International SEO Strategy by Morino Neto
•Download as PPTX, PDF•
2 likes•308 views
This document discusses how to identify and fix localization ranking issues in an international SEO strategy. It recommends using Google Search Console's country report and Search Analytics for Sheets to find pages ranking incorrectly in other markets. Common causes of localization issues include the domain/sub-domain structure not matching the target market, link authority issues between markets, one market having better content quality, and technical rendering problems. The document provides tips on implementing hreflang, localized content and metadata, and ensuring technical issues are resolved to fix localization ranking problems.
Report
Share
Report
Share
Recommended
Zeigler se ostrategy
This document outlines an SEO strategy for Courtesy Chevrolet. The short-term strategy involves optimizing home pages for each domain to rank highly in search engines for targeted keywords. The goals are to have home pages consistently rank in the top 5 search results. The objective strategy involves reviewing the target audience, researching keywords and competitors, and conducting additional research as needed. The fee for the SEO work ranges from $1,000 to over $100,000 depending on the site and competitiveness of keywords.
Seo changed-2016
We provide SEO, Web Development, and Content Marketing to US, UK, CA, Australia, and more with 12+ years of Experience.
Developing an International SEO Strategy
This presentation provides an overview of how to develop a SEO strategy for international websites. It reviews how to choose the correct domain, developing content for international audiences, the algorithms of international search engines, how to account for country and regional specific regulations (like GDPR), designing your website for international audiences and measuring the success of international SEO with Google Analytics and Google Tag Manager.
This presentation was originally given in June 2018 to members of the MKESearch organization in Milwaukee, Wisconsin.
Morino Neto - international SEO strategy
This document discusses how to identify and fix localization ranking issues in an international SEO strategy. It recommends using Google Search Console country reports and Search Analytics for Sheets to find pages ranking incorrectly in other markets. Common causes of localization issues include the domain/sub-domain structure, link authority differences between markets, content quality issues, and technical problems. The document provides tips on fixing issues such as improving page rank, using sub-folders instead of sub-domains, performing local keyword research, and identifying and resolving technical rendering issues.
Five common SEO mistakes (and six good ideas!)
Google covers the five most common errors
she finds in SEO, and then concludes with six quick tips to make sure
you're on the right track.
5 common mistakes in seo (and 6 good ideas!)
The document provides 5 common SEO mistakes and 6 good SEO ideas. The mistakes include having no compelling value proposition, a segmented online strategy not aligned with business goals, using time-consuming workarounds like rel="canonical" for paginated content instead of rel="next" and rel="prev", getting caught up in SEO trends instead of focusing on compelling content, and slow iteration of improvements. The 6 good ideas are using new rel attributes for paginated content, submitting new content to search engines, defining success metrics and implementing improvements in an agile manner, and attracting natural links while staying fresh and relevant across platforms.
LO1 - Lesson 2 - Research
This document outlines the goals and key points of a lesson on analyzing commercial websites. The lesson aims to teach students how to identify the purpose of websites and understand the benefits of companies having an online presence. Students are asked to analyze a range of commercial websites based on their purpose, visitor needs, information flow, features, benefits, and content. The document provides guidance on identifying a website's purpose and the benefits an online presence can provide. It also lists the criteria students should consider when evaluating different commercial websites.
Basic SEO
This document discusses search engine optimization (SEO) and social media strategies for growing a business online. It covers key aspects of SEO like keywords, page titles, URLs and writing optimized content. Paid search advertising options like Google AdWords are explained, noting how ad placement is determined by bids and relevancy. The document also outlines best practices for using social media platforms to engage customers, boost website traffic and build brand awareness through regular posting of varied content and responding to user interactions.
Recommended
Zeigler se ostrategy
This document outlines an SEO strategy for Courtesy Chevrolet. The short-term strategy involves optimizing home pages for each domain to rank highly in search engines for targeted keywords. The goals are to have home pages consistently rank in the top 5 search results. The objective strategy involves reviewing the target audience, researching keywords and competitors, and conducting additional research as needed. The fee for the SEO work ranges from $1,000 to over $100,000 depending on the site and competitiveness of keywords.
Seo changed-2016
We provide SEO, Web Development, and Content Marketing to US, UK, CA, Australia, and more with 12+ years of Experience.
Developing an International SEO Strategy
This presentation provides an overview of how to develop a SEO strategy for international websites. It reviews how to choose the correct domain, developing content for international audiences, the algorithms of international search engines, how to account for country and regional specific regulations (like GDPR), designing your website for international audiences and measuring the success of international SEO with Google Analytics and Google Tag Manager.
