This document discusses planning a website by understanding user needs. It explains that user needs can be split into technical and content categories. Technical needs may include navigation, flow of information, loading times and accessibility. Content needs are specific to the target audience and purpose of the site. The document provides examples of content needs for websites for a new band or new game. It prompts defining the specific content and technical needs for a site based on the target audience and assessing what will make the site successful.