Ten Steps for Conducting a Communications Audit
By Katlin Smith, APR, Principal, UrbanWords™ Group
What are you communicating? Are your communications effective?
A Communications Audit will answer these questions. A Communications Audit is a
systematic research method, which will identify the strengths and weaknesses of your
current internal and external communications.
An effective Communications Audit will identify:
• how past communications were handled
• key audiences, what they currently know about your business, service, product or organization, what they
need and want to know and how they prefer to be reached
• strengths and weakness in current communications programs
• untapped opportunities for future communications
A Communications Audit asks:
• What are our current goals and objectives for communications?
• How well is the current Communications Plan working?
• Are our messages clear and consistent? Do we have a coordinated graphic identity?
• Are we reaching key audiences with our messages and moving them to action?
• What communications have been most effective?
• What do customers think of our communications?
• Do our communications support our overall strategic plan for our business or organization?
• What would make our communications more effective in the future?
• What communications opportunities are we missing?
You may either conduct a self-assessment or hire a professional to perform the audit. These 10 steps will help you
complete your Communications Audit.
Step 1: Determine key areas to be audited.
Look at both internal and external communications. Include everything from your standard identity pieces (business
cards, letterhead, logo and signage) to promotional materials to news coverage received. Don’t forget to analyze your
Web site and other online marketing materials.
Step 2: Choose your research methods.
To conduct your audit, select among numerous research methods such as one-on-one interviews, focus groups, online
or telephone surveys and media analysis.
Step 3: Collect and evaluate your past communications.
Spread all of last year’s communications pieces–internal and external–on a conference room table. Ask:
• How did we inform the public about our business? What worked? What didn’t?
• Were our graphics coordinated and messages consistent?
• Who were our key audiences?
• What were our key messages?
• Did we reach our audiences with the right messages?
• What media coverage did we receive? Was it effective? What media opportunities did we miss?
• Did we successfully tell our story in our communications?
Take the time to analyze each communications piece. Create a written list of what worked, and what didn’t. Survey a
few trusted staff and clients. What did they appreciate and why? What didn’t work for them?
Step 4: Look outward: Query your customers.
Choose neutral researchers to query your customers. Electronic surveys, one-on-one inter ...
This document provides an overview of corporate business communication. It discusses methods of communication like memos, emails, and phone calls. Effective communication can increase productivity, reduce stress, and enhance relationships. The document defines corporate as relating to large organizations with international reach. Corporate communication manages internal and external communications through advertising, marketing, public relations, and more. It is responsible for developing corporate branding and identity. Marketing focuses on products and customers, while corporate communication positions the entire organization to multiple stakeholders through controlled communication.
The document provides an overview of business communication, defining it as the process of passing information from one person to another. It discusses the need for communication to share information, ensure understanding, motivate others, and provide feedback. The document outlines different types of communication, including verbal methods like oral and written communication, and nonverbal methods using gestures and body language. It also discusses the importance of listening skills, different channels of communication, and types of organizational communication like formal and informal communication. Finally, it notes the need for effective communication in an organization to form the basis of management, provide motivation, socialization, build attitudes, share information, and allow for feedback.
This presentation outline covers the topics of communication, types of communication, barriers to effective communication, and assertiveness. It defines communication as the transfer of information between people and identifies the major types such as verbal, nonverbal, written, and visual. Barriers to communication that will be discussed include language barriers, emotional barriers, and organizational barriers. Assertiveness is defined as having the ability to state one's views clearly without feeling intimidated while respecting others. Effective communication skills and assertiveness are important for careers and personal lives.
The most basic form of communication is a process in which two or more persons attempt to consciously or unconsciously influence each other through the use of symbols or words to satisfy their respective needs.
This document defines and discusses business communication. It begins by explaining that communication is fundamental to human and organizational existence, and defines it as a process of sharing ideas and information to reach understanding. It then defines business communication as communication relating to business activities like providing goods and services for profit. The document outlines the key elements of the communication process, including the sender, message, encoding, media, decoding, receiver, and feedback. It identifies several key features of business communication, such as being practical, factual, clear, brief, target-oriented, and persuasive. Finally, it discusses some characteristics of the business communication process, such as being an integral part of management and involving two-way traffic and mutual understanding.
Este documento presenta el diccionario de competencias de la compañía CI. GRODCO S en C.A. Incluye las competencias organizacionales, directivas y administrativas de la empresa, definiendo cada competencia y los diferentes niveles de desempeño asociados. El documento contiene 15 competencias divididas en las tres categorías mencionadas y proporciona una descripción detallada de cada competencia y sus respectivos niveles.
Business communication is vital for any organization. It includes internal communication between different levels of management, as well as external communication with customers and partners. Effective business communication can increase productivity, build relationships, and boost sales. It is important to use positive language and control emotions. Good listening skills and understanding different perspectives are also key. The four P's of marketing - product, price, place, and promotion - are directly related to successful business communication. Communication channels like mail, television, print media, and the internet play an important role in business success.
This document provides an overview of corporate business communication. It discusses methods of communication like memos, emails, and phone calls. Effective communication can increase productivity, reduce stress, and enhance relationships. The document defines corporate as relating to large organizations with international reach. Corporate communication manages internal and external communications through advertising, marketing, public relations, and more. It is responsible for developing corporate branding and identity. Marketing focuses on products and customers, while corporate communication positions the entire organization to multiple stakeholders through controlled communication.
The document provides an overview of business communication, defining it as the process of passing information from one person to another. It discusses the need for communication to share information, ensure understanding, motivate others, and provide feedback. The document outlines different types of communication, including verbal methods like oral and written communication, and nonverbal methods using gestures and body language. It also discusses the importance of listening skills, different channels of communication, and types of organizational communication like formal and informal communication. Finally, it notes the need for effective communication in an organization to form the basis of management, provide motivation, socialization, build attitudes, share information, and allow for feedback.
This presentation outline covers the topics of communication, types of communication, barriers to effective communication, and assertiveness. It defines communication as the transfer of information between people and identifies the major types such as verbal, nonverbal, written, and visual. Barriers to communication that will be discussed include language barriers, emotional barriers, and organizational barriers. Assertiveness is defined as having the ability to state one's views clearly without feeling intimidated while respecting others. Effective communication skills and assertiveness are important for careers and personal lives.
The most basic form of communication is a process in which two or more persons attempt to consciously or unconsciously influence each other through the use of symbols or words to satisfy their respective needs.
This document defines and discusses business communication. It begins by explaining that communication is fundamental to human and organizational existence, and defines it as a process of sharing ideas and information to reach understanding. It then defines business communication as communication relating to business activities like providing goods and services for profit. The document outlines the key elements of the communication process, including the sender, message, encoding, media, decoding, receiver, and feedback. It identifies several key features of business communication, such as being practical, factual, clear, brief, target-oriented, and persuasive. Finally, it discusses some characteristics of the business communication process, such as being an integral part of management and involving two-way traffic and mutual understanding.
Este documento presenta el diccionario de competencias de la compañía CI. GRODCO S en C.A. Incluye las competencias organizacionales, directivas y administrativas de la empresa, definiendo cada competencia y los diferentes niveles de desempeño asociados. El documento contiene 15 competencias divididas en las tres categorías mencionadas y proporciona una descripción detallada de cada competencia y sus respectivos niveles.
Business communication is vital for any organization. It includes internal communication between different levels of management, as well as external communication with customers and partners. Effective business communication can increase productivity, build relationships, and boost sales. It is important to use positive language and control emotions. Good listening skills and understanding different perspectives are also key. The four P's of marketing - product, price, place, and promotion - are directly related to successful business communication. Communication channels like mail, television, print media, and the internet play an important role in business success.
Communication is essential for businesses to function effectively. There are three main forms of communication in businesses: internal operational communication within a company, external operational communication with outside parties, and personal communication to build relationships. Both formal communication networks along operational lines and informal grapevine networks are important. The communication process involves sensing a need, defining the problem, finding solutions, taking action, composing and delivering messages, receiving and interpreting responses. Context, medium, and individual differences can impact communication effectiveness. Surveys show communication skills are highly valued for business success.
This document discusses the characteristics and types of organizational communication. It outlines that communication should be complete, promote understanding, have substance, and can be oral, written, or gestural. Communication can be formal or informal and is a continuous and vital process for managerial functions that requires mutual understanding. The types of organizational communication include formal and informal communication depending on relationships, upward and downward communication depending on direction, and oral or written communication depending on the way of expression.
The document summarizes the public relations process and provides an example case study. It discusses:
1) The four main stages of the public relations process - research, action/planning, communication, and evaluation (RACE).
