1st Sem BCA Banglore University

1. Unit 1
Introduction to Event Management

2. Introduction
• Event management is the application of project management to the
creation acquiring development of large scale events such as festivals,
conferences, ceremonies, formal parties, concerts or conventions.
• The process of planning and co-ordinating the event is usually
referred to as event planning and can include budgeting, scheduling
site selection, acquiring necessary permits, co-ordinating
transportation and parking, arranging for speakers or entertainers,
arranging décor, event security, catering and emergency plans.

3. Event
• An event can be described as a public assembly for the purpose of
celebration, education, marketing or re union.
• Events can be classified on the basis of their size, type and context.

4. Definition of an Event
• According to Philip Kotler, Events are defined as occurrences designed
to communicate particular messages to target audience

5. Categories of Event
• Political Events-Victory Speech
• Social Events-Weddings, Anniversaries, Death, Communions
• Entertainment Events- Award Functions in TV Channels
• Awareness Events- Go Green Events
• Crafts and Creativity-Events hosted by Chitrakala Parishat
• Sports Event- World Cup, IPL
• Educative/ Academic Events-Freshers Day
• Corporate Events-Promotion, Transfer, Retirement
• International Events-FIFA World Cup
• Promotional Events-Product/ Service Promotion

6. Importance of Conducting Events
• Observable Occurrence
• Achieve Certain Goals
• Experiential Marketing
• Objective-Oriented
• Avenue for effective Interaction
• Helps to develop team spirit
• Helps to develop corporate image of an organization
• Encourages and develops creativity in managers

7. Importance of Event Management
• Develops the theme of an event
• Provides career opportunities
a. Operations and Logistics Manager
b. Entertainment Managers
c. Event Co-Ordinator
d. Event Designer
e. Security co-ordinator

8. • Develops Leadership qualities
• Develops team spirit
• Enhances Corporate Image
• Encourages Creativity
• Ensures safety and security

9. Meaning of Event Management
• It is the process of analysing, planning, marketing, producing and
evaluating an event. It is a different way of promoting a product,
service or an Idea.

10. Need for Event Management
• Needed Everywhere
• Teamwork
• Creative thinking
• Strong Leadership
• Get a head start
• Get involved

11. Characteristics of Event Management
• Creative Process
• Objective Slanting
• Effective Leadership
• Successful Promotion
• Planning and Control
a. Develop a mission statement
b. Establishing Objectives
c. Preparation of event proposal
d. Evaluating the performance of the event
e. Taking corrective measures for the future event
• Need to be professionalism

12. Analysis of Events
• Post hoc analysis
• What if Analysis

13. Post Hoc Analysis
• What happened
• Why it happened
• What it means to your field

14. What-if Analysis
• Why?
a. Objectives
What?
• Plans and Strategies for organizing the event
• Agenda
• Budget
• Food and Beverages
• Resource Person
• Organizers
• Sponsors
• Media
• Entry Fees
• Promotional Campaig

15. When?
• Selecting Date and Time
• No clash with the other events
• Keep climatic conditions in mind before organizing an event

16. Scope of Event Management
• Corporate
• National or local Government
• Charity or Voluntary Events
• Event Venues

17. Classification of Events
• Social/Life Cycle Events
Birthday Parties
Hen/Stag Party
Graduation Day
Bachelor’s Party
Engagement
Wedding
Anniversary
Retirement Day
Funera;

18. Education and Career Events
• Education Fair
• Job Fair
• Workshop
• Seminar
• Debate
• Contest
• Competition

19. Sports Events
• Olympics
• World Cups
• Marathons
• Wrestling Matches, etc

20. Entertainment Events
• Concerts
• Fairs
• Festivals
• Fashion Shows
• Award Functions
• Celebrity Nights
• Beauty Peagents

21. Political Events
• Political Procession
• Demonstration
• Rally
• Political Functions

22. Corporate Events
• MICE Events
• Meetings
• Incentives
• Conferences
• Exhibitions

23. Religious Events
• Religious festivals/fairs
• Religious Procession
• Katha
• Pravachan
• Diwali fair
• Dussehra Fair, etc

24. Fund Raising/Cause Related Events
• Auctions
• Celebrity Events for Service or Charity Motto

25. Corporate Events
• They are an effective way for companies to engage with employees or
customers. A corporate event is one that is sponsored by a company
and focuses on employees or clients.

26. REASONS FOR CONDUCTING CORPORATE
EVENTS
• To educate staff or members of the public regarding various concepts
promoted by the Organization
• To motivate employees by rewarding them for their work
• To celebrate various company milestones along with clients,
employees or both.
• To marks a significant organizational change within the company
• To encourage collaboration and networking among different entities.

27. Types of Corporate Events
• Seminars and Conferences
• Objective:
a. To provide guests with new and relevant information about the
industry and the company
b. Seminars will be often of Shorter duration with limited number of
speakers.
c. Conferences will be of longer duration with multiple sessions and
more number of speakers usually held at hotels.

28. Trade Shows
• Workshops
• Programmes
• Exhibitions and Expos
• Incentive Programs
• Executive Retreats

29. Golf Events
• Favourite sport of Many organizations
• It is also called popularly as sport of Business
• The main objective is to build good bond and relationships between
the guests

30. Appreciation Events
• It allows hosts to spend some quality time with clients or employees
• The purpose is to bring people together and discuss new Business
Opportunities.
• It allows new companies to display the companies culture in a more
favourable light.

31. Company Milestone Events
• Success of the Business
• Business Expansion