evaluation

1. EVALUATION
India-Rain Harrison

2. My Irn-Bru Print Advert
The image above is the first draft I created of the Irn-Bru ad we created in class. As you can see, I maintained the
regular colour scheme of the Irn-Bru product; thus being orange and blue. Because of the clothing being worn on the
image, I put an animated version of our decided outfits over the top and edited the opacity of the colours to look more
realistic, yet still hold that animated aspect. Within my print ad, I feature a can of Irn-Bru in the top right corner of the
image which is in keeping with typical Irn-Bru ads as they also include an image of a can of their own product also. I put
the slogan I created at the top of the ad, filling in the white space I had left over and having it stand out against the
page more, however because of the placing of the main image within my ad, the text had to go behind the Irn-Bru cans
that are being held up, it is still readable however as only few letters are covered by the cans. Although, if I ere to
improve this ad, I would make the main traction image slightly smaller and change the text style so none of it would
overlap each other. If I were to recreate this ad, I would make it more like the Irn-Bru ads by moving the main feature
image to the side of the page and using a pun that would describe the image in a relatable, but humourous, way to the
rest of the public who would be reading the ad. I would put it on an orange background to tie in well with the other Irn-
Bru ads and have the text font and colour the same. I would also include the Irn-Bru website and a smaller versions of
the can on the bottom of the page, much like the other ads.

3. ComparisonTo Irn-Bru Advert
You can see differences within my Irn-Bru ad and the official Irn-Bru advert. The colour schemes are in keeping with each
other, however the official Irn-Bru poster is vividly more humourous than my own.You can see within the images also that my
print ad is more colourful than the Irn-Bru ad as their image is black and white where as mine is a range of bright colours that
all stand out against each other. Looking at other examples of Irn-Bru adverts, they’re all a black and white image against an
orang background with a humourous piece of text the the right hand side of the image that ties in the situation seen by the
reader. They also include a can of Irn-Bru at the bottom of the ad, advertising their product further. It is notable by the public
what a stereotypical Irn-Bru ad may look like as they’re all of a similar design; dark images, orange backgrounds, short puns
and a can of Irn-Bru at the bottom of the page with the website underneath. It is arguable that the Irn-Bru ads have taken the
black and white imagery approach as it is seen to stand out more and if someone were to be driving along and saw this ad on
a billboard it is easily identifiable as an Irn-Bru advert.To the right hand side of the ad it is seen to have a very short,
humourous quote, that is in keeping with the picture; “When I whip out my Irn-Bru, the birds are all over me.” this short pun is
seen to be taking a more of a ’man’ humour approach within the advertisement. It is easily identifiable that the image is a
scarecrow and birds are stereotypically scared of them, however the implication within this ad is that the scarecrow “whips
out the Irn-Bru” and birds are instantly attracted to them.This is a metaphor aimed at men who drink Irn-Bru. Most of Irn-
Bru’s audience who buy their product are men, hence the reason for the more masculine humour within their ads. Some Irn-
Bru ads are seen to have taken a more female approach, yet they are still seen as a more masculine ad as the jokes
themselves on the ads are more crude.

4. ComparisonTo Coca Cola Advert
As seen above, we have a print advert by popular fizzy drinks company, Coca Cola.Their branding is common across the
country, making the drink one of the most popular around the world.The company create new marketing ideas as often as
possible, meaning their audience would buy their product more often.They even attracted a new audience with their recent
marketing idea. As you can see, Coca Cola use their own product colours within their ad, with the drink included and their
new advertising technique where they include names on the packaging so people were able to buy their own name on the
bottle or can.This is seen as a good marketing technique as it encouraged people to buy the brand more because of their
name printed on the bottle. Coca Cola also gave options to write into the company and put your own message on the bottle
and have it delivered to said person or event. The slogan “Share a Coke with a friend” is also good marketing s it encourages
people to by someone they know a Coke bottle with their name on, it was proven popular for Birthdays and Christmas. Not
only did Coca Cola use common names when selling their new bottles, but they also used uncommon names, broadening
their audience thus creating more sales as everyone was able to buy their own name. Looking at Irn-Bru print adverts, it is
clear to see that Coca Cola use brighter colours and backdrops on their adverts, almost drawing their audience in because of
the brightness, however Irn-Bru use darker colours as backgrounds and black and white imagery when advertising their
products. Irn-Bru also use one line jokes that some people may find offensive or not funny, where as Coke keep it simple
with a short slogan. However, some people could see this as boring as they have taken a more serious approach to
advertising where as Irn-Bru have taken a more humourous approach with their product.

5. My Irn-Bru Advergame
Within the advergame that I created, I stuck to the original colour scheme of the Irn-Bru
product to keep in with their theme.The game itself isn’t that dissimilar to any other
game, where you have to go through a maze in order to fill a glass with Irn-Bru, however
it is different to the original Irn-Bru games. I felt that I had to keep the original colour
scheme because of the way Irn-Bru hasn’t changed their colour throughout their whole
time of release, I felt if I changed the colours with my game that it wouldn’t tie in well
with the theme of Irn-Bru and if you were to play this game in general, the player
wouldn’t link my game with Irn-Bru as it wouldn’t have the correct colours.The only
difference with my game is that the more apparent colour on the background is a dark
blue rather than the more outstanding colour orange.This is because I wanted to use the
orange, as it is a brighter colour, as the colour used when winning / switching levels
between games, and if the player lost, then it would be blue. I wanted it to fit the mood
when playing.The reason I chose to include the two bottles of Irn-Bru at the side of the
loading screens is because the aim of the game is to fill up a glass of Irn-Bru, but as the
levels proceed, the glass gets larger until finally you are filling up a large Irn-Bru bottle.
Depending on what difficulty you choose to play on, the different mazes will gradually
become more difficult to navigate around.The final few levels will include a timer,
making it that extra bit harder.