This presentation was originally given in June 2018 to members of the MKESearch organization in Milwaukee, Wisconsin.
Morino Neto - international SEO strategy
This document discusses how to identify and fix localization ranking issues in an international SEO strategy. It recommends using Google Search Console country reports and Search Analytics for Sheets to find pages ranking incorrectly in other markets. Common causes of localization issues include the domain/sub-domain structure, link authority differences between markets, content quality issues, and technical problems. The document provides tips on fixing issues such as improving page rank, using sub-folders instead of sub-domains, performing local keyword research, and identifying and resolving technical rendering issues.
Five common SEO mistakes (and six good ideas!)
Google covers the five most common errors
she finds in SEO, and then concludes with six quick tips to make sure
you're on the right track.
5 common mistakes in seo (and 6 good ideas!)
The document provides 5 common SEO mistakes and 6 good SEO ideas. The mistakes include having no compelling value proposition, a segmented online strategy not aligned with business goals, using time-consuming workarounds like rel="canonical" for paginated content instead of rel="next" and rel="prev", getting caught up in SEO trends instead of focusing on compelling content, and slow iteration of improvements. The 6 good ideas are using new rel attributes for paginated content, submitting new content to search engines, defining success metrics and implementing improvements in an agile manner, and attracting natural links while staying fresh and relevant across platforms.
LO1 - Lesson 2 - Research
This document outlines the goals and key points of a lesson on analyzing commercial websites. The lesson aims to teach students how to identify the purpose of websites and understand the benefits of companies having an online presence. Students are asked to analyze a range of commercial websites based on their purpose, visitor needs, information flow, features, benefits, and content. The document provides guidance on identifying a website's purpose and the benefits an online presence can provide. It also lists the criteria students should consider when evaluating different commercial websites.
Basic SEO
This document discusses search engine optimization (SEO) and social media strategies for growing a business online. It covers key aspects of SEO like keywords, page titles, URLs and writing optimized content. Paid search advertising options like Google AdWords are explained, noting how ad placement is determined by bids and relevancy. The document also outlines best practices for using social media platforms to engage customers, boost website traffic and build brand awareness through regular posting of varied content and responding to user interactions.
SEO TIPS
search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.
Web design bangalore
Nexevo Technologies is the Fast growing Website Design and Development Company in Bangalore, India. Nexevo Technologies have more than 5 years of experience in the Website Design, Website Development of working supplies for our customers in retail business. Web Design Company Bangalore work on changed platforms like Wordpress, Joomla, Megento, Opencart, HTML5, and Drupal. Our Ecommerce Explanations are delivered and maintained by an experienced, hands-on and innovative team of ecommerce experts.
SEO Manager Resume
This document provides a summary of the candidate's experience and qualifications for a SEO Manager/Consultant role. Over 6 years the candidate has improved website visibility and traffic through search engine optimization, social media marketing, and online promotional strategies. Some of their achievements include increasing monthly website leads by 640% and improving weekly website visitors by 782% for various clients in different industries. They have expertise in developing SEO strategies, managing web projects, and analyzing website performance.
Www.zansaar.com 2
The document analyzes and provides recommendations for the website www.zansaar.com, an online portal for selling furniture, home goods, and decor. It discusses the website's competitors, on-page and off-page optimization, taxonomy structure, buying level, backlinks, hosting effects, and recommendations to improve page rank, reduce bounce rate, optimize keywords, and increase links and presence on other search engines.
Seo Trends to Prepare for in 2017
Here are few SEO trends that will have a major impact in 2017 . Go through these latest seo trends and prepare your SEO Strategy accordingly .
SEO Tricks
SEO Tricks | SEO Training | SEO Course by EasyWebPlans
For More info- Please visit
easywebplans.com
Seo proposal
The document provides an SEO proposal with 8 steps: 1) analysis of client needs, website, and competitors; 2) keyword research and analysis; 3) on-page optimization; 4) content optimization; 5) link building; 6) social media optimization; 7) reporting; and 8) feedback. It then outlines SEO packages with differing deliverables and costs, including on-page and off-page optimization tasks, and content creation. Payment is required upfront via PayPal.
Business proposal website and dm
The purpose of the corporate website is to serve as a persuasive marketing tool that provides information about the organization's vision, mission, and portfolio. The hosting servers have multiple security measures to prevent hacking and there have been zero cases of hacking in the last 5 years. A mobile-optimized website is essential given that mobile internet users now outnumber desktop users, and mobile support can boost engagement with readers using smartphones and tablets. SEO will be prioritized from the start by including keywords and making pages searchable, and the site will be submitted to leading search engines after publishing.
