A vision statement describes how an organization would like the future to be and answers the question of where the organization aims to be. A mission statement defines what an organization is, why it exists, and its reason for being. It answers what the organization does and who it does it for. Key benefits of having a vision include inspiring employees and reducing risk-taking. Vision statements should be competitive, original, and unique to motivate employees.

3. Vision is a long term view, sometimes
describing how the organization would
like the world in which it operates to be.
“description of something in the future”

4. A vision statement answers the question,
VISION STATEMENT
Your vision statement is your inspiration, the
framework for all your strategic planning.

5. Reasons for having a vision statement
o Gets team focused.
o Shows a picture of where the company is going.
o Focus, discipline, and structure within the organization.
o Ensures that team understands company direction.

6. o Look at vision statements of competitors in
the industry.
o Use wording that will inspire your team.
How to write a
Vision?
o State what the organization’s visions itself to
be in terms of values, employees, growth
and contributions to society

7. Benefits of having a vision
o Good visions are inspiring.
o Help the organization to prepare for the future.
o Clarifies the senior executives views about the companies
long term direction.
o Good vision reduces risk-taking and experimentation.
o Good vision help to motivate of employees.
o Good visions are competitive, original and unique.

8. A sentence describing a company's function,
markets and competitive advantages; a short
written statement of your business goals and
philosophies
In short the mission describes the product,
market and technological areas of emphasis for
the business.

9. A mission statement defines what an
organization is, why it exists, its reason for
being.
At a minimum, mission statement should define
who your primary customers are, identify the
products and services you produce, and
describe the geographical location in which you
operate.

10. How to write a Mission?
Ask "What do we do?"; "How do we do it?";
and "For whom do we do it,"
Look at competitors in the industry and use
their mission statements for research
Ask yourself what works and what does not
work. Revise your mission statement as
needed.
Get feedback from other members of the
organization once the statement is drafted.

11. o Feasible
o Precise
o Clear
o Motivating
o Exist
o Purpose and values of the organization
Features

12. Differences b/w vision and
mission
Mission Statement Vision Statement
About A Mission statement talks about
HOW you will get to where you
want to be..
A Vision statement outlines WHERE you
want to be. Communicates both the
purpose and values of your business.
Answer It answers the question, “What do
we do? What makes us
different?”
It answers the question, “Where do we
aim to be?”
Time A mission statement talks about
the present leading to its future.
A vision statement talks about your
future.
Change
Your mission statement may Vision may not change.

14. VISION
oPeople: Be a great place to work where people are inspired to
be the best they can be.
oProductivity: Be a highly effective, and fast-moving
organization.
oPortfolio: Bring to the world a portfolio of quality beverage
brands that anticipate and satisfy people's desires and needs.
oProfit: Maximize long-term profit.
Vision

15. o To refresh the world in body, mind and spirit
o To inspire moments of optimism through our
brands and our actions
o To create value and make a difference
everywhere we engage.
Mission

16. oCoca-Cola’s first objective is to maximize
share owner value over time.
oMaximize long-term cash flow.
oTo ensure the strongest and most efficient
production, distribution, and marketing
systems possible.
Coca-Cola’s Objectives

17. oDifferentiated Marketing
oConsumer connecting advertisements
oAvailability in every local market
Strategies
oCustomer satisfaction
oReasonably priced

18. Our mission is to be the world's premier
consumer products company focused on
convenient foods and beverages.

19. We seek to produce financial rewards to
our investors as we provide
opportunities for growth and
enrichment to our employees

22. Comparison b/w Coke vs. Pepsi
cola
35%
thumsu
p
20%
pepsi
45%
mazza
80%
slice
20%
fanta
75%
mirinda
25%