Simply Measured provides a full-funnel social analytics solution to help marketers measure the impact of social media across their entire marketing funnel, from awareness to conversions. It offers listening tools to analyze social conversations, engagement tools to measure performance across channels, and web analytics to track content sharing and social referrals. The solution aims to provide marketers with a unified view of social metrics and insights from impressions to conversions in order to optimize strategies and prove social's impact. Pricing starts at $199 per month and packages are customized based on user needs and goals.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Learn exactly what Big Data is and how it’s used from real estate marketing experts Tanner Ross and Joel Cox. Gain actionable insight into how all these new and astonishing sources of on- and offline consumer data can target buyers with precision and also help them effortlessly find you.
Essential Elements & Execution of a Comprehensive Right Brain/Left Brain Mark...SmartTouch Interactive
As seen at IBS 2019:
Two industry-leading experts Robert Cowes and Dave Miles provide a step-by-step guide for creating a foolproof marketing plan that combines the engaging power of the creative right and the data-driven approach of the analytical left.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Learn exactly what Big Data is and how it’s used from real estate marketing experts Tanner Ross and Joel Cox. Gain actionable insight into how all these new and astonishing sources of on- and offline consumer data can target buyers with precision and also help them effortlessly find you.
Essential Elements & Execution of a Comprehensive Right Brain/Left Brain Mark...SmartTouch Interactive
As seen at IBS 2019:
Two industry-leading experts Robert Cowes and Dave Miles provide a step-by-step guide for creating a foolproof marketing plan that combines the engaging power of the creative right and the data-driven approach of the analytical left.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing.
Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Part 2 - Complete Overview Of Digital Marketing by Raj PadhiyarRaj Padhiyar
In Part 2 of Overview of Digital Marketing -
Understand Importance of
Content Marketing ,
Inbound Marketing,
Search Engine Optimisation (SEO) ,
Search Engine Marketing (SEM) ,
Pay Per Click (PPC) ,
Social Media Marketing & Email Marketing.
For any doubts or queries -
Call - 9584831230/ 9022888883 or Visit - www.digitalgurukul.in
Content Marketing In 2016 – Creating and Amplifying “10x Content”Digital Vidya
Care about how to leverage 'Content Marketing In 2016 – Creating and Amplifying “10x Content”'. You will find this deck presented by the industry expert Rohit Uttamchandani, Senior Manager - Digital Marketing, Social Beat, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The Direct Marketing Association projects that email marketing returns $28.50 for each dollar spent – the highest ROI of any other direct response channel. Join Jeanne Jennings, Vice President of Global Strategic Services for Alchemy Worx, to learn how business-to-business organizations are leveraging email to generate and nurture leads, build relationships, help close sales and grow bottom-line revenues.
This fast-paced session will provide real-world examples of inexpensive strategies and tactics you can implement with your own email program. We’ll cover:
• Practical tips for building your own in-house email list
• Ways to more effectively use third-party email lists for lead generation
• Tips for developing an effective email DRIP campaign for lead nurturing
• Building relationships and helping close the sale with email
• Leveraging what’s new in email marketing: video, social sharing, mobile and more
You’ll gain practical tips you can take back, test and implement with your own email program. Learn how Jeanne has helped clients generate:
• A 300% increase in monthly email list growth, thanks to inexpensive but effective optimization of the online sign-up process
• A 220% increase in leads generated, driven by making the most of email snippet and preview pane content
• A 75% increase in online orders, the result of incorporating standards and best practices into existing email creative
Where permitted, Jeanne will share quantitative results as well as the strategic, tactical and creative changes that made them possible.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
In this presentation, I have explained the content creation process. I have also explained the various ways which would aid you in the process of forming your content plan
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing.
Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Part 2 - Complete Overview Of Digital Marketing by Raj PadhiyarRaj Padhiyar
In Part 2 of Overview of Digital Marketing -
Understand Importance of
Content Marketing ,
Inbound Marketing,
Search Engine Optimisation (SEO) ,
Search Engine Marketing (SEM) ,
Pay Per Click (PPC) ,
Social Media Marketing & Email Marketing.
