This document discusses emergency preparedness and risk management for event planners. It defines event risk as anything that could negatively impact an event's outcome. It identifies common risk types and discusses who is responsible for managing risk. The document outlines four risk management strategies - avoid, reduce, retain, transfer. It provides examples of risk reduction strategies like compliance documents and insurance. The document concludes by discussing developing a risk assessment and action plan to address risks.
RESEARCH AND EVALUATION APPROACHES
Objectives
Recognise the importance of integrating a research and evaluation component in event management.
Understand the different characteristics of impacts in doing an event impact evaluation
Objectives
Understand the stages of the event evaluation process
Describe common research methods and tools used for evaluating events.
Describe the evaluation of the different factors that are part of tourism event.
RESEARCH AND EVALUATION APPROACHES TECHNIQUES
Can be carried out on events, prior to, during and after the event.
Important to determine whether an event’s objectives have been reached, and give valuable input to make any necessary amendments to an ongoing event or future ones.
IMPORTANCE OF RESEARCH AND EVALAUTION
EVENTS MAY OR MAY NOT BE RESEARCHED- if they are, this may yield only partial bits of information.- the event organiser or client may lack a research culture or determine it is better to allocate resources elsewhere.- Not establishing a research agenda can leave outcome gaps and inability to reply specifically to criticism or queries from the client, media, community or other government entities.
IMPORTANCE OF RESEARCH AND EVALAUTION
EVENTS MAY OR MAY NOT BE RESEARCHED- Not establishing a research agenda can leave outcome gaps and inability to reply specifically to criticism or queries from the client, media, community or other government entities.
IMPORTANCE OF RESEARCH AND EVALAUTION
Event organiser may conduct research as part of the event brief or as a value-added component.
The research must have the purpose of producing results that are usable.
IMPORTANCE OF RESEARCH AND EVALAUTION
Research on the impacts and effects of the event must be tailored to the specific event. - event tourism evaluation should be focused on the impacts on the destination.- a performer at a series of concerts will judge sales of merchandise, albums or songs from CD purchase or downloads.
IMPORTANCE OF RESEARCH AND EVALAUTION
Evaluation of an event’s sustainability should focus on a holistic or “processual” evaluation at all stages of the event process, not just the outcome. (Clarke, 2004). - evaluation should take place not only when the event commences, but prior to that-during its initial and formative phrases.
IMPACT EVALUATION
Impacts differ depending on the event type, offering varying degrees of economic and social benefits.
In conducting event impact research, the following information should be considered:
Impacts of dynamic
Impacts can snowball
Impacts can be disproportionate
Impacts must be measurable
Impacts are political
Impacts can be benchmarked
Impacts can be long-term
Impacts of dynamic
Impacts of an event held this year may differ in degree the following year.
An event can take some time to plan and stage, and during this impacts could change.
Impacts can snowball
Viewed in isolation, several families leaving a location to escape
The Meeting and Event Planning Certificate Program at California State University, Dominguez Hills offer participants will learn
about career opportunities, and mingle with experts
in all areas of meeting and event planning such as
convention service managers, hotel sales managers,
audio visual equipment providers and production
company representatives.
RESEARCH AND EVALUATION APPROACHES
Objectives
Recognise the importance of integrating a research and evaluation component in event management.
Understand the different characteristics of impacts in doing an event impact evaluation
Objectives
Understand the stages of the event evaluation process
Describe common research methods and tools used for evaluating events.
Describe the evaluation of the different factors that are part of tourism event.
RESEARCH AND EVALUATION APPROACHES TECHNIQUES
Can be carried out on events, prior to, during and after the event.
Important to determine whether an event’s objectives have been reached, and give valuable input to make any necessary amendments to an ongoing event or future ones.
IMPORTANCE OF RESEARCH AND EVALAUTION
EVENTS MAY OR MAY NOT BE RESEARCHED- if they are, this may yield only partial bits of information.- the event organiser or client may lack a research culture or determine it is better to allocate resources elsewhere.- Not establishing a research agenda can leave outcome gaps and inability to reply specifically to criticism or queries from the client, media, community or other government entities.
