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A One Hour Seminar-Workshop by
           Seminar-
RUBEN B. LICERA JR.
ruben@rubenlicera.com
www.twitter.com/rubenlicera
                                 www.rubenlicera.com
www.rubenlicera.com
Agenda
• Understand the basics of the events
  management flow
• Events management cycle
• The importance of hierarchy and
  structure
• Importance of Steering Group and the
  committees.
• Events Plotting and Management




    www.rubenlicera.com
"There are two primary choices in life: to
accept conditions as they exist, or
accept the responsibility
for changing them."
                              - Denis Waitley




                      www.rubenlicera.com
Community Dynamics




SOURCE: http://satishkberi.blogspot.com/2011/07/professional-approach-to-event.html

                                                    www.rubenlicera.com
www.rubenlicera.com
BASIC EVENTS PROCESS

                                                                  PLANNING




                                       CLOSING                                           MANAGING




                                                OPERATING                         MARKETING




SOURCE: http://satishkberi.blogspot.com/2011/07/professional-approach-to-event.html

                                                     www.rubenlicera.com
• Create a comprehensive task list
PLANNING   • Develop the concept, ideas, design
             creatively
           • Prepare a clear event brief and learn
             how to budget
           • Identify relevant key players & plan a
             quality program




                 www.rubenlicera.com
www.rubenlicera.com
• Determine the administration needs
MANAGING   • Draw up useful project plans and
             checklists
           • Establish efficient communications with
             the key players
           • Prepare a contingency plan




                www.rubenlicera.com
• Devise a comprehensive publicity plan
MARKETING     to market the event, covering:
              Advertising,       Relations,
              Advertising Public Relations Branding
            • Identify the appropriate media
            • Develop suitable collaterals for the event




                  www.rubenlicera.com
• Find out how to do staffing for your
              event and delegate task
OPERATING
            • Determine the most suitable method of
              onsite billing
            • Handling delegates with care
            • Learn the essential ethics and etiquette
              in event management




                  www.rubenlicera.com
• Establish efficient ways to obtain feedback
          • Closing the accounts with ease
CLOSING   • Adopt integrated communications for post-
            event publicity
          • Find out how to conduct helpful post-mortems
          • Impress with your appreciation to key players




               www.rubenlicera.com
BASIC EVENTS PROCESS

                              PLANNING




           CLOSING                              MANAGING


          POST


                 OPERATING               MARKETING


                             DURING

                     www.rubenlicera.com
www.rubenlicera.com
www.rubenlicera.com
PROPOSED STRUCTURE



                       Steering
                      Committee




       Event 1   Event 2      Event 3   Event 4




                 www.rubenlicera.com
THE STRUCTURE




SOURCE: http://www.leoisaac.com/evt/top549.htm
                                                 www.rubenlicera.com
www.rubenlicera.com
STEERING COMMITTEE
                STEERING Group
                events that involve partnership working
                and funds are usually overseen by a
                'Steering Group' often made up of
                representatives of various partners.
                This group is responsible for giving advice
                and general direction to the event and for
                ensuring that the interests of all funders are
                appropriately delivered.




              www.rubenlicera.com
STEERING COMMITTEE
                SUB-GROUPS or
                COMMITTEES
                SUB-GROUPS/COMMITTEES are created to
                address and effectively manage certain
                issues/areas as seen necessary by the
                steering committee.




              www.rubenlicera.com
PROPOSED STRUCTURE
                                            Steering
                                           Committee



                                           Executive
                                           Producer



               Program              Venue         Logistics &   Marketing   Hospitality
               Director             Director      Equipment      Director    Director




   BackStage    Stage     Booth




   Committee
   Vice Head



   Committee
   Secretary



                           www.rubenlicera.com
COMMITTEES




                 the committee is
                 a group of people who take on the
                 responsibility of managing a community
                 group, voluntary organisation, charity, trust
                 or social enterprise.
             www.rubenlicera.com
COMMITTEES