For any doubts or queries -
Call - 9584831230/ 9022888883 or Visit - www.digitalgurukul.in
Content Marketing In 2016 – Creating and Amplifying “10x Content”Digital Vidya
Care about how to leverage 'Content Marketing In 2016 – Creating and Amplifying “10x Content”'. You will find this deck presented by the industry expert Rohit Uttamchandani, Senior Manager - Digital Marketing, Social Beat, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The Direct Marketing Association projects that email marketing returns $28.50 for each dollar spent – the highest ROI of any other direct response channel. Join Jeanne Jennings, Vice President of Global Strategic Services for Alchemy Worx, to learn how business-to-business organizations are leveraging email to generate and nurture leads, build relationships, help close sales and grow bottom-line revenues.
This fast-paced session will provide real-world examples of inexpensive strategies and tactics you can implement with your own email program. We’ll cover:
• Practical tips for building your own in-house email list
• Ways to more effectively use third-party email lists for lead generation
• Tips for developing an effective email DRIP campaign for lead nurturing
• Building relationships and helping close the sale with email
• Leveraging what’s new in email marketing: video, social sharing, mobile and more
You’ll gain practical tips you can take back, test and implement with your own email program. Learn how Jeanne has helped clients generate:
• A 300% increase in monthly email list growth, thanks to inexpensive but effective optimization of the online sign-up process
• A 220% increase in leads generated, driven by making the most of email snippet and preview pane content
• A 75% increase in online orders, the result of incorporating standards and best practices into existing email creative
Where permitted, Jeanne will share quantitative results as well as the strategic, tactical and creative changes that made them possible.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
In this presentation, I have explained the content creation process. I have also explained the various ways which would aid you in the process of forming your content plan
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014.
McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Measuring And Monitoring Activities on Social MediaPepovski Darko
Key points in this presentation:
- Metrics
- On site
- Off site
- Software
- How best to ensure accountability in SM
- SOCIAL MEDIA RISK MANAGEMENT PRACTICES
- Goal Setting
- Takeaway Tips
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing
Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
How to Maximize the Impact of Video Content with RetargetingHanapin Marketing
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need to start using PPC as a channel not just to capture demand but to grow brands.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence".
To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations.
The following questions will be tackled in this session:
- Should account managers be worried about handing over control to automated bidding strategies
- Which framework is required to use automated bidding strategies successfully?
- Is there a substantial increase in performance that would make it imperative to use them?
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing
Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest?
Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following:
- The Dos and Don'ts of marketing on Pinterest
- When people start their search for major holidays, sports, Pride and fashion week events
- What the mysterious CTR threshold is and how it can turbo charge your campaign
- How to segment your campaign for the best results
- Why you should stay away from the "One Tab" feature
- Are you ready for the marketing nirvana that is Pinterest?
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
3. Your Goals and Opportunities
Goals
• Ex. Increase traffic to website from social.
• Ex. Grow follower base.
• Ex. Start and influencer program.
Company
Logo Here
Opportunities
• Ex. Determine what content drives the most traffic to your website.
• Ex. Gain an understanding of what people say about your brand.
• Ex. Find the right influencers and measure effectiveness.
4. The Social Metrics Map
Conversion
Intent
Consideration
Awareness
Goals KPIs
Increase the number of
people who know your
brand and what you offer.
Educate people on your
products, mission, and
value proposition.
Differentiate your brand
and products, and create
urgency to take action.
Entice people to purchase,
donate, submit forms, etc. with
offers and promotions.
Mentions
Sentiment
Reach & Impressions
Engagement
Audience Growth
Visits
URL Shares
Pageviews/Time on Site
Form Submissions
Account Creation
Purchases/Donations
5. Your Current Toolset for Social
Conversion
Intent
Consideration
AwarenessEx. Crimson Hexagon
Ex. Unmetric, Sprout
Ex. Google Analytics
Ex. UTM Parameters
6. Social’s Role in the Customer Journey
HAS CHANGED.
