Vision and mission statements are the marketing tools that help an organization grow by aiming at where they are heading, and answering what the organization's culture and values are. They are the most helpful in small-scale organizations but also benefit large and medium scaled organizations. Vision statements and mission statements are always placed together but are different from one another. They both are created for different purposes. We have previously seen how a vision statement helps in looking forwards to where an organization wants to reach whereas; a mission statement clarifies what an organization wants to do now.

1. Vision and Mission
Difference in Agile

3. Vision and mission statements are the marketing tools that help an organization
grow by aiming at where they are heading, and answering what the organization's
culture and values are. They are the most helpful in small-scale organizations but
also benefit large and medium scaled organizations. Vision statements and mission
statements are always placed together but are different from one another. They
both are created for different purposes. We have previously seen how a vision
statement helps in looking forwards to where an organization wants to reach
whereas; a mission statement clarifies what an organization wants to do now.
But many get confused with vision and mission statement considering them as one,
reasoning that the statement seems similar to their ears. Being very
precise agile understands the concept in depth so that they should utilize it to the
fullest. So today, we will discuss in detail the differences they both have.

5. Differences in Vision Statement and Mission Statement
Definition:
Vision Statement- The vision statement of a company is a short
statement that defines the organization's long-term goals including its
core values. It is like a guide that motivates and inspires the employees
of the organization for achieving greater goals.
Mission Statement- The mission statement of a company is a brief phrase
that states what the organization does, how they do it, and even
sometimes it mentions the reason why they do it. It also includes the
company’s basic values and goals. It is generally written for the
organization’s customers, investors, and employees.
Timeframe: This is one of the basic and main differences in both
statements.

6. Vision Statement- The timeframe of a vision statement is mostly created to present
what the organization is trying to reach for in the future. It states what the
organization is trying to build up in the future and where they see it in the long run.
In short, it represents the organization's future goals.
Mission Statement-The timeframe of a mission statement is building in the present
to reach their future goals. In short, the mission statement represents the
organization's present state.
Audience: The audience for both statements also varies as these two statements
are two different things.
Vision Statement- It is directed mostly toward the employees of the organization so
that employees can be guided, motivated, and inspired toward organization goals.

7. Mission Statement- These statements are directed mostly towards consumers and
investors of the organization giving the basic idea about what the organization's
personality is and what are their core values. But the mission statement can also be
directed towards employees by driving company policies.
Function: As we can see from the definition the purpose or function of both the vision
and mission statement are different.
Vision Statement- It gives a picture of where the organization sees it after some years
and inspires the employees to work towards it. It gives the motive and makes
employees understand why they work in that organization.
Mission Statement- It provides the understanding of why an organization is formed, its
prime function, along with the key measure and directions the organization needs to
follow for success.

8. Change: Many times organizations tempt to make a change in statements or
completely renew them. Should we go with the change or not?
Vision Statement- Being a foundation of an organization even if it’s tempting,
change should be avoided. In a vision statement, change can be done but try to
keep it minimal. Change should not include a complete statement change.
Mission Statement- Try to avoid the change but still in the mission statement change
can be done, while doing so remember to keep the tie with core values, vision, and
customer needs.
Questions Included while Developing: During the development of these
statements it is necessary to keep in check the answers to some questions. This
question varies for both the vision and mission statement. These are explained
below.

9. Must Include Brand Persona
A mission statement is a way of representing your organization, its personality, and
standing out points from your competitor organizations. Instead of being too
impersonal and stuffy the better way is to showcase yourselves as casual, and
conversational. This will create a rapport with the audience and bring comfort to your
organization and your customers.
Longevity
When it comes to an organization’s mission statement, it should be long lug and
lasting up to the changing directions of an organization. Continuity is an important
aspect when you are aiming for the brand image. It’s okay to change the mission
statement but plan to have changes as minimal as possible. Make the mission
statement resilient and broad enough so that it may sustain and embrace the
change.

10. Vision Statement-
o Where do we want to go further?
o When do we want to reach those goals?
o How do we want to do it for reaching those goals?
Mission Statement-
o What do we do in present?
o For whom do we do it?
o Why do we do it?
o What are the benefits of doing it?
From the above discussion and differences, we can see that the vision
statement and mission statement in agile are two different things and both are the
foundation and an important aspect of the organization.
By understanding the concept of a vision statement and mission statement in depth
any organization can bring it to good use and can achieve half of their job of
motivating, and inspiring their clients, investors, and employees by making them
understand what the organization values the most and where they see themselves
in the future.

11. About Advance Agility
We, at Advance Agility, are the new-age Agile Coaching, Consulting and IT services company.
We enable end-to-end Digital Transformation. Agile execution is integral to our being. We are
doing SAFe implementation with small, medium and large organization across the globe. Our
vision is to be the leading Agile execution player globally. To keep adding value at every
process stage. We are on a mission to empower our clients, move from concept to cash in the
shortest sustainable lead time by adopting human centric approach to business agility.
Embracing the change is in our DNA. Things that keep us apart are Quicker and Seamless
execution with End-to-end gamut of services. Our Global presence and Stellar Track Record
give us an edge over our competitor.
Connect with us at advanceagility.com to learn about SAFe and SAFe Implementation. We
provide various SAFe certification courses along with DevOps, Scrum, Agile Coaching and
more trainings. Write to us a contact@advanceagilty.com for any agile training or consulting
needs. We are always looking for competent agile trainers as well. So if you are a good trainer
or want to become one, do get in touch with us to that we can learn, grow and achieve together.