SEO Proposal for your website
Leads Dubai is an Digital Marketing Agency in UAE. Check our Search Engine Optimization Packages an contact us
SEO Proposal Template PowerPoint Presentation Slides
If your company needs to submit a SEO Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3e1jxud
Scanf ppt
A user-friendly website should have 5 key characteristics:
1. It should be mobile friendly as many people now access the internet on mobile phones.
2. It should have a well-planned information architecture that makes content easy for users to find.
3. It should have fast load times of 4-6 seconds to provide a good user experience and help with search engine ranking.
4. Effective navigation features like search, multiple content filters, and internal linking help users explore content.
5. Proper contrast between text and background colors is important for readability.
7 Day SEO
This document outlines a 7 day SEO strategy to rank first page on Google for local searches. It discusses optimizing listings, profiles, and pages by fixing issues, adding location-based keywords and content, and getting listings and reviews on search and directory sites. The 3 step formula involves cleaning up technical issues, getting listed on local search engines and directories, and doing keyword research to add targeted keywords to pages or create new pages. Attendees can get a free book chapter and keyword guide by signing up.
Ecommerce Shopping Features - Product Detail Page Roadmap, basic to distincti...
The document discusses proposed changes and updates to the product display page (PDP) on Fossil's website. It describes 4 planned releases of updates:
1. Adding payment, shipping, and returns information directly on the PDP.
2. Updating social sharing options on the PDP and removing the Facebook "Like" button.
3. Incorporating A/B test results and strategic directions into a new PDP layout.
4. Creating customized PDP layouts for select styles using unique photography and copy to better communicate the product's value proposition.
Christoffer Berg - Prioritize better with a weighted keyword visibility score
This document summarizes Christoffer Berg's presentation on using a weighted keyword visibility score to prioritize SEO efforts. It discusses calculating visibility based on keyword position, search volume, or business value. Business value considers factors like click-through rate, conversion rate, and bookings revenue. The presentation examines tracking changes in three keywords' rankings over time under different weighting methods. It concludes by asking which keyword the business should focus on improving based on the most recent data, taking into account search volume and business value.
PPT Proposal for SEO
This document discusses search engine optimization (SEO) strategies for ranking a website higher in search engines organically. It identifies that keywords need to be added to the site. It also recommends changing header tags and monitoring competitors. The goals are to rank for keywords, drive qualified traffic, create backlinks, build brand awareness, and generate organic social media traffic. It outlines an off-page SEO submission plan and emphasizes the importance of building backlinks by analyzing competitors. Daily and monthly reports will be provided on link building and recommendations for optimization.
"What is Search Engine Optimization and its Importance "
Search engine optimization (SEO) involves optimizing websites to appear higher in search engine results. There are two main types of SEO - on-page optimization of elements like meta tags, keywords and site speed, and off-page optimization through activities like social media posting, article writing and link building. SEO is important because it builds trust, delivers organic traffic, improves user experience and helps understand the online environment through a long-term strategy.
Adel presentation algorithms for enhancing efficiency and ranking of cloud ba...
(حلقة تكنولوجية) فى موضوعات حديثة منتقاه فى مجال نظم وتكنولوجيا المعلومات وعلوم الحاسب
يوم الجمعة الساعة التاسعة مساءًا بتوقيت مصر - كل أسبوع (مباشرة Live) - اليوم
موضوع الحلقة (عرض بحث علمى : خوارزمية لتحسين كفاءة وترتيب المواقع كتحسين عرض الترتيب فى محركات البحث)
Algorithms For Enhancing Efficiency And Ranking Of Cloud Based SEO
القناة
youtube.com/adelsabour
شرح الحلقة الأولى
https://www.youtube.com/watch?v=TZ4ZGy84YjI&t=109s
https://www.youtube.com/watch?v=pI2W8uDNf5Y
شرح الحلقة الثانية
الجزء الثانى
لينك البحث العلمى للتحميل
http://ijetee.org/Docs/Volume%2011/Issue%202/33.pdf
Web Design Singapore Company iPixel Creative
iPixel Creative is a Singapore web design and development company providing website design, CMS development, hosting, digital marketing, SEO and domain management for Singapore SMEs and MNCs. www.ipixel.com.sg
Antonis Kon - Schema Markuup
This document discusses Schema.org and how it can help websites control their Google search results. It begins with an introduction of the speaker and then defines Schema.org as code that provides additional structured data about page elements to search engines. It explains how Schema.org works and different types of structured data that can be used. The speaker's favorite is FAQ Schema, which can provide rich search results. Testing on various sites found increased traffic and leads without losing any, showing benefits of Schema.org without drawbacks.
seo friendly website design structure
The document provides guidelines for designing a search engine optimized website, including using responsive and effective designs, clean coding, adding relevant graphics and content, using keyword-rich meta tags, and ensuring fast loading times. Proper navigation, avoiding frames or JavaScript navigation, and using valid HTML are also recommended to make the site more search engine friendly. The tips are meant to help create a website that search engines will index and rank well.