Wildfire, 2012; Center for Marketing Research, University of Massachusetts Dartmouth, 2017
Most common benefit of social
was growing brand awareness.2012 Inc. 500 executives rank social as the #1
channel with potential to impact sales this year.2017
11. THEN AND NOW
Duke University CMO Survey, 2013, 2017
85% 81%
2013 2017
Are Unable to Quantitatively Measure the
Full-Funnel Impact of Social
12. How Can Social Finally Reach Its Potential?
Only with a New Solution That Takes a
FULL-FUNNEL APPROACH.
13. The Only Full-Funnel Social Analytics Solution
Old World New World
Conversion
Intent
Consideration
AwarenessListening Tools
Engagement Tools
Web Analytics Tools
URL Tagging Tools
14. What We’re All About
1. Data Shouldn’t be Hard – Metric hunting across tabs is painful and
ineffective. You’re a marketer, and that’s not what you signed-up for.
2. Content Shouldn’t be a Guessing Game – To create relevant
content, you must know what people say and what they share.
3. Lost Time = Opportunity Cost – Building reports is not an activity
that impacts your funnel. You should spend that time finding and
applying insights that will have an increased impact.
4. The Time is Now – It’s no longer a question of does social impact the
whole funnel, it’s a question of how much.
17. Listening
• Discover new audience segments
• Age, gender, and location.
• Analyze emerging conversations
• Themes relevant to your brand and
competitors.
• Identify influencers
• Who can help increase brand
awareness and share of voice?
Increase Brand Awareness:
Sentiment, mention volume, reach, time of day and
week, and top media in a single view.
21. Customer Story: Premier Nutrition
Challenge:
Reposition PowerBar in a way that appeals to consumers of other lifestyles,
while maintaining the base appeal to avid runners.
Solution:
Listen to conversations about protein and segment by multiple themes. Identify
influencers in other sports and lifestyles to help promote PowerBar.
Results:
Reduced the time required to discover and define relevant content for
consumers of other lifestyles. Identified influencers relevant to consumers
talking about CrossFit, swimming, soccer, basketball, and more.
23. Social Analytics
• Analyze competitors and benchmark
• Campaigns, engagement and audience
growth.
• Measure across channels
• Impressions, engagement, and
audience growth by profile,
post, and campaign.
• Schedule automated reports
• Presentation-ready reports,
built on industry best practices.
Increase Audience Consideration:
Analysis and reporting across Facebook, Instagram,
YouTube, and Pinterest.
24. Use Case: Analyze Competitors & Benchmark
Total Engagement
Audience Growth
Campaign Posts
25. Use Case: Measure Across Channels
Multi-Channel
Media Type
Post Analysis
26. Use Case: Schedule Automated Reports
Presentation-Ready
Easy to use
The right amount
of data
27. Customer Story: Trek Bicycles
Challenge:
Create global alignment on brand message and engagement measurement.
Identify the types of content yielding the greatest engagement by region.
Solution:
Trek used Simply Measured to determine a common metric on which to gauge
performance: engagement per post, then identified photos as the top
performing media type across channels.
Results:
A more unified brand voice and insightfully selected media types led to:
• 82% increase in engagement per post
• 61% increase in total engagement
29. Increase Audience Intent:
Content Share Tracking
• Complete measure social web traffic
• Traffic from every URL posted by
your brand and your audience.
• Track public and private sharing
• Discover which URLs are shared in
social and messaging apps.
• Measure onsite activity
• Pageviews, time-on-site, and
more. Shares, visits, pageviews, time-on-site, and more from
owned, earned, and private messaging activity.
30. Use Case: Complete Measure Social Traffic
Total Social Traffic
Traffic from Your Posts
Traffic from Audience
Sharing
31. Use Case: Track Public and Private Sharing
Sharing by Channel,
Including Dark (Private)
Sharing Data by URL
Comparative Sharing
Trends
32. Use Case: Measure Onsite Activity
Time-On-Site
Bounce Rate
Pageviews
34. Conversion Tracking
• Analyze social conversions
• Actions taken on your website, such
as form submissions, add-to-
cart, or any other action.