IMPORTANCE OF RESEARCH AND EVALAUTION
EVENTS MAY OR MAY NOT BE RESEARCHED- Not establishing a research agenda can leave outcome gaps and inability to reply specifically to criticism or queries from the client, media, community or other government entities.
IMPORTANCE OF RESEARCH AND EVALAUTION
Event organiser may conduct research as part of the event brief or as a value-added component.
The research must have the purpose of producing results that are usable.
IMPORTANCE OF RESEARCH AND EVALAUTION
Research on the impacts and effects of the event must be tailored to the specific event. - event tourism evaluation should be focused on the impacts on the destination.- a performer at a series of concerts will judge sales of merchandise, albums or songs from CD purchase or downloads.
IMPORTANCE OF RESEARCH AND EVALAUTION
Evaluation of an event’s sustainability should focus on a holistic or “processual” evaluation at all stages of the event process, not just the outcome. (Clarke, 2004). - evaluation should take place not only when the event commences, but prior to that-during its initial and formative phrases.
IMPACT EVALUATION
Impacts differ depending on the event type, offering varying degrees of economic and social benefits.
In conducting event impact research, the following information should be considered:
Impacts of dynamic
Impacts can snowball
Impacts can be disproportionate
Impacts must be measurable
Impacts are political
Impacts can be benchmarked
Impacts can be long-term
Impacts of dynamic
Impacts of an event held this year may differ in degree the following year.
An event can take some time to plan and stage, and during this impacts could change.
Impacts can snowball
Viewed in isolation, several families leaving a location to escape
The Meeting and Event Planning Certificate Program at California State University, Dominguez Hills offer participants will learn
about career opportunities, and mingle with experts
in all areas of meeting and event planning such as
convention service managers, hotel sales managers,
audio visual equipment providers and production
company representatives.
EVENTS CONCEPT
Stakeholder
From a broad idea that a stakeholder is a person who can affect or will be affected by the event.
The more specific idea that a stakeholder is a person of influence but not directly involved in the work. Clearly, this definition could also include an organisation such as a government.
Getz( 1997) states that stakeholders are those people and groups with a stake in the event and its outcomes, including all groups patrcipating in the event production, sponsors and grant-givers, community representatives and anyone impacted by the event
These stakeholder may include:
Event principal (key person in host organisation or client)
Organising committee
Sponsors, donors
Local community
Local authorities (e.g. Council, emergency services, environmental authority)
Service contractors ( e.g. Staging, cleaning, catering, security)
Suppliers
Performers, entertainers, participants
Spectators, audience
media
Numerous factors need to be considered in developing the event concept
Purpose of the event
Although the purpose is also strongly linked to both the theme and the venue
In some instances defining the purpose is difficult.
An introduction to the application of risk management to events and festivals. there is an accompanying voice frile on soundcloud - the URL is on slide 2
EVENTS CONCEPT
Stakeholder
From a broad idea that a stakeholder is a person who can affect or will be affected by the event.
The more specific idea that a stakeholder is a person of influence but not directly involved in the work. Clearly, this definition could also include an organisation such as a government.
Getz( 1997) states that stakeholders are those people and groups with a stake in the event and its outcomes, including all groups patrcipating in the event production, sponsors and grant-givers, community representatives and anyone impacted by the event
These stakeholder may include:
Event principal (key person in host organisation or client)
Organising committee
Sponsors, donors
Local community
Local authorities (e.g. Council, emergency services, environmental authority)
Service contractors ( e.g. Staging, cleaning, catering, security)
Suppliers
Performers, entertainers, participants
Spectators, audience
media
Numerous factors need to be considered in developing the event concept
Purpose of the event
Although the purpose is also strongly linked to both the theme and the venue
In some instances defining the purpose is difficult.