International SEO: Top 10 Best Practices You Need To Know
Do you have a brand that's expanding globally?
How are you handling your search presence in different countries?
Is your communication strategy clear as you enter those varied markets?
International SEO can help.
By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content.
Watch our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets.
You'll learn:
- How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue (happier executives).
- A solid technical foundation that drives improved ROI for years as international traffic flows to your website.
- How to manage global SEO across search engines, audit your technical foundation, and oversee end-to-end content creation and reporting.
Conductor's Nadege Chaffaut, Director of Customer Success in Europe, Middle East, and Africa (EMEA), and Fiona McGovern, Senior Director in EMEA, explain why International SEO is important.
They'll dive into how you can have a unified brand, maintain a top position, and excel in various markets.
You'll get to discover more specific ways to get ahead in the global race.
Demystifying SEO - Brooklyn Trade Show
The document discusses search engine optimization (SEO) and provides tips for optimizing websites. It introduces Path Interactive, an SEO agency founded in 2006 with over 45 employees. The document then covers on-page SEO tactics like using keyword-optimized titles, meta descriptions and headings to improve search engine rankings. It emphasizes choosing relevant keywords based on search volume, intent and competitiveness, and including these keywords in URLs, titles, subheadings and content on the optimized pages.
More Related Content
What's hot
SEO TIPS
search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.
Web design bangalore
Nexevo Technologies is the Fast growing Website Design and Development Company in Bangalore, India. Nexevo Technologies have more than 5 years of experience in the Website Design, Website Development of working supplies for our customers in retail business. Web Design Company Bangalore work on changed platforms like Wordpress, Joomla, Megento, Opencart, HTML5, and Drupal. Our Ecommerce Explanations are delivered and maintained by an experienced, hands-on and innovative team of ecommerce experts.
SEO Manager Resume
This document provides a summary of the candidate's experience and qualifications for a SEO Manager/Consultant role. Over 6 years the candidate has improved website visibility and traffic through search engine optimization, social media marketing, and online promotional strategies. Some of their achievements include increasing monthly website leads by 640% and improving weekly website visitors by 782% for various clients in different industries. They have expertise in developing SEO strategies, managing web projects, and analyzing website performance.
Www.zansaar.com 2
The document analyzes and provides recommendations for the website www.zansaar.com, an online portal for selling furniture, home goods, and decor. It discusses the website's competitors, on-page and off-page optimization, taxonomy structure, buying level, backlinks, hosting effects, and recommendations to improve page rank, reduce bounce rate, optimize keywords, and increase links and presence on other search engines.
Seo Trends to Prepare for in 2017
Here are few SEO trends that will have a major impact in 2017 . Go through these latest seo trends and prepare your SEO Strategy accordingly .
SEO Tricks
SEO Tricks | SEO Training | SEO Course by EasyWebPlans
For More info- Please visit
easywebplans.com
Seo proposal
The document provides an SEO proposal with 8 steps: 1) analysis of client needs, website, and competitors; 2) keyword research and analysis; 3) on-page optimization; 4) content optimization; 5) link building; 6) social media optimization; 7) reporting; and 8) feedback. It then outlines SEO packages with differing deliverables and costs, including on-page and off-page optimization tasks, and content creation. Payment is required upfront via PayPal.
Business proposal website and dm
The purpose of the corporate website is to serve as a persuasive marketing tool that provides information about the organization's vision, mission, and portfolio. The hosting servers have multiple security measures to prevent hacking and there have been zero cases of hacking in the last 5 years. A mobile-optimized website is essential given that mobile internet users now outnumber desktop users, and mobile support can boost engagement with readers using smartphones and tablets. SEO will be prioritized from the start by including keywords and making pages searchable, and the site will be submitted to leading search engines after publishing.
