The document discusses stakeholder management in project management, highlighting the importance of identifying stakeholders, understanding their requirements, and developing strategies for engagement. It outlines processes for stakeholder analysis, including the power-interest grid and salience model, to effectively manage expectations and communication. Additionally, it emphasizes the need for continuous monitoring and relationship-building to prevent conflicts and ensure stakeholder satisfaction throughout the project lifecycle.

1. 11-Stakeholder Management
Project Management Training,
Qais Ur Rehman Rasooli, PMP

2. Stakeholders
A stakeholder is an individual, group, or organization who
may affect, be affected by, or perceive itself to be
affected by a decision, activity, or outcome of a project.
~PMBOK 5th Edition

3. Stakeholder Management
Includes processes required to
• Identify all stakeholders( people, groups, or orgs),
• Determine their requirements and expectations,
• Determine their level of influence,
• Incorporate the info into product and project scope,
• Develop appropriate strategies for keep them
engaged during execution and decision making
process,
• Continuous communication with and involvement of
stakeholders, address issues
• Conflict, relationship and expectation management

4. Stakeholder Involvement
Involve your stakeholders
• Identify them all,
• Determine their req,
• Determine their expectations,
• Determine their interest,
• Determine their level of
influence
• Plan how to manage them
• Plan how to communicate
with them
• Manage their expectation ,
influence and engagement,
• Communicate with them,
• Control communication and
stakeholder engagement,

5. 1. Identify Stakeholders,
2. Plan Stakeholder Management
3. Manage Stakeholder Engagement
4. Control Stakeholder Engagement

6. Identify Stakeholders
• Stakeholders may change during the course of the project,
• Identify them with the help of the team
• Seek help from experts,
• Can you name some stakeholders?
• Sponsor, Senior Management, employees, product end
users, SMEs, Vendors, consultants, agencies, financial
institutions

7. Stakeholder Analysis
• Power Interest Grid
Power
Interest
Decision Makers
Closely Manage Expectations
Keep in loop
Keep Satisfied
Keep informed/ConsultMonitor and keep updated

8. Stakeholder Analysis
• Salience Model - developed by Mitchell, Agle, and Wood
Power Legitimacy
Urgency
1
1-Core – (critical/Focused att)
2
34
5 6
7
8
2-Dominant
3-Dependent
4-Dangerous – Engage/Satisfy
5- Latent – No Over-Com
6-Demanding
7-Discretionary
8 - ????

9. Stakeholder Register
• Documents the details of stakeholder for the project
• Will be used to plan stakeholder management

10. 1. Identify Stakeholders,
2. Plan Stakeholder Management
3. Manage Stakeholder Engagement
4. Control Stakeholder Engagement

11. Plan Stakeholder Management
• Stakeholder can be an asset or a problem for the project
• Relationships are built through communicating
Margins and relationships are always decaying
– Mark Horstman ; www.Manager-tools.com
• Plan to communicating with key project stakeholders,
• Invest time in building stakeholder relationships
• What are the key ingredient of a good relationship??
• Let’s discuss several scenarios on Pg 536 of Rita’s

12. Stakeholder Management Plan
Output of Plan Stakeholder management
• Current and desired level of engagement for stakeholders,
• How to engage stakeholder,
• What needs to me distributed to Stakeholders and Why?
• Difference - Communication MP (How) and Stakeholder
management Plan (What & Why).
• Ways to evaluate how the plan is meeting stakeholder
expectations

13. 1. Identify Stakeholders,
2. Plan Stakeholder Management
3. Manage Stakeholder Engagement
4. Control Stakeholder Engagement

14. Manage Stakeholder Engagement
• Helps prevent problems and conflicts
• Works as an early warning sign
• Help stakeholders know their concerns are being
considered and taken seriously
• Expectation – A mental picture of future (example of six-
sigma training)
• Maintain trust, resolve conflicts, foster agreement among
stakeholders
• Results in lesson learned, change requests, updates to
issue log to document stakeholder issues…

15. 1. Identify Stakeholders,
2. Plan Stakeholder Management
3. Manage Stakeholder Engagement
4. Control Stakeholder Engagement

16. Control Stakeholder Engagement
• Monitor stakeholder engagement to make necessary
improvements by refining strategies,
• Use satisfaction survey or discuss with stakeholders for
their level of satisfaction and any constructive changes,
• Another measurable metric, Status reporting
• Communicate and ask for feedback
• Ask follow up questions, invest more time and get detailed
• The focus is to build stronger , honest relationships

17. The Active PMP Learner
For your upcoming projects use the power-interest
grid or the salience model and see how each it
becomes to decide how to communicate with
different stakeholders

18. PM Quote of the day
The key to effective day to day
communications,
“Start with a statement – End with a question”
~Mark Horstman