2) An example case study of Eastman Kodak's 1994 "Project WINGS" campaign to refocus on imaging. The campaign involved research, a three-stage action plan and communication strategy with a $500,000 budget, and evaluation of media coverage, stock price, and other metrics.
3) The campaign aimed to gain understanding that focusing on imaging was in Kodak's long-term interests and sustain employee morale during business divestments.
Managing communications involves the systematic planning, implementation, monitoring, and revision of communication channels within and between organizations. It includes developing communication strategies, designing internal and external communication directives, and managing information flow, including online communication. Effective communication is important for implementing organizational strategies, managing daily activities through people, and making managers more effective. Two-way communication allows both parties to transmit information and has also been called interpersonal communication. It can result in friction if views differ but also helps understanding. Nonverbal communication, including body language, facial expressions, and tone of voice, can reinforce, contradict, substitute for, complement, or accent verbal messages.
This document discusses the basics of communication. It begins by outlining the objectives and key concepts to be covered, including the communication process, types of communication, and the 7 C's model. The communication process involves encoding, transmitting, and decoding messages between a sender and receiver. Communication in organizations can flow upward, downward, horizontally, or diagonally. The main objectives and importance of communication are to exchange information, provide advice, issue instructions, provide training, motivate employees, raise morale, give suggestions, and persuade. Effective communication is important for both individuals and organizations to be successful.
This presentation was developed as a guest lecture for the "Public Relations: History & Society" course in the Public Relations Post Degree Diploma Program at Western Continuing Studies. It addresses what Public Relations and Marketing (& Marketing Communications -MarCom) are and how they differ.
Many professionals and associations define all three terms differently though generally it's acknowledged that all need to be used to engage an audience, specifically a target market. Please feel free to comment with your definition of Public Relations, Marketing and/or Marketing Communications -MarCom.
The document discusses the communication process and provides definitions, types, importance, and methods of communication. It outlines the key elements of effective communication including being complete, concise, clear, correct, and courteous. It also discusses communication skills as a sender and receiver, the importance of listening, and ways to improve existing communication levels.
The document discusses the importance of corporate social responsibility and community relations. It outlines different levels of social responsibility from basic legal compliance to helping alleviate societal issues. Examples are given of companies committed to environmental and social causes. Suggestions are provided for how companies can be good corporate citizens through internal policies and external community support initiatives like donating facilities/equipment, training programs, open days, and sponsorship of local education, arts, charities and community events. Building good community relations benefits the local community, employees, and company through improved public image, recruitment opportunities and local goodwill.
This document discusses different types of communication. It begins by defining communication and identifying that languages are codes for communication. There are two main types of communication discussed - verbal and non-verbal. Verbal communication can be formal or informal, with formal including downward communication from higher to lower levels and upward from lower to higher levels. Informal communication includes lateral communication between peers and diagonal communication across departments. Non-verbal communication conveys messages through body language, proximity, paralanguage, signs and symbols. Barriers to effective communication are also outlined, including semantic, organizational, interpersonal, individual, cross-cultural and technical barriers. Overcoming barriers involves fostering relationships, clear focused messaging, coordination, avoiding jargon, feedback and
A communication audit is a systematic evaluation of an organization's internal and external communication efforts, including marketing materials, websites, reports, and more. It assesses the effectiveness of these channels and identifies strengths and weaknesses. An audit collects feedback from employees, customers, and other stakeholders through surveys, interviews, or focus groups. It then provides a comprehensive report on what is working well and what needs improvement, along with recommendations to strengthen future communication strategies.
The document provides guidance on best practices for creating online surveys. It recommends that surveys have a clear objective, be short (under 10 minutes), use closed-ended questions for easy analysis of results, ask one question per topic, avoid biased or ambiguous wording, have a logical flow of questions, and be tested before widespread distribution. The document also provides tips on question order, required fields, and avoiding mutually exclusive answers. The overall aim is to collect useful data from respondents in the most efficient and effective way possible.
This document outlines the process for conducting a communications audit and developing a communications strategy. It discusses how communications audits can help organizations understand what communication efforts are working well and where there are opportunities for improvement. A 10-step process is provided for conducting a thorough audit, including collecting past communications, surveying internal and external stakeholders, analyzing media coverage, and conducting a SWOT analysis. The goal is to use audit findings to inform the creation of a detailed strategic communications plan.
This document summarizes a presentation about improving marketing analytics reporting to avoid reports that "land with a thud." The presentation focuses on three common mistakes: not asking the right questions, not considering the audience, and not providing enough context.
To address the first mistake, the presentation recommends setting goals before launching initiatives and identifying metrics that align with the goals. For the second mistake, it suggests understanding the intended audience and their needs. For the third mistake, it advises providing benchmarks to show performance and explaining how different tactics fit within the overall sales process. The overall message is that effective reporting requires planning questions, audiences, and goals in advance to produce analyses that clearly communicate insights.
David Harding | Survey Says | IndianapolisDave Harding
The document discusses a panel discussion on using surveys to gain customer feedback and insights. It provides guidance to three panelists - Andrew Field of Printingforless.com, David Harding of Harding Poorman Group, and Ted Raymond of Allegra Network - on focusing their discussions on how they have leveraged survey feedback in their businesses. They are asked to discuss their survey processes, how they use the data for business goals, and lessons they have learned.
Feedback & Surveys - How to use the Constant Contact Toolkit Part 2Frithjof Petscheleit
Take Marketing To the Next Level with the Constant Contact Toolkit
Finally, with a single login you can engage and grow your audience in all the places that matter: the inbox, mobile, social media, and the web. The Constant Contact Toolkit has beautiful, customizable templates to create your campaign fast. Integrated contact management and real-time reporting insights help you see results with each campaign.
This webinar series introduces all the awesome new Constant Contact tools. With one click you can sign up and take part in all free sessions.
Newsletters and Announcements
Surveys and Feedback
Event Promo & Registration
Deals and Promotions
Auto responders
The document outlines a 7-step checklist for effective internal communications: 1) understand your organization's communications strategy, 2) understand the power of different communication channels, 3) understand your audience, 4) craft targeted communications, 5) test and optimize messages, 6) continuously measure results, and 7) share results with senior stakeholders. Following this systematic approach can transform internal communications into a strategic tool that improves organizational productivity and influence.
This document provides guidance on conducting surveys to gather customer feedback. It discusses the importance of having a clear objective for the survey and asking focused questions that can lead to actions. It recommends structuring the survey with a mix of closed-ended and open-ended questions, keeping it to 10-12 questions that take 5-8 minutes to complete. The document also covers when to conduct surveys, analyzing and sharing the results, and starting with smaller surveys to get feedback.
A brief presentation on the "Evaluation" step of the four-step public relations planning process, with examples of how communicators can set measurable goals and objectives and then measure their success.
Demonstrating the value of communicationColin Wheeler
The document is an e-book providing perspectives from experts on measuring and evaluating communication. It contains short chapters from professionals in the field discussing various topics related to demonstrating the value of communication through measurement. The e-book is produced by AMEC (the Association for Measurement and Evaluation of Communication) and contains advice on how to approach measurement and evaluation of communication activities. It aims to help readers on their journey to showing the value of communication through effective measurement.
Demonstrating the value of communicationColin Wheeler
This document provides advice on effectively measuring and evaluating communication programs from experts around the world. It contains several chapters written by different authors on topics such as integrating measurement, proving the value of PR activities, addressing myths about measurement and PR, and getting started with international media analysis. The introduction discusses the importance of being able to measure and evaluate communication to demonstrate its value to organizations. It encourages readers to use this collection of advice from AMEC experts to help them on their journey of demonstrating the value of their communication.
LEARN WHAT A GREAT TECHNICAL SUPPORT EXPERIENCE AND PASSIONATE CUSTOMER COMMUNITIES CAN DO FOR YOUR BUSINESS- This powerful measurement and focus within your organization can align your business with your customers, deeply understand how your customers feel about you and your products/services and (if leveraged) can propel your business to unprecedented growth.
NPS is a simple measurement but sometimes challenging to implement. Please complete this form to receive a brief summary of:
-Methodology for NPS
-Practical tips for implementing and establishing a customer centric mindset
-Statistical abstracts and results of other practitioners
Communication is essential for businesses to function effectively. There are three main forms of communication in businesses: internal operational communication within a company, external operational communication with outside parties, and personal communication to build relationships. Both formal communication networks along operational lines and informal grapevine networks are important. The communication process involves sensing a need, defining the problem, finding solutions, taking action, composing and delivering messages, receiving and interpreting responses. Context, medium, and individual differences can impact communication effectiveness. Surveys show communication skills are highly valued for business success.
