The five steps to a successful event are: 1. Research - Conduct quantitative and qualitative research to understand the audience and determine event goals and objectives. This includes determining demographics, focus groups, and SWOT analysis. 2. Design - Brainstorm creative event ideas that align with research findings and objectives. Consider input from caterers, marketers, writers and other roles. 3. Planning - Develop the event timing, space requirements, and tempo to coordinate minute-by-minute activities. 4. Coordination - Make decisions for the event by collecting all information and considering pros, cons, financial implications, and ethics. 5. Evaluation - Evaluate the event impact through surveys and observer feedback to improve

1. Five steps to a successful event Event Management

2. I. RESEARCHThe better research you conduct before your event the more likely your event will be successful. Research Techniques: Quantitative: to determine demographics information.

3. Qualitative: to find out information beyond demographic info such as the use of focus groups. Effective Pre-Event Research Findings should : Determine your audience & customize your presentation to their personal communication learning styles.

4. Describe the purpose and importance of research.

5. Explain how the research was collected and describes limitations

6. Reveal key findings

7. Summarize findings to support goals and objectives of the research plan. Five W`s and the h Helps to make the event effective: Why: a series of compelling reasons that confirm the importance of hosting the event. Who: the stakeholders of the event (internal & external)When: Through research evaluation to determine when the event is appropriate to be held. Where: the location of your event, determine if the location that is appropriate for your targeted audience. What: Match the event product to the needs, wants, desires, and expectations of your guest while satisfying the internal requirements of your organization.How: determine your organization resources to produce the maximum benefit for the stakeholders. Best determine through SWOT ANALYSIS.

8. SWOT ANALYSISMajor part of the strategic planning tool during the research phase. The Analysis scans internal and external event environment but can proceed to the next step of analysis of the weakness and provide solutions to improve the event planning process.

9. II. Design BrainstormingMind mapping activitiesCreative ideas to match goals and objectives.This is accomplish through a needs assessments & analysis The assessment enables you to create an event that closely satisfies the stakeholders. Must be accomplished in the research stage.

10. Creativity Influences CatererMarketer WriterEntertainment ManagementGraphic ArtistDecoratorMusical Contractor

11. III. PlanningInvolves the use of:Timing: determine how much time you have to act or react before the big day!Space: refers to both the physical space where the event will be held and the space of time between critical decisions pertaining to the event. Tempo: The process must match frame time

12. IV. Event Coordination Coordinating minute by minute activities of the event is based on decision making. Decision methods: Collecting all information consider the pros & cons of your decisions and who it affects.Consider the financial implication of each decisions. Consider the moral and ethical implications of your decision.Make the decisions and don`t look back.

13. V. Evaluate Written survey

14. A monitor (person who observe the attendees reactions)

15. Telephone survey

16. Mail survey

17. Do a pre- and post event evaluation to find out attendees opinion before and after the attendance of the event. In summaryThe five step process is a framework for every effective event. The event process cannot be complete of be totally effective unless each of the five steps are carefully considered. ResearchEvaluation CoordinationPlanning DesignSUCCESSFUL EVENT

18. By: Ranna BernardSource: “Special Event Management , Dr. Joe Goldblatt& John Wiley Suns Inc. 1997