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Demetrio Maguigad
Demetrio Maguigad

Session three of Social Media & PR Strategies class for the Marketing Communications Program at Columbia College Chicago

1 of 18
{ client engagement }
introduction ,[object Object],[object Object]
First Contact
marketeer approach + response
Things to inquire , research + access ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Client Needs ,[object Object],[object Object],[object Object]
Client Relationships ,[object Object],[object Object],[object Object]
Client Industry ,[object Object],[object Object]
Client Operations & Governance ,[object Object],[object Object],[object Object],[object Object]
Client Business Goals ,[object Object],[object Object],[object Object]
Client Performance ,[object Object],[object Object]
Client Communications Channels ,[object Object],[object Object],[object Object]
Identify the business goals then formulate the social media strategy objectives
Developing a Proposal ,[object Object],[object Object],[object Object],[object Object]
Process ,[object Object],[object Object],[object Object],[object Object]
Midterm Project
Midterm Project ,[object Object],[object Object]
Assignment due next week ,[object Object],[object Object],[object Object],[object Object]

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Session3

Editor's Notes

  1. Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement