units, kinds of lamps, accessories, lighting modifiers, absorbers, refractors, filters and gobos.
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This document discusses the nature of art and what constitutes art. It notes that art can take many forms, including 2D works like paintings, 3D sculptures, time-based works, and more. Art is found in places like museums, streets, natural landscapes, and caves. The document also examines how ideas about artists and the purpose of art have changed over time and vary across cultures. It suggests that art expresses culture, ideals of beauty, beliefs, and the human story, and that both art and how people view art evolves.
Common Uses of Textbook Graphics
The document discusses common types of textbook graphics and how to interpret them, including tables for raw data, bar charts for comparing quantitative data over time, line charts for illustrating trends, pie charts for showing distributions, maps for geographic information, photographs for emphasizing ideas, illustrations for explaining parts, and flow charts or diagrams for processes. When viewing these graphics, the reader is advised to consider what data points stand out, how changes may occur, and how elements are distributed, connected, or compared.
Anatomy of a Textbook
This document provides an overview of the typical sections found in textbooks and their purposes. It describes sections like the preface, foreword, author profile, table of contents, chapter previews, introductions, applied practice elements, chapter summaries, review material, endnotes and bibliographies. The document explains what each section contains and why students might find it helpful for understanding the content and perspective of the textbook.
Page Layout
The document discusses various page layout techniques including the Gutenberg diagram, F-layout, Z-layout, rule of thirds, and the golden ratio. The Gutenberg diagram shows how the eye tracks across a page from top left to bottom right, paying less attention to areas in between. The F-layout and Z-layout are modern variations that chart eye movement on web pages and pages with large central images, respectively. The rule of thirds suggests placing subjects along an imaginary three-by-three grid for a visually pleasing composition. The golden ratio involves a specific mathematical proportion used in layout grids.
Rhetoric & Design
According to Aristotle, there are three artistic proofs of rhetoric: ethos, logos, and pathos. Ethos is an appeal to credibility or character. Logos is an appeal to logic or reason. Pathos is an appeal to emotion. The document then provides definitions and examples of additional rhetorical devices such as allusion, amplification, analogy, hyperbole, metaphor, oxymoron, personification, simile, and understatement. These devices can be used to emphasize ideas, draw connections, explain concepts, and grab attention.
Sketches
The document outlines the graphic design process from initial sketches to final layout. It begins with thumbnail sketches created by hand to explore initial concepts without detail. These are followed by rough renderings of top concepts to further develop forms and compositions. Comprehensive digital layouts are then created to present the final design to clients for approval, featuring finished visual elements in their proper layout. The document stresses starting with quick, hand-drawn thumbnails to allow for unlimited creative exploration before committing to any single concept or style.
Visual Elements
The document discusses various visual elements of design including line, shape, space, texture, value, and color. It defines different types of lines such as static, dynamic, and leading lines. It explains the differences between shapes and forms, as well as positive and negative space. The document also covers texture, value, color theory including complementary, analogous, warm, and cool colors.
Design Principles
This document discusses six design principles for combining visual elements: pattern/repetition, contrast, proportion, alignment, balance, and movement. It defines each principle and provides an example image to illustrate it. The principles are pattern/repetition of recurring elements, contrast through differences in values, size, color or shape, proportion relating to relative sizes of elements, alignment along lines, balance with symmetrical or asymmetrical arrangements, and movement through implied or literal representations. Unity occurs when all elements support the overall theme rather than distracting the viewer.
Ethical Considerations for Visual Media Makers.pptx
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Deceptive Advertising
The document discusses various examples of deceptive, misleading, and harmful advertising techniques throughout history. It provides cases where companies used mock-ups and simulations to exaggerate product qualities, including using Plexiglas coated in sand to simulate a shaving product and marbles to keep soup ingredients suspended. It also discusses lawsuits around health claims of food products and regulations on tobacco advertising. Finally, it touches on disguised ads and native advertising that masquerade content to seem like news or information rather than paid advertisements.
Media changes
This document discusses how new technologies have increased the power of information over time. It begins with the first newspapers in the 1600s and discusses how the invention of photography in the 1800s allowed newspapers to provide undisputed proof of events. The development of radio in the 1920s allowed people to remotely listen to live events. Television and film in the mid-1900s added a visual dimension to reporting. The moon landing in 1969 was a seminal event watched live on TV worldwide. More recently, smartphones and social media have enabled real-time sharing of news, photos and videos, changing politics and amplifying the spread of misinformation. Social media also expects photographic proof from its users.