SEO Proposal for your website
Leads Dubai is an Digital Marketing Agency in UAE. Check our Search Engine Optimization Packages an contact us
SEO Proposal Template PowerPoint Presentation Slides
If your company needs to submit a SEO Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3e1jxud
Scanf ppt
A user-friendly website should have 5 key characteristics:
1. It should be mobile friendly as many people now access the internet on mobile phones.
2. It should have a well-planned information architecture that makes content easy for users to find.
3. It should have fast load times of 4-6 seconds to provide a good user experience and help with search engine ranking.
4. Effective navigation features like search, multiple content filters, and internal linking help users explore content.
5. Proper contrast between text and background colors is important for readability.
7 Day SEO
This document outlines a 7 day SEO strategy to rank first page on Google for local searches. It discusses optimizing listings, profiles, and pages by fixing issues, adding location-based keywords and content, and getting listings and reviews on search and directory sites. The 3 step formula involves cleaning up technical issues, getting listed on local search engines and directories, and doing keyword research to add targeted keywords to pages or create new pages. Attendees can get a free book chapter and keyword guide by signing up.
Ecommerce Shopping Features - Product Detail Page Roadmap, basic to distincti...
The document discusses proposed changes and updates to the product display page (PDP) on Fossil's website. It describes 4 planned releases of updates:
1. Adding payment, shipping, and returns information directly on the PDP.
2. Updating social sharing options on the PDP and removing the Facebook "Like" button.
3. Incorporating A/B test results and strategic directions into a new PDP layout.
4. Creating customized PDP layouts for select styles using unique photography and copy to better communicate the product's value proposition.
Christoffer Berg - Prioritize better with a weighted keyword visibility score
This document summarizes Christoffer Berg's presentation on using a weighted keyword visibility score to prioritize SEO efforts. It discusses calculating visibility based on keyword position, search volume, or business value. Business value considers factors like click-through rate, conversion rate, and bookings revenue. The presentation examines tracking changes in three keywords' rankings over time under different weighting methods. It concludes by asking which keyword the business should focus on improving based on the most recent data, taking into account search volume and business value.
PPT Proposal for SEO
This document discusses search engine optimization (SEO) strategies for ranking a website higher in search engines organically. It identifies that keywords need to be added to the site. It also recommends changing header tags and monitoring competitors. The goals are to rank for keywords, drive qualified traffic, create backlinks, build brand awareness, and generate organic social media traffic. It outlines an off-page SEO submission plan and emphasizes the importance of building backlinks by analyzing competitors. Daily and monthly reports will be provided on link building and recommendations for optimization.
"What is Search Engine Optimization and its Importance "
Search engine optimization (SEO) involves optimizing websites to appear higher in search engine results. There are two main types of SEO - on-page optimization of elements like meta tags, keywords and site speed, and off-page optimization through activities like social media posting, article writing and link building. SEO is important because it builds trust, delivers organic traffic, improves user experience and helps understand the online environment through a long-term strategy.
Adel presentation algorithms for enhancing efficiency and ranking of cloud ba...
(حلقة تكنولوجية) فى موضوعات حديثة منتقاه فى مجال نظم وتكنولوجيا المعلومات وعلوم الحاسب
يوم الجمعة الساعة التاسعة مساءًا بتوقيت مصر - كل أسبوع (مباشرة Live) - اليوم
موضوع الحلقة (عرض بحث علمى : خوارزمية لتحسين كفاءة وترتيب المواقع كتحسين عرض الترتيب فى محركات البحث)
Algorithms For Enhancing Efficiency And Ranking Of Cloud Based SEO
القناة
youtube.com/adelsabour
شرح الحلقة الأولى
https://www.youtube.com/watch?v=TZ4ZGy84YjI&t=109s
https://www.youtube.com/watch?v=pI2W8uDNf5Y
شرح الحلقة الثانية
الجزء الثانى
لينك البحث العلمى للتحميل
http://ijetee.org/Docs/Volume%2011/Issue%202/33.pdf
Web Design Singapore Company iPixel Creative
iPixel Creative is a Singapore web design and development company providing website design, CMS development, hosting, digital marketing, SEO and domain management for Singapore SMEs and MNCs. www.ipixel.com.sg
Antonis Kon - Schema Markuup
This document discusses Schema.org and how it can help websites control their Google search results. It begins with an introduction of the speaker and then defines Schema.org as code that provides additional structured data about page elements to search engines. It explains how Schema.org works and different types of structured data that can be used. The speaker's favorite is FAQ Schema, which can provide rich search results. Testing on various sites found increased traffic and leads without losing any, showing benefits of Schema.org without drawbacks.
seo friendly website design structure
The document provides guidelines for designing a search engine optimized website, including using responsive and effective designs, clean coding, adding relevant graphics and content, using keyword-rich meta tags, and ensuring fast loading times. Proper navigation, avoiding frames or JavaScript navigation, and using valid HTML are also recommended to make the site more search engine friendly. The tips are meant to help create a website that search engines will index and rank well.