6. ComparisonTo Irn-Bru Advergame
The images included in this slide are screenshots taken from an official Irn-Bru advergame taken
from the Irn-Bru webpage: http://www.irn-bru.co.uk/all/bru-land-games. These games are
included within the websites of the products in order to attract a younger audience to their
brand. The game includes the product colour scheme of orange and blue, and even maintains the
Scottish heritage and has the man lifting weights in a quilt and long socks.The game has a
simple START button on the main screen and has a quick instructions screen before the game
begins. It is a simple game that takes little instruction, only needing the left and right arrow keys
on the key board. As seen in the previous slide, my game is little different to the official Irn-Bru
game as they both maintain the same colour schemes and are simple games.The difference
between both games is my backdrop is a lot darker compared to the official Irn-Bru game where
it has a bright background with elements of reality where as mine is just a solid background. The
official Irn-Bru game also has the man as the main attraction to the game as he’s the one lifting
weights, however mine just has an empty glass as the main traction and a droplet of Irn-Bru that
has to be moved to fill the glass.The main aims of the two games are simple and easily
completed. My first level doesn’t have a timer to make it a race against the clock, however the
second level (when completed) will have a timer and a harder maze to go around, thus making
the game a little harder and more entertaining for the audience member playing it.

7. ComparisonTo Coca Cola Advergame
Upon looking at the webpage for Coca Cola, it is notable that they do not have an advergame to
accompany their brand, this could be because they are always advertising onTV so don’t need
to appeal to an audience because people are always seeing some form of advert for them. Also,
during Christmas time, Coca Cola always do a Christmas truck tour where they travel around the
country visiting major cities around the UK.Thousands upon thousands of people attend these
tours as it gets people ready for Christmas, again this is fantastic publicity for Coca Cola because
it attracts more people to the brand and because the trucks have Coca Cola printed on all of the
trucks it is instantly recognized by the public when in a shop or supermarket.

8. My Irn-BruTV Advert
My Irn-Bru adverts, I feel hold the humour that most Irn-Bru adverts also have
as well the regular can of Irn-Bru that people drink to relieve stress. My advert ,
however, isn’t like atypical Irn-Bru ad where the person already has the Irn-Bru,
but someone else gives it to the person in need. The backstory to my advert is
that there is a main character, who we named Ian Bruise, is walking down his
school corridor to a boring class that is taking place and is wanting to lighten up
the mood by giving his teacher an Irn-Bru and the rest of his classmates. As he
is seen as a popular guy at school, he sees other teachers and students in the
corridor on his way to class and gives them Irn-Bru’s, there is even a girl who
faints at the sight of him. Once he enters the class, everyone is shocked and
happy to see him, he then proceeds in walking to the top of the class and
handing his teacher an Irn-Bru in the cup that once held his ‘brew’.The class
then hold up their own cans of Irn-Bru at the end of the ad where the slogan
‘Who Needs A Brew WhenYou Have An Irn-Bru’ is written on the screen, with a
can of Irn-Bru at the start of the ad to show what the product is and looks like. I
chose to include the can of Irn-Bru at the end of the advert as I noticed other
Irn-Bru adverts also featured the product in a way you were able to see it
throughout the advert, and because in some instances you weren’t able to see
it in mine, I decided to add it to the end of the advert so the audience were able
to see how the product looked.

9. ComparisonTo Irn-BruTV Advert
This Irn-Bru advert is very much aimed at men rather than women, as most Irn-Bru
ads are, they very rarely include a woman, and if they do they are almost never
drinking an Irn-Bru. Within this advert It is of a father reading a news paper,
showing a picture of him and his friend with the Scottish flag on their faces. His
daughter then proceeds to walk into the room with her new boyfriend who the
father isn’t too keen on, especially when he begins to speak and he has a British
accent. He has to drink his Irn-Bru on the table next to him to help calm his nerves
and annoyance towards the boy and his dog when he comes in and sits on his
Scottish flag rug with a British flag coat on.This advert is aimed at men for the
reason that father stereotypically dislike their daughters boyfriends at first, and
the aim of this advert is to say that Irn-Bru calms your nerves or
uncomfortableness. The advert is humourous to men, where as women see
different as they feel it isn’t as funny as seem to think it is. Irn-Bru is a product that
is seen to be more of a mans drink than a woman’s, hence why they include funny
sketches in their ads that target a male audience rather than a female audience.

10. ComparisonTO Coca ColaTV Advert
In this Coca Cola ad, it is seen to be based on a true story of the way
siblings treat each other, the elder one teases the other by putting his
things up high and interrupt video games, etc. It is seen within the ad that
there is a coke bottle very prominently placed in the centre of the table,
with two glasses at the side, also labelled with the brand. At the end,
similar with the Irn-Bru ads, it is seen that the elder brother hands his
younger sibling a bottle of Coca Cola, having the brand pointing towards
the camera, so the audience watching is able to identify what the product
is being advertised. At the end, the elder brother goes back to his old
ways by tipping the bottle further up his siblings face, causing him to spill
it everywhere. This ad is very similar to most other Irn-Bru ads as it tells a
short story within the advert. It tells the story of how the character came
to drinking the product, and shows the product throughout the advert,
including the slogan at the end each time.The only difference is that the
Irn-Bru ads are seen to hold more humour where as Coca Cola base their
adverts on real life events that include music behind rather than dialog.