1. Letsdoiter
Poliventures.com
Lessons Learned report
May, 2012

2. Presentation plan
• User interviews with hypotheses and
confirmations (only essential)
• User feedback analysis
• Customer feedback (potential advertising and
servicing customers)
• Summary
• Proposals and new ideas gained

3. Presentation plan
• We started with… (our hypothesis and initial vision)
• Client and customer feedback
• Idea and vision “shapeup”
• Market scale and opportunities
• Goal-orientation is a key to success
• Social aspects
– (from simple let’s do it next week, up to life-lasting
guidance and support)
• Conclusions

4. We started with…
• ...an idea of a mobile easy-to-use application for
– sharing goals and plans
– arranging common activities with peers

5. Client interviews: influence
• We have interviewed social network users as our potential
customers and found out that:
– they value opinion of their friends
– they are willing to share their plans
• but
– they do not believe that friends can help in achieving their goals
– they don’t need approval of their goals from friends
• Controversy?
– No, it is just self-sufficiency
– Most of our respondents are planning their life on their own. They
don’t need external evaluator, but they would prefer to have a sort of
mentor or advisor (four out of five respondents)

6. Customer interviews: influence
• Feedback from businesses
– Language courses provider (http://etr.com.ua/)
• ready to pay for each new student up to 20% of student spending
• ready to become a service provider in our application
• interested in new clients
• spends around 200$ for internet marketing activities every season to get new student groups
• Goal-oriented clients are a good match for service providers!

7. Idea and vision “Shape up”
• Client goal vs customer service matching is a great
business soil, but:
– users are lazy (low percentage is willing to publish their
goals systematically)
• we have to push new ideas and goal propositions
• unobtrusive suggestion-based advertising has been explicitly
requested by potential clients
– security and clear permission policy is a key client’s
concern
– don’t make it look like Facebook

8. Goal-orientation: key to success
• Benefits of goal-orientation:
– precise targeted context advertising
– potentially learning user habits and making best goal and
product offers
– leads generation

9. Social aspects
• From
– Let’s eat ice cream in central park this Saturday
• up to
– Schedule regular visits to a friend in a hospital
• and even up to
– subscribe for offline advisor in various life situations
• family
• business
• personal

10. Conclusions
• Market segment exists but it must be activated
– we need to flood potential clients with high advertising
tide
• Excellence of the product
– application MUST be perfect!
• usability is the keyword
• Intelligence on board
– smart, non-obtrusive, proactive, personalized, secure and
heart-touching