2. Info-graphic Research:
This infographic is from: https://www.pinterest.co.uk/pin/309974386822303831/
Simple graphics using the
same few colours that make
up the rest of the infographic
Lots of text in
paragraphs
Clear arrows to follow
the map-like structure
Little blank space
Easy steps to follow
Clear Title and
Sub-Title
Small
Text
Landscape
3. Info-graphic Research:
This infographic is from: https://www.pinterest.co.uk/pin/438186238740744744/
Standard bar chart
Keeps related
companies same a
different colour to the
other companies Dull, unrelated
colour scheme
Newspaper-like headline
Lack of text
6. Research:
Describe how you located, retrieved and stored information:
I went to Pinterest to find filmmaking infographics, as well as using Google Images, and went to the linked websites to
make sure each image was legitimate before downloading some, backing them up on my memory stick, and analysing a
few in this PowerPoint.
7. Client research:
My client is Irn-Bru, the most popular soft drink in Scotland, with allegedly 20 cans being sold a minute. The drink itself is
made by the Scottish company based in Cumbernauld, Barr, who also make various other popular drinks like Orangina
and the energy drink, ‘Rockstar’, along with other drinks with the ‘Barr’ logo on the front.
Barr advertise Irn-Bru in a number of ways, particularly through TV advertisements and posters. One of their key
techniques of being remembered is through their crude humour and surprising visuals. They also have a rather
recognisable tagline of “Irn-Bru gets you through”, relating to the surprising situations the adverts they run on television.
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
8. Client research:
Their slogan, “Irn-Bru gets you through” is present after each of the more recent television adverts they run, relating in
some way to what happened in the ad. The slogan itself is meant to imply that an Irn-Bru will help you get through each
stressful situation you face in everyday life. To demonstrate this, the advertisements display a stressful or awkward
situation, with the protagonist of each ad opening and taking a sip from a can every time the situation gets even more
awkward or stressful. The drinking of the can may also be an attempt to make the audience thirsty as the opening and
fizzing of the can is rather satisfying, as well as showing the drinking of the can.
In this ad, a boy arrives home from being out and catches
his mother fooling around with two men, to which the boy
responds by opening and sipping his can of Irn-Bru as he
finds each person. The link between the situation and the
end screen is the leopard print cloth that the Irn-Bru is
displayed upon as that is a common print for underwear
associated with older sexually active people.
In this one, a man is sat watching football in his home
where his very loud girlfriend has recently moved in and
established a personal touch to the house. She has also
allowed her mother to live there with them without
asking the boyfriend. He drinks from the can as soon as
the girlfriend enters the scene and when he sees her
mother in a towel fresh out of the shower.
This ad contains a particularly awkward
scene as an older school boy and his friends
are home when his cleavage-bearing mother
shows off her new push up bra. She gives her
son a lovely hug and invites his friends to
join in, which they are eager to do so. It’s
safe to say he took many sips from his Irn-
Bru throughout.
Irn-Bru. Advertisements. Available: https://www.youtube.com/user/irnbru. Last
accessed 21st Sep 2018.
9. Client research:
Their adverts often comprise of their 3 main colours:
Orange
BlueSilverOrange and blue come
from the full-fat original
version of Irn-Bru, whereas
the diet Irn-Bru containers
consist of predominantly
orange and silver The orange colour mainly derives
from the colour of the liquid and
the cans they store it in.
10. Client research:
The Irn-Bru website has very informal language, that emulates Scottish cadence, throughout. This may be an attempt to
be more trendy, but also shows their demographic, which is young adult-adult males, aged 16-32. The drink is actually
from 1901.
Irn-Bru also know how
the internet works in
this modern age. The
website has a page
where it streams the
viral Irn-Bru ads.
A. G. Barr. (2014). Irn-Bru Official Website. Available: http://www.irn-bru.co.uk/all/xtra. Last accessed 21st Sep 2018.
Irn-Bru have an official YouTube
channel, showing that their
demographic is the younger
generation, specifically young
males.