This document discusses the characteristics and types of organizational communication. It outlines that communication should be complete, promote understanding, have substance, and can be oral, written, or gestural. Communication can be formal or informal and is a continuous and vital process for managerial functions that requires mutual understanding. The types of organizational communication include formal and informal communication depending on relationships, upward and downward communication depending on direction, and oral or written communication depending on the way of expression.
The document summarizes the public relations process and provides an example case study. It discusses:
1) The four main stages of the public relations process - research, action/planning, communication, and evaluation (RACE).
2) An example case study of Eastman Kodak's 1994 "Project WINGS" campaign to refocus on imaging. The campaign involved research, a three-stage action plan and communication strategy with a $500,000 budget, and evaluation of media coverage, stock price, and other metrics.
3) The campaign aimed to gain understanding that focusing on imaging was in Kodak's long-term interests and sustain employee morale during business divestments.
Managing communications involves the systematic planning, implementation, monitoring, and revision of communication channels within and between organizations. It includes developing communication strategies, designing internal and external communication directives, and managing information flow, including online communication. Effective communication is important for implementing organizational strategies, managing daily activities through people, and making managers more effective. Two-way communication allows both parties to transmit information and has also been called interpersonal communication. It can result in friction if views differ but also helps understanding. Nonverbal communication, including body language, facial expressions, and tone of voice, can reinforce, contradict, substitute for, complement, or accent verbal messages.
This document discusses the basics of communication. It begins by outlining the objectives and key concepts to be covered, including the communication process, types of communication, and the 7 C's model. The communication process involves encoding, transmitting, and decoding messages between a sender and receiver. Communication in organizations can flow upward, downward, horizontally, or diagonally. The main objectives and importance of communication are to exchange information, provide advice, issue instructions, provide training, motivate employees, raise morale, give suggestions, and persuade. Effective communication is important for both individuals and organizations to be successful.
This presentation was developed as a guest lecture for the "Public Relations: History & Society" course in the Public Relations Post Degree Diploma Program at Western Continuing Studies. It addresses what Public Relations and Marketing (& Marketing Communications -MarCom) are and how they differ.
Many professionals and associations define all three terms differently though generally it's acknowledged that all need to be used to engage an audience, specifically a target market. Please feel free to comment with your definition of Public Relations, Marketing and/or Marketing Communications -MarCom.
The document discusses the communication process and provides definitions, types, importance, and methods of communication. It outlines the key elements of effective communication including being complete, concise, clear, correct, and courteous. It also discusses communication skills as a sender and receiver, the importance of listening, and ways to improve existing communication levels.
The document discusses the importance of corporate social responsibility and community relations. It outlines different levels of social responsibility from basic legal compliance to helping alleviate societal issues. Examples are given of companies committed to environmental and social causes. Suggestions are provided for how companies can be good corporate citizens through internal policies and external community support initiatives like donating facilities/equipment, training programs, open days, and sponsorship of local education, arts, charities and community events. Building good community relations benefits the local community, employees, and company through improved public image, recruitment opportunities and local goodwill.
This document discusses different types of communication. It begins by defining communication and identifying that languages are codes for communication. There are two main types of communication discussed - verbal and non-verbal. Verbal communication can be formal or informal, with formal including downward communication from higher to lower levels and upward from lower to higher levels. Informal communication includes lateral communication between peers and diagonal communication across departments. Non-verbal communication conveys messages through body language, proximity, paralanguage, signs and symbols. Barriers to effective communication are also outlined, including semantic, organizational, interpersonal, individual, cross-cultural and technical barriers. Overcoming barriers involves fostering relationships, clear focused messaging, coordination, avoiding jargon, feedback and
A communication audit is a systematic evaluation of an organization's internal and external communication efforts, including marketing materials, websites, reports, and more. It assesses the effectiveness of these channels and identifies strengths and weaknesses. An audit collects feedback from employees, customers, and other stakeholders through surveys, interviews, or focus groups. It then provides a comprehensive report on what is working well and what needs improvement, along with recommendations to strengthen future communication strategies.
The document provides guidance on best practices for creating online surveys. It recommends that surveys have a clear objective, be short (under 10 minutes), use closed-ended questions for easy analysis of results, ask one question per topic, avoid biased or ambiguous wording, have a logical flow of questions, and be tested before widespread distribution. The document also provides tips on question order, required fields, and avoiding mutually exclusive answers. The overall aim is to collect useful data from respondents in the most efficient and effective way possible.
This document outlines the process for conducting a communications audit and developing a communications strategy. It discusses how communications audits can help organizations understand what communication efforts are working well and where there are opportunities for improvement. A 10-step process is provided for conducting a thorough audit, including collecting past communications, surveying internal and external stakeholders, analyzing media coverage, and conducting a SWOT analysis. The goal is to use audit findings to inform the creation of a detailed strategic communications plan.
This document summarizes a presentation about improving marketing analytics reporting to avoid reports that "land with a thud." The presentation focuses on three common mistakes: not asking the right questions, not considering the audience, and not providing enough context.
To address the first mistake, the presentation recommends setting goals before launching initiatives and identifying metrics that align with the goals. For the second mistake, it suggests understanding the intended audience and their needs. For the third mistake, it advises providing benchmarks to show performance and explaining how different tactics fit within the overall sales process. The overall message is that effective reporting requires planning questions, audiences, and goals in advance to produce analyses that clearly communicate insights.
David Harding | Survey Says | IndianapolisDave Harding
The document discusses a panel discussion on using surveys to gain customer feedback and insights. It provides guidance to three panelists - Andrew Field of Printingforless.com, David Harding of Harding Poorman Group, and Ted Raymond of Allegra Network - on focusing their discussions on how they have leveraged survey feedback in their businesses. They are asked to discuss their survey processes, how they use the data for business goals, and lessons they have learned.
Feedback & Surveys - How to use the Constant Contact Toolkit Part 2Frithjof Petscheleit
Take Marketing To the Next Level with the Constant Contact Toolkit
Finally, with a single login you can engage and grow your audience in all the places that matter: the inbox, mobile, social media, and the web. The Constant Contact Toolkit has beautiful, customizable templates to create your campaign fast. Integrated contact management and real-time reporting insights help you see results with each campaign.
This webinar series introduces all the awesome new Constant Contact tools. With one click you can sign up and take part in all free sessions.
Newsletters and Announcements
Surveys and Feedback
Event Promo & Registration
Deals and Promotions
Auto responders
The document outlines a 7-step checklist for effective internal communications: 1) understand your organization's communications strategy, 2) understand the power of different communication channels, 3) understand your audience, 4) craft targeted communications, 5) test and optimize messages, 6) continuously measure results, and 7) share results with senior stakeholders. Following this systematic approach can transform internal communications into a strategic tool that improves organizational productivity and influence.
This document provides guidance on conducting surveys to gather customer feedback. It discusses the importance of having a clear objective for the survey and asking focused questions that can lead to actions. It recommends structuring the survey with a mix of closed-ended and open-ended questions, keeping it to 10-12 questions that take 5-8 minutes to complete. The document also covers when to conduct surveys, analyzing and sharing the results, and starting with smaller surveys to get feedback.
A brief presentation on the "Evaluation" step of the four-step public relations planning process, with examples of how communicators can set measurable goals and objectives and then measure their success.
Demonstrating the value of communicationColin Wheeler
The document is an e-book providing perspectives from experts on measuring and evaluating communication. It contains short chapters from professionals in the field discussing various topics related to demonstrating the value of communication through measurement. The e-book is produced by AMEC (the Association for Measurement and Evaluation of Communication) and contains advice on how to approach measurement and evaluation of communication activities. It aims to help readers on their journey to showing the value of communication through effective measurement.
Demonstrating the value of communicationColin Wheeler
This document provides advice on effectively measuring and evaluating communication programs from experts around the world. It contains several chapters written by different authors on topics such as integrating measurement, proving the value of PR activities, addressing myths about measurement and PR, and getting started with international media analysis. The introduction discusses the importance of being able to measure and evaluate communication to demonstrate its value to organizations. It encourages readers to use this collection of advice from AMEC experts to help them on their journey of demonstrating the value of their communication.
LEARN WHAT A GREAT TECHNICAL SUPPORT EXPERIENCE AND PASSIONATE CUSTOMER COMMUNITIES CAN DO FOR YOUR BUSINESS- This powerful measurement and focus within your organization can align your business with your customers, deeply understand how your customers feel about you and your products/services and (if leveraged) can propel your business to unprecedented growth.