 The Dynamics
Committees are normally made up of
several individuals, and should meet
regularly to make decisions about the
direction of the organization or group. The
committee is responsible for making sure
that the organization sticks to its aims and
objectives
                             www.rubenlicera.com
COMMITTEES
               Shared Values of a
               Committed Committee
               Team Member
                •Having a shared sense of purpose (following aims &
                objectives)
                •Providing direction and leadership
                •Taking collective responsibility
                •Dealing with compliance issues (e.g. Registered
                Charities must follow Charity Law requirements)
                •Being accountable to stakeholders (e.g. members,
                funders, service users, the wider community)



             www.rubenlicera.com
COMMITTEES
               The GOOD Committee
               •Commits to preparing for and attending meetings
               •Has a good understanding of the organization,
               what it does and how it does it
               •Is not afraid to ask questions
               •Agrees to stick to the majority decision
               •Supports fellow committee members and staff
               •Acts as an advocate for the organization




             www.rubenlicera.com
"Each event is as individual as the objectives
it aims to achieve - and the people that
deliver it."
        - Event Management, A Practical Guide
     www.rubenlicera.com
www.rubenlicera.com
REFERENCES
             •   http://www.seeklearning.com.au
             •   http://www.cvsfife.org
             •   http://www.gdc.wa.gov.au
             •   http://learning.sg.jobsdb.com
             •   http://www.leoisaac.com
             •   http://archive.excellencegateway.org.uk
             •   http://toolboxes.flexiblelearning.net.au
             •   http://www.aeaclubs.org
             •   http://syn.org.au
             •   wow.daysend.ca



                   www.rubenlicera.com
the speaker   RUBEN B. LICERA, JR.
                                  Certified Inbound Marketing Professional
                                  and Educator (IM University)


                                  Certified SEO Professional
                                  (ExpertRating.com)

                                  Philippine Representative for IntFair XVII
                                  Online Promotions Certification
                                  (Rotterdam, Netherlands)

                                  Managing Director
                                  RLCOMM International


                                  Director for Possibilities
                                  Outsourcing Solutions International


                                  Public Relations and Marketing Officer
                                  Bluewater Resorts

                                  Business Dev’t Specialist (Advertising & Promotions)
                                  Cebu Furniture Industries Foundation

                 www.rubenlicera.com
This presentation is prepared by RUBEN B LICERA JR fort RLCOMM INTERNATIONAL
The contents of this document are confidential to the client and the provider.


For further information on this report and campaign please contact:


RUBEN B. LICERA, JR.
Managing Director



RLCOMM INTERNATIONAL
1810 Berkeley Street
Mandaue Prime Homes
North Road, Jagobiao, Mandaue City,
6014 Cebu, PHILIPPINES

Phone: +63 32 236 1048
email: info@rlcomm.org
website: www.rlcomm.org (under development)
Skype: rlcomm.online
Twitter: www.twitter.com/rlcommorg
                         rlcommorg
Youtube: www.youtube.com/rlcommtv
                             rlcommtv
Facebook: www.facebook.com/rlcommorg
                                rlcommorg




                             www.rubenlicera.com

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Effective Events Management for Non Profit (NGO)

