LO2 - Lesson 8 - Target Audience
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The document discusses planning a website for a target audience by analyzing survey results from that audience. It provides goals of understanding how an audience can impact a project, considerations when analyzing data, and analyzing a target audience. The target audience for the project is defined as young people aged 18-25. Key areas for analyzing the audience are identified as age, gender, spending power, and interests/hobbies. The document outlines tasks of analyzing a target audience survey by explaining each question result and its impact, and describing considerations like bias, quality, quantity and trust when analyzing survey results.
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Using analytics, we will relate content goals to relevant and meaningful metrics in order to quantitatively assess the quality of your web content and the efficacy of your content strategy—and make positive change.
Electronic business principle
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The document provides information about a digital marketing course, including an overview of the course content, structure, and assessments. Some key details include:
- The course covers topics such as social media marketing, search engine optimization, mobile marketing, and digital campaigns. It involves weekly lectures, readings, and discussion workshops.
- Assessments include a strategic digital marketing plan, a digital marketing implementation portfolio, and ongoing blogging assignments. The plan involves developing a proposal and timeline for a business.
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Strategy that Matters: Measurement beyond the Clip Report for Colleges and Un...
Proposes a model for measurement of public relations in the context of colleges, universities, and higher education in general. Presented at the 2013 MaKi Conference 2013 for business school marketing and communication, Madrid, Spain
The-Complete-Guide-For-Building-and-Tracking-Audience-Growth-May-2021-1.pdf
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Ten Steps for Conducting a Communications Audit By Katlin Sm.docx
Ten Steps for Conducting a Communications Audit
By Katlin Smith, APR, Principal, UrbanWords™ Group
What are you communicating? Are your communications effective?
A Communications Audit will answer these questions. A Communications Audit is a
systematic research method, which will identify the strengths and weaknesses of your
current internal and external communications.
An effective Communications Audit will identify:
• how past communications were handled
• key audiences, what they currently know about your business, service, product or organization, what they
need and want to know and how they prefer to be reached
• strengths and weakness in current communications programs
• untapped opportunities for future communications
A Communications Audit asks:
• What are our current goals and objectives for communications?
• How well is the current Communications Plan working?
• Are our messages clear and consistent? Do we have a coordinated graphic identity?
• Are we reaching key audiences with our messages and moving them to action?
• What communications have been most effective?
• What do customers think of our communications?
• Do our communications support our overall strategic plan for our business or organization?
• What would make our communications more effective in the future?
• What communications opportunities are we missing?
You may either conduct a self-assessment or hire a professional to perform the audit. These 10 steps will help you
complete your Communications Audit.
Step 1: Determine key areas to be audited.
Look at both internal and external communications. Include everything from your standard identity pieces (business
cards, letterhead, logo and signage) to promotional materials to news coverage received. Don’t forget to analyze your
Web site and other online marketing materials.
Step 2: Choose your research methods.
To conduct your audit, select among numerous research methods such as one-on-one interviews, focus groups, online
or telephone surveys and media analysis.
Step 3: Collect and evaluate your past communications.
Spread all of last year’s communications pieces–internal and external–on a conference room table. Ask:
• How did we inform the public about our business? What worked? What didn’t?
• Were our graphics coordinated and messages consistent?
• Who were our key audiences?
• What were our key messages?
• Did we reach our audiences with the right messages?
• What media coverage did we receive? Was it effective? What media opportunities did we miss?
• Did we successfully tell our story in our communications?
Take the time to analyze each communications piece. Create a written list of what worked, and what didn’t. Survey a
few trusted staff and clients. What did they appreciate and why? What didn’t work for them?
Step 4: Look outward: Query your customers.
Choose neutral researchers to query your customers. Electronic surveys, one-on-one inter ...
suppose you are the research director for your states tourism bure.pdf
Suppose you are the manager of the AB Bank that has the following fixed rate and rate sensitive
assets and liabilities.
Assets
Liabilities
Rate-sensitive
$40 million
$30 million
Fixed-rate
$35 million
$45million
Conduct a gap analysis for the bank and show what will happen to the bank
Assets
Liabilities
Rate-sensitive
$40 million
$30 million
Fixed-rate
$35 million
$45million
Solution
The Bank\'s gap is $10 million ( $40 Rate Sensitive Assets - $30 Rate Sensitive Liabilities).
