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Event Management
- 2. • “Those routineoccasions set apart from the normal activity of daily life of a group of people” • Event management is the application of project management to the creation and development of festivals, events and conferences.
- 3. Event management involves; •studying the intricacies of the brand • identifying the target audience, • devising the event concept, • planning the logistics • coordinating the technical aspects before actually launching the event. Post‐event analysis and ensuring a return on investment have become significant drivers for the event industry
- 4. • Person whoplans and executes the event. • Often behind‐the‐scenes running the event. • It is a multi‐dimensional profession. • involved in planning and execution of the event, • brand building, marketing and communication strategy. • Expert at the creative, technical and logistical elements that help an event succeed. • This includes event design, audio‐visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service.
- 6. • LEISURE EVENTS •CULTURAL EVENTS • PERSONAL EVENTS • ORGANIZATIONAL EVENTS
- 8. • Natural events(Wedding) • Victorian period • Advent of technological skills • Greek roman gladiatorial games
- 9. • UNIQUENESS • PERISHABILITY •INTANGIBILITY • RITUAL AND CEREMONY • AMBIENCE AND SERVICE • PERSONAL CONTACT AND INTERACTION • LABOR INTENSIVENESS • FIXED TIME SCALE
- 10. DATA COLLECTION • ABOUTSIGNIFICANCE OF EVENTS • PLANNING FACILITY AND SERVICE • DEMAND FORCASTING
- 11. • Analytical/Critical thinkingand problem solving • Client/Customer service orientation • Good negotiation skills • Ability to work under pressure and meet deadlines • Teamwork, facilitation and co‐operation • Planning, co‐ordination and organisation • Good networking skills
- 12. • SOCIAL NEEDS •ECONOMIC • ORGANIZATIONAL • POLITICAL • STATUS • PHILANTHROPIC • CHARITABLE
- 13. • CURRENT • FUTURE •LATENT • SUPRESSED
- 15. • VIP events •Launches • Corporate hospitality activities
- 16. • National Govtdepartments – tourism • NTO • EDUCATION INSTITUTIONS • REGIONAL TOURIST OFFICES
- 17. • INTER LINKEDACTIVITIES • ENTERTAINMENT • REFRESHMENT • EQUIPMENT • PRODUCTION • DISTRIBUTION • VENUE & SERVICES
- 18. • EVENT MANAGEMENTCO., • PROCUCTION CO., • EVENT CATERING • PARTY PLANNERS • EXHIBITION CONTRACTORS • TECHNICAL ADVICE & MULTIMEDIA CO.,
- 20. • COMMITMENT • WORK •EFFORT
- 21. • Making astart • Getting organized • Event feasibility • Screening process • Progressing idea
- 22. • What kindof activity • Who will do tha (Individual vs Professional) • Objectives personal leisure cultural organizational
- 23. Organize the organizers Agroup (Existing group) Advisors Committee of 6 people President Operations officer Finance Marketing Health, safety & legalities officer
- 24. • Technology andsyastem F • Ecconomic F • Legal F • Operational F • Schedule F • Market F • Resource F • Cultural F
- 25. COST BENEFIT ANALISIS •Generating budget • Estimating cost • Controlling blow outs • Finding extra finance
- 26. • Marketing screen •Operations screen • Financial screen
- 29. 1 Objectives andgetting started 2 Planning ‐ operational ‐ finacial ‐ marketing 3 Organizing & preparing event 4 Implementing 5 Divestment
- 30. • Primary objective •Detailed aims Keep in mind the following • Environment • Stakeholders • Circumstances • Potential problems
- 31. Demand & operationalplanning • Age group • Place • Time • resources
- 32.
- 33. Marketing plan • Reasearch •Internal & external marketing • Public relations
- 34. 3 Organizing &preparing event 4 Implementing 5 Divestment
- 35. • Acivities • Tiketing •Enquiry • Preparation • deadlines
- 36. • Key activities •ceremonies
- 37. • Collection &analysis of data • Post event marketing evaluation & feedback
- 39. • Venue finding •Event logistics & supply
- 40. • Location (shortlist them) • It must satisfy event requirements • First impression is vip • Idea of food • Licence • Insurance • booking
- 41. • Supply • Transportation •Distribution
- 42. • Catering • Drinkservices • Backdrop & staging • Lightening • Sound & communication • Amenities & cleaning • Creating ambience
- 45. • PRIMARY MARKET •SECONDARY MARKET • MARKET SEGMENTATION
- 46. • By meansof media • By opinion leaders • Lead‐time • Price • Access factors • Familiarity • Personal enjoyment
- 47. AIDA principle • Attention •Interest • Desire • Action
- 48. • Objectives • Systematicmarketing planning • Organizing • Implementing • Divestment (closedown)
- 49. 1. Statement ofobjectives 2. Analysis of environment, competitiors, similar events 3. Summary of event products and services 4. Overview of target market 5. Marketing budget 6. Promotion. Public relation & ads (schedule)