Presented by Mad*Pow Experience Strategist, Liz Possee Corthell. When the future is uncertain, how can organizations design and innovate boldly but responsibly? Futures thinking is an approach to strategic design that considers what is likely to change and what is likely to stay the same in the future, as a means to be more reflective in strategic planning. Considered by some to be more of an art, and by others to be a science, futures thinking gives us a framework to talk about our current world, and how the world may look in the future. To quote futurist Dr. Sohail Inayatullah, “With futures thinking, we use the future to change the present. “ In this webinar, you’ll learn that futures thinking is not an effort to predict the future, but rather a means to illuminate unexpected implications of present-day issues that empower individuals and organizations to actively design desirable futures. The emphasis isn’t on what will happen, but on what could happen, given various observed drivers. It’s a way of gaining new perspectives and context for present-day decisions, as well as for navigating the dilemma at the heart of all strategic thinking: the future can’t be predicted, yet we have to make choices based on what is to come. This presentation will include a few tools you can start using right away, as well as a few activities to get us thinking about the future.

1. Intro to Futures Thinking and
Strategic Foresight
We’ll be getting started in just a few minutes…

2. Quick Intro
Liz Possee Corthell
Experience Strategist – Mad*Pow
She/her/hers

3. We leverage strategic design
and the psychology of motivation
to create innovative experiences
and compelling digital solutions
that are good for people
and good for business.

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DESIGNING THE FUTURE NOW:
EXPERIENCE
INNOVATION
BEHAVIOR
CHANGE DESIGN
Strategic vision
grounded in actionable
research insight
Leveraging psychology
to shift behaviors into
new patterns
DIGITAL
SOLUTIONS
Continuous delivery
on digital customer
expectation

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We will be presenting for approximately
45 minutes, and then we will spend 10
minutes answering your questions.
Please enter your questions into the
question box.
If we run out of time, you can email us
directly.

6. FUTURES THINKING // INTRO

9. The Futures Cone

10. FUTURES THINKING // BENEFITS

13. Adapted from IFTF

14. FUTURES THINKING //
CHALLENGE THE “USED FUTURE”

15. From dpfast on Deviant Art

19. FUTURES THINKING //
ASKING THE RIGHT QUESTIONS

20. The past
What is the history?

21. The near future
What are the current forecasts and trends?

22. Our assumptions
What assumptions have we made as a team?

23. The alternative futures
Based on those assumptions, create different
future scenarios

24. Our goals
Of those future scenarios, which is the
preferred future?

25. Our path forward
How do we get there?

26. FUTURES THINKING //
IN ACTION

27. The past
What is the history?

28. The near future
What are the current forecasts and trends?

29. Our assumptions
What assumptions have we made as a team?

30. The alternative futures
Based on those assumptions, create different
future scenarios

31. Our goals
Of those future scenarios, which is the
preferred future?

32. Our path forward
How do we get there?

33. FUTURES THINKING //
VISIONS OF THE FUTURE

38. For there is always light
If only we’re brave enough to see it
If only we’re brave enough to be it
- Amanda Gorman, “The Hill We Climb”

39. Questions?
Let’s continue the conversation!
@lcorthell@madpow.net
https://www.linkedin.com/in/lcorthell
@l_corthell

40. Thank you!