What's hot (20)
SEO Proposal Template PowerPoint Presentation Slides
SEO Proposal Template PowerPoint Presentation Slides
Ecommerce Shopping Features - Product Detail Page Roadmap, basic to distincti...
Ecommerce Shopping Features - Product Detail Page Roadmap, basic to distincti...
Christoffer Berg - Prioritize better with a weighted keyword visibility score
Christoffer Berg - Prioritize better with a weighted keyword visibility score
"What is Search Engine Optimization and its Importance "
"What is Search Engine Optimization and its Importance "
Adel presentation algorithms for enhancing efficiency and ranking of cloud ba...
Adel presentation algorithms for enhancing efficiency and ranking of cloud ba...
Similar to International SEO Strategy by Morino Neto
International SEO: Top 10 Best Practices You Need To Know
Do you have a brand that's expanding globally?
How are you handling your search presence in different countries?
Is your communication strategy clear as you enter those varied markets?
International SEO can help.
By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content.
Watch our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets.
You'll learn:
- How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue (happier executives).
- A solid technical foundation that drives improved ROI for years as international traffic flows to your website.
- How to manage global SEO across search engines, audit your technical foundation, and oversee end-to-end content creation and reporting.
Conductor's Nadege Chaffaut, Director of Customer Success in Europe, Middle East, and Africa (EMEA), and Fiona McGovern, Senior Director in EMEA, explain why International SEO is important.
They'll dive into how you can have a unified brand, maintain a top position, and excel in various markets.
You'll get to discover more specific ways to get ahead in the global race.
Demystifying SEO - Brooklyn Trade Show
The document discusses search engine optimization (SEO) and provides tips for optimizing websites. It introduces Path Interactive, an SEO agency founded in 2006 with over 45 employees. The document then covers on-page SEO tactics like using keyword-optimized titles, meta descriptions and headings to improve search engine rankings. It emphasizes choosing relevant keywords based on search volume, intent and competitiveness, and including these keywords in URLs, titles, subheadings and content on the optimized pages.
Demystifying SEO - How to Get On the First Page of Google
This document provides an overview of search engine optimization (SEO) tactics for improving organic search engine rankings. It discusses Path Interactive's background and services, including SEO, paid search marketing, social media marketing and more. Key points covered include what SEO is, why it's important for traffic and sales, how search engines like Google work and rank pages, and common on-page and off-page optimization tactics like keyword research, optimizing titles, descriptions and content with target phrases.
[Free Guide] Tips to become a global marketing guru
The document discusses five key strategies for global digital marketing success: 1) Tailoring a global content strategy by categorizing content and choosing appropriate translation methods, 2) Boosting international SEO by optimizing for local search engines and keywords, 3) Making multimedia content multilingual by translating video content into different languages, 4) Tapping into global social intelligence by understanding cultural preferences on social media, and 5) Mastering multilingual website management such as domain naming and language selection options. The document emphasizes the importance of considering localization needs from the beginning of the content creation process.
Digital Marketing Approach - Finoit
Strategies for Effective Digital Marketing and SEO. The use of search and social media has increased noticeably over the years.
International seo and content clustering
International SEO and Content Clustering | John Caldwell | CreatorSEO
Enterprise Ireland - eMarketing Event - Kilkenny - March 2018
International Seo and Content Clustering
John Caldwell |ABC Digital | CreatorSEO
Enterprise Ireland - eMarketing Event - Kilkenny - March 2018
International seo and content clustering | John Caldwell | CreatorSEO
This document provides an overview of international SEO and content clustering strategies. It discusses how search engines work and the importance of understanding user intent. Content should be clustered into topic areas to make it easy for search engines to understand. When expanding internationally, options include separate country domains, subdirectories, or subdomains with geo-targeting. Both SEO and paid search (PPC) have strengths, so an integrated approach is best. Duplicate content across languages can hurt rankings, so each language should have dedicated URLs. Localization, hreflang tags, and local content help avoid this. User experience, speed, and GDPR compliance are also important considerations for international SEO.
Going digital in a post covid 19 world
The document discusses how digital marketing has become essential for businesses in the post-COVID world. It addresses how the pandemic impacted businesses that were not prepared digitally and lacked online systems. It defines the "new normal" as social distancing and uncertain return to pre-COVID ways. It emphasizes establishing an integrated digital footprint through search engine optimization (SEO), social media marketing, and other online strategies to attract customers. Specific tips are provided around domain naming, website speed, content and keyword optimization, local SEO, video marketing, and using emerging technologies and social platforms.