Decrease in interest rates by 5% will reduce profits by $500000 ( 5% of the gap). . To avoid the
loss variability, this bank could have tried to decrease the amount of interest rate sensitive
liabilities it holds, increase the rate sensitive assets it holds, or engage inan interest rate swap
with another company..
Maryann Werner - Work Portfolio
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Steer intent, drive behavior, improve web traffic with web content management...
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Measuring the Online Impact of Your Information Project
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Attracting the right people - oGIP
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Why your analytics land with a thud
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To address the first mistake, the presentation recommends setting goals before launching initiatives and identifying metrics that align with the goals. For the second mistake, it suggests understanding the intended audience and their needs. For the third mistake, it advises providing benchmarks to show performance and explaining how different tactics fit within the overall sales process. The overall message is that effective reporting requires planning questions, audiences, and goals in advance to produce analyses that clearly communicate insights.
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Digital Marketing Course Week 2: Introduction to Digital Marketing
Digital marketing has largely replaced traditional marketing methods due to changes in how consumers access and share information online. Key aspects of digital marketing include segmentation and targeting of online audiences using measurable digital tactics like search, social media, and online advertising. Effective digital strategies are data-driven, focus on key objectives and metrics, and continuously optimize tactics based on results. Market research is also increasingly done online to gather qualitative and quantitative insights about target customers, competitors, and industry trends.
Session3
Session three of Social Media & PR Strategies class for the Marketing Communications Program at Columbia College Chicago
Generating Insights: Using Competitive Assessment to Shape Your Content Strategy
Most organizations today are facing an increasingly competitive global market, requiring greater brand and product differentiation than ever before. In this environment, assessment of competitor content offerings provides valuable insights that can be leveraged when creating near- and long-term content strategies.
Whether highlighting opportunities for creating new content, repositioning current offerings or completely overhauling content, competitive assessment enables content strategists to provide specific, targeted recommendations that can transform a brand and win the hearts and minds of consumers.
Intro to Simply Measured
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Digital Marketing Roundtable July 2017
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Writing Successful Project Proposal
The document provides guidance on writing a successful project proposal in 3 steps:
1. Plan the project by collaborating with stakeholders, developing a work plan and timeline, and drafting a concept paper and proposal.
2. Design the project using a conceptual model to identify problems, objectives, and interventions, and develop goals, objectives, activities, and indicators.
3. Write the proposal including an introduction, methodology, budget, monitoring and evaluation plan, sustainability discussion, checklist, and conclusion. Templates are provided for each section.
Letsdoiter lessons learned
1) The document outlines a presentation plan for a lessons learned report on an app idea for sharing goals and arranging activities with peers.
2) User interviews found that people value friends' opinions but don't see them as helpful for achieving goals and don't need approval for their plans.
3) Feedback from potential clients and service providers was positive, seeing opportunities to match goal-oriented users with relevant services.
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LO4 - Lesson 4 - Feedback
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LO4 - Lesson 3 - Feedback
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LO4 - Lesson 2 - Review
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LO3 - Lesson 3 - Characters
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LO3 - Lesson 2 - Door Triggers
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LO4 - Lesson 25 - Testing
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Predict The Score Leaderboard 2014
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LO2 - Lesson 8 - Feedback
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LO2 - Lesson 7 - Feedback
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LO2 - Lesson 5 - Flow Diagram
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LO2 - Lesson 4 - Game Content
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- 1. Planning – Target Audience Lesson 8
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- 4. Target Audience Understand the target audience Analyse the survey results Your target audience is the person or group of people that the final website will be aimed towards. The audience for this project is young people, male and female, aged between 18 and 25 years old. The audience can be categorised using the following key areas: Age Gender Spending Power Interests / Hobbies #target #audience #survey #result
- 5. Audience Analysis Make some conclusions from the survey results displayed…
- 6. Result Analysis How would a result like this impact on your website plans? #target #audience #survey #result
- 7. Result Analysis How would a result like this impact on your website plans? #target #audience #survey #result
- 8. Result Analysis How would a result like this impact on your website plans? #target #audience #survey #result
- 9. Result Analysis Understand the target audience Analyse the survey results When analysing the result of your survey you must consider the following: Is the data skewed towards one group? Quantity Is the size of your sample big enough? Has your survey been taken seriously? Trust Can the source of your survey data be trusted? #target #audience #survey #result
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