NPS is a simple measurement but sometimes challenging to implement. Please complete this form to receive a brief summary of:
-Methodology for NPS
-Practical tips for implementing and establishing a customer centric mindset
-Statistical abstracts and results of other practitioners
The document provides an overview of measuring return on investment (ROI) for marketing communications. It discusses the importance of measurement for accountability and knowing what is working. It outlines common myths and challenges around measurement. The document then presents a 7-step process for ROI measurement, including defining audiences and measures of success, selecting measurement tools, analyzing results, and taking action. It provides examples of ROI measurement case studies and how measurement can demonstrate tangible business impacts.
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...Rosenfeld Media
Kristin Skinner and Kamdyn Moore: “A Deep Dive Into Value and Outcomes”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
An introduction to NPS - Net Promoter ScoreStartquestion
Learn how to gather valuable data with the use of a client loyalty assessment tool.
Startquestion - Online surveys, forms, and tests.
Net Promoter, Net Promoter Score, and NPS are registered trademarks of Satmetrix Inc., Bain & Company Inc., and Fred Reicheld.
Learn more about how to avoid mistakes in NPS surveys:
https://blog.startquestion.com/7-mistakes-in-nps-questions-find-out-how-not-to-make-them-in-your-online-survey/
This document provides guidance on how to market events through a 5-step process: 1) Analyze past marketing data and tactics, 2) Research best practices, 3) Evaluate and select tactics, 4) Implement a new marketing strategy, and 5) Repeat the analysis process. The first step involves analyzing metrics from past events to determine what drove success. Common drivers were referrals, returning participants, and social media. The second step reviews various marketing tactics and trends, such as email marketing, direct mail, and social media advertising. Tactics are then evaluated in step three using criteria like registrations, cost, and ease. A sample scorecard ranks tactics. Step four involves communicating a new one-page marketing plan. The process
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An online community intelligence audit follows a 4-step scalable process to deliver actionable insights for organizations:
1. Discovery - Define audit parameters mapped to objectives through keyword research and data modeling.
2. Data Modeling - Build and test a data model to ensure data integrity and validity.
3. Measurement - Measure community presence, reach, engagement and influence using benchmark metrics.
4. Analysis - Provide quantitative metrics and qualitative insights through measuring conversations and identifying themes.
The process begins with data collection and sampling to understand where target audiences are active online and validate strategies. Both quantitative and qualitative analysis are used to understand perceptions and conversations to develop effective online strategies. Ongoing audits are recommended
Accident Up Ahead!Listen to this text being read aloud by a hu.docxmehek4
Accident Up Ahead!
Listen to this text being read aloud by a human being by clicking on this link.
Answer questions #1 and #2 and then answer #3 or #4.
1. When an accident or disaster occurs, many people will panic or just stand there looking. Why do they react that way? (Answer using a short paragraph.)
2. What fears and doubts does Jody have to overcome as she works? What helps her to keep going? (Answer using two short paragraphs.)
3. Write a paragraph about an accident that you experienced as a victim, an observer, or the person who helped the victim.
or
4. As one of the Fortins or Jodouins, write a letter to Jody Stevens thanking her for what she did.
Accident Up Ahead!
JANICE TYRWHITT
THE NORTHBOUND BUS had scarcely left North Bay, Ontario, when-at 1:30 a.m. on Saturday, October 11, 1975-it came to an abrupt halt. Peering out the bus window at Highway 11, Jody Stevens saw a line of taillights stretching into the night. "There must be an accident up ahead," she said to her seatmate. "I had better get out and help." Jody, a young nurse from Toronto, was on her way home to spend Thanksgiving (and celebrate her twenty-fourth birthday) with her family in Timmins. An October drizzle soaked her shoulders as she trudged past a quarter mile of stopped traffic to an eerie scene. In the flickering light of Coleman lamps and road flares, she saw the two-lane highway spattered with blood. An old school bus converted into a camper lay on its side in the ditch. A hunter's pickup truck was stalled in the left lane, the bodies of two moose lolling grotesquely from the back. Off the right shoulder was a silver Mercedes-Benz with a smashed hood. In the lane between them a silent ring of people had gathered round a fourth vehicle-a blue 1973 Ford, a crumpled wreck, with four people in it.
"I think they're all dead," a burly man told Jody.
She caught her breath and thought, Well, Stevens, what do you do now? Jody had packed a lot of experience into the two years since her graduation as a registered nurse, most recently at the Toronto East General Hospital. She threw off her corduroy coat and crawled into the back seat of the crushed car.
While Jody was riding north, twenty-six-year-old Charles Jodouin, his wife Jeanne, and her parents Omer and Lucie Fortin, were driving south from Timmins to visit Jeanne's sister in Kingston. Despite the late hour, traffic in both directions was fairly heavy. They were less than three miles out of North Bay when, suddenly, the left rear wheel spun off an oncoming converted school bus: it flew straight into the grill of a pickup truck moving south just ahead of the Jodouins. Then, out of control, the camperbus skidded across the centre line and sideswiped the Jodouins' blue Ford. A split second later a brand-new Mercedes, travelling behind the camper, also slammed into the Jodouins.
Scrambling into the wrecked blue Ford, Jody found herself in a welter of blood and splintered glass. Trapped in the driver's se.
Access the annual report provided in Course Materials to complete .docxmehek4
Access
the annual report provided in Course Materials to complete the Financial Reporting Problem, Part 1 assignment due in Week Six.
Analyze
the information contained in the company’s balance sheet and income statement to answer the following questions:
·
Are the assets included under the company’s current assets listed in the proper order? Explain your answer.
·
How are the company’s assets classified?
·
What are cash equivalents?
·
What are the company’s total current liabilities at the end of its most recent annual reporting period?
·
What are the company’s total current liabilities at the end of the previous annual reporting period?
·
Considering all the information you have gathered, why might this information be important to potential creditors, investors, and employees?
Create a table to summarize any dollar value answers. Then Summarize
the analysis in a 700- to 1,050-word paper in a Microsoft
®
Word document.
Format
your paper and presentation consistent with APA guidelines.
.
Access the Internet to acquire a copy of the most recent annual re.docxmehek4
Access
the Internet to acquire a copy of the most recent annual report for the publicly traded company used to complete the Financial Reporting Problem, Part 1 assignment due in Week Six. (In week six, I wrote about Apple’s financial report)
Analyze
the information contained in the company’s balance sheet and income statement to answer the following questions:
·
Are the assets included under the company’s current assets listed in the proper order? Explain your answer.
·
How are the company’s assets classified?
·
What are cash equivalents?
·
What are the company’s total current liabilities at the end of its most recent annual reporting period?
·
What are the company’s total current liabilities at the end of the previous annual reporting period?
·
Considering all the information you have gathered, why might this information be important to potential creditors, investors, and employees?
Summarize
the analysis in a 700- to 1,050-word paper in a Microsoft® Word document.
Include
a copy of the company’s balance sheet and income statement.
Format
your paper and presentation consistent with APA guidelines.
.
Acc 290 Final Exam MCQs) Which financial statement is used to de.docxmehek4
This document contains 29 multiple choice questions about accounting concepts and principles from an ACC 290 final exam, including questions about:
- Financial statements and the statement of cash flows
- Basic accounting equations and debits and credits
- Adjusting entries, trial balances, and calculating financial metrics like cost of goods sold
- Inventory costing methods like FIFO and LIFO
- Internal controls and the Sarbanes-Oxley Act
AC2760
Week 2 Assignment
Read the following scenario, and complete the form on the following worksheet:
On March 1, 2012, Mitch Quade established Mitch Realty, which completed the following transactions during the month:
(a)
Mitch Quade transferred cash from a personal bank account to an account to be used for the business in exchange for capital stock, $18,000.
(b)
Purchase supplies on account, $1,200.
(c)
Earned sales commission, receiving cash, $14,000.
(d)
Paid rent on office and equipment for the month, $2,800.
(e)
Paid creditor on account, $750.
(f)
Paid office salaries, $3,000.
Instructions:
1
Journalize entries for transactions (a) through (f).
Omit the journal entry explanations. Please use the drop-down list (right of the cell) to enter the account description box on the worksheet.
2
Post the journal entries the T accounts, placing the appropriate letter to the left of each amount to identify the transactions.
Determine the account balance after all posting is complete.
Accounts containing only a single entry do not need a balance.
3
Prepare and unadjusted trial balance as of March 31, 2012.
1.
Journal - Mitch Realty
Description
Debit
Credit
(a)
(b)
(c)
(d)
(e)
(f)
2.
