The document discusses MAANZ International, a nonprofit marketing institute led by CEO Brian Monger. It focuses on developing organizational strategy through mission, vision, and core value statements. Specifically, it provides three key points: 1) MAANZ International offers professional memberships, marketing courses, and publications to support marketers; 2) Strategy development should begin with a clear mission and vision, though many organizations' statements lack inspiration; 3) Core values reflect an organization's deeply held principles and need to be stated inspirationally.