• Measure acquisition and revenue
• Purchase and donation conversions.
• Full-funnel analysis
• Compare trends between
conversions, impressions,
engagement, traffic, and sharing.
•
Increase Conversion:
Conversions, purchases, revenue, and more from
owned, earned, and private messaging activity.
35. Use Case: Analyze Social Conversions
Total Conversions
Conversions from
Audience Sharing
Conversion Trends
36. Use Case: Measure Acquisition and Revenue
Purchases by Traffic
Source
Post-level Purchase
Attribution
URL-level Purchase
Attribution
37. Use Case: Full-Funnel Analysis
From Impressions
to Conversions
Impression to
Revenue Ratio
Engagement to
Conversion Correlation
39. Onboarding
User Training Programs
Customer Success
Product & Industry Expertise
Product Support
Functionality and Uptime
Professional Services
Custom Deliverables
Success Services from Simply Measured
39
41. Pricing & Packaging
Social Analytics:
Starting at $199/mo.
Social Analytics
• 5 Profiles – Included
• Additional Profiles - $20/profile
Content Share Tracking
• 1 Domain – Included
• Required set-up - $299/domain
• Additional Domains - $99/domain
API Access
• 100,000 calls/mo. – Included
Available Add-Ons:
Listening - $199/mo
• 10,000 Mentions – Included
• Additional Mentions - $149/50k per month
• Required set-up - $499 one-time
Conversion Tracking - $149/mo
• 1 domain included
• Additional Domains - $149/mo per domain
• Required set-up - $599/domain
Professional Services
• Custom quote by project
42. Pricing Options
Option #1 Option #2 Option #3
Listening XY,000 mentions XY,000 mentions XYZ,000 mentions
Base Package
Social Analytics +
Content Share Tracking
XY profiles
X domain
XY profiles
Y domains
XYprofiles
Z domains
Conversion Tracking X domain Y domains Z domains
Professional Services Custom Dashboard Custom Dashboard Custom Dashboard
Price/month $ABC $A,BCD $AB,CDE
One-Time Set-Up $ABC $A,BCD $AB,CDE
Contract Length 12 month 12 month 12 month
All Options Include:
• Unlimited Seats
• Access to Customer
Success Manager
• Onboarding
• Product Support
43. Pricing Proposal
Proposed Plan
Listening XY,000 mentions
Base Package
Social Analytics +
Content Share Tracking
XY profiles
X domain
Conversion Tracking X domain
Professional Services Custom Dashboard
Price/month $ABC
One-Time Set-Up $ABC
Contract Length 6 mos. remaining
Also Includes:
• Unlimited Seats
• Access to Customer Success Manager
• Onboarding
• Product Support
Company
Logo Here
44. Pricing Proposal
Current Plan Proposed Plan
Listening XY,000 mentions XY,000 mentions
Base Package
Social Analytics +
Content Share Tracking
XY profiles
X domain
XY profiles
Y domains
Conversion Tracking X domain Y domains
Professional
Services
Custom Dashboard Custom Dashboard
Price/month $ABC $A,BCD
One-Time Set-Up $ABC $A,BCD
Contract Length 6 mos. remaining 12 mos. (addtl. 6 mos.)
Company
Logo Here
45. What Makes Simply Measured Different?
Native
Analytics
Engagement
Tools
Listening
Tools
Publishing
Tools
Engagement on Owned
Profiles Y Y Y N Y
Engagement on Competitor
Profiles Y N Y N N
Cross-Channel Profile
Analysis Y N Y N Y
Earned Media Audience
Segments Y N N Y Y
Earned Media Influencer ID Y N N Y N
Earned Media Conversation
Reach Y N N Y Y
Owned Social Traffic &
Conversion Y Y Y N Y
Earned and Private Traffic &
Conversion Y N N N N
URL Sharing Analysis Y N N N N
Full-funnel view, from
Impressions to Conversions Y N N N N
49. About Simply Measured
Social and content marketers use Simply Measured to measure
everything from awareness to conversion with the only complete
social analytics solution, giving them the ability to prove social’s impact
and improve performance across marketing.
