The document discusses the development of a mission and vision statement for Tramporl, a sandwich maker company. The mission statement aims to make Tramporl a leading brand known for fresh, homemade, quality and affordable sandwiches that provide a healthy, refreshing and satisfying meal. The vision statement envisions delivering fresh sandwiches straight to customers to support a healthy lifestyle affordably and generate value for all stakeholders. The document outlines the techniques used to develop the mission and vision statements, which included identifying the company's goals and values to create inspiring statements.