  • 1. A One Hour Seminar-Workshop by Seminar- RUBEN B. LICERA JR. ruben@rubenlicera.com www.twitter.com/rubenlicera www.rubenlicera.com
  • 3. Agenda • Understand the basics of the events management flow • Events management cycle • The importance of hierarchy and structure • Importance of Steering Group and the committees. • Events Plotting and Management www.rubenlicera.com
  • 4. "There are two primary choices in life: to accept conditions as they exist, or accept the responsibility for changing them." - Denis Waitley www.rubenlicera.com
  • 7. BASIC EVENTS PROCESS PLANNING CLOSING MANAGING OPERATING MARKETING SOURCE: http://satishkberi.blogspot.com/2011/07/professional-approach-to-event.html www.rubenlicera.com
  • 8. • Create a comprehensive task list PLANNING • Develop the concept, ideas, design creatively • Prepare a clear event brief and learn how to budget • Identify relevant key players & plan a quality program www.rubenlicera.com
  • 10. • Determine the administration needs MANAGING • Draw up useful project plans and checklists • Establish efficient communications with the key players • Prepare a contingency plan www.rubenlicera.com
  • 11. • Devise a comprehensive publicity plan MARKETING to market the event, covering: Advertising, Relations, Advertising Public Relations Branding • Identify the appropriate media • Develop suitable collaterals for the event www.rubenlicera.com
  • 12. • Find out how to do staffing for your event and delegate task OPERATING • Determine the most suitable method of onsite billing • Handling delegates with care • Learn the essential ethics and etiquette in event management www.rubenlicera.com
  • 13. • Establish efficient ways to obtain feedback • Closing the accounts with ease CLOSING • Adopt integrated communications for post- event publicity • Find out how to conduct helpful post-mortems • Impress with your appreciation to key players www.rubenlicera.com
  • 14. BASIC EVENTS PROCESS PLANNING CLOSING MANAGING POST OPERATING MARKETING DURING www.rubenlicera.com
  • 17. PROPOSED STRUCTURE Steering Committee Event 1 Event 2 Event 3 Event 4 www.rubenlicera.com
  • 20. STEERING COMMITTEE STEERING Group events that involve partnership working and funds are usually overseen by a 'Steering Group' often made up of representatives of various partners. This group is responsible for giving advice and general direction to the event and for ensuring that the interests of all funders are appropriately delivered. www.rubenlicera.com
  • 21. STEERING COMMITTEE SUB-GROUPS or COMMITTEES SUB-GROUPS/COMMITTEES are created to address and effectively manage certain issues/areas as seen necessary by the steering committee. www.rubenlicera.com
  • 22. PROPOSED STRUCTURE Steering Committee Executive Producer Program Venue Logistics & Marketing Hospitality Director Director Equipment Director Director BackStage Stage Booth Committee Vice Head Committee Secretary www.rubenlicera.com
  • 23. COMMITTEES the committee is a group of people who take on the responsibility of managing a community group, voluntary organisation, charity, trust or social enterprise. www.rubenlicera.com
  • 24. COMMITTEES The Dynamics Committees are normally made up of several individuals, and should meet regularly to make decisions about the direction of the organization or group. The committee is responsible for making sure that the organization sticks to its aims and objectives www.rubenlicera.com
  • 25. COMMITTEES Shared Values of a Committed Committee Team Member •Having a shared sense of purpose (following aims & objectives) •Providing direction and leadership •Taking collective responsibility •Dealing with compliance issues (e.g. Registered Charities must follow Charity Law requirements) •Being accountable to stakeholders (e.g. members, funders, service users, the wider community) www.rubenlicera.com
  • 26. COMMITTEES The GOOD Committee •Commits to preparing for and attending meetings •Has a good understanding of the organization, what it does and how it does it •Is not afraid to ask questions •Agrees to stick to the majority decision •Supports fellow committee members and staff •Acts as an advocate for the organization www.rubenlicera.com
  • 27. "Each event is as individual as the objectives it aims to achieve - and the people that deliver it." - Event Management, A Practical Guide www.rubenlicera.com
  • 29. REFERENCES • http://www.seeklearning.com.au • http://www.cvsfife.org • http://www.gdc.wa.gov.au • http://learning.sg.jobsdb.com • http://www.leoisaac.com • http://archive.excellencegateway.org.uk • http://toolboxes.flexiblelearning.net.au • http://www.aeaclubs.org • http://syn.org.au • wow.daysend.ca www.rubenlicera.com
  • 30. the speaker RUBEN B. LICERA, JR. Certified Inbound Marketing Professional and Educator (IM University) Certified SEO Professional (ExpertRating.com) Philippine Representative for IntFair XVII Online Promotions Certification (Rotterdam, Netherlands) Managing Director RLCOMM International Director for Possibilities Outsourcing Solutions International Public Relations and Marketing Officer Bluewater Resorts Business Dev’t Specialist (Advertising & Promotions) Cebu Furniture Industries Foundation www.rubenlicera.com
  • 31. This presentation is prepared by RUBEN B LICERA JR fort RLCOMM INTERNATIONAL The contents of this document are confidential to the client and the provider. For further information on this report and campaign please contact: RUBEN B. LICERA, JR. Managing Director RLCOMM INTERNATIONAL 1810 Berkeley Street Mandaue Prime Homes North Road, Jagobiao, Mandaue City, 6014 Cebu, PHILIPPINES Phone: +63 32 236 1048 email: info@rlcomm.org website: www.rlcomm.org (under development) Skype: rlcomm.online Twitter: www.twitter.com/rlcommorg rlcommorg Youtube: www.youtube.com/rlcommtv rlcommtv Facebook: www.facebook.com/rlcommorg rlcommorg www.rubenlicera.com