Ledger - Mitch Realty
Cash
Capital Stock
(a)
(d)
(a)
(c)
(e)
(f)
Sales Commission
Bal.
(c)
Supplies
Office Salaries Expense
(b)
(f)
Accounts Payable
Rent Expense
(e)
(b)
(d)
Bal.
3.
MITCH REALTY
Unadjusted Trial Balance
March 31, 2012
Debit
Credit
Cash
Supplies
Accounts Payable
Capital Stock
Sales Commissions
Rent Expense
Office Salaries Expense
-
-
.
AC1220 Lab 5.1IntroductionJake determines that owning the .docxmehek4
AC1220 Lab 5.1
Introduction
Jake determines that owning the building where Jake’s Computer Sales and Repair operates makes more sense than leasing the facility. On June 1, 20x1, Jake exchanges a $180,000 note payable for the following fixed assets:
·
Land
·
Land improvements, including fencing, paving, lighting, and signage
·
Building
Jake hires an independent appraiser who assigns the following market values to the assets:
Asset
Fair Market Value
Land
$23,500
Land improvements
$8,000
Building
$164,500
Requirement 1
Jake must allocate the $195,000 among three asset classes: land, land improvements, and building.
a. Compute the total fair market value (FMV) of the lump-sum purchase of assets.
Asset
Fair Market Value
Land
$23,500
Land improvements
8,000
Building
164,000
Total
b. Express land improvements and building as a percentage of the total FMV and allocate the purchase price of $180,000 to land improvements and building—the computation is completed for land.
Asset
Fair Market Value
% of Total Fair Market Value
Purchase Price
Cost of Asset
Land
$23,500
12%
$180,000
$21,600
Land improvements
180,000
Building
180,000
Total
c. Journalize the purchase of the assets, using the allocated costs computed in Requirement 1b.
Date
Account and Explanation
Debit
Credit
6/1/x1
To record purchase of land, land improvements, and building
Requirement 2
a. Classify each of the following spending items as either a capital expenditure or an expense. Indicate the correct choice with an “x”:
Spending
Capital Expenditure
Expense
Routine repairs to fencing, $120 (cash)
Renovation of building, including addition to warehouse, $15,000 (on account)
Resurfaced paving, extending the remaining useful life of the paving from 3 to 5 years, $1,000 (cash)
b. Journalize the expenditures described in Requirement 2a.
Date
Account and Explanation
Debit
Credit
6/1/x1
To record repairs to fencing
6/1/x1
To record renovation of building
6/1/x1
To record extraordinary repair
Requirement 3
a. Using the straight-line depreciation method, compute the depreciation expense and the accumulated depreciation that would be recorded at December 20x1. Completing the shaded cells in the following table:
Date
Asset Cost
Depreciable Cost
Straight-line Depreciation Rate
Depreciation Expense
Accumulated Depreciation
Book Value
Jun 1, 20x1
1/5 x 6/12
b. Using the double-declining balance method, compute the depreciation expense and the accumulated depreciation that would be recorded at December 20x1. Complete the shaded cells in the following table:
Date
Asset Cost
Depreciable Cost
Double-Declining Depreciation Rate
Depreciation Expense
Accumulated Depreciation
Book Value
Jun 1, 20x1
c. Assume that a truck is expected to be driven 7,000 miles through December 31, 20x1, and that each mile driven represents one production unit. Usi.
Abstract(Provide the main generalizable statement resulting .docxmehek4
Abstract
(
Provide the main generalizable
statement
resulting from the paper briefly)
Introduction
(Explain what the assignment is about to the reader briefly)
Anthropology definition
: according to Schaefer (2010) is “……………………………………………..” (p.5).
Interpretation: In your own words
Example: from your experiences
How does the discipline interface with sociology? Connect anthropology with sociology
Psychology definition
:
Interpretation:
Example:
How does it interface with sociology?
Political Science definition
:
Interpretation:
Example:
How does discipline interface with sociology?
Economics definition
:
Interpretation:
Example:
How does discipline interface with sociology?
Sociology definition
:
Interpretation:
Example:
How does discipline interface with sociology?
.
Abusive relationships are at the core of the Coetzee novel, whether .docxmehek4
Abusive relationships are at the core of the Coetzee novel, whether men and their abuse of women, individuals and their abuse of animals, and men and their abuse of other men. What does Coatzee want to convey to the reader about the nature of abuse and violence in relationships? How does he see both as emblematic of South Africa?
5 page paper on this topic above and include quotes or textual examples from the book.
.
Abraham, J., Sick, B., Anderson, J., Berg, A., Dehmer, C., & Tufano, A. (2011).
Selecting a provider: What factors influence patients' decision making?
Journal of Healthcare Management
,
56
(2), 99–114.
Chullen, C. L., Dunford, B. B., Angermeier, I., Boss, R. W., & Boss, A. D. (2011).
Minimizing deviant behavior in healthcare organizations: The effects of supportive leadership and job design
.
Journal of Healthcare Management
,
55
(6), 381–397.
Compare the two studies by analyzing their samples. Use the following questions to guide you.
What sampling design is used?
Is the sample size adequate?
How does the sample affect the validity of the conclusions of the study?
.
Abraham, J., Sick, B., Anderson, J., Berg, A., Dehmer, C., & Tufano, A. (2011).
Selecting a provider: What factors influence patients' decision making?
Journal of Healthcare Management
,
56
(2), 99–114.
·
Chullen, C. L., Dunford, B. B., Angermeier, I., Boss, R. W., & Boss, A. D. (2011).
Minimizing deviant behavior in healthcare organizations: The effects of supportive leadership and job design
.
Journal of Healthcare Management
,
55
(6), 381–397.
Compare the two studies by analyzing their samples. Use the following questions to guide you.
1.
What sampling design is used?
2.
Is the sample size adequate?
.
A.Da la correcta conjugación para cada oración.(Give the corre.docxmehek4
A.
Da la correcta conjugación para cada oración.
(Give the correct verb conjugation in F
ormal Commandfor each sentence)
.
Top of Form
1.
_______________
Ud. la cama. (hacer)
2.
______________ Uds. la mesa. (poner)
3.
______________
Ud. a tiempo. (salir)
4.
_____________
Uds. a la fiesta. (venir)
5.
_____________ Ud. la verdad. (decir)
6.
______________ Uds. a la fiesta. (ir)
7.
______________Ud. bueno. (ser)
8.
______________ Uds. la información. (saber)
9.
______________ Ud. en la clase a tiempo.
(estar)
10.
______________ Uds. respecto a sus profesores.
(dar)
11.
______________ Ud. a clase. (ir)
12.
______________ Uds. buenos. (ser)
13.
______________
Ud. el libro en la mochila. (poner)
14.
______________ Uds. de la casa a las ocho.
(salir)
15.
______________
Ud. a mi casa. (venir)
Bottom of Form
.
Abraham Lincoln is considered by many historians to be the greatest .docxmehek4
Abraham Lincoln is considered by many historians to be the greatest American President. His drive to end slavery and to unify the nation was at great personal cost. For this assignment, you will access two important primary sources authored by Abraham Lincoln.
Using the Internet, review the following primary source document:
[Lincoln, A.?]. [ca. 1863].
The Emancipation Proclamation
. Archived document, U.S. National Archives & Records Administration. Retrieved from
http://www.archives.gov/exhibits/featured_documents/
emancipation_proclamation/transcript.html
In addition, research the Internet for
The Gettysburg Address.
The
Webliography
for this module contains a link to this resource.
Based on your analysis of all the readings for this module, respond to the following:
What is Lincoln’s perception of liberty and equality?
Why did he place so much importance on the destruction of slavery and the continuation of one nation?
What examples from both documents demonstrate both civil liberties and rights?
Support your statements with appropriate scholarly references.
Write your initial response in a minimum of 300 words. Apply APA standards to citation of sources.
.
About half of the paid lobbyists in Washington are former government.docxmehek4
About half of the paid lobbyists in Washington are former government staff members or former members of Congress. Why would interest groups employ such people? Why might some reformers want to limit the ability of interest groups to employ them? On what basis might an interest group argue that such limits are unconstitutional?
.
ABC sells 400 shares of its $23 par common stock for $27. The entry .docxmehek4
ABC sells 400 shares of its $23 par common stock for $27. The entry would entail credit(s. to __________.
A. Cash for $9,200
B. Paid-in Capital in Excess of Par-Common for $800; Common Stock for $10,800
C. Paid-in Capital in Excess of Par-Common for $1,600; Common Stock for $9,200
D. Common Stock for $10,800
.
