This document discusses strategic planning for festive events. It covers establishing a project management structure, determining event sites and dates, and risk management. Key points include: - Festive events require clear objectives, organization structure, and tactical plans to achieve goals. - A project management committee oversees the event and includes the organizer, sponsors, and representatives. - Choosing an event site and date considers the target audience, event needs, and marketing strategy. - Risk management plans mitigate risks and legal issues through avoidance, reduction, transference or retention of risks. Contingency plans are made for significant risks.