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The Marketing Environment

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Mehmet Cihangir
Mehmet Cihangir

The document discusses the marketing environment and challenges faced by McDonald's. It describes McDonald's initiatives to address shifting consumer lifestyles by focusing on consistent products and reliable service while also offering upscale options like McCafe. McDonald's introduced healthier options by eliminating supersized items and adding active meal options for adults. The document provides an overview of the internal and external factors in a company's micro and macro marketing environment.

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The Marketing Environment Chapter 3
Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Case Study McDonald’s – Challenges and Reactions ,[object Object],[object Object],[object Object],[object Object]
The Marketing Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Understand environmental factors
[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
[object Object],[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
The Macroenvironment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Macroenvironmental Forces Goal 1: Describe environmental factors
Demographic Environment ,[object Object],[object Object],Goal 2: Learn how demographic & economic factors affect marketing
[object Object],[object Object],Demographic Environment Goal 2: Learn how demographic & economic factors affect marketing
[object Object],[object Object],[object Object],[object Object],Demographic Environment Baby Boomers Generation X Generation Y Key Generations Goal 2: Learn how demographic & economic factors affect marketing
[object Object],[object Object],[object Object],[object Object],[object Object],Demographic Environment Baby Boomers Generation X Generation Y Key Generations Goal 2: Learn how demographic & economic factors affect marketing
[object Object],[object Object],[object Object],[object Object],Demographic Environment Baby Boomers Generation X Generation Y Key Generations Goal 2: Learn how demographic & economic factors affect marketing
Natural Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Identify trends in natural and technological environments
Technological Environment ,[object Object],[object Object],Goal 3: Identify trends in natural and technological environments
Political Environment ,[object Object],[object Object],[object Object],[object Object],Goal 4: Explore political and cultural environments
Cause-Related Marketing ,[object Object],[object Object],[object Object],[object Object],Goal 4: Explore political and cultural environments
Cultural Environment ,[object Object],Goal 4: Explore political and cultural environments
Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cultural Environment Includes people’s views of… Goal 4: Explore political and cultural environments
Responding to the Marketing Environment ,[object Object],Goal 5: Realize how companies react to the marketing environment

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