Selling internationally with digital marketing 1.8
The document discusses strategies for effective international digital marketing. It emphasizes the importance of localizing content for different countries and cultures. Key recommendations include translating website content, customizing keywords and paid ads for local audiences, and optimizing sites and campaigns for mobile users. International digital marketing requires deep understanding of local consumer behaviors and customs to build successful global online operations.
Social Media and SEO Tips to make your Business succeed
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
International SEO | John Caldwell | CreatorSEO
The document discusses search engine optimization (SEO) and growth hacking strategies for growing an international business online. It covers how search engines work, keywords, international SEO, duplicate content issues, and tips for success. Key recommendations include developing an international digital strategy, optimizing for local audiences through localized content, translations, and addressing cultural differences to build relevance in target markets.
Selling internationally with digital marketing 1.7
This document discusses strategies for international digital marketing. It emphasizes the importance of localizing content for different countries and cultures. Key recommendations include translating website content and digital ads into local languages, considering regional dialects and customs, developing country-specific keyword strategies, and optimizing sites, URLs and sitemaps for each market. The document also reviews tactics like SEO, PPC, social media, mobile marketing and affiliate marketing, providing tips for effective implementation and measurement of results for international customers.
International SEO Strategies
Learn what types of considerations you must make to drive your international/global SEO strategy. User behavior across countries/languages? Device types? Local keyword phrases? Content marketing? Get all the answers here.
Presented by Mariel Martinez in May 2015.
JumpSIX SEO Presentation
Ever wondered why your website is not showing up in Google searches? Ever wish your website generated more business for your company? SEO (Search Engine Optimization) is the process of organically elevating the visibility of a website in a search engine’s search results. Search engines, such as Google, review every website and grade it based on specific criteria. The SEO experts at JumpSIX marketing use various tools and industry knowledge to correct present issues on your website and increase the credibility of your website for search engines. Check out this presentation to learn more about how JumpSIX Digital Marketing can help you achieve your online marketing goals.
International SEO and Content Silos | John Caldwell | CreatorSEO
International SEO and content silos were discussed. Key points included:
- Content silos group related content by topic to make a website easier for search engines to understand. This can help with relevancy, traffic, and the user experience.
- When expanding internationally, it is important to consider domains by country, subdomains, or directories by language. Proper localization including local keywords, content, and links is also important.
- Issues like duplicate content across languages and ensuring each language has its own URL were covered. Using hreflang tags can help search engines understand the relationship between language versions.
- Other tips for international SEO included considering design preferences in other countries, website speed, and
International SEO and Content Silos | John Caldwell | CreatorSEO
The document discusses international SEO and content silos. It provides tips for optimizing a website for international audiences and search engines. Key recommendations include using subdirectories or subdomains for different country/language sites to avoid duplicate content issues. The document stresses the importance of localizing content, keywords, design and usability based on the target international audiences. It also discusses how content silos can help search engines better understand a website's content structure and relevance.
International SEO and Content Silos | John Caldwell | CreatorSEO
This document discusses international SEO and content silos. It begins by introducing the speaker and their expertise in SEO. It then covers topics like search engine optimization, content strategy, content silos, international SEO best practices, and avoiding duplicate content across different languages and locations. The document provides tips for internationalization like conducting market research, optimizing for local audiences, addressing competition and speed differences across regions. It emphasizes the importance of unique and localized content, design, and user experience for international SEO success.