15 tips for taking smartphone photos for social media
The document provides 15 tips for taking better smartphone photos for social media. Some key tips include following the rule of thirds when composing photos, using leading lines and finding interesting perspectives by shooting from above or below eye level. Photographers should also simplify backgrounds, use natural lighting when possible, and experiment with different techniques like filling the frame or capturing candid moments. Overall, the tips encourage taking advantage of composition techniques and lighting conditions to create more engaging photos for sharing on social media.
Graphic Design for Social Media
This document provides tips for designing graphics for social media. It recommends keeping designs simple with minimal text and using negative space. Elements should be balanced using contrasting colors, fonts, and graphics. The rule of thirds suggests placing the subject along the horizontal and vertical grid lines or at their intersections. Visual hierarchy uses size and color to show importance. Serif fonts contain extra marks and sans serif fonts are best for social media. Color choices should harmonize and high contrast between text and background aids readability. Complimentary colors make each other brighter while analogous colors create harmony. Warm colors excite and cool colors calm.
Word press basics
To create a post in WordPress, click the "Write" button to open the post editor. Enter a clear title and write the post using blocks like paragraphs, headings, images and lists. Options are available to format blocks, insert hyperlinks, photos and alt text. Assign categories and tags before publishing the post live on the site.
Tips for Securing Your Facebook Account
This document provides tips for securing your Facebook account in 8 steps:
1. Check your privacy settings and limit who can see your past and future posts.
2. Review your timeline and tagging preferences to control who can post to your timeline and tag you.
3. Check your public posts settings to ensure only what you want is publicly visible.
4. Block users as needed from seeing your profile or sending you requests.
5. Consider who can share your stories on Facebook.
6. Keep your location private.
7. Check where you're logged in and remotely close sessions for security.
8. Opt out of having your interests used in Facebook ads.
Composition for Video
The document discusses different types of camera shots defined by how much of the subject or scene is included in the frame. Shots range from close-ups of just the face to long shots or extreme long shots that show the full body or more of the surrounding environment. It also covers different camera angles like eye-level, high-angle, and low-angle shots. Compositions can combine shots, like an establishing long shot followed by a close-up, or use techniques like over-the-shoulder shots or rule of thirds placement of the subject.
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Chapter 2
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- 1. Lighting for Video Production The Basics
- 2. What Can We Do With Light? Reflect (bounce) Refract (focus/bend) Absorb (stop) Filter (change the intensity, color, texture)
- 3. Three-Point Lighting Key Light - Primary light. Highlights surface and form details. 45° from the subject’s front, pointing down at a 45° angle. Fill Light - Fills in the harsh shadows of the key light. Placed opposite the key light, and pointed at a 30° angle. Backlight (aka hair or rim light) - Separates the subject from the background. Placed behind the subject and on a 45° angle.
- 6. Intensity High Key - Almost entire frame is filled with light. Low Key - Most of the frame is in darkness which produces a dramatic effect.
- 7. Direction/Angle The direction from which light strikes the subject.
- 8. Texture/Quality Caused by the size and position of the light source. Hard light is unflattering (Mid-day Sun, Refracted Light, Focused Spotlight) Soft light is flattering (Reflected & Diffused Light) The Magic/Golden Hour occurs 30 min after sunrise & before sunset
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- 11. Lighting Units Open-Faced - Bare lamp with a reflector behind it. Produces a hard light. Fresnel (freh-nel) - Stepped convex lens in front of the lamp that can focus the light. Softlight - Diffuses the light coming from the lamp, and produces a soft light. Light wraps around the subject but falls off quickly.
- 12. Kinds of Lamps Incandescent (Tungsten) - 3200K, continuous light source (no flicker) Fluorescent - radiant emission light source (non-continuous, flickers faster than the eye can see but can be seen if shooting a high frame rate) HMI - 5600k (flicker and making a humming sound) LED - can adjust the color temperature (more lumens per watt than other bulbs, generates very little heat, and bulbs can last almost 50 years BUT don’t have all the wavelengths of color)
- 13. Accessories Light stand - holds a light C-Stand (Grip Stand) - can hold lights or lighting modifiers Gobo head and arm - connect to c- stands that hold lighting modifiers Sandbags - keep light stands and c-stands from falling over
- 15. Reflectors Used to bounce light onto subject. Types of reflectors include umbrellas, flex fills, and bounce boards. Umbrella Flex Fill Bounce Board
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