Since 2010, we have pioneered the
practice of social analytics. We’re
passionate about helping marketers
uncover the complete impact of their
efforts and new ways to improve results.
51. Simply Measured Features
• Audience demographics, psychographics,
and location.
• Influencer identification.
• Sentiment analysis.
• Competitive analysis and benchmarking.
• Cross-channel analysis and reporting.
• Traffic from owned, earned, and private messaging
social activity.
• URL share tracking through public and private
social channels.
• Onsite activity, including conversions and revenue,
from owned, earned, and private messaging social
activity.
53. Definition: Private Sharing Through Dark Social
Technical Definition:
Website traffic that originates from a shared link, but does not pass a
referrer and thus appears as ‘Direct’ traffic in web analytics.
Display
Other?
Social
Search
54. Impact of Private Sharing Through Dark Social
54
84%
of Social Sharing is DARK
>50%
of Social Traffic is DARK
>50%
of Social Sales are DARK
Sources: RadiumOne and Simply Measured
55. How We Track Traffic and Shares
2. Automatically adds a unique tracking
code onto the end of every website
visitor’s URL.
jcrew.com/#sm.1atva211dacdhhvd91jt0dlaf58
JavaScript goes onto your website and does two
things:1. Identifies referrer, user agent,
and driving URL.
• When visitors copy and paste the URL into
social, it will contain the unique tracking code.
Then, when visitors come from that URL to the
site, we are able to identify the source,
including if coming from private messaging.
• When your brand posts, just copy and paste the
URL, including the auto-populated tracking
code, into your posts.
57. Answer and Analyze Complex Questions, Fast
57
How many shares did I get
across Facebook, Twitter, and
Pinterest last quarter?
How do I stack up against my
competitors by total engagement
and engagement type?
How do engagement trends on
social correlate to email open
rates and pre-roll viewership?
What is the sentiment of the replies
I’m receiving on my posts across
across my social channels?
Brand Dashboard
59. What Makes the Social Analytics API Different
59
Unification of engagement signals across channels.
Structured data unlocks easy discovery of new insights.
Perform your most complex queries.
Editor's Notes
But first, let’s recap our previous conversation.
Here’s what I took away from our previous conversation. Did I do a good job of summarizing the goals for social at your organization and the opportunities you have to grow?
Here’s a look at how your current toolset covers the funnel.
Here’s a look at how your current toolset covers the funnel.
Social’s Role in the Customer Journey Has Changed.
In 2012, social was just about brand awareness.
Today, Inc. 500 executives say social is the #1 channel with potential to impact sales in 2017.
2012: http://www.marketingcharts.com/online/marketers-lack-standard-social-media-roi-metric-20834/attachment/wildfire-benefits-of-social-media-marketing-jan12gif/
2016: http://www.marketingcharts.com/online/inc-500-execs-see-socials-potential-in-driving-sales-but-fret-about-roi-74833/
What does this mean?
Today, social impacts every point in the marketing funnel.
But the tools social marketers use to analyze social have failed to keep-up, and they are forced to piece together a disjointed story across multiple tools. We call this the Frankenstein Funnel.
And the Frankenstein Funnel is problematic. When marketers try to jam together multiple tools to get a full-funnel view, the tools inevitably don’t fit together, they get conflicting data points, and they have gaps in measurement that hold them back from determining what types of posts, campaigns, and more will drive their channel to its full potential.
How do we know social is being held back from its full-funnel potential?
Because when you compare apples to apples, full-funnel measurement in 2017 looks nearly identical to how it did in 2013. Still, less than 1 in 5 companies have a quantitative understanding of social’s impact on their business.
2017: https://www.slideshare.net/christinemoorman/the-cmo-survey-highlights-and-insights-february-2017/
2013: http://www.marketingcharts.com/uncategorized/cmos-traditional-media-ad-spend-to-dip-digital-to-march-on-36248/
For social to finally reach its potential, it requires a new solution with a full-funnel approach,
which is what we’ve done at Simply Measured.