ABC company is increasing its equity by selling additional shares to.docxmehek4
ABC company is increasing its equity by selling additional shares to the public and also by converting its retained earnings. The total amount to be raised is $1,000. Given that the size of retained earnings is $300, how much should be raised externally (by issuing new shares)?
a) $700 b) $705 c) $1,000 d) $1,005 e) $300
.
A.The unification of previously fractious and divided Arab tribes.docxmehek4
A.
The unification of previously fractious and divided Arab tribes
B.
The capitulation of Jewish and Christian leaders
C.
Direct military assistance from the Sasanid state
D.
The exhaustion of the Byzantine Empire after Pyrrhic victories over the Ostrogoths and Vandals
.
A.Escribe la forma correcta del verbo en españolNosotros siem.docxmehek4
A. Escribe la forma correcta del verbo en español
Nosotros siempre_____________coca cola con la pizza. (drink)
Tú ________________________________ en Buenos Aires. (live)
Ellos ______________________________el pastel. (divide)
Yo _________________________la comida mexicana. (eat)
Paco ________________________el dinero en la caja. (hides)
Vosotros __________________________estudiar. (should)
Ramón y Carlos _______________________en el parque. (run)
La maestra __________________________ la puerta. (opens)
Yo _______________________el cuatro de Pedro. (describe)
Él _________________________el carro. (sells)
Tú ___________________un regalo para tu cumpleaños. (receive)
Los estudiantes______________________el libro. (read)
Vosotros ________________________a la clase de arte. (attend)
Ella ___________________________hacer la tarea. (promises)
Alejandra y yo ___________________a hablar español. (learn)
El hombre ____________________descubre el tesoro. (discovers)
Uds. ________________________las escaleras. (go up, climb)
Ud. ________________________el examen. (cover)
El niño _________________________la ventana. (breaks)
Las mujeres_________________________en Dios. (believe)
Escribe en español
We drink milk. _________________________________________
He breaks the window.____________________________________
They open the door.______________________________________
You (pl. Spain) promise to write.____________________________
I learn to speak Spanish.___________________________________
Contesta las preguntas
¿Dónde vives?____________________________________________
¿Lees muchos libros?______________________________________
¿Comes mucha comida mexicana?____________________________
¿Debes estudiar todos los días?_______________________________
¿Recibes buenas notas en todas tus clases?______________________
.
A.Both countries fought for independence from Great Britain, b.docxmehek4
A
.
Both countries fought for independence from Great Britain, but the United States won, and China did not.
B
.
Both countries were colonized, but the United States went on to become a major imperial power, and China did not.
C
.
Both countries established colonies in India, but the United States established commercial control, and China did not.
D
.
Both countries established colonies in the Caribbean, but the United States’ colonies rebelled, and China’s did not.
.
a.A patent purchased from J. Miller on January 1, 2010, for a ca.docxmehek4
a.
A patent purchased from J. Miller on January 1, 2010, for a cash cost of $5,640. When purchased, the patent had an estimated life of fifteen years.
b.
A trademark was registered with the federal government for $10,000. Management estimated that the trademark could be worth as much as $200,000 because it has an indefinite life.
c.
Computer licensing rights were purchased on January 1, 2010, for $60,000. The rights are expected to have a four-year useful life to the company.
Compute the acquisition cost of each intangible asset.
patent
trademark
licensing rights
.
A.) Imagine that astronomers have discovered intelligent life in a n.docxmehek4
A.) Imagine that astronomers have discovered intelligent life in a nearby star system. Imagine you are part of a group submitting a proposal for who on Earth should speak for the planet and what 50-word message should be conveyed. Be sure to answer all three questions below, if you choose this option.
(A) Who should speak for Earth and why?
(B) What should this person say in 50 words?
(C) Why is this message the most important compared to other things that could be said?
Instructions: should be at least 200 words.
B.) Observing Jupiter’s Moons
Big Idea: Sky objects have properties, locations, and predictable patterns of movements that can be observed and described.
Goal: Students will conduct a series of inquiries about the position and motion of Jupiter’s moons using prescribed Internet simulations.
Computer Setup:
Access http://space.jpl.nasa.gov/ and
a) Select THE MOON in the “Show me _______ “ drop down menu
b) Select THE SUN in the “as seen from _______ “ drop down menu
c) Select the radio button “I want a field of view of ____ degrees” and set the drop down menu to 0.5
d) Select the check box for EXTRA BRIGHTNESS and then Select “Run Simulator”
Phase I: Exploration
1) The resulting image shows what one would see looking through a special telescope. In this picture, where is the observer with the special telescope located?
2) How does the image change if you INCREASE the field of view?
3) What is the exact date of the image?
4) Astronomers typically mark images based on the time it currently is in Greenwich, England, called UTC. What is the precise time of the image?
5) Using a ruler to measure the distance on the screen between the middle of Earth and the middle of the Moon, what is the measured distance? You do NOT need to know the exact number of kilometers, but simply a ruler-measurement you can compare other measurements you make later. Alternately, you can use the edge of a blank piece of paper held in the landscape orientation and mark the positions of Earth and Moon or the Squidgit ruler found on the last page.
6) Use the browser’s BACK button to return to the Solar System Simulator homepage. Now, advance the time by 1 hour and determine the new distance between the Earth and Moon.
7) Use the browser’s BACK button to return to the Solar System Simulator homepage. Now, advance the time by one day from when you started and determine the new distance between the Earth and Moon.
8) Use the browser’s BACK button to return to the Solar System Simulator homepage. Now, advance the time by three days from when you started and determine the new distance between the Earth and Moon.
9) Use the browser’s BACK button to return to the Solar System Simulator homepage. Now, advance the time by five days from when you started and determine the new distance between the Earth and Moon.
10) Use the browser’s BACK button to return to the Solar System Simulator homepage. Now, advance the time by 10 days from when you s.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
How to Setup Default Value for a Field in Odoo 17Celine George
In Odoo, we can set a default value for a field during the creation of a record for a model. We have many methods in odoo for setting a default value to the field.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
220711130088 Sumi Basak Virtual University EPC 3.pptx
Ten Steps for Conducting a Communications Audit By Katlin Sm.docx
1. Ten Steps for Conducting a Communications Audit
By Katlin Smith, APR, Principal, UrbanWords™ Group
What are you communicating? Are your communications
effective?
A Communications Audit will answer these questions. A
Communications Audit is a
systematic research method, which will identify the strengths
and weaknesses of your
current internal and external communications.
An effective Communications Audit will identify:
• how past communications were handled
• key audiences, what they currently know about your business,
service, product or organization, what they
need and want to know and how they prefer to be reached
• strengths and weakness in current communications programs
• untapped opportunities for future communications
A Communications Audit asks:
• What are our current goals and objectives for
communications?
• How well is the current Communications Plan working?
• Are our messages clear and consistent? Do we have a
coordinated graphic identity?
• Are we reaching key audiences with our messages and moving
them to action?
• What communications have been most effective?
2. • What do customers think of our communications?
• Do our communications support our overall strategic plan for
our business or organization?
• What would make our communications more effective in the
future?
• What communications opportunities are we missing?
You may either conduct a self-assessment or hire a professional
to perform the audit. These 10 steps will help you
complete your Communications Audit.
Step 1: Determine key areas to be audited.
Look at both internal and external communications. Include
everything from your standard identity pieces (business
cards, letterhead, logo and signage) to promotional materials to
news coverage received. Don’t forget to analyze your
Web site and other online marketing materials.
Step 2: Choose your research methods.
To conduct your audit, select among numerous research
methods such as one-on-one interviews, focus groups, online
or telephone surveys and media analysis.
Step 3: Collect and evaluate your past communications.
Spread all of last year’s communications pieces–internal and
external–on a conference room table. Ask:
• How did we inform the public about our business? What
worked? What didn’t?
• Were our graphics coordinated and messages consistent?
• Who were our key audiences?
• What were our key messages?
• Did we reach our audiences with the right messages?
• What media coverage did we receive? Was it effective? What
media opportunities did we miss?
3. • Did we successfully tell our story in our communications?
Take the time to analyze each communications piece. Create a
written list of what worked, and what didn’t. Survey a
few trusted staff and clients. What did they appreciate and why?
What didn’t work for them?
Step 4: Look outward: Query your customers.
Choose neutral researchers to query your customers. Electronic
surveys, one-on-one interviews, telephone interviews
or focus groups are a few techniques. Select a limited number of
questions to analyze your communications from your
customer’s point of view. Ask: What are your impressions of
our communications? What do you think of our
graphics, identity pieces, Web site and other marketing
materials? How could we improve our communications?