11. Market research:
Put your market research here.
Irn Bru are a part of the Coca-Cola- dominated soft drinks market and are the highest selling soft drink in Scotland, the
only territory where Coca-Cola isn’t the most common soft drink of choice.
Despite being the most popular
drink in Scotland, Irn Bru wasn’t
even on the leaderboard of volume
of litres sold (in millions)
throughout 2017.
Irn-Bru’s biggest competitor,
Coca-Cola, and their official
YouTube Channel is far more
successful than Irn-Bru’s, as
seen by the difference in
subscriber count.
12. Audience research:
Primary research in the form of canvassing:
I went around the class asking whether or not people had tried Irn-Bru and if those who tried it liked it. There were 13
students in the class.
Most of my peers had not even tried Irn-Bru (11). The remain pair had.
0 liked it.
1 was indifferent.
1 did not like it.
13. Audience research:
I searched LinkedIn for other people’s research into Irn-Bru’s audience and found a presentation by a user by the name of
“katiesteph5”, which was not too dissimilar to my own in a number of ways.
The creator of this presentation also
seems to coincide with the age
range of the drink’s demographic
that I gave (16-32), for essentially
the same reason.
My presentation differs however as
this student seems to perceive Irn-Bru
as an energy drink and researched
other energy drinks and those
audiences, rather than other soft
drinks such as Coca-Cola.
14. Audience research:
Irn-Bru markets mainly towards young Scottish men. Almost all of their more recently produced adverts are all featuring
young male Scottish actors between the ages of 16 to men in their 20s, making the ads relatable to their demographic.
Irn-Bru clearly targets a younger male
audience and they reach them
through social media and streaming
platforms like the internet titan,
YouTube.
SCOTTISHdemographic.
They don’t appear to garner that
many views on their channel
judging by their most recent
uploads, however most of the very
same ads go up on television and
most likely add to the view-count.
16. Idea Development:
Advergame
• Same concept as TV Ad
• Man sipping Irn-Bru before the timer runs out
• Timer in the corner of a Irn-Bru can slowly depleting
• 30 seconds before the player loses
WIN
The man puts his thumb up, “a drink worth living/dying for”.
LOSE
The timer runs out of colour, the man looks sad as “YOU LOSE”
appears across the screen
17. Production (Advergame):
I created some sprites for the Irn-Bru digital game advert. These ones are for the timer and a prop too.
This is the full
timer and prop.
The first stage
of time running
out
2nd stage of
draining.
3rd stage/halfway 4th stage. Last stage. Time’s up!
18. Production (Advergame):
I also created a pair of sprites for a man who will be drinking the can of Irn-Bru.
This is the sprite for the character pre-sip of
the Irn-Bru. The can itself can be seen in his
left hand. He is also wearing an A.G. Barr
shirt as a nod to the company that
produces Irn-Bru.
This version is taking a sip of
the can, the bottom of which
can be seen.
I’m having a few issues animating the
I tried to resemble Irn-Bru’s demographic in the
aesthetic of this character. I made him vaguely pale
and added ginger body hair and freckles to simulate a
younger adult Scotsman. I also tried to give him a
sense of surroundings by adding shadows under his
sleeves and under his head to his left and give him
some texture by adding a slightly darker skin tone to
the side of his head and to create a jawline. I did this
on his elbow when he’s holding the can as shown to
the left. In addition to all this, I also added creases to
his A.G. Barr t-shirt and his jeans.
19. Production (Advergame):
During the production of this section of the project, I had some difficulty putting my vision into reality, so I tweaked the
original plan and opted to use the can, which was originally going to be a timer, as a large indicator for the player to show
how much of the drink is left as the timer resembles the A.G. Barr logo, like the character’s shirt.
Most of the issues that surfaced during the animation section were caused by Photoshop’s awkward timeline feature,
although I managed to make my way through the difficulties, making a few compromises in the process.