Simply Measured is the only full-funnel social analytics solution.
Optional: In the old world, you had the Frankenstein funnel, patching together different tools to help you understand different points in the funnel. In many cases, you may have been missing an arm or a leg and been totally blind to social’s impact at certain points in the funnel. With Simply Measured, we’ve brought the entire funnel into a single solution.
At Simply Measured we believe:
Data Shouldn’t be Hard – Hunting for metrics is not fun and it’s not strategic, and frankly, it’s not what you signed up for when you decided to be a marketer.
Content Shouldn’t be a Guessing Game – You should be able to completely understand your audience’s interests and what compels them to consume your content, not just based on what they say online, but also based on what they do with your content.
When you lose time, it’s an opportunity cost – Building reports is a necessary part of every marketers’ job, but it isn’t an activity that impacts your funnel. Shouldn’t you be spending your time finding and applying insights that impact the business, rather than building reports?
Lastly, The Time is Now – In 2017, it’s no longer a question of does social impact the whole funnel, it’s a question of how much, and even more, how can you increase the impact on the funnel.
(Simply Measured is the only full-funnel social analytics solution.)
With Simply Measured, you' start building more engaged communities and convert them to customers by combining full-funnel insights from:
What people talk about on social,
What your brand and your competitors do on social,
What people share through digital word-of-mouth - including through private messaging, and
How content shared from your website results in traffic, leads, and revenue.
Plus, we provide automated social reporting based on industry best practices, so you gain back the time you need to apply these full-funnel insights.
Let’s discuss the products in our solution best matched to your needs.
Simply Measured has partnered with over half of the Interband 100. While we work with many of the world’s largest brands, we also work with many SMBs and agency partners, which is why we have built our solution to match the needs of many different types and sizes of businesses.
If you are a large enterprise, we have experience working with large organizations like yours
If you are an SMB, we have the solution for you today and are ready to scale with you as you grow
If you are an agency, we are ready to partner with you as you service clients of any type or size
This unattributable activity amongst consumers is called dark social.
In simple terms, “dark social” is social shares and traffic that can’t be measured by traditional website or social analytics. This results in an inflated count of “Direct” traffic in your web analytics. In some cases, as much as 50% of what is being reported as ‘Direct’ traffic is actually coming from dark social.
Comes as a result of consumers sharing URLs with one another through private social channels.
Traffic from social network mobile apps may also fail to pass a referrer in some instances.
Dark social
How visitors got to your site (owned, earned, or dark), and the acts and conversions they complete on your website. Similar to the way web analytics works, except it is able to detect dark social traffic by giving every site visitor a unique URL.
Automatically gives every visitor a unique URL by auto-appending a “hash fragment” onto the end of each visitors’ URL. By giving every visitor a unique URL, it allows us to determine if a visitor to your site came through a different unique URL assigned to a different site visitor.
No change required to publishing workflow. Compatible with link shorteners.
No impact on SEO and non-factor in terms of site load speeds (sub 100 millisecond asynchronous JavaScript)
Ad hoc questions= Common questions
What questions are you trying to answer? Complex?
Speed plus flexibility means no more barriers between you and the answers you need.
The unified data model of the Social Analytics API makes it possible to ask complex cross-channel questions and integrate the answers directly into your data visualization tools.
The same flexibility you have with analyzing your own content can be done on competitors’ as well
Looking to extract message themes are craft campaign segments in your data, you can even query for posts containing certain words or hashtags and analyze the performance
Gather insights into who your followers are and how active they are on your social properties
(What are you dying to know, that you can’t ask now)
The Social Analytics API puts out simple to ingest JSON, so you can analyze and visualization the data in any tool of your choice. In fact, if you are a Tableau user, you can even use our Web Connector and be up-and-running in minutes… no engineering resources required.
Not a Tableau user? It is compatible with any ETL process consuming JSON, and we have services packages available should you need help getting set-up.