David Geddes

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Market research, communications, and marketing executive with experience working for major U.S. corporations particularly in the technology, corporate reputation and B2B areas. Strategic thinker and consultant able to communicate the value of research to senior management and throughout the organization. Managed relationships with Fortune 500 clients. Strong leader and new business developer. Translated research into actionable communications, marketing and organizational initiatives. Comprehensive market research knowledge and hands-on experience. Excellent written and verbal communications skills.

public relations public relations measurement public relations research public relations evaluation branding corporate reputation social media marketing higher education predictive analytics walmart wal-mart place branding country branding corporate identity reputation toyota predictive modeling prediction

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About

David Geddes

Presentations

Institute for public relations summit on measurement class measurement 201

Advances in public relations measurement

Wal-Mart corporate brand reputation

Toyota recall crisis: predicting corporate reputation from the news media

Branding the American Animal Hospital Association (AAHA)

Workshop on public relations measurement

Documents

Strategy that Matters: Measurement beyond the Clip Report for Colleges and Universities

Country branding workshop part 3 1

Likes

Breaking wanamaker's curse randomized experiments in advertising