I had to change the concept of the advergame entirely, as the issues that had been brought by the limiting software made
it very difficult to create, so instead I opted to make a game that was based on the player clicking a fast as they can in
order to drink a full can of Irn-Bru before time runs out. This made it simple and also made sure that I could complete the
demo I am to send off to Irn-Bru within the allotted time. This type of game also didn’t need much explanation in terms of
the controls as, if on a desktop, you click, or on smartphones, tap as quickly as possible in order to drink the whole can.
Overall, it turned out a lot better than I was expecting from my first time designing and animating something for any
project ever. I am now more confident with the software, (I have used Photoshop extensively in the past, but never for
this specific feature), allowing me to use it comfortably in future if the need ever arises.
20. Idea Development:
• Person walking by with a can of Irn-Bru
• Man sees the can *double take* and grabs his chest, quickly falling to the ground
• Walking human runs over to the man on the ground, lays the can down on the ground by the man’s hand
• The first aider yells for help and begins compressions
• The man opens one eye and spots the Irn-Bru, quickly reverting to being dead
• Help arrives and through the commotion, the man sneaks a sip of the Irn-Bru and before he can lay back down they all
turn around and see him with can in hand, he smiles gets up and runs away with the can
• The people chase after him
TV Advert.
END BOARD
• Can in the center, first aid kit behind it to the left
• V/O - “Irn-Bru.”
• Hand comes in from the right to grab the can, swiftly pulling it off screen
• V/O - “A drink worth living/dying for.”
21. Development - TV Advert
Shot List
- IRN-BRO walking with can: Close-up tracking shot on can, over-the-shoulder walking inc. FAKER strolling into frame out of focus
- Medium close-up on double take of FAKER strolling, licking his lips after noticing the drink
- Long shot down the hallway/corridor, FAKER falls, clutching chest, IRN-BRO runs over to the man
- Tracking pan of IRN-BRO running over and kneeling beside FAKER
- Close-up of can being set down by the hand of FAKER by IRN-BRO
- (possibly pan up to the face of FAKER who is receiving chest compressions)
- Handheld close-up of IRN-BRO’s cry of “Somebody help!”
- Extreme close-up of FAKER’s eye slamming open
- Medium long shot/low angle of FAKER, while still receiving compressions, as his head pulls upwards looking at the Irn-Bru
- Over-the-shoulder shot from IRN-BRO looking at FAKER as his head snaps back to being “unconscious”
- Long shot of IRN-BRO getting up and yelling for help
- Close-up on the can as FAKER sits up and takes the can for a sip
- Extreme long shot of help arriving and FAKER sitting up and taking a drink
- Extreme close-up of the can and FAKER drinking it
- Medium shot of FAKER finishing his sip, relieving himself of a satisfactory “ahhhhhhh” before the focus widens to show everyone looking at
him
END BOARD
- Can in the center of white background with the words “Irn-Bru” above in orange lettering
- A hand snatches the Irn-Bru off screen
- More orange text appears saying “a drink worth living for”
22. Development - TV Advert
Cast List:
• FAKER – Jamie Holland
• IRN-BRO – Nathan Revell
• Extras (the Help) – Eloise Conway, Kieren Hardy & Ellie Coulson
Crew List:
• Cinematographer – Spencer Fox
• Sound – Spencer Fox
Equipment List:
• Camera 1300D
• Tascam DR-05 V2 Sound Recorder
• Rode Shotgun Microphone
• Dolly Board
• Lighting equipment
Prop & Costume List:
• Irn-Bru can
• Orange shirt for FAKER
• Blue shirt for IRN-BRO
23. Planning Docs (TV Advert):
I created a number of storyboards during the preproduction of the TV ad. Ending with an overall 24 slides/shots that will
be used during the shooting of the advert. They are displayed below.
24. Planning Docs (TV Advert):
I wrote a script for the ad using the traditional Final Draft format, but on Word instead as college do not have the Final
Draft software.
25. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