An introduction to the application of risk management to events and festivals. there is an accompanying voice frile on soundcloud - the URL is on slide 2
Event Risk Management is the primary factor to be considered in organizing an event, including indoor and outdoor event. Risk Management is important in order to avoid waste and losses. This slide share gives you more understanding on what we called as Risk Management, what are the risks involved in event organizing and how we want to avoid or reduce the risks.
C-Suite’s Guide to Enterprise Risk Management and Emerging RisksAronson LLC
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Why do we need risk analysis
Who uses risk management
How is risk management used?
The 7 basic process steps…
Component of risk
Overall categories of risk
5 primary means of risk mgt.
How?
etc.....
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Anya Gordon – Catering & Marketing Director, Irregardless Café & Catering and The Glenwood Club, Raleigh, NC
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1. +
Emergency Preparedness: Risk Management for Events
AENC Event Planners Summit, January 11, 2016
Christy Marcinkowski, CMP
2. +
Goals for Today
Learn what event risk is
Determine who “owns” risk
Learn 4 strategies of risk management
Define, rate and rank some common
risks
Learn how to mitigate risks
Learn the consequences if risk isn’t
properly mitigated
Hands On – Develop a Risk Management
Plan
3. +
What is Event Risk?
Risk is anything or anyone that could
impede, threaten, influence or interfere with
the successful outcome. Risk is the potential
for loss; financially, physically,
psychologically, legally or ethically. (1)
4. +
TYPES of Event Risk?
• Financial
• Legal/Regulatory
• Business
• Strategy
• Reputation
• Market
• Cyber
6. +
Risk Management Strategies
Avoid
Eliminate elements, requirements,
practices, options, adjusting as
needed concept, specs and
procedures.
Reduce
Develop strategies to minimize
potential consequences.
Retain
Planner makes a conscious
decision to accept it and
consequences. Monitor and re-
allocate resources.
Transfer
Shift the responsibility to a third
party through insurance or
waivers
8. +
Assessment Questions
Does this put someone at risk physically or psychologically?
Where might the risk occur?
Under what circumstances?
What is the probability of the circumstance?
Worst-case Scenarios?
Who might the risk harm?
To what degree?
FEMA
9. + Risk Assessment
What are expectations of attendees?
Would the occurrence harm outsiders? To what degree?
Has due diligence been covered?
Do attendees, vendors, staff and planner feel safe?
Has this risk occurred when this event was held in the past?
Has this risk occurred at past events in general?
Assessment Questions
Sources provided at the end of the presentation
10. +
Action Plan to Deal With a Risk
Determine “ownership”
Meet to determine possible
solutions and conduct the risk
assessment
Decide on a course of action
and an action plan
Develop a communications plan
Implement
Evaluate/Assess
11. +
Next Steps – After I Leave Here
Conduct a risk assessment and identify gaps
Develop risk mitigation plans for the highest level risks
Address gaps through company standards
Create or update your existing Meetings Management
Policy
Implement or update your meetings management
technology
13. +
Sources/Resources
Debi Scholar, CMM, CMP, GLP, GTP, CTE, SSGB, CTT, CBST Director,
Managed Meetings Strategies, American Express Meetings and Events
Dr. Linda M. Robson, Assistant Professor, School of Hospitality Management,
Endicott College for PCMA Convening Leaders 2014
FEMA’s Emergency Management Guide for Business & Industry –
www.fema/gov/business/guide/index/shtm
US Environmental Protection Agency Risk Assessment –
http://epa/gov/riskassessment/basicinformation.htm#risk
Barbara B. Oliver, “Swimming With Sharks and Other Perils of Special Events –
http://www.nonprofitrisk.org/library/articles/workplace-safety0502.shtml
http://www.eventeducation.com/risk-management-events.php
Editor's Notes
Discuss
Avoid- bring the risk into an acceptable range and have contingency plans
Retain – If a low probability of occurrence
Reduce – elements necessary for the success of the event (wires, cords, etc..)
Transfer – insurance/waivers of liability