Remember the saying, “a complaint is a gift.” (This is the title
of Janelle Barlow and Claus Moller’s classic, highly
recommended book about responding to customer feedback.)
Step 5: Look outward: Query your community.
What does the community know and perceive about your
organization? Take a broader look at the impact of your
communications. Again, ask questions to reveal public
perceptions. This can be achieved by hiring a research firm or
an objective person to conduct a formal community survey or by
informally interviewing community members.
Step 6: Look inward: Query your staff and volunteers.
Don’t forget your internal audiences. Collect their opinions
about your communications. Ask: What are your reactions
to communications during the past year? What was effective?
What wasn’t? What could be improved? Did internal
4. documents serve your needs? What future communications
could help you function as part of the organization? You
will need to determine if all communications were understood
by all internal audiences. And examine how your
internal audiences present your organization to the public. Do
all employees have an accurate, consistent “elevator
speech” about your organization? Do you speak as one voice?
Step 7: Analyze your media coverage.
Keep all your press coverage in a media binder. This can
include television and radio tapes and/or transcripts and
Web coverage. As in Step 3, spread your media coverage around
a table. Include articles and paid ads. Look at the
frequency and reach of your coverage. What is the tone and
impact? Are your key messages being promoted? Are
your audiences being reached? What media opportunities have
you missed? To oversee coverage, contract with a news
monitoring service or use Google’s free Media Alerts to track
your coverage in the press, blogs and Web sites.
Step 8: Conduct a SWOT (strengths, weaknesses, opportunities,
threats) analysis.
Pull your data together from the previous steps. Do a SWOT
analysis of your communications using a simple chart:
STRENGTHS WEAKNESSES
OPPORTUNITIES
5. THREATS
Analyze how you can capitalize on strengths, stop weaknesses,
maximize opportunities and defend against threats.
Step 9: Think like a communications consultant.
Based on your findings, what would you recommend to yourself
for future communications? Select a team to help
you analyze your audit results and strategize about future
actions.
Step 10: Put together a plan for future communications.
Use your research as the starting point for creating a
Communications Plan for your organization. Either create the
plan internally, or hire a professional to design and implement
your plan.
101 E. Eighth Street
Suite 325E
Vancouver, WA 98660
360.699.7234
[email protected]
www.urbanwordsgroup.com
6. Turn to UrbanWords™ Group for:
• Persuasive Public Relations
• Visible Business Packages
• Professional Writing & Editing
• Effective Public Involvement and Outreach
We Make Your Business Visible.
Collecting and Analyzing the Data from Your Survey
In this handout you will see an example of a chart with the
responses from 8 participants. Note that I have color-coded the
questions to make it easier for you to identify which area of
communication these questions address: (there are 5 areas that
the survey addresses)
1- 7 Receiving Information from Others
8-14 Sending Information to Others
15-23 Sources of Information
24-29 Timeliness
30-37 Channels of Information
If you look at the average score for each item, you will be able
to tell where the organization scored low.
For example, note that in the second section (Sending
Information to Others) several items were scored very low,
including # 9, # 11 and # 13.
Thus, I can say that this organization seems to have some gaps
7. in the first area – Sending Information to Others .
My second step would be to go to the literature and see what
can we do about this? What are some suggestions to specifically
improve these areas? I would give recommendations USING
SCHOLARLY SOURCES.
What are two other areas that scored low? Remember that for
this assignment you need to identify ONE area of concern, as
shown by the data, and then give recommendations.
Remember to add your table similar to this one in the appendix
so that the reader can see the scores and confirm that you have
really identified the areas that scored low.
Questions
Person 1
Person 2
Person 3
Person 4
Person 5
Person 6
Person 7
Person 8
Average
1
3
3
3
2
3
3
3
3
2.875
2
4
3
4
18. 3
1
5
1
3
2.625
COMMUNICATION EVALUATION
SURVEY
Based on the Questionnaire Survey by the International
Communication Association
Instructions
Please circle your responses on the survey form. Please answer
all questions since each is important
for possibly improving the operation of your organization. If
19. there are any questions which do not
apply to you, leave them blank. If there are questions which you
do not understand, please ask us
about them. We appreciate your patience for this important
survey.
PLEASE MARK ONLY ONE RESPONSE TO EACH
QUESTION
1
Communication Evaluation Survey
Receiving Information from Others
Instructions for Questions 1 through 26
You can receive information about various topics in your
organization. For each topic listed below,
circle the response that best indicates: (1) the amount of
information you are receiving on that topic
and (2) the amount of information you need to receive on that
topic, that is, the amount you have to
20. have in order to do your job.
1 = Very Little
2 = Little This is the amount | This is the amount
3 = Some of information I | of information I
4 = Great receive now | need to receive
5 = Very Great |
|
|
Topic Area |
|
How well I am doing in my job. 1. 1 2 3 4 5 | 2. 1 2 3 4 5
|
My job duties. 3. 1 2 3 4 5 | 4. 1 2 3 4 5
|
Organizational policies. 5. 1 2 3 4 5 | 6. 1 2 3 4 5
|
Pay and benefits. 7. 1 2 3 4 5 | 8. 1 2 3 4 5
21. |
How technological changes affect my job. 9. 1 2 3 4 5 | 10. 1 2
3 4 5
|
Mistakes and failures of my organization. 11. 1 2 3 4 5 | 12. 1 2
3 4 5
|
How I am being judged. 13. 1 2 3 4 5 | 14. 1 2 3 4 5
|
How my job-related problems are being handled. 15. 1 2 3 4 5 |
16. 1 2 3 4 5
|
How organization decisions are made that affect |
my job. 17. 1 2 3 4 5 | 18. 1 2 3 4 5
|
Promotion and advancement opportunities in my |
organization 19. 1 2 3 4 5 | 20. 1 2 3 4 5
|
Important new product, service or program |
developments in my organization. 21. 1 2 3 4 5 | 22. 1 2 3 4 5
22. |
How my job relates to the total operation of |
my organization. 23. 1 2 3 4 5 | 24. 1 2 3 4 5
|
Specific problems faced by management. 25. 1 2 3 4 5 | 26. 1 2
3 4 5
2
Communication Evaluation Survey
Sending Information to Others
Instructions for Questions 27 through 40
In addition to receiving information, there are many topics on
which you can send information to others. For each topic
listed below, circle the response that best indicates: (1) the
amount of information you are sending on that topic and (2)
the amount of information you need to send on that topic in
order to do your job.
23. 1 = Very Little
2 = Little This is the amount | This is the amount
3 = Some of information I | of information I
4 = Great send now | need to send
5 = Very Great |
|
|
Topic Area |
|
Reporting what I am doing in my job. 27. 1 2 3 4 5 | 28. 1 2 3 4
5
|
Reporting what I think my job requires me to do. 29. 1 2 3 4 5 |
30. 1 2 3 4 5
|
Reporting job-related problems 31. 1 2 3 4 5 | 32. 1 2 3 4 5
|
Complaining about my job and/or working conditions. 33. 1 2 3
4 5 | 34. 1 2 3 4 5
24. |
Requesting information necessary to do my job. 35. 1 2 3 4 5 |
36. 1 2 3 4 5
|
Evaluating the performance of my immediate |
supervisor 37. 1 2 3 4 5 | 38. 1 2 3 4 5
|
Asking for clearer work instructions. 39. 1 2 3 4 5 | 40. 1 2 3 4
5
3
Communication Evaluation Survey
Follow-up on Information Sent
Instructions for Questions 41 through 50
Indicate the amount of action or follow-up that is and needs to
be taken on information you send to the following:
25. 1 = Very Little
2 = Little This is the amount | This is the amount
3 = Some of follow-up now | of follow-up needed
4 = Great |
5 = Very Great |
|
|
Topic Area |
|
Subordinates 41. 1 2 3 4 5 | 42. 1 2 3 4 5
|
Co-workers 43. 1 2 3 4 5 | 44. 1 2 3 4 5
|
Immediate supervisor 45. 1 2 3 4 5 | 46. 1 2 3 4 5
|
Middle Management 47. 1 2 3 4 5 | 48. 1 2 3 4 5
|
Top Management 49. 1 2 3 4 5 | 50. 1 2 3 4 5
26. 4
Communication Evaluation Survey
Sources of Information
Instructions for Questions 51 through 68
You not only receive various kinds of information, but can
receive such information from various sources within the
organization. For each source listed below, circle the response
that best indicates: (1) the amount of information you are
receiving from that source and (2) the amount of information
you need to receive from that source in order to do your
job.