Supercharge & Make Your Business Searchable on Google.pptx
This document provides an overview of search engine optimization (SEO) strategies and techniques. It begins with an introduction to SEO and discusses how search engines like Google work. It then presents a case study of a business that achieved the first page of Google search results. The document outlines specific steps businesses can take to make themselves more searchable, such as optimizing website content, building backlinks, prioritizing user experience, and ensuring the business is searchable across different content formats. It warns against misleading SEO practices and predicts emerging SEO trends like voice search, chatbots, and analytics. The overall message is that SEO requires an in-depth understanding of search engines and implementation of both on-page and off-
How To Build a Website That Converts Traffic into Qualified Leads
How To Build a Website That Converts Traffic into Qualified LeadsFibo Intercon Concrete Batching Plant
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.Similar to International SEO Strategy by Morino Neto (20)
International SEO: Top 10 Best Practices You Need To Know
International SEO: Top 10 Best Practices You Need To Know
Demystifying SEO - How to Get On the First Page of Google
Demystifying SEO - How to Get On the First Page of Google
[Free Guide] Tips to become a global marketing guru
[Free Guide] Tips to become a global marketing guru
International seo and content clustering | John Caldwell | CreatorSEO
International seo and content clustering | John Caldwell | CreatorSEO
Selling internationally with digital marketing 1.8
Selling internationally with digital marketing 1.8
Social Media and SEO Tips to make your Business succeed
Social Media and SEO Tips to make your Business succeed
Selling internationally with digital marketing 1.7
Selling internationally with digital marketing 1.7
International SEO and Content Silos | John Caldwell | CreatorSEO
International SEO and Content Silos | John Caldwell | CreatorSEO
International SEO and Content Silos | John Caldwell | CreatorSEO
International SEO and Content Silos | John Caldwell | CreatorSEO
International SEO and Content Silos | John Caldwell | CreatorSEO
International SEO and Content Silos | John Caldwell | CreatorSEO
Supercharge & Make Your Business Searchable on Google.pptx
Supercharge & Make Your Business Searchable on Google.pptx
How To Build a Website That Converts Traffic into Qualified Leads
How To Build a Website That Converts Traffic into Qualified Leads
Recently uploaded
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGoogle Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionRecently uploaded (20)
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
International SEO Strategy by Morino Neto
- 1. How to identify and fix localization ranking issues International SEO Strategy Morino Neto https://www.linkedin.com/in/morinoneto/
- 2. 2 OUR VISION To create a better life for the many people. SEO AND IKEA Our SEO strategy supports our vision by allowing us to be there for the user searching for inspiration regarding to home furnishing and decoration and also when they are ready to buy our products! IKEA and SEO
- 3. 3 Biggest Challenge of an International SEO Strategy
- 4. 4 To have the proper page indexed and ranking in the right market
- 5. 5 Why Is It Important? • Product pages Customer not able to complete his/her purchase Bad user experience • Customer Service page Customer needs and problems won´t be satisfied Customer service team gets swamped with requests they can´t handle • Content pages Lack of connection with local reader Usage of terms/expressions local reader may not understand
- 6. 6 How to identify localization ranking issues?
- 7. 7 Using Google Search Console • Country report from GSC to identify the markets the site is ranking • This specific site should be ranking only in Spain • But it´s ranking in other countries as well
- 8. 8 Using Google Search Console • Filter now for each country and you will see the specific pages that are ranking in this country and shouldn´t be
- 9. 9 Using Search Analytics for Sheets • You can use Search Analytics for Sheets Add-on to do it in a more scalable way • You only need to search for the (sub- )domain/sub-folder you wish and exclude the market where it´s supposed to rank
- 10. 10 Using Search Analytics for Sheets • You have now the list of URLs that are wrongly ranking in another markets and you can start diagnosing the main issues
- 11. 11 Ranking issues Common Causes and How to Fix
- 12. 12 Common Causes Domain/Sub-Domain Link Authority Content Quality Technical Issues
- 13. 13 Domain/Sub-Domain Link Authority Sub-Domain/Country Code Top- Level Domain of the site in another country with higher link authority Causes If this is an issue for only a few pages: Improve the page rank of target URLs If multiple pages are suffering from the issue: Consider to change to localization method to sub-folder so all markets can share the same link authority >> Don´t forget to implement the redirects properly << How to Fix
- 14. 14 Content Quality Page from another market with a better written and more engaging content Causes Perform local keyword research and choose the most appropriate terms to target for the market Implement the keywords on-page properly Make sure the content is up-to-date written in a way to satisfy local searchers How to Fix
- 15. 15 Technical Issues Different CMSs across markets or different CMS version One of the markets have an issue regarding to rendering – Googlebot can´t crawl and render page´s content properly Causes Identify the rendering issues (GSC, Mobile Friendly Test Tool and View Rendered Source add-on) Report those issues to development teams and make sure the fix is done properly How to Fix
- 16. 16 Relevant Implementations • Hreflang • Implement NAP in footer/top of the pages • Add the country name in the title, description and copy • Have localized and unique content
- 17. 17 Wrap-up
- 18. 18 Wrap-up • Proper indexation and ranking issues can have multiple causes • It can be related to links, localization method, content, technical issues and many other… • Look into the main aspects - don´t be afraid to ask for support from your SEO colleagues, developers and other members of your team. • Once you have identified the issue and the best solution, collaborate with your team to implement the fix and measure the success!
Editor's Notes
- PIP not rendering correctly in some markets for IKEA