This document outlines the goals and key points of a lesson on analyzing commercial websites. The lesson aims to teach students how to identify the purpose of websites and understand the benefits of companies having an online presence. Students are asked to analyze a range of commercial websites based on their purpose, visitor needs, information flow, features, benefits, and content. The document provides guidance on identifying a website's purpose and the benefits an online presence can provide. It also lists the criteria students should consider when evaluating different commercial websites.

1. Research
Lesson 2

2. Lesson Goals
 Know how to identify the purpose of a website
 Understand the benefits of a company being online
 Be able to analyse a range of contrasting commercial websites
LO1 – Understand a range of contrasting commercial websites
P1
Learners analyse a range of contrasting commercial websites:
a)
b)
c)
d)
e)
f)
Purpose
Visitor Needs
Information Flow
Features
Benefits
Content

3. Identifying the Purpose
Think about what the website is used for…

4. Purpose
Know varying audience needs
Analyse existing websites
 A typical commercial website is used for ecommerce to sell something to
the audience however there may be other purposes too:
e.g. to give additional details about a product &
provide further information on how it works.
e.g. often linked with a new music, movie or TV show
release to promote launch dates and typical cost.
Download
e.g. providing a platform for a user to be able to
download things such as games or applications.
#commercial
#website

5. What are the benefits?
Think about positive reasons for an online presence…

6. Benefits
Know varying audience needs
Analyse existing websites
 A company can benefit in many ways from having a web presence:
24Hrs a day, 7 days a week
365 days a Year
Opens up a company to
a world wide audience
Location
Scheduling
Website available to those who
may not have access to a store
Time sensitive details
can be automated
#commercial
#website

7. Website Analysis
Know varying audience needs
Analyse existing websites
 The criteria for analysing a website is as follows:
 Purpose – What’s the point of the website? e.g. Information, Promotion
 Visitor Needs – What are the requirements of the user?
 Information Flow – How easy is the website to use? e.g. Layout, Navigation
 Features – What are the key features of the page? e.g. Rich Media, Graphics
 Benefits – What are the positive aspects of this company being online?
 Content – What pages are included? What is on the pages?

8. Your Task
Know varying audience needs
Analyse existing websites
 By the end of todays lesson you should have finished researching at least
two of your three commercial websites you are investigating.
 For each website explain:
 Purpose
 Visitor Needs
 Information Flow
 Features
 Benefits
 Content
#commercial
#website