1 = Very Little
2 = Little This is the amount | This is the amount
3 = Some of information I | of information I
4 = Great receive now | need to receive
27. 5 = Very Great |
|
|
Sources of Information |
|
Subordinates (if applicable) 51. 1 2 3 4 5 | 52. 1 2 3 4 5
|
Co-workers in my own unit or department 53. 1 2 3 4 5 | 54. 1 2
3 4 5
|
Individuals in other units or departments in |
my organization 55. 1 2 3 4 5 | 56. 1 2 3 4 5
|
Immediate supervisor 57. 1 2 3 4 5 | 58. 1 2 3 4 5
|
Department meetings 59. 1 2 3 4 5 | 60. 1 2 3 4 5
|
Middle Management 61. 1 2 3 4 5 | 62. 1 2 3 4 5
|
28. Formal management presentations 63. 1 2 3 4 5 | 64. 1 2 3 4 5
|
Top management 65. 1 2 3 4 5 | 66. 1 2 3 4 5
|
The "grapevine" 67. 1 2 3 4 5 | 68. 1 2 3 4 5
5
Communication Evaluation Survey
Timeliness of Information Received from Key Sources
Instructions for Questions 69 through 74
Indicate the extent to which information from the following
sources is usually timely (you get information when you
need it -- not too early, not too late).
1 = Very Little
2 = Little
30. Channels of Communication
Instructions for Questions 107 through 122
The following questions list a variety of channels through which
information is transmitted to employees. Please circle
the response which best indicates: (1) the amount of information
you are receiving through that channel and (2) the
amount of information you need to receive through that channel.
1 = Very Little
2 = Little This is the amount | This is the amount
3 = Some of information I | of information I
4 = Great receive now | need to receive
5 = Very Great |
|
|
Channel: |
|
32. 7
Communication Evaluation Survey
Collecting and Analyzing the Data from Your Survey
In this handout you will see an example of a chart with the
responses from 8 participants. Note that I have color-coded the
questions to make it easier for you to identify which area of
communication these questions address: (there are 5 areas that
the survey addresses)
1- 7 Receiving Information from Others
8-14 Sending Information to Others
15-23 Sources of Information
24-29 Timeliness
30-37 Channels of Information
If you look at the average score for each item, you will be able
to tell where the organization scored low.
For example, note that in the second section (Sending
Information to Others) several items were scored very low,
including # 9, # 11 and # 13.
Thus, I can say that this organization seems to have some gaps
in the first area – Sending Information to Others .
My second step would be to go to the literature and see what
can we do about this? What are some suggestions to specifically
improve these areas? I would give recommendations USING
SCHOLARLY SOURCES.
What are two other areas that scored low? Remember that for
this assignment you need to identify ONE area of concern, as
shown by the data, and then give recommendations.
33. Remember to add your table similar to this one in the appendix
so that the reader can see the scores and confirm that you have
really identified the areas that scored low.
Questions
Person 1
Person 2
Person 3
Person 4
Person 5
Person 6
Person 7
Person 8
Average
1
3
3
3
2
3
3
3
3
2.875
2
4
3
4
3
4
3
4
4
3.625
3
2
44. COMMUNICATION EVALUATION
SURVEY
Based on the Questionnaire Survey by the International
Communication Association
Instructions
Please circle your responses on the survey form. Please answer
all questions since each is important
for possibly improving the operation of your organization. If
there are any questions which do not
apply to you, leave them blank. If there are questions which you
do not understand, please ask us
about them. We appreciate your patience for this important
survey.
45. PLEASE MARK ONLY ONE RESPONSE TO EACH
QUESTION
1
Communication Evaluation Survey
Receiving Information from Others
Instructions for Questions 1 through 26
You can receive information about various topics in your
organization. For each topic listed below,
circle the response that best indicates: (1) the amount of
information you are receiving on that topic
and (2) the amount of information you need to receive on that
topic, that is, the amount you have to
have in order to do your job.
1 = Very Little
2 = Little This is the amount | This is the amount
46. 3 = Some of information I | of information I
4 = Great receive now | need to receive
5 = Very Great |
|
|
Topic Area |
|
How well I am doing in my job. 1. 1 2 3 4 5 | 2. 1 2 3 4 5
|
My job duties. 3. 1 2 3 4 5 | 4. 1 2 3 4 5
|
Organizational policies. 5. 1 2 3 4 5 | 6. 1 2 3 4 5
|
Pay and benefits. 7. 1 2 3 4 5 | 8. 1 2 3 4 5
|
How technological changes affect my job. 9. 1 2 3 4 5 | 10. 1 2
3 4 5
|
Mistakes and failures of my organization. 11. 1 2 3 4 5 | 12. 1 2
47. 3 4 5
|
How I am being judged. 13. 1 2 3 4 5 | 14. 1 2 3 4 5
|
How my job-related problems are being handled. 15. 1 2 3 4 5 |
16. 1 2 3 4 5
|
How organization decisions are made that affect |
my job. 17. 1 2 3 4 5 | 18. 1 2 3 4 5
|
Promotion and advancement opportunities in my |
organization 19. 1 2 3 4 5 | 20. 1 2 3 4 5
|
Important new product, service or program |
developments in my organization. 21. 1 2 3 4 5 | 22. 1 2 3 4 5
|
How my job relates to the total operation of |
my organization. 23. 1 2 3 4 5 | 24. 1 2 3 4 5
|
48. Specific problems faced by management. 25. 1 2 3 4 5 | 26. 1 2
3 4 5
2
Communication Evaluation Survey
Sending Information to Others
Instructions for Questions 27 through 40
In addition to receiving information, there are many topics on
which you can send information to others. For each topic
listed below, circle the response that best indicates: (1) the
amount of information you are sending on that topic and (2)
the amount of information you need to send on that topic in
order to do your job.
1 = Very Little
2 = Little This is the amount | This is the amount
3 = Some of information I | of information I
49. 4 = Great send now | need to send
5 = Very Great |
|
|
Topic Area |
|
Reporting what I am doing in my job. 27. 1 2 3 4 5 | 28. 1 2 3 4
5
|
Reporting what I think my job requires me to do. 29. 1 2 3 4 5 |
30. 1 2 3 4 5
|
Reporting job-related problems 31. 1 2 3 4 5 | 32. 1 2 3 4 5
|
Complaining about my job and/or working conditions. 33. 1 2 3
4 5 | 34. 1 2 3 4 5
|
Requesting information necessary to do my job. 35. 1 2 3 4 5 |
36. 1 2 3 4 5
|
50. Evaluating the performance of my immediate |
supervisor 37. 1 2 3 4 5 | 38. 1 2 3 4 5
|
Asking for clearer work instructions. 39. 1 2 3 4 5 | 40. 1 2 3 4
5
3
Communication Evaluation Survey
Follow-up on Information Sent
Instructions for Questions 41 through 50
Indicate the amount of action or follow-up that is and needs to
be taken on information you send to the following:
1 = Very Little
2 = Little This is the amount | This is the amount
3 = Some of follow-up now | of follow-up needed
4 = Great |
52. Sources of Information
Instructions for Questions 51 through 68
You not only receive various kinds of information, but can
receive such information from various sources within the
organization. For each source listed below, circle the response
that best indicates: (1) the amount of information you are
receiving from that source and (2) the amount of information
you need to receive from that source in order to do your
job.
1 = Very Little
2 = Little This is the amount | This is the amount
3 = Some of information I | of information I
4 = Great receive now | need to receive
5 = Very Great |
|
|
Sources of Information |
54. The "grapevine" 67. 1 2 3 4 5 | 68. 1 2 3 4 5
5
Communication Evaluation Survey
Timeliness of Information Received from Key Sources
Instructions for Questions 69 through 74
Indicate the extent to which information from the following
sources is usually timely (you get information when you
need it -- not too early, not too late).
1 = Very Little
2 = Little
3 = Some
4 = Great
5 = Very Great
56. The following questions list a variety of channels through which
information is transmitted to employees. Please circle
the response which best indicates: (1) the amount of information
you are receiving through that channel and (2) the
amount of information you need to receive through that channel.
1 = Very Little
2 = Little This is the amount | This is the amount
3 = Some of information I | of information I
4 = Great receive now | need to receive
5 = Very Great |
|
|
Channel: |
|
Face-to-face contact between two people 107. 1 2 3 4 5 | 108. 1
2 3 4 5
|
Face-to-face contact among more than two people 109. 1 2 3 4 5
| 110. 1 2 3 4 5